Amid TikTok’s meteoric rise, one thing it’s been criticized for is its trending amplification without creator credit.
This was specifically highlighted in the platform’s trending dance moves, with creators from black communities, in particular, calling on TikTok to do more to acknowledge the origins of these within the app.
Which it is now looking to do, through the launch of new tools to better allow users to credit trend setters, as well as new educational prompts and videos that explain the importance of the same.
As by TikTok:
“With the launch of these credit tools, creators will have the ability to directly tag, mention and credit a video in their description, showcasing the diverse voices on the platform and the strength of our community. Whether it’s participating in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly quote their inspiration.
As you can see in the example above, the new process will make tagging easier in the publishing process.
Once you’ve uploaded your clip, tap the new “video” icon and you’ll be able to add video tags. From here, you’ll be able to select a video you’ve previously liked, favorited, or posted, or a video that uses the same sound as your upload. The video tag will then be added as a mention in the caption, crediting the original creator and ensuring proper attribution from your clips.
“We are also adding more user prompts for credit throughout the posting process, as well as an educational pop-up that encourages and explains the importance of credit. These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is critical to ensuring TikTok remains a place for creative expression.
Which would be even better if TikTok offered this on its own, but as noted, the platform has been heavily and publicly criticized for its cultural appropriation across various trends, which is why it’s now taking this step.
Anyway, it’s a positive result, but it would be a bit more progressive if TikTok had implemented such tools on its own initiative.
Maybe it will be a better indicator for future applications and help improve relevant consideration.
We’ll wait and see, but at least now we’ll see more TikTok creators get more in-app credit.
Although if people choose not to credit, they’ll have no more excuses, which could leave TikTok with a few more moderation headaches.
Gaming is huge, and gaming’s influence on modern popular culture is even greater, with a host of modern trends and changes aligned with gaming and creators in the space.
Even seemingly unrelated trends have been linked to gaming, and as such, it’s worth paying attention to the emerging discussion around gaming and considering how it might relate to your own marketing efforts.
I mean, anyone under the age of 40 has been playing games their whole life, right? That could present a significant opportunity for your promotional efforts.
Linked to this, TikTok has posted a new overview of how its platform ties into gaming culture and opportunities to promote gaming projects and related initiatives.
According to TikTok:
“The global community of gamers is huge, and judging by the amount of gaming-related content on the platform, many of these gamers can be found on TikTok. In fact, the top 100 gaming-related hashtags on TikTok receive more than 40 billion video views a month, according to internal company data. The TikTok gaming community is also ready to spend. According to a recent survey, 65% of US TikTok users have made an in-app purchase in the last 3-6 months.”
In some ways, it’s surprising that gaming is overlooked as a niche of interest, or as one that primarily appeals to younger consumers, because while it is young people who spend most of their time playing games, general familiarity with space, coupled with gaming nostalgia and connection, can be a powerful lure, in many ways.
In terms of marketing mobile game projects specifically, TikTok advises that game developers take a three-stage approach to their promotional efforts:
- Organic – This is your chance to present yourself authentically and build trust with your audience. Use your organic content to learn how consumers interact with your brand. This is the perfect plan for testing content formats and then scaling what works
- Paid out- Use paid campaigns to amplify your high-performing content. Paid campaigns also give you the opportunity to directly test new audiences or target and optimize for specific business goals.
- won- Generate engagement and discussion within the TikTok community. The more you publish and amplify your best content, the more you maximize the opportunities and potential to gain influence in the community.
I mean, those are pretty basic principles of digital marketing, really, but they’re also important building blocks for any strategy, when testing ideas with organic products, promoting the best ones, and engaging with your audience.
TikTok also notes that its platform works well as a partner channel, combining its promotions across media.
- TikTok complements traditional media – Watching an ad on TV after watching an ad from the creator of TikTok increases the memory encoding of the TV ad by 13%.
- TikTok amplifies social networks – Viewing content from an Instagram influencer is 43% more memorable if you’re already primed for the content through TikTok.
- TikTok Premium Digital Video Audiences: You are 31% less likely to skip a YouTube ad if you first saw a creator’s ad on TikTok
I’m not sure Instagram and YouTube are totally happy to be included in these comparisons, as a move to align with TikTok’s promotions, but the bottom line is that TikTok can be a great platform to reinforce your messages and solidify the connection with your audience. audience.
Finally, TikTok has also provided this 3×3 grid of tips to plan your campaigns and maximize your creative elements.
These apply to all TikTok campaigns, not just games, and it may be worth keeping this overview handy for your future TikTok promotions.
Here are some helpful notes and important data points related to the ever-evolving gaming conversation on TikTok specifically. But in reality, most of these notes relate to all digital marketing campaigns, and these items are worth considering for your TikTok marketing efforts, as you look to build a more effective platform approach.
