After testing it for the past six months, Twitter has announcement the official launch of its new “Campaign Planner” platform to help you with your advertising strategy on Twitter.
Well, maybe not yours, because it’s only available to managed partners to get started. But Twitter is looking to expand access to the tool over time, which could provide valuable insight into planning your Twitter advertising strategy.
Campaign Planner allows Twitter advertisers to predict the results of their campaigns before launching them on the platformvia a range of estimation tools based on your entered variables.
As you can see in this example, Campaign Planner is able to forecast reach, impressions, average frequency, and CPM, based on your chosen parameters, while also providing information on budget requirements and likely results, based on Twitter’s database.
And if you’re happy with a campaign forecast, you can also launch your ads directly from the app.
The information is based on estimates, so it won’t be 100% accurate, but it’s ideally indicative enough to provide value to your assessment, which could help guide your Twitter advertising process.
But that’s the real value, or not, here. If those predictions turn out to be very accurate, that could be a great addition – but if they’re not good for the majority of advertisers, the estimates aren’t worth much.
In testing, Twitter partners reported good results with the prediction tools, which hopefully is a good sign.
And there’s more to come – as explained by Twitter:
“Over the next few months, we’ll be expanding Campaign Planner to support more goals and in more markets, and enable plan comparison to help you evaluate the best campaign settings for your goals.
Currently, as noted, the Campaign Planner is only available for managed advertisers in the United States, United Kingdom, and Japan, who spend at least $1,000 (or local currency equivalent) on a campaign.
So it’s probably not available to you yet, but again Twitter will be looking to expand the tool, and it could become a valuable planning platform over time.
You can learn more about Twitter’s campaign planning platform here.