The corporate culture has been seriously damaged by the pandemic. This, because of its international character, a finger in the cheek and the numerous confinements have largely contributed to a questioning by employees of corporate culture and their attachment.
According to an OpinionWay/Microsoft France study, no less than 49% of employees have “less scruples about applying elsewhere”. Companies must therefore think about retention levers even yes 56% of the salaries questioned admit “being afraid to leave your company” car “44% consider they “like their work less”.
A hybrid work to integrate
Hybrid work has become the norm in many activities. If some companies are suitable, you will find that there is real capital between French companies and wagering companies. It must be said that there is a difference between the companies that have been able to show “volunteers in their transformation” in particular by supporting their employees in the implementation of hybrid work and those which have been drowned due to the impact of the upheavals . Most have not at all succeeded in recreating social ties between remote employees and it is necessary to verify the digital transformation in the difficult summer for a good part of them.
Be careful all the same because many ordering personnel tend to equate hybrid work and relocation. If you work remotely, even if you are partially interested, relocations are not on the agenda and are even more criticisms that advance the health crisis. This trend should also be reinforced by the Ukraine-Russia conflicts which have pushed globalization to its limits.
Work on the motivations to be carried out for the company
To anchor a good corporate culture, companies must no longer forget to take into account the source of the original motivations for joining the company. Of course, we are not talking about the level of remuneration, even if it remains an obvious decision-making driver. It should be noted that while 74% of respondents in the same study indicate that they joined the company because “of the proposed position and job security (CDI)”, 47% believe that the environment and the working environment are important. Moreover, 44% affirm that it is by taking into account their “image (reputation, development prospects, financial health, value, etc.)” that they are decided.
The employer brand a priority
The employer brand remains a priority to retain an employee, the remuneration is often not enough and the valuation on the labor market always having a significant impact (me when the employee does not wish to leave the company). To have a strong brand, no doubt according to the study, you will have to work as much on the working atmosphere (83%) as on the flexibility of location and working hours. More than that, it is clear that the history of salaries means that they are also highly sensitive to the values of the company (social, political, environmental, etc.) with 85% of respondents who are sensitive to them. Beware of pretense, however, because in the age of all-out communication, values must correspond to actions and sanctions can quickly be felt for those who claim to act but do the opposite.
Get off the beaten track in friendly encounters
If there is something that is called into question in business practices, it is meetings or even the phenomenon of meetingitis. If they don’t care about their salaries that they spend in videoconferences, they are heavily frequented once back in business. Obviously and, as you will have understood, there is no question of redoing the same meetings or of imposing poorly prepared remote meetings.
For that matter, confinement and barrier gestures have deprived good name of you collaborators of the joy of participating in events so much reprimand by bringing a little joy to your events. It must be said that it was common to drag your feet to get to the often gloomy pots reduced to three petit fours, even in events which nevertheless have charm on paper such as the galette des rois or the end of year. It’s time to recreate the team spirit through trips such as seminars to create a unity of teams, since it is necessary to provoke the sending of conversations in the family and friendly environment.
The history of crucial founding companies and mansions
In our interviews, it is common for us to first highlight the history and career of entrepreneurs because it inspires many creators. These are far from trivial for your collaborators so do not hesitate to communicate better on them. Do not ignore the difficulties encountered, the opportunities, the encounters, the obstacles, the pitfalls, the victories or even the crushing defeats! They bring hope and also indicate your ability to recognize your mistakes and learn from them. They also allow us to serve as a reference and to humanize your company. In the same way, you have sometimes neglected the presentation of your team visible from the outside. Do not hesitate in this context to put group photos on your website.
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