Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

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Price: $21.44
(as of Oct 21,2021 09:47:25 UTC – Details)


The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.”


From the Publisher

Get started creating compelling products and services your customers want to buy

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Stress-test your prototypes before testing your ideas

Prototype possibilities to cheaply explore ideas and end the ”blah blah blah” sessions

Design tests, experiment with customers, and translate data into learnings

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Learn best practices from concrete examples of business model transformation

Assess your skills to create products and services people want

Use the online companion to design your Value Proposition and download tools, templates, and resources corresponding with different concepts in the book

Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.

Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.

The Invincible Company: How to Constantly Reinvent Your Organization

The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

Publisher‏:‎Wiley; 1st edition (October 20, 2014)
Language‏:‎English
Paperback‏:‎320 pages
ISBN-10‏:‎1118968050
ISBN-13‏:‎978-1118968055
Item Weight‏:‎1.7 pounds
Dimensions‏:‎9.4 x 1 x 7.4 inches

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