When I started out in digital marketing, I sprinkled metadata and keywords into content like pout. I’m not proud of this because it not only dates me, but it also goes terribly against best practices as we see them today. If you ever read something like “vacation in california lovers and those who love vacation in california? For the best vacation in californialook no further than these vacation in california”, I send my deepest apologies.
Fast forward 20 years, now I’m happy to say organic. SEO Best Practices have dramatically improved, both for the vendor and the end user. As we move into 2023, it is more important than ever to remember that the search does not take place in a silo. It must be a well thought out and integrated strategy that encompasses the entire customer experience.
Not sure how to integrate SEO? We have six key ways to spread search integration across your organization when it comes to working with search engine optimization teams, agencies, or professionals.
Search meets research, people and audience journey
Search traffic provides a treasure trove of qualitative and quantitative information about the needs of your audience, vernacular, attitudesand more.
- Are people talking about your travel product by saying “vacation” or “trip”?
- Do high school students looking for information about their college of choice search for “ASU”, “Arizona State”, or “Arizona State University”?
- When searching for enterprise software, do your customers say “platform”, “tool” or “technology”?
Using search data helps you discern what will resonate best with your audience. Combine this with surveys, stakeholder interviews, and digital data, and you have a strong (and measurable) foundation for your personas and audience journeys.
When search teams share high-level keyword information across the organization, it can help support everything from media relations to product development to recruiting and more.
Integrate SEO and UX
According to “SEO for everyone” authors Rebekah Baggs and Chris Corak, seek and user experience teams should not be kept in separate tasks (or quite often within separate silos). These professionals or teams often have some of the same goals in mind: to make sure the site is easy to find, navigate, use, and enjoy. Although, they can approach the process of reaching the final goal differently.
Don’t let the idea of the perfect single keyword create tunnel vision—you want to see a bigger, more nuanced picture. An improved user experience means people stay on the page longer, engage more with your site, don’t click the back button, revisit your site, and share your content—all SEO benefits. The better the overall site experience (think UX, load times, mobile browsing, etc.), the more likely you are to make it to the coveted top ten in SERPs.
– Baggs and Corak
Search and… the off-site experience?
During my SEO days in the Britney and Justin era, I didn’t anticipate that I would be planning SEO before the site experience even began.
Today Google wants you to stay at Google.
It is now critical for search marketers to consider how their content is presented, consumed, and shared even before the user lands on their site. Examples of this include maps, movie listings, local listings, and product descriptions.
Since the best search results provide answers through the SERP itself, search marketers and content creators need to ramp up content, images, and calls-to-action even before a user lands on their site.
Search and Social
One of my favorite combinations over the years has been search and social media. It’s interesting to discover how search keywords and activity on your site overlap with social engagement conversions and customer support. This is not revealed through a nice Venn diagram. Usually this looks like a psychologist’s smudge experiment with various overlays of strange and unpredictable shapes.
As the great resignation continues and teams have more and more to do (with fewer resources, patience, and stamina), one way to offset that workload is to figure out ways to collaborate, draw on each other’s expertise, and do more together. , out of the SEO Silos. The top social sites for search engine optimization (and content distribution, amplification, and atomization too!) include LinkedIn, Pinterest, Medium, Twitter, and Meta (the artist formerly known as Facebook).
Pull out the quote: According to Pinterest, 444 million people around the world visit Pinterest every month for inspiration. Last year, 88% of Pinterest users bought a product as a result of their New Year’s Resolutions.
SEO, Meet Creative and Content
Content marketers and writers need to make sure the content isn’t just an “me, me, me” or “product product product” copy.
What questions does your audience need to answer? In what cadence? Where? Why? How (video vs text vs app for example)? I can promise with 99% accuracy that it is not, “Why are these SaaS tool features so delicious?”