You can read the full overview of TikTok games here.
TikTok has announced a range of new features to celebrate Asian and Pacific Islander Heritage Month, including a showcase of API creators as part of the next stage of its ‘Trailblazers’ program, as well as new in-app stickers to enable users to take part in the event.
The main focus is TikTok’s Trailblazers initiative – TikTok has selected 12 API creators to take part in this year’s promotion, each of whom will be featured in the app throughout May.
As explained by TikTok:
“This year’s API TikTok Trailblazers are creators who are shaping entertainment, culture, content, and trends both on and off of TikTok. They were nominated by the TikTok community for using their platform to educate, entertain, and advocate for the API community. Throughout Asian and Pacific Islander Heritage Month, our 2022 Trailblazers will share their stories and showcase the #APIFamily through creator spotlights and LIVE programming.”
It’s the second year that TikTok has run its API Trailblazers program, which is an important initiative in helping to showcase different communities and cultures to the app’s billion-plus users.
TikTok will also host a range of live-stream events throughout the month, within which it will highlight API-owned SMBs and non-profit organizations, while it’s also sharing stories of its own employees from the API community.
TikTok will also highlight music playlists that feature API talent, while it’s also adding new stickers that users can add to their content to participate in the event.
TikTok’s been working to establish better connection with a range of communities, and to use its platform to showcase different cultures and movements, to help facilitate understanding and inclusion on a broader scale. The app is hugely popular across various regions and cultures, and that gives TikTok a great opportunity to play a role in facilitating such connection, and celebrating diversity where it can.
This new initiative is just another step in that push, and it’s good to see TikTok looking to showcase a broader range of creators, of all different types, within the app.
TikTok’s API Heritage Month programming will run throughout the month of May.
Currently, it would be a waste of time not to take advantage of the potential of RR. SS., so don’t hesitate in your Inbound Marketing strategy with TikTok. this is a platform in recent years it has had significant growth, which makes it an excellent option.
The idea is that you can integrate the Chinese social network into your marketing plan so that you have a high-reach channel. Digital platforms are characterized by the virality of the content published on them, and you should use this to your advantage.
work with this great ally will help you drive traffic to your company’s website and achieve brand recognition. In addition, going to complement your Inbound Marketing strategy with TikTok with our channels is very simple. You just have to know how to do it the right way.
Recommendations to create your Inbound Marketing strategy with TikTok
The accelerated growth of the Chinese social network forced to include some more friendly options for brands. One of them is that it allows you to add a link in the description of the biography and develop advertising campaigns. But this is just a little bit of what it offers.
Therefore, it is relevant that you learn technical skills to create your Inbound Marketing strategy with TikTok:
1.- Study if your buyer persona is on TikTok
The first thing you should know before launching your Inbound Marketing strategy with TikTok is whether your buyer persona belongs to the public of this social network. Ten in consideration that not only Generation Z is the one that uses the application, a large part of the audience is made up of people from 13 to 30 years old.
Analyze both the age of your buyer, as well as their interests, preferences and habits. If you don’t adapt to the profile of the seas, Can you evaluate the diversification of your audience so that you can get more people with TikTok?
To find your target audience, you have to start by looking at content and creators similar to your business. Check that the publications have more and less participation and read the comments to know what people think, discover what you want, etc.
In this way, you will be able to find your audience on this popular social network. If you are realizing that there is a good amount of the public you want, then you already know that you can bet on this social network.
2.- Create your content and optimize your TikTok profile
If you found your buyer person on TikTok, enter it is worth creating your company account. Remember that the user number you are going to use must make it clear that it is your company. If you already have other social networks, use the same username on all of them.
Once you have your profile created, you must optimize it. As in most social networks you want to cook at home, add a photo/image depending on the line of communication of your company. Biographies are very important. since it is your cover letter, so it is recommended that it be brief, but highlight your brand values.
Likewise, it is also very useful that you place a hashtag of your own brand to facilitate the follow-up of your potential clients. And don’t forget to include the link to your business website, as well as your other social profiles. In this way, the audience will be able to learn more about your business.
3.- Design your Content Marketing strategy
A phrase that is repeated a lot is that of “content is king”, you are the exception in Inbound Marketing with TikTok. Therefore, to plan your Content Marketing strategy, define the start and the type of videos you are going to submit to. In addition to the techniques that you are going to implement to involve your audience in them.
You should consider that this social network is based on user generated content (UGC). So you must get your community involved with your brand to the point that they want to generate their own content related to your product or service and convert them into prescribers.
Focus on more creative and dynamic content without losing the purpose of your message. You can experience videos where you introduce people who are part of the company. Or create quick and easy tutorials on how consumers can use your products or services.
