Twitter Tag

The Twitter/Elon Musk saga has certainly gotten complicated.

After starting on such a promise, with electric car manufacturing, groundbreaking space travel Musk pledging to buy Twitter for $44 billion to save the platform, and free speech in general, the negotiations fell apart pretty quickly, with Musk eventually accused Twitter executives of withholding information. , lying to the public, misleading investors and much more.

The case now heads to court, with Twitter trying to keep Elon on his original offer, while Musk tries to wriggle out of the deal, claiming the platform is so riddled with bots that it’s not worth what it originally thought.

He also engaged former Twitter employees to make his case, and his former head of security, while Musk also continues to belittle Twitter management on an almost daily basis, through, of course, Twitter itself.

If you’re looking to understand Twitter’s full case against Elon Musk ahead of next month’s court hearing, this overview created by Datavisuals.xyz provides a good perspective on the situation and how it has evolved and transferred over time.

Whatever happens next, the potential results for Twitter don’t look so good.

Take a look at the full infographic below.

That Elon Musk is certainly proving to be a rogue, as he continues to search for a way out of his $44 billion Twitter takeover deal.

With Twitter v. Musk’s trial set for October 17 – just 34 days away – Musk’s legal team is desperate to either postpone the hearing, to better prepare his defense (or just to delay things even further, hoping that it will help him avoid payment), or have the case dismissed entirely, on increasingly spurious legal grounds.

But dubious approaches or not, Musk’s lawyers are certainly doing their job, exploring every possible avenue to get Musk out of the deal, if there is a possible way to do so.

Which, there probably isn’t. But still, it’s worth a try.

Team Musk’s latest proposed dismissal case follows Peiter “Mudge” Zatko’s various accusations against Twitter regarding its internal operations and flaws in its reporting and security systems.

Zatko, who was employed by Twitter between late 2020 and early this yearwas fired, Twitter says, due to “poor performance and leadership,” despite being awarded $7 million for his time.

That payment is now the basis of Musk’s latest legal appeal against the takeover deal, with Musk’s legal team arguing that the millions of dollars that Twitter paid to Zatko are actually in violation of the terms of the agreement.

Because Zatko and Twitter reached a settlement agreement in June – despite of Musk’s takeover deal had been done – Musk’s team says this is a major change in the scope of the company, which is not allowed under the terms of the takeover deal redemption.

Although Twitter quickly ended that suggestion:

“Twitter has not breached any of its representations or obligations under the Agreement, and following the receipt of Twitter shareholder approval at its special meeting on September 13, 2022, all conditions prior to the closing of the Fusion will be satisfied.”

As reported, Twitter shareholders are meeting this week to vote on the Musk buyout, which is the final step, according to Twitter, to closing the deal. Twitter has urged shareholders to accept Musk’s $44 billion offer, and voting is expected to go smoothly.

Which will then pave the way for the final settlement, which Twitter’s legal team remains absolutely confident will eventually come to fruition, after the October hearing.

Musk’s team, on the other hand, seems much less assured, pulling out all the tricks and loopholes they can find to push back. None of those efforts have held up so far, though that doesn’t mean they won’t find another technicality to pull Musk off the hook when the hearing gets his day.

It should be noted that Musk has already been able to use a range of legal loopholes and technicalities in various other legal actions that have been brought against him.

Back to 2019, after Musk groundlessly accused a cave diver of being a pedophile via tweet, and was later sued for defamation by said diver as a result, Musk’s legal team was ultimately able to get the case dismissed entirelybecause Musk technically didn’t mention the accused in the offending tweet.

What Musk said was this:

So it’s pretty clear who Musk was aiming his comment at, but he didn’t name anyone specifically, which Musk’s legal team said raised enough doubts about his real intent.

In other words, they’re good, and they can find and pursue legal loopholes pretty well — which, of course, is what you’d expect when they work for the richest man in the world.

As an aside, Musk too hired a private detective to dig up dirt on the man he had called a pedophile – for no reason – in connection with the case. Again, Musk and Co. will do whatever it takes to win, and you can expect them to flip every sheet and try every avenue of appeal in the process.

But overall, it looks like Twitter’s legal team has prepared for this. Knowing how Musk works, they seem to have established very solid contractual terms and obligations, which will be difficult for Musk to get out of.