Creativity is also critical. According to Google’s John Mueller:
Sometimes those little differences play a role in how people perceive your website. If, for example, you have something that deals with a financial topic and people come up to you and say, “well, your information is fine, but it’s presented in a way that seems very amateurish,” then that might reflect how you are. your website. perceived. And, in the long run, it might reflect something that’s also visible in search.
Poor design can lead to high bounce rates and low time on site, negatively impacting ratings. Search marketers working on their 2023 goal or to-do list might consider adding “meet the creative team” (over coffee or cocktails works!)
For a goldmine of additional insights from Google’s John Mueller, bookmark this: 57 SEO Insights
SEO and video
With YouTube continuing to dominate as the top search engine, optimizing videos for SEO should also be on your radar. Videos should reflect your search keywords, be carefully optimized, and reflect the sophistication of your brand, both from a creative and UX perspective.
Keep your eyes on:
- Channel trailer, video highlights and channel sections
- Channel name, description and site links
- Profile image, banner image, and video watermark
- SRT files, tags and hashtags
- Titles and headers for thumbnails
Now is the time to integrate SEO
To help you phase your efforts, start by learning what terms and topics your audience is searching for, create content that focuses on those phrases and topics, and use research to understand the highest levels of interest. Focus your content initiatives on those first.
Plus, tools like TubeBuddy, Google Keyword Planner, Google Trends, and YouTube Search Predictions will help you learn what’s working and what’s not as you integrate SEO.
The TikTok social network has become one of the most popular and used in the world, especially among centennials and millennials, although there are already millions of profiles of all ages. This means that it becomes a global age-level social network and advertisers can find their ideal target. But what about accounts that don’t belong to companies? In this case, the goal is not to reach a target customer, but to monetize the account to earn revenue from published content. This is where the Next TikTok Creator.
Names of experienced entrepreneurs wishing to share their experience with the thousands of people who dream of opening their own business. It was launched at the bird which was chosen perilous, it is necessary to support them to leave on good bases. In order to reach as many people as possible, they have several means, each of which has its advantages and disadvantages. The question posed is how to talk about entrepreneurship with others? And under what circumstances?
Conferences and lectures on vision
A conference is above all inherent to a theme that relates to the expertise of the speaker and where there is a real contribution of knowledge. This is a working group in which the leader speaks directly to future entrepreneurs. Small group workshops are perfect for encouraging interaction with participants. The latter can view the documents live, ask questions or even have discussions with each other to bring out ideas. The speaker can explain how to set up a business plan or how to interpret the financial statements and, depending on the area, approach innovative ideas. The serious disadvantage of the conference in presence remains that it is relatively constraining as for their organization. In addition, each participant must spare his schedule to be able to be present. But it must be recognized that for the exchanges the face-to-face is a key factor.
Entrepreneurs can participate in conferences that are held in virtual trade fairs or in person and allow them to reach a large auditorium. They are also often on replay.
After the health crisis, the vision conference is essential to allow other people to attend or be confined to attend a meeting thanks to an internet connection via a computer, it saves time.
Classes in schools
Lectures in schools and universities are effective ways to talk about entrepreneurship in front of a large audience. The speaker can address many themes during several sessions to ensure optimal assimilation. The contribution of an entrepreneur is that their courses are detached from theory and bring back a lived experience that students and project leaders are fond of. Writing a book on entrepreneurship is a good way to transfer knowledge. Its writing can take time, but the book then serves as a reference for the author who will be quoted by journalists and which will allow him to develop his notoriety.
Use of digital and multimedia media
The DVD is a digital medium that a specialist in entrepreneurship can choose to make the broadcasters work. Interactive animations are very good ways to allow the student to put himself in a decision-making situation. These virtual sessions remain user-friendly activities, facilitate learning and encourage students to get involved. The DVD can have several elements with videos, photos and audio interviews. The articles are viewed on a computer which can be printed for later consultation.
Online tutorials on the internet or videos on YouTube are also an effective way to promote independent entrepreneurship. The data can be read freely by all Internet users or can be protected by a password in order to reserve them only for members.
