The 100 NFT of the World Cup jersey of the Mexican National Team sold out after only 20 minutes of its launch – Marketing 4 Ecommerce
A few months before the start of the FIFA World Cup Qatar 2022, brands are looking for ways to excite and connect with soccer fans, such is the case of Bitso, the leading cryptocurrency platform in Latin America with more than 5 million of clients, who launched the first NFT of the World Cup jersey of the Mexican National Teamwho will represent the country in the sports fair.
The NFT of the World Cup shirt sold out in 20 minutes
the Mexican Football Federation (FMF) and Bitso will jointly launch the collectible NFT card of the Mexican National Team player, which could be acquired through cryptocurrencies. The sale of the World Cup player’s NFT is done through the social networks of Bitso and the FMF and it only took 20 minutes to run out of the product hobbyists are more interested in learning about the official NFT.
Total release 100 official NFTs that users can buy for the equivalent to 1,800 Mexican pesos in ethers, In addition, those who purchased the item also received the new official jersey for the Mexican national team with a view to the Qatar 2022 World Cup.
Learn more about the non-fungible token trend
His various companies began to venture into the construction of his metaverse and promote virtual fashion, allowing him to access more economic sectors and new forms of interaction for users, not only on Facebook but also on Roblox or Fortnite and other dedicated platforms. to coexistence in virtual reality format.
However, a fungible token or NFT for its acronym in English, function as a digital asset encryption that represents something unique and is impossible to exchange or copy identically, similarly, it has four main characteristics: it is unique, indivisible, transferable and with the ability to show its scarcity.
The national team NFT has an exclusive design for users of the metaverse
The official NFTs of the Mexican team can be used with user avatars within the metaverseIn addition, they have an exclusive design for this universe, they are unique within the block chain and the owner can use it in future transactions.
“Our mission is to make cryptocurrencies useful in the daily life of Mexicans, so we are committed to continue building to be the bridge to technology and help more women and men become familiar with this new world every day”said Bárbara González Briseño, General Director of Bitso México.
In this sense, Bitso announced that the creation of the virtual shirt is done using the colors that most represent the country highlighting the presence of the new crest of the Mexican team, these features will make users stand out when wearing the shirt in the virtual world of Decentraland.
“Today we are very excited about this incredible historic opportunity for the fans of our National Team, so that through their Bitso account, they can wear the colors of the National Team on and ‘off’ the field, that is, in the metaverse”, concluded Bárbara González Briseño.
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Gone is the traditional work culture where working harder and longer hours was synonymous with good work or efficiency. For this reason, it is important to review LinkedIn employment trends.
That vision is far from today, and that the corporate culture is increasingly strengthening a perspective in which the mental, physical and spiritual health of the members of a company prevails over everything else.
At present, and especially after the passage of the Covid-19 pandemic and with the new generations, the phenomenon is becoming stronger “The Great Reorganization”, according to LinkedIn Job Trends. Here we tell you.
What does LinkedIn say?
LinkedIn has been proposing numerous changes since the beginning of the year, such as LinkedIn Lives. But this is not all, it has also provided data that emerged from a study, where 24 reference personalities from the world of work were chatted with, in addition to the results obtained from said platform.
Flexibility, empathy, mental health, trust, satisfaction and priorities are some of the points that professionals take into account when choosing a company. See the numbers.
What is the most important thing when choosing a job?
It is not new to say that the transformations brought about by the current situation in which we live have also modified the way in which we work; however, what is new is how the subjectivity of the professional has changed, who, when deciding on a job, no longer prioritizes economics.
So what are you looking for? According to what was expressed by the survey, “Reconciliation options” are prioritized first with a percentage of 63%, followed by “Remuneration and benefits” with 60% and last but not least, “Colleagues and culture” with 40%.
This is where the concept of corporate culture becomes relevant, since it encompasses essential aspects such as Flexibility, Well-being and Mental Health, and the phenomenon The Great Reshuffle. Let’s see what this is about.
