In any strategy inbound marketing there must be forms, because it is a very valuable source of information. Yes, there are different types of forms depending on what data you want to get from visitors and customers and what goal you want to achieve with it.
Types of forms for your website
Although they don’t all serve the same purpose, different types of forms can be found on a web page:
Contact forms allow users to can contact the brand and resolve any type of doubt. Normally, in this type of form, you must enter the full name, email and telephone number, in addition to the question or suggestion.
Drop-down lists can also be entered with the possible reasons why the brand is contacted.
Lead generation form
The lead generation form aims to obtain the data of users who have a certain interest in the brand or its products or services to be able to send them, in the future, information on news, promotions, offers… and become customers.
In addition to personal data, such as name and email, this type of form also asks for a username and password.
The order form is the one that appears when the user places an order. It is a form in which much more personal information is requested, such as delivery address, bank or payment details, billing information…
Given the complexity of this type of forms, it is very common that they have to be completed in several stages.
Registration or login form
The registration form, also called the login form, It is used to identify all anonymous users who access the website. The user decides to complete this form when he intends to purchase or use the services offered by the brand or the platform. In the case of a marketplace, for example, a user must register both to buy and to sell through it.
The survey form is used to find out more about the customer experience. This may or may not be anonymous and may include questions that help find out how the buying process was, how the experience with the purchased product or service was, or how the service was after -sale.
This type of form is very useful to know which part needs improvement and to know what the customer thinks and what opinion he has of the brand, which makes him feel listened to.
Password reset form
The password reset form it is essential on the pages where there is a login form. It is used so that the user can recover the password in case of forgetting. To make this process safe, the system will automatically send a link or code to the email or mobile phone that the user provided at the time of registration.
Help or feedback form
Through a help or feedback form, the user has the option to contact the technical team or the company itself so that they can solve any type of incident or to be able to share a comment. Unlike the contact form, this one is for problem solving.
It can be integrated with other tools to make communication between the company and the user more efficient, such as WhatsApp.
The demo form is very common in technology companies, although it can be applied in other sectors, and is used to request a product demonstration. The user, by requesting this demo, can see first hand the features and functionalities of the product to decide whether to buy it or not.
This type of form tends to be a little longer than the others, although it has some commonalities, such as the request for personal data.
Best practices for a form
Whether or not a user decides to fill out a form depends on several factors, including attractive and easy to complete. Moreover, the ideal is keep them as short as possibleso it needs to be carefully designed with the data the business actually needs in mind.
Although they take up a lot of space, it is essential view privacy and data protection policiessince the user enters information that may be sensitive, especially during purchases.
The Importance of Web Forms in Inbound Marketing
Web forms have become a very important part of inbound marketing strategies, since It’s the fastest and most efficient way to get and manage information and user data. But, in addition, some of them are essential for the proper functioning of a web page and to speed up many transactions.
Also through the forms it is possible to build a relationship of trust with the user and a more professional imagesince the brand listens to the customer and takes their opinion into account, in addition to being there to resolve any type of incident or answer any question.
We can therefore conclude that the forms of a web page are essential, both for the user to be able to perform certain actions and for the company to obtain information that helps it improve and grow. However, these are only useful when the right questions are asked and presented in an engaging format.