Instagram is an incredibly popular photo sharing app where users can upload and share their photos with friends and family members. However, in recent years, Instagram has also started allowing its users to create videos and short clips which they can also share on the app.
These videos and images are often referred to as Instagram Reels as they are usually presented as a series of photos or videos placed together in a video or image file.
It’s really fun to scroll through your feed and watch all the creative content people are posting. But what if you want to download and save someone’s reel so you can watch it later or share it with your friends? Or, what if you’re going to use someone’s reel as inspiration for your own content?
For these two reasons (and more), you might be wondering how to download Instagram Reels. Fortunately, there are several ways to do this.
In this article, we will show you different methods that you can use to download Instagram Reels.
5 Ways to Download Instagram Videos
There are times when you really like a video on Instagram and want to save the video to… Read more
1. Download Instagram Reels via Third Party App
The easiest way to download Instagram Reels is to use another app.
- If you are an Android user, you can use different apps to download Instagram Reels. One of the best options is Video Downloader for Instagram – Repost Instagram.
- Install and open the app on your phone.
- Open the Instagram account that posted the reel you want to save and find the reel you want to download.
- Once you have it open, tap on the three dots in the lower right corner of the screen.
- Click on Copy link in the menu that appears.
- Now go back to the app and paste the URL in the top search bar.
- Faucet To download and wait for the process to complete.
The reel will now be saved to your phone.
There are also a few different apps available for iPhone and iPad users to download Instagram Reels. One of the best options is InSaver for Instagram. Here’s how to use it:
- Install and open the app on your phone.
- Find the Instagram account with the reel you want to download and open the reel.
- Now tap on the three dots in the lower right corner of the screen.
- Click on Copy link in the menu that appears.
- Now go back to the app and paste the URL in the search box.
- Faucet To download and wait for the process to complete and the reel will be saved to your phone.
2. Download Instagram Reels via Web Browser
You can also download Instagram Reels through your web browser. This method works on any device, including computers, smartphones, and tablets.
- To get started, open your web browser of choice and go to www.instagram.com.
- Log in with your credentials and find the reel you want to download.
- Click on the three dots located in the upper right corner of the video.
- From the drop-down menu that appears, select Copy link.
- Next, open a new tab in your browser and navigate to savefrom.net. Paste the link you just copied into the bar at the top of the page and press the To download side button.
- Under the video link, you should see a list of formats in which you can download the video. Choose any format and click on it To download button.
- The download process will begin automatically. You can find the recorded video in your browser’s “Downloads” folder.
3. Download Instagram Reels via Screen Recording
Screen recording is another method you can use to download Instagram Reels. This method works on both Android and iOS devices.
To download a video from Instagram to Android, you can either use your phone’s built-in screen recorder or use a third-party screen recording app.
To do this, just open the screen recording tool you want to use, then launch Instagram and start playing the video you want to record on your device. Once complete, the faucet stops so that it saves at its current position and does not continue playing once the download is complete.
- Open the Settings app on your device, then scroll down to Control center.
- In the Customize controlsto find Screen recording then tap the green plus sign next to it to add it to your Control Center.
- Now open Instagram and start playing the video you want to download and swipe up from the bottom of your screen to reveal the control center. here press the Screen recording button to start recording your screen.
- The video will continue recording until you stop it, so be sure to tap the red bar at the top of your screen to stop recording once the video has finished downloading.
Using this method, you can download multiple videos and without having to install any third-party apps.
4. Download Instagram Reels via Stories
Downloading Instagram Reels with Stories is a simple yet handy hack that does not involve the use of any additional apps or tools.
- Play the Instagram Reels video and select the send receive icon.
- Picking out Add a reel to your story.
- A preview screen appears. Here, click on the to safeguard top button. That’s all. The video will be saved in your phone’s photo gallery.
5. Add Instagram Reels to Favorites
You can download Instagram Reels by bookmarking them. You can do this by simply going to the video you want to download and pressing the bookmark button located in the lower right corner.