Flexibility: The most sought after
in the studio of LinkedIn job trendslabor flexibility is gaining ground, and employees are no longer satisfied with strict and traditional models, demanding to have the decision of how, where and when to perform work tasks.
And it is that the hours worked are no longer an index of efficiency, but the results. A clear example of this is the flexible appealan innovative program proposed by Austin Fraser, based on compensation and recognition of the results obtained.
This not only represents a great challenge for workers, but also for companies that are forced to find the exact point of balance between good results and flexibility.
The figures: What is the percentage around flexibility?
Thanks to the LinkedIn study on labor trends, we can have an overview of what happens when employees have greater flexibility, tolerance and possibilities of conciliation with regard to work.
According to the results obtained, workers are 2.6 times more likely to feel fulfilled and 2.1 times more likely to recommend the company to someone else as a good place to work.
but What about companies and job ads? This new demand for current employment is reflected in company advertisements, since there are 83% more advertisements since 2019 where labor flexibility takes center stage, and 35% more interactions when they are of this type.
As for the writing of company publications, as of 2019, mentions of labor flexibility have increased by 343%.
Generations and labor transformations
Broadly speaking, the existence of at least four generations has been determined: Baby Boom, generation X, Millennials, and the generation Z.
According to the study carried out, the latter is the one that has shown the most interest in job advertisements where flexibility takes center stage. In second place are the Millennials, followed by Generation X, and finally the Baby Boom generation.
Well-being: Life beyond work
One of the transformations we are talking about has to do with the fact that employees have become aware that life does not begin and end at work, and that health, in all its aspects, is paramount when talking about well-being and quality of life.
What do we mean when we say Wellness?
Directly related to the awareness of the importance of mental, physical and spiritual health, and how this can be balanced with work and professional life. This is no coincidence, it is a perspective that has been growing stronger throughout the world.
However, with the outbreak of the pandemic, this has taken on special relevance, since it came to teach us that life goes beyond work, and that well-being cannot wait. This is why the new ways of working are presented as a challenge, where the aim is to continue taking into account the objectives and effectiveness, but without neglecting the human aspect.
As Deloitte’s director of well-being, Jen Fisher, well: “We should not value or praise that people stay working until the wee hours of the morning, because that is not a benefit for them or for the company.”
What if well-being is present in companies?
The study yields figures that make clear the positive results that are the product of a clear and concise strategy of labor welfare. It is so valued by workers that they are even 3.2 times more likely to feel accomplished, and 3.7 times more likely to recommend working at the same company as them.
But who chooses, above all, well-being? According to the results obtained, the women their who are 41% more likely to dialogue and interact with content from companies where well-being takes center stage.
And overall, you’ve seen 5% more engagement with these types of posts.
The Great Reshuffle: A phenomenon that is here to stay
This is a key concept being promoted by LinkedIn in light of the apparent changes they are taking in the way we think about healthy work-life balance. The values of the company, empathetic treatment, and respect for the motivation and achievement of people are increasingly important.
This model left behind the lockers and the traditional job ones became obsolete, this is reflected in the data provided by LinkedIn, where it is reported that “candidates are more selective and in 2021 they see twice as many job advertisements before submitting your application compared to 2019”.
Additionally, there is 67% more interest and engagement from new job seekers if sober job search posts mention company culture.
Work flexibility, well-being and company culture its the most searched terms, so job advertisements take them into account when opening searches. Thus, the use of the term ‘work flexibility’ has increased by 362% in these since 2019, while ‘well-being’ grew by 35%, and finally there is ‘business culture’ with a growth of 15%.
This is just one example that everything is changing and in constant transformation, and that what we knew until now is no longer enough, it is time to start rethinking what we want and how it will be achieved.
