Looks like social audio has had its moment, doesn’t it? That it was a pandemic-induced trend, which is still valuable to some degree, but is unlikely to become the tool for transformation and connection that many envisioned back when Clubhouse had a valuation of $4 billion.
Clubhouse is now struggling to sustain its growth, Facebook has all but abandoned its social audio initiatives, and other apps, though they keep trying, don’t really seem to be gaining traction with their copycat features.
Which leads to Twitter Spaces.
Of all the audio social adds, Spaces seemed to be gaining the most traction, and with Twitter’s established network to hang on to, it also seemed like the most likely to be successful in the long run.
But it hasn’t become an important part of the Twitter experience yet.
Can he? It definitely looks like Twitter still has confidence as it continues to experiment with new Spaces options and tools, while Spaces also has its own tab in the app’s bottom function bar, highlighting the potential Twitter sees in it to improve the user. live.
And the next step could be coming – according to new screenshots, Twitter is getting closer to launching a revamped version of the Spaces tab that will separate audio broadcasts, both live and recorded, into topics, in what looks like a podcast display.
As you can see in this extended layout examplepublished by an application researcher Alessandro PaluzziTwitter’s new themed approach to Spaces will make it easier to find content on key discussions of interest, including dedicated displays of the latest shows on “News”, “Sports”, “Music” and more.
Twitter has been working on the new format for some time, with its initial topic layout spotted during testing in June, which at that time also included popular podcasts in the feed.
That, along with the addition of Saved Spaces, seemed to suggest that Twitter was looking to incorporate podcast discovery into its audio tools, expanding its listings beyond just Spaces content.
This could make Twitter a more essential audio companion, while providing more ability for Spaces hosts to convert their streams into downloadable and potentially monetizable shows, while the approach to more dedicated topics would improve the discoverability of Spaces content, which has been a key problem hindering Occupation of spaces.
Because, most of the time, the majority of current Spaces are irrelevant. Tap on the Spaces tab and you’ll see a bunch of Web3 and NFT chats. But if you’re not into those subjects, there’s usually not much variety at any given time.
Accessible and categorized Spaces recordings solve this problem, while the addition of other popular podcasts could also encourage more people to turn to the app when looking for audio content – although it should be noted that this last example does not show existing podcasts in the same way as the original test.
Perhaps that’s why Twitter recently asked TechCrunch not to share these early images, as it’s still working on the format. Maybe Twitter couldn’t get a license to include outside podcasts in the new display — though either way, it still seems like an improvement that, at the very least, will give Spaces the best chance. to succeed.
And it is still possible. Time Magazine, for example, regularly streams through Spaces during the summer, which could make Spaces an ongoing content avenue.
It might get more people listening – but the main problem with Spaces remains the same as with live video streaming before it.
When you open a broadcast tool to everyone, you get a lot of bad content. It’s inevitable – as more people get the chance to stream, they will, and only a limited number of creators have the talent and skills to create consistent, engaging content, with large audiences. .
As such you need filters, you need tools to be able to bring out the best, to showcase the crème de la crème, to deliver the best experience, which will then keep people coming back .
Right now Twitter’s Spaces tab doesn’t, but maybe with more specific curation and the addition of recordings, and potentially outside podcasts, that could still happen and could do of Spaces a more valuable item.