The video will then be saved to your “Saved” folder, which you can access by pressing the profile tab and then selecting checked in.
From there, you can share the video or post it wherever you want.
So this is it. There are many ways to download your favorite Instagram Reels. In fact, if you dig a little deeper, I’m sure you’ll find even more methods that aren’t on my list.
The key is to simply find one or two of these methods that work for you and your needs, then stick with them. That way, when that big Reel comes out a week before it hits IG, you can actually watch what everyone’s talking about instead of rushing to download each version and then not knowing which one was the right one.
Looking for ways to improve the performance of your web copy and generate more leads and sales for your business?
Social media has changed the way brands connect with consumers, providing a two-way dialogue that allows companies to share information, establish trust and build a community around their offerings.
In essence, social media has given everyone a means to share their opinion, and they want to know that brands are listening to them and responsive to their needs.
This new collection of tips from Quuu aligns with this shift, with five tips on how to use social media connectivity to maximize your sales opportunities.
Some good basics for your content process – check out the infographic below.
Artificial intelligence and machine learning have proven themselves in digital marketing. But will they steal the jobs of content writers?
Although this may be a far-fetched question, marketers can improve the quality of content creation using AI.
Statista estimates that by 2025, total data creation will reach over 180 zettabytes worldwide. And AI and ML will certainly play their part in this content creation.
While several experts view content creation using AI as a threat to content writers, in reality, it can serve as a very effective assistant to improve their productivity.
In fact, I believe creating content using AI can help brands deliver great client experience. The ability of AI to process and analyze data can be leveraged to create customer-specific content.
Are you skeptical of what I’m saying? Do you need to be convinced?
Let me explain how AI is already part of the content creation process and how it will influence the future of content marketing.
Let’s cut to the chase.
7 reasons why creating content using AI is the future
Content writing is more of a human-centric job than other areas of digital marketing.
But content writers can use any type of assistance to improve the speed and quality of content creation. This is where AI came in and transformed the way we create content.
Discover 7 ways content creation using AI is revolutionizing content marketing.
1. Content creation using AI takes personalization to a new level
Do you know that personalization is the key to better customer engagement these days?
And to create personalized content, marketers need to better understand their customers and their expectations. This is where creating content using AI can be of great help.
Artificial intelligence and machine learning can collect valuable customer data and analyze it to create specific customer profiles and segments.
This information can be used to create highly personalized recommendations and messages to better communicate with your customers.
Today, marketers have moved away from generalized email marketing campaigns and, with the help of AI-powered tools, they can create personalized email marketing content. So if you have a communications careerAI can prove to be a major asset for you.
What is the result ? Better engagement and lead generation. And that’s why creating content using AI is imperative.
2. It can provide natural language generation
Machines have proven that they can “learn”.
Based on what they learn from available data, creating content using AI is made possible by an automated software process called “Natural Language Generation (NLG)”.
You’d be surprised to know that world-famous media houses like The New York Times, The Washington Post, Reuters, and many others already rely on NLG tools for content creation.
QuillBot, Amazon Polly, Google Text-to-Speech, and Wordsmith are some of the most effective NLG tools in use today.
Everything from product descriptions to tweets, business data reports, news articles, and even poetry can be written using these AI tools.
What’s the good news for content writers? They can create a framework and guidelines for their content requirements and NLG tools can complete stories efficiently and quickly.
Going further, humans and machines will work even more closely together for quality content creation.
3. It can automate small content requirements
Let’s face it, humans can only write at a certain rate, no matter how fast.
What if you had an efficient assistant that could handle small content requirements for you?
The AI tools I mentioned above are capable of crafting personalized content with little guidance from humans.
Content creation using AI can be used to generate data-specific content for social media posts, short reports, news updates and notifications for personal messaging apps .
Additionally, the entire process of creating content using AI can be automated with minimal human interference.
As AI technology evolves, you can expect it to handle these content creation tasks much more efficiently.
