In a day when the conversation on social networks revolves around protesting inequalities, many brands (or rather, the people behind it) may have doubts about how to participate and show their support for International Women’s Day. Doing it is a complicated task, but the fight is too.
As we said with inclusive language, from Fever 40 we are not going to tell you what to do or think, but we will share what we have learned in recent years, not only from 8M, but also from other sensitive situations in the field of communication.
Lessons to communicate on International Women’s Day in social networks:
to be aware
It may be a somewhat strange first learning, but as we began by clarifying, brands are not living beings that move at will. Brands are because there are people behind them making decisions. Therefore, it is important that when doing so we are responsible for the impact they may have, not to ignore the objective and identify the difference between contribution and opportunism.
Two tips to prevent your communication from being opportunistic:
1. Do not ignore the objective of the claim
2. Not wanting the brand to be more of a protagonist than the fight itself.
Learn and listen
Work on this day starts from within. Although it may not seem like it a priori, dedicating yourself to absorbing the different perspectives of the information and conversation on networks about International Women’s Day, you will be activating one of the tasks of this day: reflect to try to change things.
Possibly opening this topic within your team can give rise to debates, which is undoubtedly good news. In other words, you will learn more varied languages and stories with which you will expand your vision as you contribute.
There is no correct answer
Looking for it or imposing it, only fueled polarization on a day where together we all do more, hence the importance of the previous point. Sometimes coming to the conclusion of what you shouldn’t do is more revealing than coming to the yes.
As we are preventing the opening of the melon of the “little purple loguito”. If something turns into themes and becomes entrenched on it, we will not be advancing on the path of improvement.
Facts ahead of words, why not display what you’re marking instead of just a superfluous thank you or congratulations message?
embrace the intention
A house brand learning: more than someone fails in the message than someone who only succeeds. Because who fails today, he will succeed tomorrow. We always apply it and we apply it on International Women’s Day in networks.
And as we have said, if there is not a single correct answer, it will be difficult for there to be a perfect one.
own up to your mistakes
And if you have walked the path, and you have made a mistake, accept it and work so that it does not happen again.
And the most important thing: hey, every day is 8M
No one should have to worry so much if what is behind it is real and the actions are the result of constant work on equality.