The social network of tik tok It is becoming a very powerful tool to publicize brands and generate a loyal community. For this reason, it is one of the platforms with the largest audience and most content creators looking to carve out a place for themselves in the market and increase their audience. So how to listen to the algorithm and get it? make a video viral on tik tok to stand out from the competition? In the following article we tell you 8 ways to try to achieve it. Go for it!
Your interest: Master in Community Management
Why use TikTok to viralize a video?
Viral content dominating the world and finally They represent a great opportunity for creators and brands that want to gain an audience quickly.. Here are some advantages of the TikTok algorithm to make a video go viral.
- Unlike other social media Like Instagram, TikTok has a algorithm that does not discriminate any type of user. Viral content can be obtained by accounts with 5 followers as well as accounts with 100k. This represents equal conditions for all users of the platform.
- TikTok has a section called “For you” in which interesting content is published for the user based on viewing time, “likes”, comments and shared links of similar content. If you content manages to position itself in this section and performs well, a public mayor can be imputed by opting for viralization.
How to viralize a video on TikTok?
It is important to mention that there is a 100% effective formula for content to go viral on TikTok. However, there are some guidelines and marketing strategies that if they take into account can be helpful when creating a viral video.
#one. united states humor
One of the characteristics of this social network is the ease and authenticity of the videos. For this reason, playing with humor can be a key element, even for the most serious companies.
It is not new that users look for light and entertaining content on social networks. The National Science Foundation studied the content of 256 video clips to analyze what made a viral video and found that, those in which they had fun, had a higher probability of having more views and being more shared on social networks.
Also, if you can empathize with the mood of the user, they may follow you and stay in touch for the long term.
#two. Incite FOMO in users
Has it ever happened to you that everyone talks about something that is a trend and you are not aware of it? The common thing is that after finding out, you look for what is being talked about. Well, this can become a technical motivation on TikTok.
Can you encourage your audience to replicate your content, participate in a challenge, try a product or join a trend. In this way, you will encourage participation and affect more people.
The basis of the growth of this social network has to do with trends. Therefore, if you want to make a video viral on TikTok, it is important that it is simultaneously the viral content that is generated in the tool and look for ways to replicate it in your type of business or niche in time. The more up-to-date, the easier it will be for you to flag content on time.
It is important that you have useful references of trends that may be relevant to your brand or audience. Otherwise you can create an opposite effect.
#4. Make use of hashtags
One of the factors that TikTok values to classify a video in its “for you” section is the use of hashtags. This not only helps users find content on something in particular, but also allows the algorithm to listen to the video and present it to the intended audience.
Avoid generic ones so you don’t have to compete with millions of other videos and reach a more specific audience. Regarding the amount, it is recommended to use between three and five hashtags so as not to confuse the algorithm.
#5. Consider the 3 second rule
As soon as you compare a TikTok video, the algorithm sends the video to the “for you” pages of users who may be interested, for a short period of time. The objective is for the platform to identify if that content is relevant and attractive to people, and if so, show it to more people.
One of the key metrics in determining this is watch time and completion rate. If the audience watches only the first few seconds of a 30-second video, the algorithm will identify it as boring and irrelevant content.
Therefore, you must look for the cause of an immediate impact that hits in the first 3 seconds. The longer the watch time, the more push the video will have from TikTok.
#6. create good stories
This advice is related to the previous one. To impact your audience you must have something to tell and it is important to define how to do it so as not to bore users and encourage them to do Commute.
Start bold, captivate your audience and keep a good pace. Finally, end with a conclusion or serialize your content so that people stay with the intrigue and the desire to see the next video. You can leave them some questions to encourage interaction. In this way, you show TikTok that you have interesting content for your audience.
#7. Use the trending audios
One of the most interesting factors of TikTok is the use of music trends behind the videos. Making a correct choice of music and suitable effects will help to capture attention and get the audience to engage with your content.
Remember that the same platform has internal tools so you can create your content within the application.
#8. Use the surprise effect
One of the ways you can make a tikto video viralk is using the element of surprise. Unexpected reactions or curious data often encourage users to share this type of content more than others.
Brands that have managed to make a video viral on TikTok
This British brand of sportswear and accessories has grown rapidly on the TikTok platform. The reason is that It does not focus on promoting its products, but rather on providing entertainment through niche humor videos. In this way, many fitness brands that already share the typical educational content are differentiated.
Ryanair is a low-cost airline known for its cheap prices. It might seem like this company doesn’t have much to offer on platforms like TikTok. However, it is one of the most viewed includes different videos, creating trending content and humorous videos that your audience can connect with.
If you are looking for social networks and want to be an expert, learn about trends and improve the image of a brand in the eyes of users, we recommend you write to Master in Community Management in which you can make the most of the tools and resources of the Social media. We will wait for you!