I still wouldn’t be surprised if Musk’s legal team somehow finds a way out, but at this point it seems increasingly unlikely.

Perhaps, given that he’s been able to shirk various other obligations in the past, Musk’s arrogance is actually the weak point here, and he’s actually locked in.

We’ll find out soon, with a judge to decide if any of Team Musk’s various accusations actually impact the legality of the deal.

Do you know what really grinds the gears of Twitter? The fact that its cultural influence extends far beyond its 238 million total mDAUs, a figure that places it far behind most other social apps in terms of direct usage.

For years, Twitter has been trying to reframe the user count discussion, arguing that tweets are actually seen and read by far more people than this. You just can’t track them, though you’ve tried, with graphical representations like this one, in which Twitter suggests hundreds of millions more people see tweets, even if they don’t actually log in to do so.

Twitter’s hope was that explanations like this would help reframe the app’s perceived value and show the market and potential advertising partners that there is real exposure value in tweets, even if it’s not on Facebook’s scale. , with which he will always face.

That hasn’t worked. Twitter is still seen as an underperforming country, based on its number of users, and many of its more recent struggles with bots, adult content, etc., can be tied to its general need to keep that number high, whatever happens.

I mean, test 0.0038% of your users each month and then use that as your bot count? It’s pretty clear that Twitter isn’t too interested in cracking down on bot traffic.

But still, Twitter continues to try to show its expanded value, with the platform today. posting a new summary of how many people trust tweets for news content.

According to data from Twitter, Pew Research, Sparkler and YouGov, Twitter says that

• 85% of people on Twitter watch, read or listen to the news at least once a day.
• 83% of people on Twitter Tweet about news
• 55% of people on Twitter get their news from Twitter, more than other social media platforms.
• Over 80% of young journalists rely on Twitter for their work
• 62% of Twitter news consumers say “Twitter helps me find new news outlets to follow.”

I’m not sure about the second stat, that 83% of Twitter users tweet about news. Previous studies have shown that About 25% of Twitter users in the US produce 97% of all tweets.

That would suggest most people don’t tweet much, if at all, but still, the numbers underscore the role Twitter plays in news dissemination and engagement, which could indicate the platform’s broader reach as an aggregator. from other sites. , with so many journalists, in particular, linking on Twitter to stay informed.

Which means Twitter is hugely influential, even if it doesn’t see the same levels of usage as other apps. If you want to get your stories out there, Twitter should be a key focus, because people who use Twitter are highly engaged with their topics of interest and will take those stories and share them with other platforms, if they’re valuable/relevant.

The same concept is also highlighted in this graphic from r/dataisbeautiful.

As you can see here, Twitter is a key source of web trends, which are then shared across all other platforms and apps. That’s why Twitter users often feel like they’re ahead of the game. Because they often are, and in this context, it’s important to note the role that Twitter plays in providing the primary platform for many key trends.

In other words, Twitter is more valuable than many realize, and more than the raw user numbers accurately represent.

Maybe that’s why Elon Musk was interested in buying it (at one stage) and maybe, under new management, Twitter can make better use of this value, both for its own benefit and to improve news and information in general. ecosystem.

Either way, it’s interesting to note the outsize role that Twitter plays, even if it’s also subject to market expectations to maintain user numbers however it can.

Even to the detriment of the service.

Twitter is looking to make it easier to spread tweets beyond its own platform through a new WhatsApp share button for users in India, along with a new LinkedIn share option, with a dedicated tweet display in the app.

Firstly, on the new WhatsApp button: Since WhatsApp is by far the most used messaging app in India (over 487 million users), Twitter is looking to lean into that integrated usage, testing a new dedicated button. to share WhatsApp at the bottom. display of the tweet function.

As you can see from this example, some Indian Twitter users now see a WhatsApp icon in their tweeting options, allowing them to quickly share a tweet with their WhatsApp contacts.

I mean, something like that. apparently twitter haven’t fully fixed the button functionality yet – but theoretically, what it will eventually facilitate is more streamlined tweeting in your WhatsApp chats.