4. It can generate new keywords and topics
AI has the distinct ability to process data and derive insights in ways that humans never can.
When it comes to content creation, AI can provide valuable insights gained from analyzing customer data.
This can provide a clear idea of your target audience’s interests and preferences. This is how you can come up with new topics that will resonate well with your target audience.
Can creating content using AI produce more SEO-optimized results? Of course it is possible.
Advanced keyword research tools like Semrush or Ahrefs are able to measure keyword search volume, organic competition, and several other metrics to help marketers choose the exact keywords to achieve SEO goals.
Using AI tools for keyword research can speed up the process.
It can provide more accurate results to help writers create content that successfully engages their preferred audience.
5. It can improve the performance of social media content
You can improve your social media content creation using AI.
Let’s see how this can happen.
The main purpose of social media content is to build a brand’s presence and drive more traffic to desired landing pages.
And marketers rely heavily on customer demographics for social media content creation.
AI has emerged as a game changer in this regard.
AI-powered tools can go beyond demographics and analyze customer behaviors, sentiments and preferences.
This valuable insight can help marketers fine-tune their SMM campaigns to ensure better user engagement.
It can also be used to identify and track leadswhich strengthens your sales funnel.
6. It can curate user-generated content
Social media users today are excellent creators and consumers of content.
A majority of millennials are more likely to base their buying decisions on user-generated content (UGC) than branded content.
This generation is much more open to sharing their shopping experiences and opinions on brands with their social media connections.
As a brand, you would definitely want to leverage UGC to brand awareness analysis and boost it.
AI tools can scour various social media platforms to identify brand mentions and gather customer feedback and reviews related to your brand and products.
AI can not only recognize user-generated text about your products, but also images and videos using visual recognition technology.
Thus, AI tools can curate high-quality UGCs that can be used in your social media campaigns to build brand visibility and credibility.
7. It offers quality customer service
We all know how useful chatbots are already proving to ease the responsibilities of customer service agents.
With the inclusion of AI, advanced chatbots are now able to understand and respond to customer queries the same way humans do, all thanks to deep learning.
Depending on the specific needs of the users, the AI-assisted chatbots can provide the most relevant information to help customers:
- Understanding a Product’s USP
- Complete purchases
- Familiarize yourself with the different types of referral programs
- Build a relationship with your brand
By eliminating response delays and providing the specific information customers are looking for, AI chatbots can enhance the customer experience and improve customer buying journey.
Are you ready to try content creation using AI?
I’m sure you’re now convinced that creating content using AI is the future.
It is important for marketers to generate quality content to create a consistent online branding and using AI tools for this task is a smart and futuristic choice.
Go ahead and explore some of the best AI-assisted tools and see how they can take your content creation process to a whole new level.
You would be pleasantly surprised by what this technology can do for your business.
What if you could control which tweets are displayed each time you log into the app, with variable options to dictate how the algorithm works and the order in which relevant tweets are presented, based on your personal preferences?
That may well be in the cards, according to a new discovery by a reverse engineering expert. Jane Manchun Wong.
Twitter is working on “Content Control Tools”
From the looks of it, it will provide a more official way for third parties to improve the experience *within* the Twitter app, including allowing third-party tools to provide custom timelines.
—Jane Manchun Wong (@wongmjane) May 31, 2022
Third party tools to provide custom schedules? How interesting.
The process would apparently allow non-Twitter platforms to build additional algorithms, unlike Twitter’s, which would then enable new ways to experience the latest tweets.
Wong further points out that this could essentially allow users ‘choose your own “algorithm”, not just Twitter’s Home Timeline algorithm‘.
That concept has been floated in various forms in the past, while greater algorithmic transparency has also been a key element of Elon Musk’s Twitter takeover push.
More recently, Musk has begun criticizing Twitter’s current algorithm classification, which he claims is manipulating the user experience.
