If you want to continue growing on YouTube and enhance your strategy of video marketing, knowing all the functions that YouTube Studio offers you is essential. To access it, you will have to log in to the platform and do Click here or on the icon with your photo in the upper right corner of the main screen. You will find a menu in which, after reading, you will see the YouTube Studio option.
In this article we explain everything you can do with this tool offered by one of the most important video platforms in the world to share your audiovisual content.
What is YouTube Studio?
YouTube Studio is the tool provided by YouTube to manage your own channel In it you can find all the information to be able to analyze a large amount of data, among other multiple functionalities. In addition, if you are considered a partner by the platform, you can now start monetizing your channel and, therefore, in YouTube Studio you will be able to access the monetization tab to analyze your earnings and the audio library to download free music and use it in your videos.
What can you do in YouTube Studio?
YouTube Studio will be your great alias as a content creator or as a brand that wants to boost its video marketing strategy. For this reason, it is essential that you know everything that you can offer yourself so that you can take advantage of it. Here are some of the most important features you can find in YouTube Studio.
Manage your channel(s)
YouTube Studio only allows you to monitor the account you’re logged into, but if you have several you can access your YouTube Studio very easily by entering the YouTube Studio of the channel you’re on and clicking on your image in the upper corner right. You will find a menu and the third option will appear “Switch account”. There you can register your other accounts to access them quickly.
This is one of the main functions of YouTube Studio. I’ll let you see the return of your channel and analyze your audience, visits, impressions and engagement (the strength of your relationship with your audience), as well as other elements of your videos and your account in general, such as your subscribers or the watch time of your videos. To access the analytics, you will simply have to click on the “statistics” section of the control panel located on the left side of the screen. Whether it’s a company with a branded channel or an individual content creator, monitoring analytics is critical to flat strata.
Edit, schedule and send videos
Of course, with YouTube Studio you can both edit and sous your videos, as well as schedule them to be published on a specific day and time.
Although it is true that it does not have advanced editing tools, it does allow you to make a basic edition in which you can add cuts, merge fragments, add an end screen, blurs, video or audio elements.
As much as uploading videos, despite how little the mobile application has gone through, it is recommended that you do it with your computer, it will be much more comfortable and faster. To do this, go to the “Create” tab located right next to your profile picture in the upper right corner.
Allow entry to different users
On an enterprise level, this is a very useful feature of YouTube Studio. To enable it you will have to go to the “Permissions” section of the “Settings” panel located in the menu on the left. Once there, click on the “Manage permissions” option. Once you have authenticated your account, click on the “+” sign to invite other users.
Playlists are a great way to have your channel organized facing your audience. Allow your followers and viewers to easily navigate to identify and identify the videos they are interested in, as well as the topics that attract the most results. To create your playlist simply click on the “Menu Playlists” button and then on the one that says “New Playlist”.
Through YouTube Studio you can also decide the filter you want your comments that your users already have on your channel’s videos to go through. You can allow any comments, indicate that they go through moderation before being published or disable them completely.
Add subtitles to your videos
To boost your video marketing strategy and reach audiences from other countries, it is very interesting that your video is accompanied by subtitles in the language of the countries in which your mark is present, or in those where you want to break through.
Do occult on your channel
If you just opened your channel and have few videos, it may take time to create enough content to get the audience interested in your case. To avoid this, the best thing is to hide your channel until there is enough material. To do this, he accessed the “Settings” panel located in the menu. Then press the “Channel” and “Advanced Settings” button. Finally, select the option to “Remove content from your channel” and then you can remove or hide your channel from the public.
Go to the news section
Well-informed person is the YouTube Studio news website. In this case, you will find updated information about the latest features of the platform, both from YouTube Studio and YouTube in general. We recommend that you consult it frequently so as not to miss anything.
Differences between YouTube Studio and YouTube Channel
As you can tell from the length of this article, YouTube Studio is the control area for content creators, so you can manage them on the dark side that happens on your channel. Meanwhile, the YouTube channel is the space where the users can watch the videos, share and interact with each other as a creator as with a restaurant for the viewers. Ultimately, the YouTube channel is YouTube’s script and studio behind the scenes.
A curious aspect that unites these two concepts is that, as soon as you open a YouTube account, you will already have access instantly in YouTube Studio. You will not need to submit to a certain number of videos or reach a minimum number of subscribers. YouTube allows you to access this link as quickly as possible. So much so that, even if you open an account with the sole purpose of being able to comment on the videos of your favorite channels, you will automatically have access to YouTube Studio and you will be able to suer videos whenever you want, even if you don’t want to use it. Ultimately, if you just want to be a viewer commenting and interacting with the community, the YouTube channel platform will come in handy. On the other hand, if you want to create content, you will have to move in both, both in YouTube Channel (to see the result) and in YouTube Studio (to manage your account). To make this distinction clearer for you, here are the main differences between a and another platform:
- YouTube Channel is a social network, but YouTube Studio is an analysis and management tool for YouTube channels.
- The YouTube channel allows you to share, like and comment on the videos. YouTube Studio enables video analysis, editing, scheduling, and content, among other features to enhance content creation and control.
- When YouTube Studio launches content on the YouTube channel, it presents it to users in an ordered way, so that the latest and greatest appeared to them.
Like other social networks such as Instagram or TikTok, YouTube has designed a space in which those who want to create content with a more professional training can do so with all the facilities. Through the functions of YouTube Studio, said user with an account on the platform can access the content, analyze their results and manage their entire account to design it according to their objectives.
Both brands and individuals turn to YouTube to boost their business and find a social network that, unlike others (such as Instagram), allows monetization on the platform itself from the creation of content. This is an incentive and a very important point that makes YouTube one of the first options to gain a foothold as opposed to other platforms.
On the other hand, YouTube gives shelter has a longer format where as a brand or creator you can post more in-depth content on your industry topics without resorting to short videos on the time limit, so you are bound to be more limited. Definitely, if your video marketing strategy is limited by the format of certain platforms, on YouTube you will find a very interesting area where you will find content ideas that would not gel well in other social areas.