Twitter provided this statement about the test (to TechCrunch):

“As of today, we are implementing a new experiment exclusively in India, an important market for us. We are replacing the share icon in Tweets with the WhatsApp icon for most people who use Twitter on Android in the country, so that sharing your favorite or noteworthy Tweets is easy even beyond Twitter, which It makes the experience more open, accessible and holistic for them.”

Once again, WhatsApp is the key messaging platform in the region, and indeed the key connection tool linking Indian users to the digital economy, so it makes sense for Twitter to lean into this where it can, with you look to maximize the reach and engagement of tweets. .

On another front, Twitter has also allowed share tweets on Snapchat and IG Stories on Android (previously only available on iOS), along with a new option to share a tweet on LinkedIn.

That will provide more ways to share relevant tweets across all your favorite platforms, while also helping to ensure that Twitter can monitor such activity, rather than people sharing screenshots of tweets, which are still very common and may not be known. will attribute to the application itself.

And Twitter really wants to track that data, because Twitter remains convinced that millions of people actually engage with tweets each month, but never log into the app.

In 2015, Twitter claimed there was over 500 million ‘offline’ users checking tweets every month.

Which is more than double your current mDAU count. And while the estimates here seem a bit optimistic, the idea is that tweets drive far more engagement and influence than you can see from your basic analytics stats, and that Twitter itself has far more cultural influence than you might realize. suggest gross figures.

Which could be true. Not to this extent, I wouldn’t say, but if Twitter can provide more sharing options and subsequently stay connected to how tweets are shared and re-shared in other apps, that could provide another way to display this element. and the greater relevance of tweets, beyond their own relatively small number of users.

I do think that Twitter is generating more debate than it seems, and it will be interesting to see if these new sharing buttons end up providing more data on this aspect.

Twitter Spaces is increasingly looking like a niche offering – very valuable to those who use it, but the pool of those who log in regularly seems to be shrinking, as opposed to expanding overall Twitter usage.

But still, for those who use Spaces, they obviously use it a lot, with a key feature request being the ability to schedule multiple Spaces at once.

What you can now do, with Twitter allowing broadcasters to program up to 10 spaces at a timeup to 30 days in advance.

As you can see in these examples, you will now be able to access a list of “upcoming spaces” in the app, from which you can edit any of your scheduled sessions or share them via tweet.

To be clear, you may have scheduled a Spaces broadcast for over a year, but now you will be able to schedule multiple sessions at once. So if you’re one of the Spaces advocates who spend hours logging in every week, now you can incorporate it into your planning and keep your audience more informed about your upcoming audio events.

Despite the overall decline in interest in social audio, following the sudden boom led by Clubhouse last year, Twitter has remained committed to the development of Spaces, adding a range of new features and tools to help improve the functionality of Spaces, while also seeking to connect users with more relevant information. broadcast notifications through the Spaces tab.

Which is now renamed the “Audio” tab, after Twitter announced the addition of podcasts to the Spaces tab listings last month.

This could actually provide a key way to improve the Spaces experience, as it will allow Twitter to better categorize Spaces broadcasts alongside established pods, maximizing exposure and helping to highlight Spaces and hosts. more relevant based on topics – with podcasts and spaces being moved to ‘Stations’ in the audio tab.

Because right now Twitter’s spatial recommendations are pretty much a mess:

This is from my Twitter app, at 6:30 p.m. ET (8:30 a.m. in AUS), and as you can see the listings are mostly NFT/crypto related. There were also a few sports and more general discussions further down the list, but overall Spaces is clearly dominated by niche interests.

Which just might be good for Twitter and a valuable addition to the tweeting experience. But that’s not ideal for attracting more listeners, or even highlighting more precisely what each individual user might be interested in.

Essentially, if you’re not into these topics and Twitter isn’t able to better categorize and filter its lists of spaces, you can imagine users will eventually just stop checking that tab, which is a failure on Twitter’s part to connect users with the most relevant content.

Merging podcasts could help with this, and it could also help show other potential broadcasters how they could display their content in these themed “stations”, and help them reach new audiences with its audio broadcasting tools.

In this sense, the programming of Spaces could also play a big role in attracting new listeners.

I’m still not convinced that Twitter will be able to maximize Spaces’ potential, based on its past struggles with algorithmic recommendations (see also: the topics Twitter shows you in “Explore” or its “Who to Follow” display highlighted). But maybe it can still become a thing – and really, if real-time audio worked anywhere, Twitter would be where it is.