Bone “challenges”, dances or doublejes is characterized by being the most viral content on TikTok, so they cannot be left out of your strategy. Unlike other social networks, the public of this platform values fun more than visual quality.
4.- Use the hashtags
Another element that you should not miss out on in your Inbound Marketing strategy with TikTok is the use of hashtags. Keep in mind that these are the ones that give you the possibility to discover and create communities according to the same common point or theme.
In this case, it is appropriate that you create your own hashtag that identifies your brand. If you develop in the international market, it could be in English. For example, if you design a challenge, You can ask users to complete the challenge and upload to the platform using a hashtag that helps locate said content.
But it is also very important that you inquire about hashtags already created and positioned on topics related to your brand or niche. If you visit the Discover and Trending sections on TikTok, you will notice it. In fact, hashtags serve to join other challenges that are trending in your market.
5.- Improve TikTok Ads advertising
Among the Inbound Marketing strategy with TikTok is advertising through the same platform. It can be very useful to accelerate the results of your campaigns. But you should keep in mind that the advertising costs are a bit high, in fact, the average CPM is 9.17 euros (10 dollars).
TikTok Ads offers several configurable ad formats for your ad campaigns:
- Ads in the feed.
- brand hashtags.
- Top view ads.
- brand effects.
- Brand acquisition.
You also have the possibility of gaining publicity through Influencer Marketing strategies. Consider that this is the money in which tiktokers monetize their content.
6.- Lean on Influencer Marketing
Nowadays, implementing a strategy in social networks is synonymous with Influencer Marketing. And the statistics will prove it. digital Marketing Institute According To, so 86% of marketers have used them to generate sales or brand recognition.
Consider that influencer marketing has become popular because it is capable of generating quick results. But the key to success is filtering the influencers. This is a complex job, since it is not easy to determine which profile will help you achieve your goal.
However, the Chinese social network has found a way to simplify this search through the “TikTok creators market”. Once you join, you will be able to see the metrics associated with a certain influencer. With this data it is much easier to determine if an influencer is suitable for your brand, product and/or service.
In addition, it can serve to guarantee a good ROI, a metric that is undoubtedly relevant for the company that makes an investment.
7.- Measure the engagement of your content
There is no better way to know the success of your Inbound Marketing strategy with TikTok than by measuring the engagement of the content published on the platform. This is fundamental in any campaign that is launched through the different social networks.
This KPI is obtained by applying the following formula: [(número de likes + número de comentarios) / número de followers] x100 You will allow to see the commitment that your audience has in this red that had an abysmal growth in the last two years.
When you know the engagement rates, it is the right time to make decisions that give you the possibility of improving the content. So that in the next campaigns you can connect more with your audience.
Launch your Inbound Marketing strategy with TikTok
The rise of the TikTok social network has been truly exponential. And this has made companies look more closely at a platform that seemed to be just an entertainment space. Nevertheless, with its growth and popularity it has become an excellent window to advertise.
Now that you have the necessary Inbound Marketing tips with TikTok, you just have to put them into practice in your strategy. It is about integrating this powerful platform into your plan so that your brand gains recognition and your content goes viral.
His simple techniques, in fact, many of them, are applied in other social networks and marketing strategies in general. Only if you adapt to TikTok so that you can get positive results that are so hopeful.
And if expert help is required, Antevenio We offer it to you through our experience in Digital Marketing and Inbound Marketing so that you can identify your target audience and connect with them.
The post 7 tips to create a good inbound marketing strategy that includes TikTok appeared first on Antevenio.
TikTok is adding a range of new ways to encourage engagement with your in-stream ads, with new “interactive add-ons” that, as they sound, integrate interactive elements into your video promotions.
As you can see from these examples, TikTok’s interactive add-ons provide a range of engagement features that invite users to take action on your ad, inviting them into the experience.
As by TikTok:
“Interactive add-ons offer a unique way to attract engaged viewers with popups, stickers, and other visuals. Viewers who have shared, liked or commented on a TikTok branded video are 150% more likely to purchase a product or service. Grabbing the attention of active consumers is made easier with these creative new enhancements. »
I mean, that’s probably a slightly misleading statistic in this context, because it’s based on current usage trends – i.e. people who are currently interacting with TikTok ads, not the ones you’re inducing to interact with these features.
You would think that people who engage with generic TikTok ads are more likely to buy than those who engage because of these new triggers, but even so, it could be a good way to elicit a response and build momentum. brand booster, with an interesting range of options to consider in your TikTok marketing approach.
As you can see here, add-ons are categorized into “Premium” and “Standard” add-ons, which aren’t about ad spend levels, but about your specific goals.
“Standard add-ons provide a way to achieve lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons provide a way to achieve upper-funnel goals, like brand awareness and community building. Both give you a unique chance to capture people’s attention in a format that resonates with them.