Companies urgently need to consolidate a business culture that is at the forefront, for this it is to stop being aware of what is being talked about, how, and appropriate are the trends, in addition to working on business leadership.
Findings Our Dropped LinkedIn Job Trends
This note and the results obtained through testimonies and studies give us room to reflect on various issues, which are extremely urgent to rethink. The reality that surrounds us must serve as an axis to guide us, on what is happening, what are the current demands and what challenges lie ahead, to achieve us.
The first conclusion is that the laymen maintain that in good time the correct and necessary importance is given to the person as such, their emotions and feelings, motivations, needs, priorities and desires. And of course also the Hello in its entirety Which constitutes a great achievement, if we compare it with the models that are already becoming obsolete, where what was already mentioned was left in the last point.
This forces companies to adapt, there is no other option if they want to guarantee competitiveness and distinction with respect to the existing competition in the market. Workers are no longer just that, but they are a vital part of the company, also being necessary for its success, productivity and efficiency.
It is necessary for the employees to feel part of it, for their demands to be heard, and for this to lead to the reconciliationsuch an important concept in this new work era, achieving the long-sought feeling of belonging.
If it registers that it has great benefits and virtues for all the parties involved in the process, especially for those who have the task of being employers, who will have the responsibility, commitment, performance and fidelity of the hired professionals.
However, this is not easy, it represents a great challenge and involves a incredible reinvention opportunity. This is commented on in the study carried out by the most recognized platform dedicated to the world of work, where it is argued that “organizations that can reinvent their work model will have a great advantage.”
As he rightly points out in the LinkedIn study, according to Amplify’s Lars Schmidt: “This change is different because it has nothing to do with tools or technology, but rather with the mindset, the wishes and expectations of the employees and, also, of the companies. Reflected in different aspects and it is happening very quickly”.
What did we learn from this?
- Physical, mental and spiritual health is essential if we think of a fulfilled, satisfied and effective professional
- Technology is our ally if we know how to use it and take advantage of it correctly
- Company culture is crucial if we seek to achieve efficiency and productivity as a company
- The professional is much more than a simple employee, therefore, special attention must be paid to humane and empathetic treatment
- A harmonious balance between work and life in general is possible if it is understood that the key is to listen to labor demands and trends
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The e-commerce transfer window è cresciuto at a rhythm notevole negli ultimi anni. Prima dell’emergenza Covid-19 l’economia mondial stava già avecando lo sviluppo dello shopping online. The pandemic has definitely accelerated that process.
The data is growing rapidly, according to a Nasdaq study, between 2040 and 95% of online purchases.
A powerful expansion that offers a series of business opportunities for brand innovation and aziende. In a reply like this, the essence of I will rethink the printed one in digital chiavefacing the evolution of the own business model, transforming the growth process and strengthening the internal competence.
New free webinar cycle
In the last decade, online shopping has registered a spontaneous growth in Italy. Oggi, infatti, I found a digital business not rappresenta più just an’opportunità, ma a vera e propria necessità. Laddove effectively manages an e-commerce project to inform a critical success storyto prescindere dal settore merceologico di appartenanza.
I have confronted with gli esperti delle industry report a concrete opportunity to continuously update the tool, the algorithm and the consumer’s behavior.
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Il primo live event sarà:
Giovedì 14 Mineral of Luglio 13
Your e-commerce checkup
Things work and things don’t work in your eCommerce
The scope of the Live Event is to provide them with practices for migliorare il own eCommerce oppure the own idea of eCommerce strategy, starting from the far analysis i progetti in diretta agli esperti.
Through the registration form, infatti, it is possible to link to your own e-shop: and more interesting will be analyzed during the live.
will keep cycling until july 22 with other due citations:
Martedì 19 Luglio mineral 13
Livestream Shopping and new frontier dell’eCommerce
The Rinascimento case
Friday 22 Luglio pray 13
Community for the success of an eCommerce
I almost MSC Crociere and 23BASSI
Vincenti’s competence in the eCommerce field
The cycle of events is dedicated to eCommerce Manager, eCommerce Specialist, Brand Manager, Marketing Manager, Imprenditori e tutti quei commercianti who try not to implement the parrot of digital strategy.
