TikTok has announced a new integration with WooCommerce that will allow WooCommerce merchants to sync their store catalog with their TikTok profile, powering their more advanced product display offerings.
As TikTok explains it:
“WooCommerce is a flexible and open source commerce solution based on WordPress. Home to almost a third of all online shopping websites, it allows anyone to sell anything, anywhere. With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for 1-click campaign performance tracking, and create an ad to target your audience in minutes.”
As you can see in this video overview, the new TikTok plugin for WooCommerce allows users to connect their product catalog, activate TikTok pixel tracking, create and launch TikTok ads, all from the WooCommerce dashboard. .
It’s another addition to TikTok’s growing e-commerce arsenal, with the platform also bringing a similar integration with Shopify since late 2020. WooCommerce is the next big platform to be added, and it’s interesting to note that Pinterest also announced its own integration with WooCommerce. last month. .
For TikTok, e-commerce offers a huge opportunity. The majority of TikTok’s revenue in China now comes from in-stream e-commerce integrations, with creators partnering with brands to take advantage of growing interest in in-app purchases, coupled with the popularity of TikTok’s video app. short format. A number of US-based users are also now making a solid income by purchasing live streams, and as TikTok works to create better incentives for people to keep posting, sales on stream could provide a valuable lifeline for the app. .
Improved and streamlined integration with e-commerce platforms is another key step, and with TikTok moving towards more advanced product display ads, it could be another major update to the app.
It still has a way to go in building a fair and sustainable revenue-sharing program for creators, but more business will only help TikTok improve user behaviors and get more money moving through the platform. application.
You can get the TikTok plugin for WooCommerce here.