Organizing the work of the efficient human team is one of the great answers to our challenges in digital marketing. As marketers, we work with different channels, people, objectives… so it is necessary to be up to date with all needs and coordinate effectively.
Faced with this need, Agile methodology and Scrum plant a way of organizing work based on transparency and adaptation. Let’s see what it is and how it works to improve teamwork.
What is the Scrum methodology?
According to the official guide to Scrum, “it is a lightweight framework that helps people, teams, and organizations generate value through adaptable solutions paraca complex problems”.
Scrum relies on the work of a Scrum Master to foster a Product Owner training ordering work on an entire problem, and the Scrum Team converting a portion of this work into a value increment during a sprint. At the end of the sprint, the team and stakeholders review the results and make any necessary adjustments for the subsequent sprint.
As part of the agile methodology, Scrum is based on 5 great values: commitment, focus, openness, respect and courage.
The roles of the Scrum team
The equipment it is the fundamental unit of Scrum: it is treated as a group of professionals involved in one goal at a time. Within it there are no departments or hierarchies, and they are multifunctional and self-managed.
There are 3 main roles within the Scrum team: the Scrum Master, the Product Owner, and the developers.
This role is the responsible for implementing the Scrum methodology, helping the team and the organization to understand both theory and practice. Ultimately, this is a leader who serves the Scrum team and the organization’s restaurant. His tasks include:
- Train team members in self-management and multifunctionality.
- Helping the team has focused on creating incremental values that meet the agreed definition.
- Ensure that all Scrum events (defined in the next section) take place, are positive and productive, and are completed on time.
- Work to remove obstacles that prevent the Scrum Team from progressing.
- Help the Product Owner find techniques to effectively define product goals and manage delays.
- Facilitate stakeholder collaboration.
- Plan the implementation of Scrum to organize and guide its adoption.
Product Owner (Product Owner)
Sterol is responsible for maximize product value resulting from the work of the Scrum team and effective management of the product backlog, including unraveling and communicating the product object, creating and communicating backlog items, ordering backlog items, and ensuring backlog is transparent, visible and understand.
The Product Owner is responsible for making content and product backlog decisions, and can represent the needs of multiple stakeholders in the product backlog.
This role corresponds to the people who are committed to create any aspect of a functional increment every sprint. Your specific skills vary depending on the type of organization and project, but in any case your responsibilities include:
- Create a sprint plan for each (sprint backlog).
- Adapt your plan on a daily basis to steer toward the sprint goal.
- Promote the quality of work.
- Hold each other accountable as professionals.
The Scrum Events
We can distinguish 5 main events within this methodology.
The sprint functions as a “container” for all Scrum events and is used to generate regularity and minimize the need for meetings not defined in Scrum.
The sprint is a fixed longitudinal event (a month or less) that sets the pace of the project. After finishing a sprint, the next one starts immediately. All the events detailed below are part of the sprint.
Each sprint is oriented towards a specific goal, the “sprint goal”.
At the beginning of each sprint, planning is carried out to establish the work to be done for it. This plan is created in collaboration with the entire team and is organized around three themes:
- Why is this sprint valuable? The Product Owner offers how to increase the value and usefulness of the product during this sprint. From this proposal, the sprint object is defined.
- What can be done this sprint? Developers agree with the Product Owner which work items to include in the current sprint.
- How was the chosen work carried out? The developers plan the work required for each of the defined tasks.
The daily Scrum or “daily” is a maximum 15-minute meeting for the developers of the team, which usually happens every day in the same place and at the same time. Your goal is inspect progress towards the sprint goal and adapt pending work as necessary.
In the Daily Scrum, each team member clearly understands what they did the previous day, what they plan to do during the current day, and what problems they have encountered so far.
To end the sprint, the team reviews the outcome of the sprint and determines future adaptations. The results of the work are presented to the stakeholders and the team reviews what has been achieved and what has changed in the environment. Based on this data, the attendees decide the next steps realize.
For a month sprint, the maximum time for this event should be four hours.
Ultimately, the Scrum Team reviewed how the Final Sprint was based on individuals, interactions, processes, assignments, and definitions of purpose. It analyzes what has gone well, what problems have arisen and how they have been resolved. From this, identify the changes most useful to improve efficiency and are addressed as soon as possible.