The social commerce industry in Mexico will create 42% exceeding 1,700 million dollars in 2022 – Marketing 4 Ecommerce

Such has been the influence of social commerce in Mexico that experts estimate that it will increase by 42% during the summer of 2022, exceeding 1,700 million dollars. In retrospect, its adoption has affected its factors: the coronavirus pandemic has increased the penetration of smartphones and the Internet among consumers.

Recent market research by Research And Markets not only confirms this information, but also add an estimate for the next six years.

More and more consumers will opt for social commerce in Mexico

Social commerce has gained considerable ground in the e-commerce industry over the last couple of years. in fact, more than half of consumers across the country have made purchases under this modality, when you spend long hours on the various platforms and are constantly tempted by brands. This is what this picture looks like in figures:

• More than 85% of those surveyed confirmed that they had purchased products or services through Facebook.
• Almost 40% did it through WhatsApp.
• A smaller percentage, 30%, has made this type of acquisition through Instagram.

It is expected, then, that the number of users in social networks will grow even more during the following years and, consequently, opting more often for social commerce. “This will boost the growth of the industry from a short and medium term perspective”reads part of the report in its entirety.

As for the Gross Merchandise Value (GMV) of social commerce in the country, it is estimated that it will increase by 1,749.5 million dollars in 2022. 11,136.7 million dollars in 2028.

Companies seek to capitalize on this growing trend in the country

Until the social trading industry has crumbled, go on the way: More and more companies and brands of Mexican origin have realized the potential of this modality and have made efforts to capitalize on it.

It is worth noting that they have approved the use of instant messaging applicationssuch as WhatsApp and other social networks, to close business transactions or promote products and services.

Other key indicators

The research included some key indicators that will guide the way of merchants who want to embrace this marketing strategy and thus stay ahead of the competition.

The categories of products and services that dominate

• Clothes and shoes.
• Beautiful and caring Personal.
• Food and groceries.
• Appliances and electronics.
• Items to improve the home.

End user segments

Devices of use that will continue to be used

• Mobile: smartphones and tablets.
• Desktop: computers and computers.

Payment methods they must have

• Credit card.
• Debit.
• Wire transfer.
• Prepaid card.
• Digital and mobile wallet.
• Staff.

“As more and more consumers bought products and services online, hope for a large influx of global investor stakeholders; including venture capital and private equity firms Over the next four to eight quarters”points to another part of the document.

Image: Freepik

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