YouTube, with over 2,000 million monthly active users, is one of the world’s premier video platforms. For this reason, many brands design YouTube video marketing strategies.
Thanks to YouTube, you can present content related to the sector to which the company belongs or to promote products and services. At this stage, and especially when the number of views is high, it is better to join the YouTube Partner Program. In this article, we tell you what it is and what exactly it consists of.
What is the YouTube Partner Program?
The YouTube Partner Program gives you access to more resources and features on this great video platform., among which monetization stands out. In short, this program allows you to earn revenue from ads shown in videos, but it also makes it easier to close deals with advertisers and be more visible on the platform. Plus, it offers priority support within the app.
Monetization on YouTube and the YouTube Partner Program
One of the most common questions is whether all channel owners can earn income from advertising on YouTube. The answer is no. Even if a video contains advertising, the owner of the channel to which the video belongs You will only earn income if you belong to the YouTube Partner Programotherwise the benefits will remain with the same platform.
Currently belonging to the YouTube Partner Program is one of the few ways to monetize a YouTube channel, since the other offers users access to the channel’s exclusive content in exchange for a monthly subscription.
Requirements to join the YouTube Partner Program
To be part of the YouTube Partner Program it is necessary to meet a series of requirements:
- comply with all YouTube Channel Monetization Rules and not have an active fault for non-compliance with the Community Rules of the channel you own: When you submit your request, YouTube verifies that you comply with all policies and rules. In addition, and even if you are already part of them, the platform will continue to check regularly that they continue to be respected and respected, since if you do not do so, an immediate expulsion will be carried out.
- Live in a country or region where the YouTube Partner Program is available. Spain, for example, is one of the countries included in the program.
- Have over 4,000 hours of public viewing content in the last 12 months and have more than 1000 subscribers. This indicates that there is regular and consistent activity on the channel, as well as that the content posted is relevant to the audience.
- Have an AdSense account linked to YouTube account.
In the event that the request is rejected or banned for violating one or more YouTube rules and policies, the channel owner may submit a new one after 30 days.
YouTube Partner Program sign-up process
If you have a channel that meets all the requirements mentioned in the previous point, you can apply to become a YouTube partner. But above all, it is better to enable two-step verification of Google account for greater protection. Then the following steps should be followed:
start session with the account you want to monetize.
Click on your profile picture in the top right and select YouTube Studio.
In YouTube Studio, in the left menu, you will find the option Monetizationon which to click.
Now there are two options. If you do not meet all the conditions, you can request the receipt of a notification when they are met. This is very useful when you do not reach the minimum number of subscribers or views. If you meet all the conditions, you must go to Read the YouTube Partner Program Terms of Service, then click Get Started.
They must accept the terms and enter the AdSense account where payments will be received. To access the YouTube Partner Program, it is mandatory to have an AdSense account or create one, as payments can only be received through this platform.
Once all of this is done, the channel will go to the review queue and two things can happen, whether the request is approved or rejected. In the latter case, the reasons why the channel cannot be part of the program will be specified and a new request may be sent after 30 days.
Benefits of the YouTube Partner Program
Being part of the YouTube Partner Program has many advantages for a business, especially for those who want to carry out YouTube video marketing strategies. What is most remarkable is that it is a means of increase income quickly, because by being a member of the YouTube Partner Program, not only can the channel be monetized, but it also gains visibility and, as a result, the views increase.
Another advantage is that the brand does not have an exclusive contract with YouTubeso that you can monetize your video content on this platform and, at the same time, on other websites.
Finally, another benefit of using this YouTube program is that you can take a Full control over performance and post tracking with YouTube Analytics. This way, you can know what type of content is most interesting for users and what type of videos are most profitable.