Do you want to be a businessman in the world of e-commerce, do you embrace a platform to create a website? If you do not know which solution to choose to get started in e-commerce, here we will present two very different e-commerce solutions: WiziShop and PrestaShop.
WiziShopan e-commerce solution that is simple and quick to set up
Wizishop It’s a great option if you’re new to e-commerce. Indeed, this solution is very effective and allows you to use an e-commerce site for less than 350 EUR/year. If you never exceed the turnover, go for this platform. Also know that you have the possibility to test Wizishop 14 days free pendant. It’s a better way to make up your mind. The platform has chosen to position itself as a marketplace for creating merchant sites by subscription. The whole of this formula is that everything is included to improve the creation of your store. Also, you’ve never been embraced by ability mastery techniques, if you’re having a problem, this is the place to work.
The interface of the e-commerce solution WiziShop It is considerably ergonomic. If you’re new, you’ll love the simplicity and speed of background processing. Moreover, the functions offered in this solution are complete solutions for launching an e-commerce site.
With all paid site building platforms, you will need to acquire the ones that count. For this, you will have to pay monthly billing, which is between €27 excluding tax and €297 excluding tax. Apart from that, you will also have to pay a decreasing commission on your turnover, from 2% to 0.5%. This can be an inconvenience if you have little means.
Find out more: Wizishop: Use the benchmark tool and competitive intelligence to succeed in distinguishing yourself on the market.
PrestaShop platformideal for creating an e-commerce site for free
If you want to create an e-commerce store, you must assume the responsibility for start-up costs, especially in advertising and marketing, to make yourself known. Therefore, it is beneficial to use a free solution to trust your store. PrestaShop It is a good solution if you leave income via your website, there is where you leave a campaign to finance the creation of your online store.
Accessible to beginners, it allows you to have your own website. So you don’t have to pay a penny on sales. But it also means that you have to manage the whole site yourself, changing its settings and adding new services.
outside, PrestaShop It is a content management system specialized in the management and administration of catalogs of products sold online. in contrast, PrestaShop is therefore optimized to create sites showcases.
This solution is dedicated to solving difficult problems related to e-commerce. Such as inventory management, product catalog, shipments, orders, product returns, and more.
Indeed, setting up an e-commerce site on PrestaShop much quick and easy. Now, the majority of site owners have a well-integrated solution that sets up your store in just a few clicks.
In terms of features, PrestaShop is pretty great, with over 300 services now available locally. After that, you can choose paid training performances or graphic charters for your store customization.
Wizishop and PrestaShop : two very different e-commerce solutions
WiziShop and PrestaShop are two largely distinct platforms. Some people are willing to pay a monthly installment. This action allows them to not worry about fixing bugs. In order to make the e-commerce site more efficient, it remains legally responsible for the functional names offered to it.
In return, others consider saving tens or hundreds of euros by choosing the free solution of PrestaShop. A budget that will be necessary to create a website will be three times lucrative to have a good marketing activity.
Free or paid solution?
Before you start building an online business, list the strengths and weaknesses of these two platforms. Do you prefer paid solutions that offer ease of use and bug management? Oh do you prefer to manage and keep a budget for marketing operations? It’s up to you.
The e-commerce solution Wizishop launched an extremely powerful new SEO feature: to them Theme ClusterManager. Nevertheless, WiziShop is the only eCommerce solution that offers this functionality! It is ahead of all competitors. The rest, Wizishop simplifies and optimizes the creation of Theme Clusters in online stores. This advanced SEO feature comes with full video training that clients can use at no additional cost! so you can know what Theme Clusters Manager and a detailed description of this feature.
Which is the Theme Cluster manager?
the Theme Cluster Manager is a natural referral strategy or SEO, promoted by popular brands like central point Where semrush. This SEO strategy is used to answer all the questions Internet users have about a specific topic, while creating relevant links between pages.
Implementing this feature is particularly beneficial for your SEO as it allows you to:
- Get relevance to your topic
- Stand out from the competition
- Enrich the vocabulary area of your website
- Rank for new keywords
- Work a long queue as much as possible
- Strengthen your internal network
- Improve existing positions
- attract more traffic
- Improve the sale of your online store
This SEO strategy can only be appreciated by search engines like Google because it consists of creating relevant pages that satisfy the search intention of Internet users.
Also Read: How To Create A Successful Online Sales Site With Wizishop?
The purpose of this new feature is to share with you a comprehensive approach to creating a Theme Cluster, while giving you a unique tool to optimize performance from a conversion and SEO point of view.