Directly oltre a illustrare strumenti, risorse, modelli e framework per avere successo nelle vendite online, offered l’occasione di riflettere in a semper più digital market Grazie has an illuminanti case study.
I will design the management of the sale in digital chiave richiede competenze divers. Ma esiste un modo per farle convergere tutte. The live saranno also provides the opportunity to deepen a complete, practical and professional course by buying the eCommerce model: the eCommerce Factory, in collaboration with the leading brand Shopify, Doreca, Venchi and Mercedes.
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Companies are experiencing their own digital revolution in recent years. Spain is positioned as a strong country in technological innovation, especially where it is designed as an X-Tech sector. Therefore, in this article we tell you what the X-Tech industry, its different types and how it has changed the way of perceiving technology in the corporate sphere. Keep reading!
It may interest you: MBA in Digital Transformation
What is the X-Tech sector?
A word that often goes hand in hand with technology is “to invent”. Technology, by its very nature, is incentivizing, whether it’s improving what currently exists or creating something new to address a problem.
The technology industry is really expanded. This makes it attractive to a large number of people from different disciplines. You no longer need to be a programmer to dedicate yourself to it.
Nowadays, companies depend heavily on technology for aspects such as creating business software, controlling systems, hosting their databases or storing their information. All of this affects the way companies operate with their internal staff and customers..
Having said that, The X-Tech sector is the union of different companies with traditional companies. That is, only be startups that sell a technological product to a consolidated company that needs to digitize. For example, financial, insurance or legal companies. They all search rely on new technologies. Therefore, through the use of digital tools, they help corporations to improve the service provided to the client. This usually has a strong impact on the cost, since they can reach many more people.
We can find six X-Tech sectors:
- financial technologyfor technologies related to the banking and financial world.
- InsurTechfor those applied to the insurance world.
- WealthTechnologyfor wealth management, savings and technology.
- regtechto impact regulatory compliance.
- proptechfor everything related to the real estate market.
- LegalTechfor the digitization of law.
Study Radiography of the Digital Sector 2020
We can define the FinTech sector as the union of finance and technology. It includes all the products or services that the financial world can bring. From investments and payments, to savings tools to help with personal finances. Also related to taxes and accounting. To do this, technologies such as machine learning, big data, blockchain, among many others, are used. The goal is to improve services and help companies reach more consumers and offer a better product. All in digital format.
In second place we find the InsurTech sector. How our can imagined by number, InsurTech allows us to create new products related to the insurance world. This ranges from more personalized insurance adapted to people, to offering pay-per-use insurance or one in which there are no intermediaries.
The WealthTech sector encompasses everything that is wealth and heritage combined with new technologies. The goal is to reach more people at a lower cost. It is true that investment or portfolio management is often associated with high net worth individuals. The WealthTech unverifies it, and allows users who do not have high net worth to manage their resources efficiently and profit from it. This sector is closely related to FinTech. We could say that it is a split of this.
The RegTech sector is transversal. It is about managing all the tools or regulatory aspects that exist in these sectors. This ranges from everything related to money laundering to raud prevention or improving client onboarding. Allow digitization and use of technology for all products, as well as improve the realization of these regulatory aspects.
The PropTech sector is a little different restaurant. In Spain it is gaining a lot of strength. It deals with everything related to the world of Real Estate Property, that is, of real estate management with the use of new technologies. These allow, for example, the valuation of assets in real time or the administration of different real estate assets. Thanks to new technologies obtained with greater speed and efficiency.
The last X-Tech sector is the LegalTech sector, also related to the world of legal business, of the legal world. Use of technology such as blockchain or big data for the management of the legal world. For example, for the review of jurisprudence, the execution of contracts or any litigation. The use of technology improves all these processes.