But many were also thinking of live video, which in retrospect showed the likely trajectory of the social audio trend.

This seems… worrying.

Today, with just weeks to go before the US midterm elections, Twitter has announced that expand its Birdwatch multi-source data verification pilot programas a means of combating misinformation throughout the app.

As you can see from these examples, Birdwatch, which Twitter first launched early last year, allows participants to spotlight information in Tweets they believe to be misleading and add notes to provide additional context.

Anyone can apply to become a Birdwatch contributor (where available), as long as they have a verified phone number, have not recently broken Twitter’s rules, and have been using the app for at least six months. The process then compares the contributions of Birdwatch participants to highlight the notes rated most useful, based on a variety of raters, with all Birdwatch notes available for anyone to view.

Which is an interesting approach to content moderation, putting more responsibility on the user community to dictate what is and isn’t acceptable, rather than internal moderation teams making that decision.

And works. Twitter says that, based on its research, People who view a Birdwatch story are 20% to 40% less likely to agree with the content of a potentially misleading Tweet than someone who views the Tweet alone. Twitter also says that people who view Birdwatch notes are 15-35% less likely to Like or Retweet a Tweet than someone who only views the Tweet.

So it’s having an impact and could be a good way to dispel misinformation, even if it seems a bit risky to put such decisions in the hands of users.

Either way, Twitter is confident enough to go ahead with the experiment:

“We will start by adding larger pools of eligible applicants to the pilot program more frequently. The process will be adjusted as necessary while we closely monitor whether this change has any impact on the quality or frequency of contributions.”

Therefore, more applicants will now be accepted into the Birdwatch program, expanding the pool of citizen fact-checkers.

“The visibility of notes in public Tweets will also increase. In the coming weeks, more people using Twitter in the US will begin to see notes in Tweets that Birdwatch contributors have collectively identified as Helpful. It’s important to note that this doesn’t mean you’ll start seeing notes on every Tweet, just that more of you will start seeing notes that have been rated Helpful.”

Twitter also says it’s implementing an updated Birdwatch onboarding process, which will better encourage contributors to write and grade notes thoughtfully.

“New Birdwatch contributors who have met the eligibility criteria will start with an initial rating impact score of zero, which they can increase by consistently rating other contributors’ notes and reliably identifying those that are useful and those that are not. tools. Once a contributor’s score has risen to five, they can start writing notes. Contributors can further increase their writing and grading impact scores by writing helpful notes and continuing to rate notes written by others.”

More fact checkers, more top notes, and more incentives for contributors to contribute to quality ratings. It is a significant expansion of the program which, once again, has shown promising results thus far.

But then again, there’s also this:

“Twitter’s collaborative fact-checking program Birdwatch has accepted a QAnon supporter account into its ranks, according to a leaked internal audit. To make matters worse, experts warned Twitter in advance that this exact scenario could be possible.”

As reported by Input Magazine, there may still be some potential flaws in Twitter’s Birdwatch system, with this incident highlighted by former Twitter security advisor Peiter Zatko in his recent revelations about flaws in Twitter’s security processes.

The person in question was removed from the show before contributing notes, so any potential conflict was avoided in this case. But Zatko has warned that there are significant flaws in this approach, which could be exploited by those looking to infiltrate the system.

An expansion of the Birdwatch program, essentially raising the stakes for those who may be looking for ways to sway the conversation, will make it an even bigger target, and as the system becomes more prominent, that will cause bad actors to pay even more attention. more attention to the option as a vector of influence.

That’s not to say that Twitter can’t, or won’t, counter any attempted misuse. But it is an important element to watch, and ahead of the US midterm elections, when political attention will be greater than ever, it might be a long shot to expand the program at this stage.

It seems like a well designed system. But even seemingly well-thought-out shows have been plagued by bad actors in the past.

Twitter has long been a key companion for trending TV shows, with around six TV show-related tweets sent every second in the app.

