tips Tag

Mother’s Day is coming up on May 8 (in the US and Australia), which means you only have a few days to make your pitch to Mother’s Day shoppers and maximize your sales for the event.

Lucky for you, many Mother’s Day shoppers wait until the last minute, and if you’re trying to think of ways to make that final push, Twitter has shared some new insights and trending notes to help boost your campaigns.

First of all, Twitter has shared the 10 most popular Mother’s Day hashtags, based on tweet activity in 2021:

• #Mother’s Day
• #Happy Mother’s Day
• #Gain
• #MothersDay2021
• #Gift
• #Sunday of maternity care
• #Gift Ideas
• #fashionjewelry
• #Competition
• #Mom

Of course, the effectiveness of hashtags on Twitter is up for debate, and Twitter itself even recommends that brands not use hashtags at all in certain cases. But if you were trying to hold on to the key search trends around the event, I’d suggest running a giveaway is probably the best option, based on these tags.

As for when to start tweeting about Mother’s Day, Twitter says brands should share their campaign messages “two or three weeks in advance, with an extra push the week before Mother’s Day for the inevitable last-minute shoppers”.

So basically now, or last week if you have a Mr. Fusion equipped Delorean in your garage.

Finally, Twitter shares some notes on what you should be tweeting before Mother’s Day.

• Gift ideas for mothers, wives, grandmothers, stepmothers and caregivers. Classic gifts include flowers and jewelry, but don’t be afraid to branch out
• Experiences and offers, for example, a Mother’s Day brunch or afternoon tea.
• Mother’s Day Card Ideas and Ways to Say Thank You
• Movies and entertainment for Mother’s Day
• Your own story: are you a mother who owns a business or did your mother inspire you? Share your story for a more authentic Mother’s Day Tweet

I mean, expressing your undying gratitude for your mom’s advice will probably take a few more than 280 characters, but if you can, or if you think your mom might read your Twitter thread, go for it (note that the ‘wives’ mention above comes directly from the Twitter post, I just left it because I thought it was hilarious).

In essence, now is the time, and if you want to give Twitter advertising a try before Elon shuts it down, maybe it’s worth running a campaign to test and see what you can get in terms of reach and response with your ads. bells.

I’m not sure Twitter is the best platform for such a push, but it depends on your product and your focus, and these notes will help you formulate your approach to tweeting.

You can follow more of Twitter’s Mother’s Day marketing tips here.

A successful meeting is not necessarily as easy as you think. It is not uncommon to quickly fall into meetingitis or that a meeting does not meet with the proposed success. If you want to increase your chances, follow these tips.

Establish meeting objectives

Have you ever attended a meeting and didn’t know why? A meeting is prepared to address respect for those present, but it also feels like a meeting for business. A meeting objective must be clear: do I have a message to convey? Should I distribute information? Do I need to implement solutions? Do you have a deep thought? The animator will have to adapt his style of animation to his type(s) of objective(s).

Submit documentation upstream

How much time wasted in a meeting where participants received documents they didn’t have time to read. Sending the documentation upstream is not only a good practice to save time but also to have more relevance in your exchanges with the participants. This may seem obvious but leaving time for reflection often implies better interventions and responses, especially since certain data must sometimes be imposed on an amount by the participants so that the meeting is not just an opportunity to have a meeting.

Listen to the participants

Active listening is probably the most difficult attitude for a facilitator to acquire. It is a neutral, attentive and respectful listening to the participants. The leader must show his attention and his interest by taking into account the verbal and non-verbal language. This listening requires a strong dose of concentration and a strong desire to understand. The facilitator questions and reformulates to validate his understanding. Active listening is the basis of a meaningful encounter.

