Social networks are part of our daily lives, both personally and professionally, but they do not all work in the same way and do not all serve the same purposes. For example, Facebook and Instagram are not the same as Twitch or Flickr, which are niche social networks.
What are niche social networks?
Niche social networks are those based on a very specific interests and that cater to a very specific audiencewhether on a professional or personal level. In other words, they revolve around a topic, so all users who are on that social network share an interest in it. On the other hand, horizontal or general social networks, which include Facebook, Instagram and Twitter, among others, do not focus on a specific topic and you can find there very different topic profiles and communities of all kinds.
How to find social networks in your industry
To find the social network that best corresponds to the sector to which the company belongs goals should be clear. If it is a question of increasing the sales of a product or service, it would be better to opt for a horizontal or generalist social network, while if the idea is to upload content simply to be know, niche networks may be a better option.
Another aspect to consider is if the audience you want to reach is on this social network. Must also find the social network that best matches the tone of the brandsince the one used in a social network like LinkedIn is not the same as in one like TikTok.
Main niche social networks
Now that you know what niche social networks are, here are the most popular ones:
The most well-known niche social network, although people may not know it, is LinkedIn, as it is solely focused on the professional world. It is a large reservoir of CVs and companies. If you want to develop a Social Selling strategy, you must keep this platform in mind and take care of your profile in order to sell, since it will be your cover letter.
Tic It is an Amazon-owned video streaming platform used by most users to stream or watch live video games. Players also comment on the action in real time and interact with viewers via chat.
This social network has more than 100 million monthly active users and 2.2 million monthly streamers, and although little by little other subjects have made their way onto Twitch, video games are the origin and l essence of this community.
good reads It is a kind of virtual library in which users can keep track of the books they have read, leave ratings and opinions and discover new readings, as it allows them to select books from the catalog and create digital shelves. It also allows you to create groups to discuss, share opinions and comment on the latest readings. It is therefore a social network designed exclusively for readers and lovers of literature.
Another niche social network is Behance, where creatives from all over the world can show their projects and give their opinion on those of other professionals. It can also serve as a network or meeting place for graphic designers, web designers and other professionals in the artistic sector.
Behance is owned by Adobe and has over 10 million active people, making it the ideal social network to get your name out there as a creative industry professional.
The fork It is a platform that connects restaurants with customers. It currently offers the possibility of reserving a table in more than 80,000 restaurants in different countries, it is even a means of obtaining promotions and discounts. In addition to making it easier for customers, who can even pay through the website, restaurants are managing to increase their visibility, raise awareness and increase their reservations.
Disabled It is another of the niche social networks par excellence, since it is a platform or application that allows you to share your taste for beer. It is one of the most curious social networks, since it allows you to keep track of the beers consumed and discover which ones your friends have tried, as well as rate them, comment on them and share where they have been consumed. It is undoubtedly one of the best social networks for beer lovers.
club house is a social network created in the United States by a group of former Google engineers and which is halfway between radio and voice chat. Unlike other social networks, where text and images are shared, in ClubHouse voice notes are shared and users can join conversations in real time as a listener or as a participant.
Within the ClubHouse there are rooms, which can be private, social or public; and clubs, where users with similar interests are grouped together.
Access to the ClubHouse is limited as it is an invite-only social network.
power pad is a platform created for lovers of reading and writing. Here users can connect with their favorite writers and read their texts, but they can also share their writings in order to get feedback from readers.
On Wattpad you can find all kinds of literary genres, such as novels, stories, articles, poems, essays… And all this content is accessible completely free of charge.
Flickr is one of the most popular social networks among photographers because it allows you to store and post high-quality photos and videos without taking up space on your computer or external memory. It is also a platform that allows you to order, search, buy, sell and share photographic or video material, which is why it is so popular.
And finally, Letter box is another of the most popular niche social networks, especially among moviegoers. Its operation is similar to that of Goodreads, since it allows you to monitor the films you have watched, rate them and leave a review about them, as well as create lists like a video library and discuss and comment with other users.
As you can see, there are niche social networks with very different themes, so now you can ask yourself whether or not this type of social media fits into your marketing strategy.