Have you seen those types of comments that generate discontent, anger and damage the reputation of a person or company? For these words come from one Trollalso called “enemies”. Regardless of what they are called, they are a real danger to anyone.
This is not just a dissatisfied customer, but someone with very bad intentions. However, you can handle them if you know how to identify them and avoid falling for their provocations. Next, you will need to develop their most common tactics and what you can do to neutralize them.
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What is an internet troll?
A Troll on the Internet is a person of unknown identity or anonymous user who making harmful, irritating, provocative and annoying comments with the sole intention of annoying or causing discord among other users.
This does not mean that everyone who issues a negative opinion is a hater, since there may be a consumer with a real complaint that can leave a company in a bad position due to poor service. So the difference is that a single troll wants to cause trouble or harm.
Their preferred environment is social networks, especially Twitter, which is where they can be anonymous. Also, find them in chat rooms, blogs, forums, and review websites. Some go as far as “chasing” their victims on any online platform.
Criticisms on social networks are habitable and you should assess the response according to the case.
The actions and behavior of trolls are called “trolling”, and according to independent studies this behavior is not caused by the mere existence of the Internet.
Good it’s about people who are hilarious, sharp and sarcastic in real life. The internet is just the perfect place to display your behavior openly.
What types of trolls can you find on the Internet?
There is no single troll profile, but they have evolved into different types. Even so, they can be identified relatively easily. So that you can do it yourself, here we show you:
This is perhaps the most common type. It is treated as a user interrupt a conversation or discussion with an off-color comment that doesn’t address the issue. It can be a large image or a very long text. The idea is to interrupt communication.
They are the ones who use hurtful and offensive words against a person, ideal or brand. Its intention is to cause damage and humiliate its victim, so it will respond more aggressively if given a response to its first attack. One of his main tactics is to take the answers of others out of context.
They are so named for the debilitating and suffocating persistence with which they pursue their victims. Its cyberbullies capable of searching for the company or person on different digital platformseven in real life. Its the most dangerous.
This is the action of a sober troll or troll who has initiated the attack. The objective of the second is to humiliate and annoy the first, which may seem harmless to a company, but If this is a fight, it also comments, it can scare the restaurant away from users..
This is the one send the same message repeatedly without arguing anything before the possible response of the company. Their attitude is close to spam and in most cases the messages are automated that are programmed to annoy.
This kind of troll is characterized by not having only Express your hatred for a person, company or entity, but promote it and seeks to generate the same feeling in others. The goal of the haters is to be above their victim.
He is very ingenious in his comments, he can even prepare memes that generate sympathy and hide the ironic attack.
He has a great command of words and can generate simple sentences that arouse negative feelings in the audience. To be able to answer them you have to have that same ability.
They are called that because their techniques are very easy to discover: send the same message from your personal account as from the invented one. When he is found out, it is he who is ridiculed by being shown to be a liar.
This type of troll is very common in attacks against competing companies or in politics.
The identity theft create a fake profile to harm the person or company by creating misleading information or ridicule their business image. Likewise, there are cases in which it is evident that the profile is not official, but as a parody to affect the public image of the victim.
the learned troll a boasts of knowing much more than the person he attacks, and in reality, their reasoning and allegations are almost always unfounded. What he does is present extensive arguments loaded with arrogance and arrogance. His favorite lines focus on making you look ignorant on the subject at hand.
How to manage has a troll?
Like, there are different types of internet trolls, so it is almost impossible to free yourself from the attacks of any of them and they may be of various types.
Therefore, you must be able to react in time, before it damages your online reputation, so we are going to give you the keys to “kill” the troll.
1. If possible, ignore
The first tactic is simply already “seen” the comment, image or video. Either don’t feed it answers, the troll dies to be ignored.
If the attack is simple and unimportant, just let it go. Also, if it hasn’t generated a stir among your audience, that’s another indication that it’s not worthy of a response.
2. Do not fall for provocations
Always keep calm in the face of offenses, remember that trolls feed on the negative emotions of their victims. hence It is best to take a deep breath and fight back with a cool head.
3. He confirmed that he was a troll
Keep in mind that there are users with real complaints about bad service or a defective product, so If the complaint is real, you must attend to it and face it. in a positive way. He gives a humble answer and promises to assist you as soon as possible, once you have done it, publish the solution.
4. Remember that there is an audience
If the troll attacks with false rumors or evidence, even if you know they are not real and your community has not reacted, no responder can scare off potential new customers. So C Deny the rumors as soon as possible and provide evidence of you innocent
5. Use humor wisely.
Responding to the attack in a humorous way is an elegant and effective solution that has already stopped very well. The big problem with this strategy is that your answer must be intelligentbecause otherwise this just giving foot has a more humiliating attack from the troll.
Sometimes the best defense is to simply block the troll so that no one else participates in all the content. This can be useful when the attack does not give up and insists on actions beyond the virtual. In addition, resort to the rules that exist on each platform and report it so that they take care of blocking it.
It is worth clarifying that this should be the last resort, since if there are many involved, removing the comment can create sympathy for the troll. So that take care to use at the appropriate time.
Want to see if these tips work? Look at him, he continued.
Examples of businesses that have suffered trolling
There are already companies that defeat trolls using “silver bullets”, that is, responses that neutralize the attacker.
Here some examples:
Telepizza has demonstrated its dominance over trolls on different occasions.
1 tweet 1 dollar
Susan Carland, an Australian writer and television presenter, offered to donate $1 for each negative article received. She ended up inspiring UNICEF itself.
The Spanish Civil Guard declared that they only like big banquets.
The “hamios” of Renfe
Sometimes you just have to speak the language of your troll.
Without discrimination in Aerolineas Argentinas
Aerolineas Argentinas convincingly demonstrated that prejudices do not fly with them, no matter who the passenger is.
Being clear about what an internet troll is can help you react when you come across their comments. Remember that everyone has their own style, so study your “adversary” and “destroy” him with a suitable counterattack.
The key is to use the “silver bullets”, that is, answers that do not generate more discussion, but cancel it and leave you standing before your audience.
Find out about the companies that there is a resolution with them, if necessary delete these comments and block them. There is no reason to endure it forever.
Image from Freepik
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