Very important to fix your Twitter feed:
1. Tap the home button.
2. Tap the stars in the top right corner of the screen.
3. Select “Latest Tweets”.
You are being manipulated by the algorithm in ways you don’t realize.
Easy to switch back and forth to see the difference.
— Elon Musk (@elonmusk) May 14, 2022
The solution, in Musk’s view, is open the algorithmwhich would then allow users to better understand the inner workings of the platform’s systems, so they can make more informed decisions about their app experiences.
Twitter has been exploring something similar for some time through its blue sky initiativealthough the core idea that regular users might have a better understanding of such systems may not be that simple in practice, with a level of code knowledge probably required to fully understand the complexities of such systems when laid bare.
An alternative could be to open Twitter’s algorithmic parameters and allow developers to build new custom algorithms that users could choose to personalize their tweeting experience.
How do you explain it? Nathan Baschez:
“For example, I would like to test an algorithm that tries to prioritize nuanced conversations about important topics. Maybe someone else would want algorithms to find mind-expanding threads, wild dumps, or thirst traps for hot new snax.”
That, apparently, could be Twitter’s goal with this new update to the code, which, as Wong points out, aims for other providers to build what would essentially be a marketplace for different algorithms, within the app.
A lot could change about the broader Twitter experience and approaches to marketing.
We asked Twitter about Wong’s discovery and it provided this statement:
“We’re always looking for new ways to experiment with new features created by developers for the timeline. We will share more about our work here soon.”
It sounds like this is exactly what’s coming, though it’s too early to speculate on what exactly the ‘content control tools’ will mean for the wider tweet experience.
But it could be a big change, and with Elon already behind it, it’s also likely to survive the eventual (likely) takeover, which could even make it a priority project.
There is much to consider within this. A totally different Twitter feed for everyone. A marketplace to update and change your timeline. A new way to learn more about algorithmic amplification.
The next stage of Twitter could look very different from its current state.
You are not interesting simply because you run a company.
There. I said.
While you may have incredible insight to share, so do the other C-level executives running companies in your category. The question is, how do you separate yourself as a trusted voice in the industry and use thought leadership as a business driver?
HAS survey of 3,000+ B2B decision makers found that the pandemic caused an increase in the consumption of thought leadership content, but most of it was rated as low quality (for example, not offering valuable information). This may sound like bad news for a growing thought leader, but it really means this: he must speak beyond the surface level, challenge industry norms, and inspire people to think differently.
The same survey found that effective thought leadership can:
- Repair the reputation of a brand.
- Gain trust and credibility.
- Draw attention to significant topics not covered by newsrooms.
- Attract better talent.
And about half of the decision makers surveyed said after committing to high-quality thought leadership, at least sometimes they are likely to increase the amount of business they did with an organization or purchase a new product or service. Let that sink in – Your customers may buy more of your products if they feel you are a trusted voice in the industry.
But how will you become a thought leader who can cut through the noise and deliver meaningful vision? Start by understanding your audience and defining your narrative. From there, you need to find your voice, build your audience, and maintain consistency in order to be a meaningful part of the larger conversation.
No. 1: Define your narrative.
Becoming a true thought leader is about building a personal narrative that resonates with your audience. The best way to start is to define the audience you want to influence in the first place. Whether it’s investors, talent, or prospects, focus on how you can talk through their pain points and help them solve their problems through a unique perspective that can’t be found anywhere else.
Finding something original to say is easier said than done. Try to focus your efforts on topics that you are truly passionate about and that may offer a unique perspective. You can smell someone trying to jump on the trend bandwagon from a mile away. There is nothing original about it. But if you’re willing to share an authentic perspective on a particular topic, you’ll be able to add something new to the conversation, and the passion becomes obvious.
Building your personal narrative doesn’t mean you have to share intimate details of your life, but it does mean finding a comfortable level of transparency that you’re willing to share. You want people to feel a certain way about the brand and you as its leader. There must be human elements woven into your thought leadership efforts. Whether it’s telling a personal story, sharing an identifiable struggle, or naming those who have helped shape you as a leader, making your audience feel like part of your “inner circle” is critical to being an effective thought leader. .
