The Internet has become the main platform for attracting both customers and sales and, in this context, it is logical that companies see this channel as absolutely necessary to achieve their marketing objectives. digital advertising and I ask for professional skills to reach them.
One of the most demanded profiles is that of SEM Managereven more so when it is appreciated that 80% of internet purchases start with a search, but what is really and appropriate are its main functions?
In this post we will try to make an X-ray of this professional profile and we will help you to hear what skills are necessary to become one of them.
It may interest you: Master in SEO and SEM
SEM: Learn how to boost your ad campaign
What is an SEM Manager?
The SEM (Search Engine Marketing) is a typology of digital marketing, which aims to Promote websites on search engines, thereby increasing their visibility on search results pages (SERP).
The SEM Manager you are responsible for planning and management, specifically, of online advertising campaigns both in search engines and in contextual networks (websites) based on an objective (leads, sales, branding…).
To achieve this, you must master both the ad management tools of the search networks (Google Adwords, Bing Ads) and contextual networks (Adwords Display, AdRoll), as well as the information analysis tools (Google Analytics, SEMrush) and massive campaign editing tools (Adwords Editor).
What skills should an SEM manager have??
Managing paid advertising campaigns requires a combination of technical and analytical skills that can be acquired during a good portion of training courses.
- Analysis capacity: The SEM Manager must have the ability to perform analytical functions in a culture of high responsibility, in addition to knowing how to handle the different tools mentioned above, for the performance of their functions. Likewise, she must have knowledge in programs such as Excel to manage searches and pivot tables that will be useful in creating reports.
- Communication skills: the SEM Manager must possess good communication skills both verbally and in writing. The reason is that you will be the person in charge of conveying the complex findings, to the restaurant team and to the customers, in a simplified way.
Despite its necessary skills such as creativity and strategic ability, the training given by expert teachers provides the necessary knowledge for the creation of efficient skills and the use of strategies that allow optimizing costs and return on investment (KING).
Main functions of an SEM manager
The main function that this professional develops is that of plan, manage and optimize online advertising campaigns both in search engines and in contextual networks.
To do this, you must work on the selection of keywords, bids, the creation of original ads with a high click rate, the optimization of urgent campaigns in the analysis of historical results and the optimization of landing pages which guarantees a higher conversion rate.
Here are some additional features:
- Ingredient Generator: The SEM Manager will work to ensure that the objective is to generate high traffic, in this way, the possibility of conversion increases and so does the income.
In addition, it monitors and tracks the online performance of company pages, not only with a perspective of the amount of traffic generated, but also with a perspective of the resulting sales.
- Participation in the creation of the strategy: To make reports on the performance of the web, the SEM Manager will help you and the power to make suggestions and improve the strategy based on the data obtained. It can also provide sober ideas about the budget to spend on paid and the marketing channels to target.
Training of an SEM Manager
Every day that passes, more job offers are seen from companies that are looking for professionals specialized in SEM capable of responding to their needs and with experience in the sector.
How is has commented, the necessary knowledge and skills can be acquired on your own, but if you want the learning process and learn the strategies that work best for the best professionals in the sector, it may be a good idea to train for it with a course in contrasting quality.
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