The 4 sections on creation Theme Cluster.
to create your Theme Cluster, you will find 4 sections:
- List of Theme clusters : this tab lists the different Theme Clusters that you will create using related pages. Everything sorted by folders for a good organization.
- what is a Theme cluster : this tab is for informational purposes only. It explains in detail what topic groups are and introduces you to the “ Theme ClusterManager”.
- Training : this tab allows you to watch the full training video on how to create a Theme Cluster.
- Recommended tools : this tab is a topic-based list of different tools that can help you develop your Theme Cluster.
The power of Wizi Blocks.
Feature page creation Theme Cluster Manager is based on a system Pages+ Y WiziBlocks.
You can add the desired blocks by dragging and dropping. This allows you to create the layout you want on every page of your Theme Cluster, and even to highlight your table of contents!
Thanks to WiziBlocks, each page of your Theme The cluster becomes a true conversion tunnel that leads visitors to buy your product.
See also: The latest e-commerce trends according to the Wizishop platform
Obfuscation and mesh links.
The specificity of Theme The cluster is based on relevant internal links between content.
To further optimize the power of links in your Theme Cluster, functionality ” Theme Cluster Manager” minimizes outgoing links.
Given the existence of mega menus in electronic commerce, Wizishop decided to keep the thread clusters as tight as possible while maintaining a smooth user experience.
All the pages that you will create in the tool”Theme Cluster Manager” automatically benefits from the following elements:
- Totally confusing menu
- Obfuscation links to required pages: customer account and shopping cart
- Links in wiziblocks darkened products
- Footer not present
L’obfuscation is used to hide links from search engine bots and make them accessible to Internet users.
This function is designed to integrate a Theme Group while giving you complete freedom to control internal links. The links on the page will be only those that you decide to adopt.
With this unique new feature of the e-commerce solution WiziShopyou will surely benefit from all the power of Theme Clusters to dramatically increase traffic to your online store and generate maximum sales.
Online trading has grown rapidly in recent years as many people have gotten into the business. Among commercial website publishers, the Wizishop e-commerce solution is a reference. In addition to being optimized and well thought out, it has a wide variety of features and tools to meet all your business needs. In addition, Wizishop offers free e-commerce training. I am wondering how to create a website with WiziShop. Just follow the 6 basic steps to easily create your site with WiziShop.
Sign up on the official WiziShop page.
First of all, to create a site with WiziShop, go to the official site. To do this, nothing could be easier than clicking the “Start Now” button at the bottom, or even clicking “Create My Store” at the top right corner of the page. At this stage, WiziShop will ask you for some information:
- Your full name
- an email address
- a password
- The name of your store
- Your favorite color (for your theme).
- The type of product you sell
Customize the design of your WiziShop store.
After creating your store, WiziShop displays your dashboard. It is from this page that you can make all the changes you want to your website. First of all, you can customize its design and you will find it very easily.
In fact, the home page of your website is one of the most important: it is the first image that people have of your store and your events. Therefore, this landing page will determine if your customers stay in your store. So it’s time to show your creativity.
Also read: The latest e-commerce trends according to the Wizishop platform
Rest assured that with WiziShop’s interface, you can turn your ideas into images effortlessly as it is very easy to use and very intuitive. You will therefore find on the left a list of the available “Wiziblocks”, that is, all the elements that you can add to your page.
- text content
- Multimedia content (slideshows, background videos, background images, illustrations, videos, and still images)
- Content related to your store products (additional tool blocks dedicated to your social network, forms, newsletters, customer testimonials and reviews, a countdown to your promotion)
- Logo and Design of your store.
Add products to your WiziShop store.
WiziShop opens a simple menu where you only need to inform the characteristics of your product. You must give it a name, a reference, a category, a description. You must also enter other parameters to generate your store.
Therefore, you must fill in all the elements, such as the price of the item, the number of copies of this item in stock, your shipping options and a photo of the latter.
See also: 6 Wizishop SEO tips to correctly optimize your online store.
Manage your SEO before launching your site.
SEO remains one of the safest and, above all, most profitable sources of traffic:
Once your pages are positioned correctly, you will be able to highlight your content without spending a fortune.
Here is a simple initial SEO checklist that you can implement step by step before you even launch your website:
- Add a blog where you will write about your topic.
- Choose keywords that work on eCommerce sites:
- Choose keywords that are not competitive, but have the right search volume.
- Complete all category pages, product titles and H1 tags…
Generate a checklist and a marketing plan.
