The data is not deceiving: today, the mayor is part of the population that uses Internet access through a mobile device instead of doing it on a computer. According to different studies, openings of mobile emails have not stopped growing, while access from the desktop format follows an opposite trend. If you are thinking of working on your strategy of junk mailit is important that you understand that you are the designer sensitive and its importance in the results of your campaigns. Keep reading and discover the best tricks to create a designer sensitive in email marketing!
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What is design? sensitive in junk mail?
The designer sensitive in junk mail is a designer of an email that is created so that automatically to the sizes of different devices in order to achieve optimal interaction by users. According to a study by Data Axle, brands that use designs sensitive get 24% more clicks and 6% more opens than those using email not respondings.
Yes, Over the years, consumers have become more and more connected to the network through mobile devices, becoming an extension of our own body. Although many brands were slow to adapt to this format of junk mail due to the dlayout and rendering difficulties supporting HTML and CSS, making use of designers adapted to this screen is more the norm than the exception.
For those who still doubt the importance of adapting emails to mobile devices, we leave you a graph in which will change the Estimated increase in email use from 2017 to 2025. Taking these numbers into account, the need to prioritize that a user correctly read the offers or promotions that we send them seems evident. Read on and find out how to do it!
Tips for creating a designer. sensitive in junk mail
Given the unstoppable use of mobile devices in recent years, design with thinking in mind mobile first is essential. This means that the world has changed and that the need to adapt information to devices that can be used from a television to a mobile must first be addressed. To do this, we must make use of responsive designers who care about recording the best user experience in every situation. We give you five tricks to achieve it!
1# Adapt your emails to your main customers
Although there are many email providers on the market, the first thing you have to propose is tailor your emails to those with the highest market share. Second Litmus Email Analyticswith data updated to 2022, are as follows:
As you can see, only Apple and Gmail gather more than 86% of the current market share, so it must be urgent that our emails adapt to mobile phones, always keeping them in mind. Then you can think about the restaurant. Similarly, go beyond this data and analyze that of your target to see how these numbers change and create templates that you can reuse and edit in your housing campaigns. In this post that we published a few months ago, you can find different plants that you come well
Once mastered, you can go a step further and continue to improve your adaptability so that it is successful in the restaurant of email clients. Anyway, find out qualities are the 2 or 3 providers that use most of your objective and make sure your emails are perfectly designed for them. From this data, look for templates that you can use in your housing campaigns of junk mail. Without a doubt, you will optimize work time and offer a satisfactory user experience.
2# Design the layout sensitive thinking about the comfort of your users
The user seeks comfort and finds what interests him quickly and efficiently. Don’t forget to take into account that there are people with bigger fingers than others, so bet on big buttons and that they go with everyone (bet, at least, on those that have at least 44×44 px) to ensure the usability of your emails.
adams, make sure the text of your emails is legible. For that, it is key that you leave aside too small font sizes, something that improves by working with a minimum title of size 22 and a minimum body of 14. Finally, include call to action that draw the attention of users.
3# Remember that less is more
How to say the saying: a good ear, few words are enough. So do not insist on saturating users with what is necessary. Tell them only what might interest them and make your designers visually appealing. Of course: work on the quality of the texts. The design catches the eye, but the content is what determines that the user clicks or asks you in the trash.
Today, the content is what makes the user more or less close to the expected conversion. that sucks, be brief and concise without forgetting to transmit the message in an original and effective way.
Email marketing: the perfect guide to start
4# Shorten the conversion process as much as possible
The simpler and shorter the conversion process, the better. Increase confidence if you reduce the steps of the purchase process and make it an easy and quick process to carry out. As we have already mentioned, the user is looking for comfort, and even more so if the action involves spending money. Therefore, it makes it as easy as possible to achieve your goals.
A good way to do it is link your email with your trademark request. Offer to download it for them in an easy way, if they don’t already have it. If you check does not have an app, it will redirect the user to an adapted website on which the conversion process is pushed to carry out in the fewest number of steps possible.
5# Work on the matter of your emails
The matter is a critical point, and more, of mobile devices. It is the first element that the user sees, so it is decisive when it comes to finishing the opening of our emails. Also, it is important to keep in mind that each client displays more or fewer characters depending on its characteristics. Take care of those details insist that your affairs run smoothly on all mobile devices.
In the same way that happens with the care of the content of your emails, brevity must be habitual. Therefore, look for a brief matter that is well worked out and that manages to transmit the message of your brand in an attractive way create in the user a curiosity that the student has harbored you sending.
You’ve probably already heard that people are increasingly connected to their mobile phonessomething that must entail the efforts of companies to offer the user an easy and comfortable user experience so that they use their services through these devices, increasing the conversion curve via mobile.
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