2022 continues to be a year of transition to the digital sphere, lockdowns due to the COVID-19 pandemic, the rise of cryptocurrencies, war conflicts in Northern Europe and blockchain add to the acceleration of the digital transformation in recent years and new work methodologies are discovered.
In companies that perform marketing tasks, direct all efforts exclusively towards strategies focused on the inbound marketing or outbound marketing is totally ineffective, one of the mutations of this second decade of the 21st century is precisely have a great team with a varied knowledge of inbound and outboundBasically, the overall goal is to create a strategy that includes Inbound and Outbound techniques to grow your business.
From our experience as a company with software specialized in Outbound Marketing, we have selected the 7 most demanded marketing skills during this year 2022, by classifying them in the Outbound and Inbound specialties.
These are the most in-demand digital marketing skills in 2022
Search Engine Optimization (SEO)
What about SEO that is not known? The most important technique to attract organic traffic through a search engine. If digital marketing in general is advancing at a dizzying pace and professionals in this sector cannot be outdone, SEO is even faster.
We have reached a point where if there is a search engine, there is also an SEO behind it. You can do SEO on Youtube, LinkedIn, Instagram, TikTok, Facebook… And each search engine works with a different algorithm.
SEO is one of inbound marketing skills par excellence and being a task that provides incredible results in the long term, it must be worked on constantly and it is always a good idea to learn this skill, for these reasons SEO is one of the most in-demand marketing skills in 2022.
Do I use Inbound Marketing more or push my audience with Outbound actions?
It’s a mistake to execute digital marketing actions without doing analytical marketing, it’s basically like shooting blind. We have endless data on network users and this is something that MUST be used.
The creation of campaigns must be accompanied by a pre and post analysis of the actions that we are going to carry out. Marketing Analytics is a management of results with the aim of looking for a leak or a point to attack and thus optimize our subsequent actions.
For the analysis itself, a variety of parameters are used, such as Key Performance Indicators (KPIs) o Key performance indicators, such as the number of leads generated or the RCI.
The general analytics capability is supported by different platforms and tools that help us to collect this necessary data and make our life easier, among these platforms are Google Analytics (a must), Youtube Analytics, Facebook Insights and a very long etcetera, including platforms that federate these same commented tools!
A basic learning of these skills and tools is simple and as I have already mentioned, having this basic knowledge is essential, but mastering Marketing Analytics takes time and an exhaustive knowledge of your target and your own product.
If you are a marketing professional, This is one of the most important skills to never stop learning!
social media marketing
In the middle of 2022, what are we going to say about the unknown on social networks? A subject that never slows down its development. Updates and integrations are added regularly to all social networks and are constantly changing; blockchain membership, integrated e-commerce, short video formats which has been standardized with TikTok (Youtube Shorts, Instagram Reels…) and a long list of new updates that will arrive overnight.
A good social media marketing strategy allows us to increase traffic to our websitemaximizing the reach of our brand, “educating” our customers, building their loyalty, and… of course, it’s an extraordinary additional conversion channel.
To succeed with social media marketing, it is important to follow a fixed strategy, to combine our knowledge of Inbound and outbound marketingbe aware of trends almost daily, feed our content very regularly and meet our target almost like our friends.
The skill that works so well in our in our strategy of Inbound and Outbound Marketing, both in separate strategies and in our goal of making a common plan.
It is the technique of persuasive communication through words. Write texts that generate conversions, provoke emotions through words.
As in any marketing strategy, to communicate on the advantages of a product or service, it is essential to know it well, to know who you are addressing and to detect the problem that your product solves.
Seducing in different formats: Blogs, descriptions, podcasts, short videos… Seducing the customer is an art that begins quickly and develops over time. One more skill to add!
Leads can be generated with both marketing strategies both inbound and outbound marketingthese tracks are classified differently but they are completely complementary strategies to each other.
With inbound marketing strategies Leads can be obtained organically and passively, such as those looking for a solution to a problem that has already been solved on your site or with your product. In short, it’s the prospects who access your content without having to call them.
There are many RCMP in the form of a tool that can help us with these lead and customer relationship management tasks. Salesforce and Pipedrive are two of the most important CRMs today.
Instead, with strategies Outbound Marketing We reach out to the user directly and push them to take a specific action, like consuming our content, taking them to a funnel, or directly closing a sale.
In short, the profile of Leader It is a figure capable of generating, organizing, retaining and managing the greatest possible number of qualified leads at a reduced cost. This ability is given its importance by taking the most convertible actions of a product.
The task of generating leads is an increasingly simple and automatable action thanks to software such as snov.io or FindThisLeadwhich allow from their own website to generate lists with the parameters of your target, to create a campaign and to follow these prospects from a RCMP.
Advertising by e-mail
This skill is focused on sending emails to a generated list of your contacts, it is also a skill you take advantage of to have the Inbound and outbound marketing.
In recent times, its effectiveness has been widely questioned at the expense of more innovative means of communication such as social media, but email marketing is more alive than ever.
A campaign of Advertising by e-mail Well crafted, from automatic feeds, seasonal campaigns to newsletters, it’s always an exceptional idea that is very effective in terms of conversion, loyalty and even recruitment.
In terms of Outbound Marketing, email marketing is a fundamental pillar, in this area of Marketing it turns into cold emailing or cold email campaigns, contacting people who had not been in contact before in the purpose of establishing a professional relationship.
In FindThisLead We have a tool that helps professionals of all kinds create a cold email campaign from scratch, from generating lead lists to the process of writing and sending the campaign without leaving the platform. You can try the tool for free if you register here!
The evolution of email marketing has never slowed down, the transition to mobile email marketing has taken a step forward and will soon evolve into another format. The Metaverse, perhaps?
A concept that has gained momentum in recent years in the fields of Inbound and Outbound marketing, the figure of the Growth Hacker is responsible for generating growth in one or more of the marketing actions: followers on social networks , leads, conversions… All this with a minimum of time and money.
It’s about seeing the market with different eyes, overturning conventional techniques and taking a turn with ingenuity.
A Growth Hacker must be a person with a very imaginative, versatile and curious profile.