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What is a digital trafficker? What are the functions of a digital trafficker? These are some of the questions that many people have met in this recent and highly demanded profession.
The digital trafficker has become a key figure in the world of advertising and Pillar of all team growth marketingwho is in charge of supervising and coordinating the strategy that aim to bring quality traffic to a website and increase the number of visitors.
What is a Digital Trafficker?
Also know as traffic managerThis professional is a person who is in charge of managing and coordinating the publication of online ads, ensuring that it is relevant to the public purpose and optimized for better profitability.
In other words, The digital trafficker is responsible for promoting web traffic through different channels and techniques.
But how does he do it? He knows a little more about his functions.
What are the functions of a Digital Trafficker?
- Management and coordination of the publication of online ads.
- Analyze the actual traffic of the website and draw up a plan to improve it.
- Make sure ads are relevant to the target audience.
- Conduct A/B testing to assess ad performance and user experience.
- Measure the ROI of the campaigns and report the results to senior management.
As you can see, the functions of this professional are many and varied, which is why He is a key figure in the world of advertising and marketing.
What knowledge and skills should a Digital Trafficker have?
Below is a list of what every digital trafficker needs to know to successfully deliver business results. (WARNING! Although you don’t need to be the greatest expert in each of these areas, if it is necessary to maintain a considerable understanding of them):
Knowledge in Facebook Ads and Google Ads.
Although there are other platforms to publish ads, the vast majority of companies use Facebook Ads and Google Ads to a greater extent as the main channel to invest in digital advertising.
Therefore, it is essential that the digital trafficker has a good level of knowledge in both platforms and knows how to use them to drive web traffic.
knowledge in seo
The expert traffic professional must have a good command of the techniques of SEO (search engine optimization) ensure that the profile of the visitors is optimized, and the company with the collaboration that maintains the highest possible visibility thanks to a relevant and useful blog for the audience at the reach level.
Knowledge in Web Analytics
The digital trafficker must be able to analyze the current influx of the website and develop a plan to improve it. To do this, you must have a good level of knowledge in Google Analytics and other web analytics tools.
A traffic manager must have a good level of copywriting, enough to create persuasive texts that meet the objectives set by businesses.
As you have seen, it is a key figure in the world of advertising and digital marketing. However, before you get overwhelmed! It is important that you know that like any profession, it is possible to develop it with the proper training.
How can you become a Digital Trafficker?
After reading all this, you will have realized the essential role that this expert plays in marketing teams.
Now, if you need to learn to forget about this fundamental function, here are these options with which you can become one or a Digital Trafficker:
there are many free resources on the internet that will allow you to know the bases and funds of this profession, such as videos, courses, ebooks and others. This can be a great step to start off on the right foot in this discipline, the only problem is that sometimes it might not be enough.
Some platforms of online training They offer courses at a very affordable price that will allow you to acquire the knowledge and skills necessary to be a competent digital trafficker. It includes you could specialize and obtain certifications that swallow you knowledge.
In some cases, face-to-face classes are still the preferred option for many students, as it allows for more interaction with the teacher and other students.
In the case of digital trafficker, there are many courses and workshops that allow you to acquire all the knowledge and skills necessary to become 100% competent.
Some digital marketing books that you can find in local books or on Amazon, a great way to work as the guide you need to become an expert in online traffic.
Just keep in mind that a book will never beat the action of the real world.
Field practice in a company:
Ultimately, another great option to gain experience and knowledge in this profession is through internship in a company. In many cases, businesses are willing to hire people without much experience if they see their potential to learn and improve.
In addition, this option is personally one of our favorites, since there is no better way to learn than in real day-to-day practice.
In short, the digital trafficker is a key figure in the world of advertising and digital marketing, it is a skill that can be acquired with proper training.
If you are interested in becoming a digital trafficker, there are many training options available to you. All you need is to get down to business and get started!
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