Gaming is huge, and gaming’s influence on modern popular culture is even greater, with a host of modern trends and changes aligned with gaming and creators in the space.
Even seemingly unrelated trends have been linked to gaming, and as such, it’s worth paying attention to the emerging discussion around gaming and considering how it might relate to your own marketing efforts.
I mean, anyone under the age of 40 has been playing games their whole life, right? That could present a significant opportunity for your promotional efforts.
Linked to this, TikTok has posted a new overview of how its platform ties into gaming culture and opportunities to promote gaming projects and related initiatives.
According to TikTok:
“The global community of gamers is huge, and judging by the amount of gaming-related content on the platform, many of these gamers can be found on TikTok. In fact, the top 100 gaming-related hashtags on TikTok receive more than 40 billion video views a month, according to internal company data. The TikTok gaming community is also ready to spend. According to a recent survey, 65% of US TikTok users have made an in-app purchase in the last 3-6 months.”
In some ways, it’s surprising that gaming is overlooked as a niche of interest, or as one that primarily appeals to younger consumers, because while it is young people who spend most of their time playing games, general familiarity with space, coupled with gaming nostalgia and connection, can be a powerful lure, in many ways.
In terms of marketing mobile game projects specifically, TikTok advises that game developers take a three-stage approach to their promotional efforts:
- Organic – This is your chance to present yourself authentically and build trust with your audience. Use your organic content to learn how consumers interact with your brand. This is the perfect plan for testing content formats and then scaling what works
- Paid out- Use paid campaigns to amplify your high-performing content. Paid campaigns also give you the opportunity to directly test new audiences or target and optimize for specific business goals.
- won- Generate engagement and discussion within the TikTok community. The more you publish and amplify your best content, the more you maximize the opportunities and potential to gain influence in the community.
I mean, those are pretty basic principles of digital marketing, really, but they’re also important building blocks for any strategy, when testing ideas with organic products, promoting the best ones, and engaging with your audience.
TikTok also notes that its platform works well as a partner channel, combining its promotions across media.
- TikTok complements traditional media – Watching an ad on TV after watching an ad from the creator of TikTok increases the memory encoding of the TV ad by 13%.
- TikTok amplifies social networks – Viewing content from an Instagram influencer is 43% more memorable if you’re already primed for the content through TikTok.
- TikTok Premium Digital Video Audiences: You are 31% less likely to skip a YouTube ad if you first saw a creator’s ad on TikTok
I’m not sure Instagram and YouTube are totally happy to be included in these comparisons, as a move to align with TikTok’s promotions, but the bottom line is that TikTok can be a great platform to reinforce your messages and solidify the connection with your audience. audience.
Finally, TikTok has also provided this 3×3 grid of tips to plan your campaigns and maximize your creative elements.
These apply to all TikTok campaigns, not just games, and it may be worth keeping this overview handy for your future TikTok promotions.
Here are some helpful notes and important data points related to the ever-evolving gaming conversation on TikTok specifically. But in reality, most of these notes relate to all digital marketing campaigns, and these items are worth considering for your TikTok marketing efforts, as you look to build a more effective platform approach.
You can read the full overview of TikTok games here.
In 2022, video marketing is more essential than ever. 86% of companies use video advertising as part of their layers, and 80% of global internet traffic this year will come from downloading and viewing audiovisual content.
For marketers, therefore, it is essential to be up to date with video marketing trends for 2022. This year is full of news: videos without sound, virtual reality, personalization, campaigns created with smartphones… Keep reading to discover everything that is coming.
Digital signage, also known as digital dynamic signage or digital multimedia signage, is a type of digital advertising that is broadcast through devices such as pants, projectors, touch panels or totems. This advertising format, in addition to serving to reinforce the brand image, has also become one of the best supports for launching a message to the public.