For years, Twitter has worked to leverage this in a variety of ways, including embedding live video content directly into the platform and incorporating variable tweet displays alongside the TV presentation. None of those have really caught on, but if you want to join in the discussion on the latest TV show, Twitter is where you go, as this new information shows.

as explained by Twitter:

“With more network shows and streaming services than ever before, Tweet volume grew to match – 4.9 million Tweets per week on average. As TV moments and fanbases bring more attention to the timeline, brands have more opportunities to organically fit into various fandoms and conversations.”

The overview below covers some of the key elements of discussing TV shows in the app that may be worth considering in your tweeting process.

On September 2, Amazon Prime Video premiered The Lord of the Rings: the Rings of Power, the most expensive series in history with a cost of 715 million dollars, in which Amazon paid $250 million to get the money and develop the project. Immediately after its premiere, the first reactions, comments and criticisms were celebrated. In this sense, We show you how The Rings of Power were seen on Twitter Mexicothat will show you the trends of people, hashtags and the most popular, among other data that will be interesting for you.

The behind the story of The Lord of the Rings: the Rings of Power

In 2017, Amazon closed a $250 million deal with the Tolkien Estate and Trust, the organization in charge of managing the literary heritage of the writer JRR Tolkien. With this, the technological giant took over the television rights to the saga and, by the hand of JD Payne and Patrick McKay, began to unroll The Lord of the Rings: the Rings of Power.

The setting of the series takes place long before the film trilogy of The Lord of the Rings, directed by Peter Jackson. Filming began in February 2020 in New Zealand and wrapped in August 2021. It should be noted that Amazon confirmed the second season of the series.

This was the premiere of the Rings of Power on Twitter Mexico

According to Twitter, the majority of Lord of the Rings: Rings of Power fans (48%) are between the ages of 25 and 34 and his favorite topics are Sci-fi & fantasy TV, Movies & TV, The Lord of the Rings, Television and Entertainment.

During the series premiere, 1 in 3 tweets included images, GIFs and videos; heavy; 🔥, 🧵 and 😍 will become the most used emojis during the premiere of the Rings of Power on Twitter Mexico. Notably the series had 25 million global viewers in the first 24 hoursbecoming the most watched series premiere on Prime Video.

25 million global viewers in the first 24 hours. thank you for doing #TheRingsOfPower the premiere of the most watched series in @PrimeVideo. pic.twitter.com/HeKCVNn5hx

— The Lord of the Rings in Prime (@LOTRonPrime) September 3, 2022

It is worth mentioning that when Amazon revealed the first two episodes of the season, Twitter users in Mexico popularized the following hashtags:

• #TheRingsOfPower
• #TheRingsOfPower
• #LOTR / #The Lord Of The Rings / #The Lord Of The Rings
• #Tolkien
• #LOTRonPrime

The most popular songs during the premiere of the series in Mexico

In real time, Twitter appeared in a list with the characters and places most came to hang the premiere of the series in Mexico, where the author of the saga himself (#Tolkien) had a very important presence in the comments of the fans, who also added #TheShire, where hobbits come from, to the digital conversation. Either way, These are the most mentioned characters in the premiere of the first season:

• #Tolkien
• #The Shire
• #galadriel
• #sauron
• #Nazgul

Bone Official Amazon videos and the series went viral. in the red social; however, Lord of the Rings fan accounts they made very creative memes which had a major impact.

It all starts today. #TheRingsOfPower pic.twitter.com/JqDRK5oQbR

— The Lord of the Rings in Prime (@LOTRonPrime) September 1, 2022

TODAY IS THE DAY #TheRingsOfPower pic.twitter.com/fwBUK6PPb1

— Tolkienverse ᚠ – #TheRingsOfPower (@ToIkienverse) September 1, 2022

It is worth mentioning that some film reviews and series like Gaby Meza were noted. In this case, he informed Internet users in Mexico that, due to its large budget and visual quality, the series can be shown in 8K format. Likewise, great book lovers supported the community and created threads to explain Tolkien’s universe, such is the case of user JosephB94845148, who provided information on the origin of the Rings of Power.

It is already approaching the premiere of #TheRingsOfPower here in the next thread 🧵 I show you
all the rings of #TheRingsOfPower its power and its bearers pic.twitter.com/9VlXfMOwZ5

— Melkor (Fashion #TheRingsOfPower) (@JosephB94845148) August 31, 2022

Image: Amazon Original Series.

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