Why install a digital totem in your point of sale?

After the vagueness of the coronavirus, it is clear that the majority of French people have mastered digital technology to make their purchase. Consumption patterns have evolved and if physical stores have not disappeared, digital is gradually taking its place within them. It is no longer uncommon to see digital totems present in points of sale. Focus on this new practice which has many advantages.

The ability to disseminate information.

If the digital totem is successful, it seems that it will allow you to easily inform yourself about the products offered for the point of sale and which will often remain interactive. They can be configured to provide information such as the technical characteristics of certain products. It will be said that once you count the customers on the basis of the habit of having the information available and being able to consult it quickly with a few clicks. Offering a totem therefore allows them to get information without having to make the slightest effort and without immobilizing your salespeople/advisers. More generally, some points of sale don’t hesitate to take advantage of the “watch” of the digital totem to broadcast a promotional message or simply to put everything in the colors of the brand.

An additional sales force

They have the advantage of being always available and can draw the customer to the product you want to promote. They are always present and do not need training time, no breaks, no rest. While they don’t replace salespeople or advisors, they can greatly lighten their workload and are a real help when your sales forces are overwhelmed. A born can prevent you from having a customer find the wait too long and decide to leave. They therefore allow the opportunity to sell more without having to increase your sales force, especially if, as with many businesses, you experience peaks in traffic. In addition, your sellers can spend more time on products that they have a strong added value or that they progress more and more explanations.

An expansion of the catalog

Even better, they allow you to expand the product catalog with references that are sometimes not available in the store but may be in stock or at other points of sale. It is then generally sufficient for the customer to order it on the terminal to be able to receive it in the store in question, directly at home or at a relay point according to the practices of the merchant. The totems can also advise other products related to the one purchased and which may prove useful for your customer, a good way to make additional sales without the slightest effort. This is also the reason why some brands force customers to go through the terminals because these additional sales are far from negligible.

A habit that some appreciate

It is clear that many have gotten into the habit of finding out for themselves and that some customers are reluctant to approach salespeople when they are happy to find out about digital totems. They are particularly useful when customers do not like or dare to approach a salesperson / salesperson, with some having disadvantages of approaching them. They can thus obtain information, order or pay without having to interact with a salesperson. Some also include the presence of intrusive sellers and sometimes prefer to go to a terminal or prefer to have as few interactions as possible because of covid, a practice that reduces their chance of being in contact with the virus.

It should be noted that another practice vis-à-vis interactive totems is to present new products, in particular those that are new or that have a particularity such as the eco-responsible flaw, for example. The presence of totems also gives the possibility of distinguishing products and highlighting new products.