Evolution of the X-Tech sector
The X-Tech sector has grown exponentially in recent years. In Spain there are more than 1,200 companies that offer this type of service. Of all the surroundings, the most expanded sector is FinTech, followed by PropTech. Currently, the X-Tech industry will generate 17,000 direct technology employees of quality and with high digital skills in the country. But not only that, it is estimated that its six vertical will grow up to 65% in the coming months. In other words, they could generate some 28,000 jobs.
Because this is a reality, it is essential to generate an environment that is committed to these sectors and new technologieswhose evolution will transform today’s online society and culture.
There is currently a ranking of countries that includes Europe and Latin America, Spain occupies the second position in terms of the number of FinTech, InsurTech and RegTech. The first place is taken by the United Kingdom. These data show how the Spanish ecosystem is a great opportunity to invest, collaborate and deepen competitively.
What did you think of this article about the X-Tech sector? Leave us your comments and share!
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Digital marketing is constantly evolving and we will start working in this area with various methods.
Per cominciare è fundamental iniziare ad acquire a vertical skill in the digital The first mossa useful è formasi, I will follow corsi online or workshop per gettare the fundamenta. This way, if you don’t become solid according to your cui, you will build your own bagaglio di competentze.
I will continue to train myself in the digital field, not only will I give the opportunity to improve the profession by assisting the direct experience of this field which is well known to me, but I will soon be confronted with the specialist who love all the time.
Carrier in digital marketing
I’ll take a carrier in the digital marketing This is a great idea for people who are interested in technology and will be working in a creative industry. With the growing importance of the web, it has always been added to find qualified people who can help you open the public eye for online SEO.
Digital marketing encompasses a wide range of activities, from website content creation and management to online advertising campaign sviluppo, encompassing a diverse profession: from social media to e-commerce manager, from copywriter to digital strategist.
Chi has spiccate doti di scrittura e comunicazione può scegliere di specializzarsi in Copywriting, while chi has an attitude all’analisi può concentrarsi sule marketing strategie basate sui dati. With the right training and experience, it is possible to build a carrier of success in this exciting and continuous context of transformation.
Concluded the live cycle “Così ho capito che il Digital era la mia vocazione”: ecco chi ha vinto
If he is about to conclude the live cycle “Così ho capito che il Digital era la mia vocazione”. The Ninja Game by scoprire i profession più belli del mundo digital through the voice of the protagonist. A way to convince the person that the parrot is the most beautiful worker in the world.
Le Live che ogni martedì have not riempito il palinsesto Ninja fine all’inzio dell’estate sono finish, ma l’obiettivo dell’Academy continues to essere quelo de fornire una bussola nel mondo del digital.
LEGGI REED: 5 Free Webinars to get your bearings in Digital Marketing
For this reason, as announced in the direct variety, Ninja Academy has decided to reward the digital profession più amata with a gift to the community who participated and followed by children: the prize goes directly to him »Chi è il Social Media Manager e perché è il lavoro più bello del mundo”.
Ninja Academy’s Gift: For You The Power of Social Media Glossary
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A social media manager must have a solid understanding of how the platform works and how to effectively connect with the target audience. In addition, I must strive to create interesting content that helps create a following and bring traffic to the brand’s website.
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Amid Crypto Market Slowdown, Alphabet’s Google is actually seeking full-time talent for its direct global marketing efforts Web3. One of the main objectives of the role is to raise awareness among different segments of the public Web3.
A new manager to lead your marketing efforts Web3
Following the creation of the team Web3 within Google Cloud in early May, the Google Cloud division announced the position of ” Product Marketing Manager “. I posted vice versa increase awareness of projects Web3 Google Cloud and products driving consumer demand for associates.
