Have you ever received a reply to one of your tweets from a celebrity? Or maybe there’s a great answer that you really want more people to see.
Soon, you’ll be able to show off those best answers with a new ‘Reply Pin Option currently under test at tweet headquarters, which, according to the latest discovery by a reverse engineering expert Jane Manchun Wong looks like a real launch.
As you can see here, Wong has discovered a new introductory screen for pinning a tweet reply, which explains the basics of the process.
Wong also discovered the initial test of the option in Mayposting these examples of response pinning in action.
Based on these example screens, with the tweet reply pinning, you’ll be able to tap the three-dot menu on a reply, then keep that reply at the top of the thread, maximizing exposure for that specific interaction.
Which, as noted, could be good for highlighting celebrity engagement or helping to highlight the best replies to their tweets. It can also be a means for brands to help improve community engagement, by inviting the most creative responses and then pinning the best response.
But really, the main impetus here is to add another element of control to your tweeting experience. Twitter has added a variety of tools on this front over the past year, from community response controls to removing yourself from a tweet conversation. Twitter is working to give users even more ability to manage exactly how they engage and interact within the app, with pinned responses adding another small improvement in this context.
Will it be a big change? No, it’s not a ‘game changer’ by any means. But it will be another element to experiment with, and there could be several ways to use the option within your tweet process.
And it looks like it’s coming soon – we’ll keep you posted on any progress.