Thanks to your checklist, you will have a list of all the actions that will be determined for the launch of your online sales site, and even after. So you will create a list to organize your ideas and your marketing plan.
Plus, since eCommerce listings can be customized to fit your business, you’re good to go.
Your marketing plan will be your compass of where you are going. The preparation phase is just as important as following the plan.
Set up your rate plan and launch your store.
Once you have completed all the steps indicated on the dashboard, you can click the “Start Store” button. At this point, WiziShop will display a blue “Choose my plan” button, clicking on it will give you access to WiziShop prices to make your choice.
During the 15-day trial period, WiziShop features will be provided to you free of charge, after which you will need to choose a payment method.
WiziShop subscriptions are relatively simple, there are 3 in total. Each of them includes customer support, unlimited products, and SEO options, but they have more or less other features.
WiziShop e-commerce solution is designed to create online stores. It has met all the requirements of ease of use, design and above all SEO. In fact, the WiziShop e-commerce solution includes several default elements. However, it is impossible to stand out in search engine results without first optimizing your website. There are techniques that help search engines understand what each page of your store is about:
1- Web standards.
It is important that your website meets certain structural standards. The W3C organization has defined programming rules to coordinate the programming of websites promoting good accessibility. The designs generated by WiziShop comply with the recommendations of the W3C.
If you have created your own graphic letter through a professional, remember to verify that these standards are respected.
Read: Promote Your Shopify Store With Facebook Ads
2- Meta description.
Metadata is the information found in the code of your page that provides search engines with detailed information about the topic that each page covers.
A meta description is a brief description of the content of the page. It must be clear and perfect. All the niceties manage to form intelligible sentences while inserting most of the keywords, that is, terms that precisely define what the page is about and possibly typed into a search engine. Therefore, you must make sure to adapt this description to each page of your website.
In WiziShop, the meta description is automatically generated on each page of your store based on the elements you enter (title, content, keywords). You can easily customize it from the SEO tab of the products table, in the Advanced section of the category page and in the Settings/SEO tab of the information page.
3- Page title
The title of a page is used in several places. It’s at the top of the page, in your browser tab, it’s the first title your potential customers see in search engine results. So this is a very essential item.
In fact, you should summarize the content of your page with a short sentence. It’s best to avoid making the title too long here, just fill in some keywords that represent the page and then the name of the store.
In WiziShop, depending on the item you enter, the title is automatically generated on your store page. You can easily customize it from the SEO tab on the products table, the Advanced section on the category page, and the Settings/SEO tab on the information page.
4- Page address (URL)
The address of your website is one of the important factors in your search engine ranking. The more logical the structure, the easier it is for the robot to analyze it. Different terms separated by “-” isolate each keyword and get it indexed faster. In fact, it is important to carefully choose your domain name so that it includes effective and easy-to-remember keywords.
In WiziShop, a URL is automatically generated for each page of your shop according to the page name you enter. You can easily customize it from the SEO tab on the products table, the Advanced section on the category page, and the Settings/SEO tab on the information page.
5- Internal link
Link mesh is the foundation of a good website. If it is clear and logical, it can play an important role in a store’s price.
For example, if you want to put a product on the home page, the link you want to add should refer to your article. Therefore, it is necessary to choose links that accurately indicate the content of the page.
See more: The best tips to increase organic traffic to your e-commerce
The search engine can only read text. Therefore, the name of each image added to the store is important. Also, images are information that can be read and analyzed along with the rest of the page.
Therefore, you only need to summarize what is represented in a few sentences. This title will help search engines associate your image with your content. In fact, it will also help make your store more accessible. Also, visually impaired people who visit your website will be able to read the captions.
The e-commerce platform Wizishop became a Google partner. A title that opens several doors for him. To celebrate the event, the the solution Creation and Management of Online Sales Sites organize a live with Google. The badge rewards the work of a certified team. This certification guarantees the professionalism and quality of this French company.
Enjoy an exclusive benefit through collaboration WiziShop X Google
Now you can create a Shopping account ads through the platform WiziShop Directly in your administrator area. And the amount used during your 1st month campaign will be directly transferred to your Google account the following month.
The credit is assessed on the basis of the costs you incur the first time on the platform and is capped at 120 EUROS. You can take advantage of this offer for the next 12 months, if you are a customer of the solution WiziShop.
Wizishop integrate purchases ads
Dand the continuity of this association, WiziShop to in-app shopping ads Directly in the administration interface. Users of WiziShop could therefore organize advertising campaigns via Google while remaining in the background.