B2B buyers’ expectations have transformed over the past two years showing preference for the digital channel and they expect vendors to provide them with a shopping experience similar to that of B2C consumers. Given this scenario, the Sana platform analyzed the main trends in B2B eCommerce for 2022 to enhance the knowledge of distributors, manufacturers and wholesalers in our country and thus ensure that they continue to be competitive.
The main trends of eCommerce B2B for this year
These are the tips regarding technological developments, consumption habits and business evolutions that companies could adopt during this year:
1. The actual buying behavior of B2B customers
The first thing the study highlights is that B2B customers are not buying like they did before the coronavirus pandemic: After learning about the customer experience offered by B2C companies, they demand a similar one. In fact, the digital channel has been the most used to place their orders (they make up 65% of total purchases).
In this context, B2B business leaders urged to modernize their technology and pay special attention to millennialsThey estimate that by 2025, 75% of the workforce will be theirs.
2. Built-in buyer journey analytics tools
The recent drama between Facebook and Apple due to the impossibility of following iOS users, such as the future disappearance of Google cookies; have revealed that data drives everything in the digital age and that now more than ever it is inevitable to know the behavior of consumers.
In the Mexican market, for example, 37% of B2B companies use advanced campaign measurement and analysis tools. In this way, they know the habitual ones adopted by the users in the distinctions points of contact for the mediator and the impact of the commercial strategies in the results of the business in question.
It was one of the most important B2B eCommerce trends of 2021 and it will continue in 2022. Among the advantages of having these tools, the following stand out:
- They enable better data and analytics to ensure a good customer experience.
- They consent to the creation of personalized content and marketing.
- They help identify common problems.
- Among other.
3. Accept more payment methods = more sales opportunity
update and offering payment methods is essential for any company to compete in the market. Among the most important options, the following stand out: credit cards, checks, purchase orders and mobile wallets.
4. Contextualized prices in real time
This trend is important for achieving customer loyalty. and, consequently, make the B2B company more competitive. It implies that the supplier maintains the obligation to constantly adjust prices, but also to facilitate returns in real time.
5. Quick and easy order management
For 52% of Mexican B2B buyers, it is necessary to have a good shopping experience, which includes order entry in a simple and fast way. This information was confirmed by the firm Deloitte, he assured that 50% of consumers preferred to pay a premium to get their orders in less time during the pandemic.
Meet the delivery expectation of customers, too you have to revert to logistics and in delivery formats of the last thousand.
6. Continue shortage of resources for a few months
The pandemic and the current conflict between Russia and Ukraine threaten a new period of global recession. This means that prices will continue to rise in 2022. In addition to this, the labor shortage will continue.
These problems (which have a domino effect) can be attacked through electronic commercesince it allows greater flexibility and the possibility of offering customers exclusive prices and priority.
Among a series of solutions to deal with the supply crisis, reshoring stands outwhich is nothing more than the process of resuming the production of goods in the company’s home country.
Several companies are looking to domestic options for sourcing, as they are less susceptible to external factors. An example that we can highlight is that of General Motors (GM), one of the most important automotive companies in the United States, which announced investments focused on “building a strong, sustainable, scalable and US-focused supply chain.” Receive information from the vice president of global sales and production chains of GM, Shilpan Amin.
8. Hybrid work is here to stay
Covid-19 infections promote the preference for flexible work and remote sales in our country. in fact, During the pandemic, 78% of B2B sales have been made through e-commerce platforms and 62% of buyers spend more online than before.
Suppliers, then, must prioritize the omnichannel experience to create a seamless checkout process. This will also allow workers to remain safe and comfortable, since their performance will not impact the company’s results.
9. The social and environmental responsibility of companies becomes crucial
The values and commitments adopted by companies become crucial in the purchase decision of customers: 75% of millennials who are interested in those companies speak out on important issues.
In this context, it is imperative that organizations have social and environmental responsibility initiatives as a priority for the current year.
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For marketing strategies to be good and effective, it is necessary to know the new trends. In this article we explain how to be up to date in branding, design and user experience, since throughout 2022, among many other things, we will seek to improve the user experience and give the content a greater personality.