Energize your meeting

If you are lazy and don’t have enough energy, then you can attend because the meeting is different. Your energy communicates and this from the first minutes. Feel free to launch dynamically. If you occasionally have attendees who tend to huddle in their corner, and don’t intervene and are in a position of attention, try the stand-up meeting. In this position, they will tend to want to shorten it as much as possible and quickly convey their opinion rather than staying in their corner and intervening at the end.

sound the conclusion

The conclusion of the meeting should not be overlooked. The facilitator must take time to define the successive stages but also to distribute the crosses and the “action”. A good animation must bear meaning for the participants: by distributing, everyone knows why they came. Once the meeting is over, it’s not over… You’ll probably get a report to make sure future items require you to get well and they don’t. Reporting also serves to avoid any dispute over what has been said and the commitments made by each. If you can, you will find that the structure is clear and if possible you can use it for the following ones.

Once in a while, I like to watch a YouTube ad almost to the end. They are the ones who are really good. If a post manages to get someone after so much saturation to get rich in 24 hours to stay, then you have to admit that has its merit.

In my case, in the advertisement that I saw this morning, appears a coach who is aimed at the self-employed with the promise of helping them to increase their turnover. At the end of the video, he promises to give you an Excel sheet where he explains his method in detail free of charge. The funnel is not surprising. Common sense. I leave an email that I never use for anything to see the spreadsheet.

I receive an email and I arrive on another video where, apart from the spreadsheet, the coach explains to me again how it works. Again nothing from the other world. All common sense. That yes, everything is very well structured and explained.

Maybe my case is different. While it’s impossible not to sound a bit arrogant while saying this, I might already have this freelance thing a little more optimized than average. I’m not saying that I can’t learn anything from this coach. Surely if I do a session with him he will be able to tell me things and/or give me ideas to charge more. The target audience are people in the digital sector in Germany who charge very little and/or charge little per hour. They are not aware that they have such a high demand profile and that they practically only have to charge more for the same services. If you are offering something that is in high demand, you should charge more because there is not as much supply. Common sense. We agree. It seems that their public, perhaps for lack of confidence, did not dare to take the plunge and that all it took was a coach to tell them that they could do it.

This led me to the conclusion that good consultants confidently sell common sense. This combination is the winning combination. This is what helped me multiply my monthly income as a freelancer by 5 times in three years. It’s also what helped a friend find her first job in the digital world (she’s already on her second, charging double). On second thought, I think I should become a coach… 😉

Stay tuned.

Looking for ways to plan your day as a social media manager and optimize your time?

Most people have their own way of organizing their daily routine and making sure everything gets done, but with so many ever-changing considerations in the social media space, it can be helpful to know how others in the same role manage their time, and make sure they are through all the evolving details.

That’s where this Statusbrew checklist comes in. Here, the Statusbrew team has laid out a basic framework for how social media managers can structure their working day, which might provide some useful pointers for your approach.

Again, you probably have your own strategy and process, and you may not need guidance on these items. But maybe breaking things down into more specific segments could help you cover all of your opportunities, every day.

Check out the infographic below, while Statusbrew has shared additional information and tips here.

The data is not deceiving: today, the mayor is part of the population that uses Internet access through a mobile device instead of doing it on a computer. According to different studies, openings of mobile emails have not stopped growing, while access from the desktop format follows an opposite trend. If you are thinking of working on your strategy of junk mailit is important that you understand that you are the designer sensitive and its importance in the results of your campaigns. Keep reading and discover the best tricks to create a designer sensitive in email marketing!

It may interest you: Master in Digital Marketing

What is design? sensitive in junk mail?

The designer sensitive in junk mail is a designer of an email that is created so that automatically to the sizes of different devices in order to achieve optimal interaction by users. According to a study by Data Axle, brands that use designs sensitive get 24% more clicks and 6% more opens than those using email not respondings.

Yes, Over the years, consumers have become more and more connected to the network through mobile devices, becoming an extension of our own body. Although many brands were slow to adapt to this format of junk mail due to the dlayout and rendering difficulties supporting HTML and CSS, making use of designers adapted to this screen is more the norm than the exception.

For those who still doubt the importance of adapting emails to mobile devices, we leave you a graph in which will change the Estimated increase in email use from 2017 to 2025. Taking these numbers into account, the need to prioritize that a user correctly read the offers or promotions that we send them seems evident. Read on and find out how to do it!