As you consider the topics you’d like to weigh in on, remember that beyond a single take, your readers will be looking for value. You can offer the lessons you learned, the mistakes that changed your perspective, and the meaningful experiences that helped you grow. Your ultimate goal as a thought leader isn’t to overdo it—it’s to add value to ongoing conversations, spur engagement, and serve as a trusted resource.
No. 2: Find your voice. No, not one you like. Your own.
“The Great Renunciation” reverberated in every part of the work. Many people who quit their jobs did so to search for greater meaning in your working life. There is a greater demand for authenticity inside and outside of our workplaces. And as Generation Z joins the workforce, they bring a values-based approach to their careers, corporate skepticism and a hunger for purpose.
At the same time, remote work at the height of the pandemic broke down entrenched barriers between personal and professional. Let’s face it: our workplaces are now often the very tables where we feed our children, have intimate conversations, and nurture our inner lives.
It is impossible to remove that bell. What you offer as a thought leader, especially when you’re just beginning the journey, has to live up to this unprecedented moment, and critical to building credibility as a thought leader is finding and owning your unique voice.
Nobody has your same perspective, your sense of humor, your exact fast food order when no one is looking. Besides, no one has your voice. How liberating! You don’t have to speak for anyone else or emulate what you think makes a great opinion leader.
Even if you admire certain storytellers and thought leaders, you don’t have to change their tone or repeat their talk like a parrot to become a thought leader. Taking the time to reflect and consider your own voice, including your idiosyncrasies and unique ability to connect with others, will give you a foundation for creating content that reflects your lived experience, personality, and background.
Tips for Finding Your Thought Leadership Voice
Your voice is a blend of your experience and knowledge, conveyed through your tone, the words you choose, and your cadence of delivery. She may be able to identify these characteristics from some of his favorite speakers, but she will have to do some research about yourself to define a voice that you can use consistently throughout your thought leadership efforts.
Read your blogs and LinkedIn posts. Listen to recordings of yourself from talks, podcasts, and even company events. All of this will give you an idea of the rhythms and speech patterns you use when telling a story or inspiring your colleagues. Once you’ve identified something that makes your voice your own, strengthen that muscle with practice.
No. 3: Test and evangelize your narrative.
Start small with what you can control, like your blog or personal social channels. See if your conversation track and voice resonate enough for people to join in. These conversations will provide you with feedback and help you expand your boldness and confidence.
Remember, it’s okay if the audience disagrees: the presence of a vocal minority means you’re accomplishing what you set out to do, which is to provoke thought and start a discussion.
Then start offering your insights to a broader audience through opportunities like speaking at conferences, placing contributed content in relevant publications, or participating in the podcast circuit. Heck, you can go one step further and launch your own podcast. I host a podcast called SaaS half fulland sitting down with colleagues in the SaaS marketing industry helps me not only build an audience, but also test my narrative and voice.
Listening is just as essential as speaking to gaining a wider audience, as becoming a thought leader doesn’t stop at just your ideas. You need relevant fuel to develop perspectives and form opinions on topics of interest to people.
You can be successful in your thought leadership by taking a bold or contrary view. But to do that, you’ll need a working knowledge of the issues and trends that are taking shape.
No. 4: Build momentum with consistency.
Once you’ve found your point of view, defined your voice, and begun to broaden your audience, you need to develop coherence.
You’d be disappointed if the latest episode of your favorite show didn’t come out as scheduled, right? Your audience will also rely on hearing from you as they scroll through social media, check their inbox, or listen to podcasts. It’s better to start small and grow steadily than to launch yourself into unreachable goals on a dozen platforms and leave your audience a ghost when it all becomes too much.
