As competition for creator monetization heats up, YouTube has announced an expansion to its Super Thanks monetization option, which will now allow creators in 68 regions to use the additional viewer donation feature.
Great Thanks, which YouTube added July last yearallows users to make quick donations to their favorite creators within the app by purchasing a Super Thanks animation at one of four price points (between $2 and $50).
When you give a Super Thanks to a video, an animation appears on the screen.
On top of that, a “Thank you! The automated comment is also added to the comment feed, with a distinctive color to signify your donation.
The option extends to YouTube’s Super Chat and Super Stickers, providing a more direct monetization lever for viewers, while improving real-time connection and interaction.
It’s been a big hit in China, where live streaming has become a major movement, and YouTube’s “Super” features largely align with the use cases of Chinese streamers, who, depending on their success, could also see them become a key feature on YouTube. .
As noted, YouTube is working to update its monetization options to make its platform the most attractive choice for creators, who now have multiple options to establish a presence, with TikTok, Instagram and others. which also present their content.
YouTube’s more established monetization process is already a big lure, with YouTube paying creators billions every year through revenue-sharing programs, and with tools like its super features thrown into the mix, as well as ads through the YouTube Partner Program, YouTube offers the most revenue potential without having to arrange your own brand deals and partnerships.
On YouTube, all you have to do is sign up for the program, then continue creating your content as always, and that’s about all you have to do to make money. Short video platforms do not offer the same simplicity in this regard.
This could end up being a big winner for the longer-term app.
In addition to the Super Thanks expansion, YouTube also announced that vViewers can now customize their super thank you commentswhich was one of the most requested updates for the feature.
It’s a good update, building on YouTube’s focus on monetizing creators – which, as noted, could end up being a big winner for the app.