The keyword density o Keyword density is a term used in SEO to refer to the number of times keywords are repeated in the text of a web page. Knowing this information is essential, as search engines like Google penalize high keyword density because it means web content is not written of acceptable quality for the user. But how can you see the keyword density on the web page? We explain which tools you can use for this.
The Importance of Keyword Density in SEO
Keywords are one of the most important parts of an SEO strategy because they are the ones that help rank in the SERP. However, Stuffing text with keywords or doing keyword stuffing is grounds for penalty by Google and other search engines, as it is considered a black hat SEO practice.. This means that the use of keywords is important, but in a moderate way and within the framework of quality textual content.
Although there are no strict rules, it is recommended that the keyword appears between 1 and 2 times per 100 words. It is therefore about creating quality content that interests the user, which is not achieved if the keyword is continuously repeated in the text.
Knowing the density of the keywords is therefore important to know if an abusive use of the keywords has been made, which could be a reason for a sanction, or not.
The 10 best tools to measure the keyword density of a website
To carry out a good On-page SEO strategy and know the density of keywords, you can use one of the following tools:
1. SEO Review Tools
It is a free tool in which you only have to enter the URL of the page you want to analyze to get the results. Although there are other tools that offer much more detailed and sophisticated analysis, with the SEO Review Tools Keyword Density Checker you can quickly see which keywords appear in excess because it uses color coding.
2. SEO Book
SEO book is another very good tool to see the density of keywords in a web page. It is a bit more comprehensive than the SEO Review Tools Keyword Density Checker, as it allows you to pull data from the top five ranked websites with the same keyword and also excludes stop words, such as articles , pronouns or prepositions, analysis. The only thing to keep in mind is that to use SEObook you need to register.
semrush It has many features, so it can be used to perform almost any SEO task. Of course, to be able to use the tool without any limitations, you have to pay a monthly fee.
With Semrush, you can get keyword density data from your own website and also from the competition.
Geoclassification It is also used to know the density of the keywords and to know what would be the optimal value according to the total number of words. The best thing about this tool is that it allows you to know in a very simple and fast way both the number of times that the main and secondary keywords appear, as well as to discover the relevance of the analyzed website and of the keyword itself.
Although it has a free version, to use all of its features you need to subscribe to one of its monthly payment plans.
5. Add me tool
With Add me tool you can also get information about keyword density in a very easy and fast way, since you only have to enter the URL and the tool generates an analysis. One of the benefits of the Add Me tool is that it allows you to download the report, although registration is required for this.
Its advanced features include analyzing titles, meta descriptions, and tags, among other content.
6. Small SEO tools
The Small SEO Tools Keyword Density Checker It is very similar to the first tool in this list, but in this case you can enter both the URL and the text to find out how often the keywords are used. The best of all is that it is very easy to use and gives other interesting information that can also be useful to achieve a good SEO position, such as loading time.
7. Live Keyword Density Analysis
The Live Keyword Density Analysis It is designed for people who do not have much knowledge on the subject but want to create quality content and position it. You just have to enter the list of keywords and the text to know with what percentage each of the keywords is used. In addition, it is possible to edit the text from the same platform.
8. Internet Marketing Ninjas
With Internet Marketing Ninjas You can get information from your own website as well as from the competition in a very simple and fast way. You only have to paste the URL to know the number of times a keyword and associated keywords appear. In addition, he is able to differentiate between empty and full words.
9. SEO Cat Keyword Density Tool
Another very useful tool is the SEO Cat Keyword Density Tool, because it gives information about the main and secondary keywords. It also lets you extract an analysis of the ideal keyword usage for that type of content based on its length.
And finally, prepost It has a feature that others don’t, is that it allows to calculate keyword density from .doc or .docx, PDF and txt file, as well as via the same URL or by pasting the text.
There are other tools that allow you to have keyword density data, but with the ones we’ve mentioned, you’ll be able to do a good job of on-page SEO and avoid getting penalized by Google or Google. other search engines.