With Shopping ads, you do not need any knowledge in the field. In fact, everything is handled fully automatically, so you just let Google optimize your campaigns.
the solution WiziShop : presentation
WiziShop It is an online commerce platform in French created in 2008. The solution is designed to make e-commerce accessible to everyone and is built around a performance model. It allows you to build your online store and sell goods or services. You have the possibility to:
- design your products
- customize the look of your store
- accept payments (online and by credit card)
- Track and respond to orders
You can do everything in the interface Wizishop. Payment plans are billed monthly. Moreover, for the one who creates a profitable shop, the various things can quickly become insignificant.
See more: WiziShop review 2022: Why your choice for your online store?
A platform for your e-commerce
Also logical SaaS, WiziShop I take care of the technical parts related to the creation, management and development of the website. Then users don’t have to deal with limitations like maintenance, hosting, or updates. The platform regulates them itself.
Dealerships should focus only on content relevant to their business, with site personalization the Web and the sale of products.
Unlike other platforms, everything is included in the subscription, which avoids unpleasant surprises, which is the strong point of WiziShop.
Users benefit from more than 410 features, the latest themes, support from business coaches, training free video and many more benefits.
A better SEO reference
The mission of Wizishop It is one of the e-commerce platform that provides the best basic technique for natural quotes and advanced features. To achieve this, each site has local SEO optimizations that allow it to improve natural citations: caching systems, canonical tags, pagination, data data, lazy Loading, webpMPA, Sitemapetc
The solution does not intend to stop there and now turns towards an international beta to conquer new markets against the giants of the industry, thanks to an all-in-one solution highly competitive.
It should be mentioned that Wizishop Offer a 14-day free trial. It unlocks all features, so you can test the platform thoroughly before committing to premium plans. You can also cancel your trial account at any time.
Access to technical support is essential for any business. You never know what kind of you have problems maybe have. Thus, one of the advantages of using Wizishop is to help its customers via chat. In addition to telephone support, you can also contact the support team Wizishop via various social media platforms and emails.
You can choose a design for your online store decision maker of the appearance of the son. “Choose a topic from Wizishop » and ” provide an online store model.
Moreover, any criticism of Wizishop cannot ignore the design discussion. Wizishop Offer modern and sophisticated designs, so you’re sure to find an idea that matches your style and the personality of your online store.
If you are planning to start an online store, you need to ask yourself a lot of questions. Among these questions, you are most likely wondering which editing tool to choose for the creation of your e-commerce site. To help you get a better idea of the multitude of offers available on the Internet, Wizishop may be the best solution.
WiziShop : a better ecommerce solution
If you have already investigated creation of a website electronic commerce, you may have come across the editor WiziShop. A French company based in Nice, this tool is widespread.
Created in 2008, which gives it some experience in the sector. Thus, this platform has attracted more than 100,000 users. WiziShop adds about 800 users per month and sales in all its stores amount to 530 million euros.
WiziShop continues to grow by providing customers with the highest quality service. To do this, the company has extensive support and simplified handling of editing tools. So even if you are a beginner, WiziShop It allows you to set up an e-commerce in a simple and fast way.
It makes a complete follow-up and puts everything in order so that you can carry out your project.
The types of projects corresponding to WiziShop
There are many different practices behind online trading. You may want to build a store in addition to your existing physical outlet. Similarly, you may want to implement an e-commerce site as your main task. Know that all this is possible with WiziShop.
This eCommerce builder has all the tools you need to create a complete online store. It focuses on the sale of goods and services. But this e-commerce solution goes further and offers adequate services for direct deliverya mode of sale that has developed rapidly over the years.
This involves setting up a sales site out of stock. In fact, you will only be an intermediary between the supplier and the end customer, thus simplifying management. All of these different modes of operation can be achieved with WiziShopwhich opens up a wide range of possibilities. Then, WiziShop It can be adapted to all your online sales projects.
Who can use this tool?
This tool is accessible to all users. In fact, WiziShop seems to deliver on its promise of providing an easy-to-learn tool, even for those without specific technical skills. The target audience of this e-commerce publisher is mainly beginners. But that should not scare the most experienced users, because WiziShop he also has them in mind.
Instead of providing too simple tools, this editor offers users quite advanced features. you would have understood: WiziShop it’s for everyone Whether you are a beginner or an expert in website building and e-commerce, their tools should meet all your expectations. This feature also deserves a positive review for Wizi store.
Also Read: WiziShop’s Booming E-Commerce Solution.