Tips for creating a designer. sensitive in junk mail

Given the unstoppable use of mobile devices in recent years, design with thinking in mind mobile first is essential. This means that the world has changed and that the need to adapt information to devices that can be used from a television to a mobile must first be addressed. To do this, we must make use of responsive designers who care about recording the best user experience in every situation. We give you five tricks to achieve it!

1# Adapt your emails to your main customers

Although there are many email providers on the market, the first thing you have to propose is tailor your emails to those with the highest market share. Second Litmus Email Analyticswith data updated to 2022, are as follows:

As you can see, only Apple and Gmail gather more than 86% of the current market share, so it must be urgent that our emails adapt to mobile phones, always keeping them in mind. Then you can think about the restaurant. Similarly, go beyond this data and analyze that of your target to see how these numbers change and create templates that you can reuse and edit in your housing campaigns. In this post that we published a few months ago, you can find different plants that you come well

Once mastered, you can go a step further and continue to improve your adaptability so that it is successful in the restaurant of email clients. Anyway, find out qualities are the 2 or 3 providers that use most of your objective and make sure your emails are perfectly designed for them. From this data, look for templates that you can use in your housing campaigns of junk mail. Without a doubt, you will optimize work time and offer a satisfactory user experience.

2# Design the layout sensitive thinking about the comfort of your users

The user seeks comfort and finds what interests him quickly and efficiently. Don’t forget to take into account that there are people with bigger fingers than others, so bet on big buttons and that they go with everyone (bet, at least, on those that have at least 44×44 px) to ensure the usability of your emails.

adams, make sure the text of your emails is legible. For that, it is key that you leave aside too small font sizes, something that improves by working with a minimum title of size 22 and a minimum body of 14. Finally, include call to action that draw the attention of users.

3# Remember that less is more

How to say the saying: a good ear, few words are enough. So do not insist on saturating users with what is necessary. Tell them only what might interest them and make your designers visually appealing. Of course: work on the quality of the texts. The design catches the eye, but the content is what determines that the user clicks or asks you in the trash.

Today, the content is what makes the user more or less close to the expected conversion. that sucks, be brief and concise without forgetting to transmit the message in an original and effective way.

4# Shorten the conversion process as much as possible

The simpler and shorter the conversion process, the better. Increase confidence if you reduce the steps of the purchase process and make it an easy and quick process to carry out. As we have already mentioned, the user is looking for comfort, and even more so if the action involves spending money. Therefore, it makes it as easy as possible to achieve your goals.

A good way to do it is link your email with your trademark request. Offer to download it for them in an easy way, if they don’t already have it. If you check does not have an app, it will redirect the user to an adapted website on which the conversion process is pushed to carry out in the fewest number of steps possible.

5# Work on the matter of your emails

The matter is a critical point, and more, of mobile devices. It is the first element that the user sees, so it is decisive when it comes to finishing the opening of our emails. Also, it is important to keep in mind that each client displays more or fewer characters depending on its characteristics. Take care of those details insist that your affairs run smoothly on all mobile devices.

In the same way that happens with the care of the content of your emails, brevity must be habitual. Therefore, look for a brief matter that is well worked out and that manages to transmit the message of your brand in an attractive way create in the user a curiosity that the student has harbored you sending.

You’ve probably already heard that people are increasingly connected to their mobile phonessomething that must entail the efforts of companies to offer the user an easy and comfortable user experience so that they use their services through these devices, increasing the conversion curve via mobile.

What did you think of the publication? We look forward to your comments and suggestions, In addition to recommending our Master in Digital Marketing with which you will be able to delve into this material and become a unique digital marketing professional capable of attracting traffic, measuring it and optimizing it to improve conversion. Enjoy 1125 hours of learning guided by active professionals!

Executive Master in Digital Marketing, Analytics and UX

Consult a digital marketing expert

I will not miss it!