Think about your bandwidth and the channels your audience spends most of their time on. Then set achievable goals for your most important channels (personal social media, podcasts, personal blog or Medium, speaking opportunities, or a newsletter). Set a posting cadence, either once a week or more. As you reach those goals, add a platform and adjust your cadence as needed.
Become the thought leader you were meant to be
Being a true thought leader brings a human element to your business so that you are seen as a person, not just an entity. It also provides the opportunity to be sought out more often for comment, allowing you to share your perspective on important topics and issues more often. Instead of trying to emulate the moves of another thought leader, embrace your personal passions, his voice, and his point of view…and get that vocal minority talking.
Are you looking for an intern, the rare pearl but you don’t know where to start? Of course, you search the net haphazardly. Yes, but the ideal thing above all is to clearly identify your offer in order to save precious time and formulate it effectively.
Of the stadium in general
Internships are now an integral part of education in France: they are considered an asset for the company in the company at the time of recruitment and as a method of learning, generating talent. This allows trainees to be exempted from the business world. Each level of training will eventually include in its curriculum a period of internship in a company: whether as part of national education training (from college to doctorate), specialized training or continuing education. Almost all the training courses value the internship period, the objective of which is the integration of a company with the new professional skills acquired.
Skills and Qualifications
Before issuing your announcement, you may have understood my post on this subject. Wanting a trainee to have a trainee is rarely a good idea because you will have to give him a mission that will affect his training. Please try to determine the skills (managerial, IT, linguistic, technical) and qualifications necessary to carry out the assignment. To do this, answer the question precisely: what skills should the trainee I recruit have? Then classify them in order of importance because you cannot ask the trainee for perfection: he is in training and this must always remain present in your mind.
Properly sieve the duration of the internship
Exceeding two months, you must pay your intern and your start-up’s cash flow may be far from being able to afford this additional expense because an intern beyond the basic salary represents a cost since you will have to provide him with certain benefits such as Ticket-restaurants, reimburse half of his transport as well as train him, which can take time. If you sometimes find the trainees of two months multipliers, know that a trainee whom you leave after two months asked you for a certain investment in not insignificant times and that it is in general at that moment that he becomes really operational. So think carefully!
Know the periods of the stages
Many stages take place in the period from April to June and therefore if you wish to use them in winter, you may have to wait. There are alternative solutions such as work-study or a professional contract which guarantees a long-term trainee who becomes an interpreter and a measure of your presence in your company. However, some schools offer trainees in a staggered way to allow them to find stages more easily and whose content is more interesting.
Thoroughly analyze the location of your business
Of course, having large and beautiful premises is good, but their remains a determining factor for the trainees. Some profiles may not be present everywhere and students may sometimes not be tempted by your company if it is located in a remote suburb that is difficult to access. Don’t be pessimistic and analyze all the schools that are part of your geographical area, you will discover their richness. Do not hesitate to leaf through the yellow parents in your city, your department or the web and you will be amazed at your discoveries.
And then know that sometimes students are forced to go to schools far from their home and they can be very happy to be able to do their internship near their home because it reduces their costs. Often in the case of the suburbs, they are motorized…
The approach: First of all, contact the internship offices of the schools
The internship offices are looking for companies for the pleasure of their pupils or students. In each office, the corporate relations officer collects internship offers, defines their nature (mission, duration, remuneration, location, etc.), and offers CVs. They identify with precision the profile of each student for the best adequacy in the recruitment: they know well the course followed by the students, their skills….
The office has a role of free information with the companies on the methods of the training course (legal framework, course of the training, status…) and helps you to carry out the formalities to welcome a trainee. In particular, it provides the employer with the stage agreement to be completed.
Most schools now have an intranet-extranet site that allows you to hire in direct contact with students.
Use the internet to find or consult the stopover offers.
The sites put companies and students in contact. Often free, they offer companies the possibility of making their requests known or of consulting the profiles of students looking for internships.
Here is a non-exhaustive list of sites that offer to insert ads:
Please note that some of these sites, although free for students, sometimes ask companies for a contribution.