Instructions for using the e-commerce solution WiziShop
Registration on the platform
If you want to do business with WiziShopThe first thing to do is visit its official website. From there, you can sign up for the platform. WiziShop therefore, it will ask you to provide certain information. Among the data requested, you will be asked for your name and surname, email address, password and the name of the store or area of activity.
When you get to the bottom of the form, WiziShop will continue to build your store. You will then have the possibility to access your dashboard after a few seconds to start a personalize your website.
Customizing a website
You can immediately start making changes to your site once WiziShop gives you access to the editor. These refer to two aspects in particular: adding and improving content, and integrating additional options.
Content that already exists in the store
Modifying them is very easy when you go to the store page from the editor. Simply click on the area you want to customize to see the available options. This works for text-type content, but also for images and many other media elements.
For your e-commerce activities strictly speaking, WiziShop it also offers you the possibility to create and place blocks intended for the sale of your products on your pages. Therefore, you can easily promote your products.
Also Read: Wizishop Startup Launches Worldwide.
The different characteristics of WiziShop
WiziShop It offers many very interesting features. This online store editor helps you, for example, to automatically calculate shipping amounts according to your items. In addition, it allows you to share your articles and content on different social networks. WiziShop offers options like order tracking for you and your customers or automatic tracking of abandoned carts. It should also be noted that this last feature is highly appreciated by acquirers.
In another post, WiziShop it also gives you tools like a custom form builder. For example, you could provide a contact form, but if your event offers point of sale pickup, why not make an appointment?
The French e-commerce solution WiziShop allows you to create an online store. It has more than 250,000 registered merchants since 2008. The company has an important mission to make e-commerce accessible to all, such as benevolence, transparency, trust and excellence. Therefore, WiziShop has an important value with an undisguised mission.
The creation of WiziShop.
WiziShop was created by 3 childhood friends from Nice: Gregory Beiruti, Rene Cotton Y cedric plaza. Their beginnings as entrepreneurs date back to 2005, when a communication agency was created. Through this campaign, its objective is to support the promotion of the company on the web.
When they evaluated the cost of creating an online store for a potential client, he realized that to cover all his needs the amount would be thousands of euros, well above his budget. Therefore, he offered three entrepreneurs another option: to create their e-commerce site in exchange for a commission on the billing through the online store. This is how the idea and business model of WiziShop was created.
Also Read: Wizishop eCommerce Solution to Create GDPR Compliant Online Store.
The launch of WiziShop.
At that moment, three friends realized a real need in the world of online sales: technical and financial accessibility. Creating an e-commerce site is expensive and requires hiring professionals (agencies or freelancers) to manage technical development, maintenance, updates, etc. Therefore, their mission is to allow as many people as possible to easily create their own online store.
When the three founders launched the WiziShop eCommerce blog in 2007, it was time to build and refine their online store building solution. By offering regular content and quality articles, the blog quickly became a reference in the world of online sales and allowed them to develop their network.
In October 2008, WiziShop, a powerful e-commerce solution, was launched. To meet the identified needs, WiziShop is a SaaS (Software as a Service) solution, accessible from a technical point of view. All you need is an email and a password to create your online store and access your administration space in a few minutes. Then the ergonomic design makes everything easy to set up. In just a few clicks, you can create a business and professional website in the image of your company.
The success of WiziShop.
The beginning of your success. : As for its first success, WiziShop launched its first fundraiser in January 2013. Three entrepreneurs from Nice raised €300,000 from big names on the web: Xavier Niel (for free) and Jérémie Berrebi Kima Ventures from investment fund Marc Simoncini (Meetic) with Jaina Capital, Jacques-Antoine Granjon (Vente-Privée) with Orefi and Olivier Rosenfeld. This fundraising allowed them to take a step forward. They hire new employees and invest in R&D to continually improve solutions.
The increase in services : In 2018, the team launched Dropizi, a new service focused on dropshipping sales. It’s a streamlined online sales system that doesn’t require inventory or package shipping. Therefore, WiziShop makes online sales easier by allowing everyone to start a business with fewer logistical and financial constraints.
In addition, new partnerships are regularly forged with recognized players in the e-commerce sector. This includes PayPlug, PayPal, Alma, Stripe, Verified Reviews, ShoppingFeed, and many more. As he grew older, new recruits began. WiziShop expands and opens a new 400 m² office in the heart of Nice. Today, WiziShop brings together more than 40 employees who are passionate about e-commerce and digital business. They innovate every day to bring the best solutions to e-merchants and help them grow with their stores.