Let’s put it this way: the FIFA World Cup remains one of the most exciting and fascinating events on the planet. At least, that’s the case for billions of fans around the world. If this worldwide buzz makes football fans happy, we can say the same about the businesses that are created around this event. What exactly?
Tourism, first impacted
The first sector where companies achieve excellent turnover is tourism. Long before the launch of the World Cup, travel agencies offer very attractive packages, including accommodation, plane tickets, airport transfers and all-inclusive packages in luxury hotels. It is therefore a huge economic boost in the field of tourism.
Pubs, cafes and events
Other businesses that benefit from the World Cup are mainly pubs and cafes. Watching matches live on the big screen, accompanied by friends, has become a real tradition in some countries… To satisfy football fans, pubs organize special evenings. On the menu, sports debates, shouts of glory, tears and of course… beer (or other drinks)! The events are also touched by the world of FIFA, especially during the opening and closing ceremonies, punctuated by the famous songs of the stars.
Appliance and sports stores
While some rejoice at the idea of watching a game on the big screen, others prefer to invest in a true HDTV. And yes, nothing better than a good flat screen TV in the living room, popcorn and a game of FIFA… That’s where the appliance stores come in. It should be noted that the communication actions are numerous and that it is not uncommon to have promotions at this time. This approach is proving to be very lucrative for the sector.
As for sports equipment stores, they occupy a fairly important place in the World Cup economy. Sales counters tend to explode, especially when it comes to custom jerseys, balls, athletic shoes, and other gear. Plus, a fan who closely follows this event will never leave without wearing his favorite jersey!
The world of advertising and broadcasting rights
For months, we will find a touch of the World Cup everywhere… On our drink bottles, on buses, on billboards or even on the Internet, there will be a veritable flurry of advertisements. Note that franchises such as Adidas, Coca-Cola, Kia Motors, Emirates, Visa, Sony and Castrol are among FIFA’s many regular partners and sponsors. Thanks to the ads, these companies manage to attract more customers and thus increase their turnover. Some television networks, for their part, have managed to acquire the rights to broadcast matches live. A privilege that notably improves your recipes.
Even before the launch of FIFA, young and old had fun collecting Panini brand stickers. The World Cup album usually had hundreds of spaces to fill with stickers, all on almost a hundred pages. Panini seems to have found the magic formula to entertain football fans. The meetings are even usually organized in the framework of the exchange of stickers. An initiative that reports a large sum of money.
The World Cup, creator of employment
As well as bringing entertainment to life, the 2014 World Cup also contributes to job creation. In Brazil, the figures amounted to 730,000 jobs, including 330,000 permanent and 400,000 temporary. The figures for the next cup should not be very different this year no matter how much they are told, the countries do not fight for their organization even if they are granted it, it is, above all, about having an international influence during the event.
With all the buzz it creates around it, FIFA remains the most popular event in the world. It’s up to you to figure out how to enjoy it next time.