In fact, the primary role of the newbie is to oversee marketing activities. In addition, some of the main responsibilities of this role also include the development of the annual plan Web3 and outreach to various groups within the public Web3. For abseiling, employees are not available in New York, San Francisco, Seattle and Sunnyvale.
Bonus: Bitcoin Market in partnership with Stellar, for a significant contribution to the development of a CBDC in Brazil.
Services background app developers Web3
Google intends to fservice visit background Help interested developers build apps Web3. This to take advantage of awsMicrosoft Azure and even Alibaba Cloud in the ongoing cloud war. One of its main competitors, awsto follow the same path by offering the blockchain managed by Amazon to customers.
In an interview with CNBC, Mountain Zaveryhead of Google Cloud PlatformI have stated that the object of the company is not to directly participate in the wave of cryptocurrency. Rather, it is to provide technology for businesses to benefit from the distributed nature of blockchain. The objective is to google cloud lounge Platform the first choice of blockchain and cryptocurrency developers.
See more: The Central African Republic plans to create a “crypto hub” for the use of crypto in the country.
Let’s put it this way: the FIFA World Cup remains one of the most exciting and fascinating events on the planet. At least, that’s the case for billions of fans around the world. If this worldwide buzz makes football fans happy, we can say the same about the businesses that are created around this event. What exactly?
Tourism, first impacted
The first sector where companies achieve excellent turnover is tourism. Long before the launch of the World Cup, travel agencies offer very attractive packages, including accommodation, plane tickets, airport transfers and all-inclusive packages in luxury hotels. It is therefore a huge economic boost in the field of tourism.
Pubs, cafes and events
Other businesses that benefit from the World Cup are mainly pubs and cafes. Watching matches live on the big screen, accompanied by friends, has become a real tradition in some countries… To satisfy football fans, pubs organize special evenings. On the menu, sports debates, shouts of glory, tears and of course… beer (or other drinks)! The events are also touched by the world of FIFA, especially during the opening and closing ceremonies, punctuated by the famous songs of the stars.
Appliance and sports stores
While some rejoice at the idea of watching a game on the big screen, others prefer to invest in a true HDTV. And yes, nothing better than a good flat screen TV in the living room, popcorn and a game of FIFA… That’s where the appliance stores come in. It should be noted that the communication actions are numerous and that it is not uncommon to have promotions at this time. This approach is proving to be very lucrative for the sector.
As for sports equipment stores, they occupy a fairly important place in the World Cup economy. Sales counters tend to explode, especially when it comes to custom jerseys, balls, athletic shoes, and other gear. Plus, a fan who closely follows this event will never leave without wearing his favorite jersey!
The world of advertising and broadcasting rights
For months, we will find a touch of the World Cup everywhere… On our drink bottles, on buses, on billboards or even on the Internet, there will be a veritable flurry of advertisements. Note that franchises such as Adidas, Coca-Cola, Kia Motors, Emirates, Visa, Sony and Castrol are among FIFA’s many regular partners and sponsors. Thanks to the ads, these companies manage to attract more customers and thus increase their turnover. Some television networks, for their part, have managed to acquire the rights to broadcast matches live. A privilege that notably improves your recipes.
Even before the launch of FIFA, young and old had fun collecting Panini brand stickers. The World Cup album usually had hundreds of spaces to fill with stickers, all on almost a hundred pages. Panini seems to have found the magic formula to entertain football fans. The meetings are even usually organized in the framework of the exchange of stickers. An initiative that reports a large sum of money.
The World Cup, creator of employment
As well as bringing entertainment to life, the 2014 World Cup also contributes to job creation. In Brazil, the figures amounted to 730,000 jobs, including 330,000 permanent and 400,000 temporary. The figures for the next cup should not be very different this year no matter how much they are told, the countries do not fight for their organization even if they are granted it, it is, above all, about having an international influence during the event.
With all the buzz it creates around it, FIFA remains the most popular event in the world. It’s up to you to figure out how to enjoy it next time.