Mother’s Day is coming up on May 8 (in the US and Australia), which means you only have a few days to make your pitch to Mother’s Day shoppers and maximize your sales for the event.
Lucky for you, many Mother’s Day shoppers wait until the last minute, and if you’re trying to think of ways to make that final push, Twitter has shared some new insights and trending notes to help boost your campaigns.
First of all, Twitter has shared the 10 most popular Mother’s Day hashtags, based on tweet activity in 2021:
- #Mother’s Day
- #Happy Mother’s Day
- #Sunday of maternity care
- #Gift Ideas
Of course, the effectiveness of hashtags on Twitter is up for debate, and Twitter itself even recommends that brands not use hashtags at all in certain cases. But if you were trying to hold on to the key search trends around the event, I’d suggest running a giveaway is probably the best option, based on these tags.
As for when to start tweeting about Mother’s Day, Twitter says brands should share their campaign messages “two or three weeks in advance, with an extra push the week before Mother’s Day for the inevitable last-minute shoppers”.
So basically now, or last week if you have a Mr. Fusion equipped Delorean in your garage.
Finally, Twitter shares some notes on what you should be tweeting before Mother’s Day.
- Gift ideas for mothers, wives, grandmothers, stepmothers and caregivers. Classic gifts include flowers and jewelry, but don’t be afraid to branch out
- Experiences and offers, for example, a Mother’s Day brunch or afternoon tea.
- Mother’s Day Card Ideas and Ways to Say Thank You
- Movies and entertainment for Mother’s Day
- Your own story: are you a mother who owns a business or did your mother inspire you? Share your story for a more authentic Mother’s Day Tweet
I mean, expressing your undying gratitude for your mom’s advice will probably take a few more than 280 characters, but if you can, or if you think your mom might read your Twitter thread, go for it (note that the ‘wives’ mention above comes directly from the Twitter post, I just left it because I thought it was hilarious).
In essence, now is the time, and if you want to give Twitter advertising a try before Elon shuts it down, maybe it’s worth running a campaign to test and see what you can get in terms of reach and response with your ads. bells.
I’m not sure Twitter is the best platform for such a push, but it depends on your product and your focus, and these notes will help you formulate your approach to tweeting.
You can follow more of Twitter’s Mother’s Day marketing tips here.