That said, not all of these options are available to all advertisers yet, with notes on TikTok’s help page indicating they’re still in testing. and not available for all accounts.
But they soon will be, and it offers a range of new options to consider in your TikTok marketing process, including some great ad prompts that can help boost your response rates.
The true effectiveness of these will depend on how you use them and how you can leverage the right triggers to encourage the next steps you want your potential customers to take.
This will take some experimentation and testing, but now you have a whole new range of options to try, which could open up great opportunities for your endeavors.
If nothing else, they certainly look interesting, and there will be some really interesting creative uses for these options that improve the performance of TikTok ads.
Definitely worth considering – you can read more about the new TikTok Complementary interactive ads here.
After years of internal testing and experimenting with downvote options in social apps, we’re now seeing more platforms actually testing them, though not exactly in the way that many would have assumed, based on previous discussions.
TikTok is the latest platform to test a downvote option, and some users now see downvote messages that allow them to flag video responses they don’t want to see.
As TikTok explains it:
“We have started testing a way to allow people to identify comments that they think are irrelevant or inappropriate. This community feedback will add to the range of factors we already use to help keep the comments section consistently relevant and a place for genuine engagement. To avoid creating bad feelings among community members or demoralizing creators, only the person who registered a comment that I don’t like will be able to see that they did so.”
As you can see from the example above (posted by a social media expert matthew navarra), some users now see a “like” icon to the right of video responses, allowing them to signal their disinterest or dissatisfaction with the comment. TikTok first started experimenting with the option in 2020, but is now expanding the option to a broader group of users.
TikTok hasn’t explained how this will affect comment ranking, and whether this will lead to a change in how it displays comments for individual users or in general, but the idea is that this will give you more comments on what you don’t. users like. , allowing you to further hone your systems to prioritize the most relevant and engaging feedback.
So it’s not exactly a downvote option like you see on Reddit, where the community dictates the ranking of answers. But it could be, eventually, depending on how TikTok decides to go with those ideas.
As noted, several platforms are running similar tests, with Facebook also testing downvotes for answers and Twitter also working on the same thing. Maybe that leads to a variable ranking of responses, or maybe it helps platforms spot more trends and patterns in negative responses to better take action on them. By being vague about how response data is used, they leave the door open for different approaches, but it would be assumed that eventually this will allow for better ranking of comments, which could help improve engagement.
Really, it might be better to follow a Reddit model, where users can see the full data about the replies that prompt their comments, so they can then better understand the community’s response to their comments, which could be a better cycle educational feedback to encourage more civil interaction. But at the same time, there’s some hesitation in adding potentially negative comments like this, and with so few Twitter users already posting comments (10% of Twitter users create 80% of tweet content, according to research), that’s probably not the best way to encourage wider interaction in each app.
For context, the above analysis has suggested that Over 98% of Reddit’s monthly active users never post or comment on the app.
In addition to downvotes, TikTok is also experimenting with new reminders that will guide creators to their comment filtering and bulk blocking and removal options.
“Reminders will be shown to creators whose videos appear to receive a high proportion of negative comments. We will continue to remove comments that violate our Community Guidelines, and creators can continue to report comments or accounts individually or collectively for our review.”
TikTok will now also allow users create in-app reports via videoadding another way to provide more context in your reports, while also better aligning with app usage behavior.
Combined, the new tools will improve the feedback cycle for TikTok users and provide more information for TikTok to refine and further improve its systems, which could help make the app experience safer, more welcoming, and more attractive.
First, on YouTube: today, YouTube Chief Product Officer neal mohamed announced that creators can more easily outsource the creation and editing of captions on their clips in the YouTube Studio app.
Subtitles are essential to make content more accessible. We have therefore deployed a feature that allows @YouTubeCreators delegate creation and editing of subtitles to third parties securely – hopefully this will save creators time and allow viewers to have even more content… pic.twitter.com/K75s25EDGT
—Neal Mohan (@nealmohan) April 12, 2022
As you can see here, now in the “Permissions” item there is a new option to add a “Caption Editor” role in the app, so you can grant third party access to manage subtitles on your clips.
This will help improve the accuracy and readability of your content’s captions. YouTube also, it should be noted, offers automated captions on all uploads, but since these are automated they are not always accurate, which is especially true for some languages, and this option will facilitate additional manageability. on this aspect.
TikTok is also looking to upgrade access to captions and improve usability for more people, by enabling automatic English captions by default for all uploads.
As you can see in this alert, shared by a social media expert Matt Navarre, TikTok is looking to expand the availability of subtitles by enabling them by default. Users can still include their own subtitles, which would override this step, while they can also enable disable auto-generated subtitles or change language display options in the download stream.
Although in most cases you can also leave them on – and you can change auto captions after they’ve been created, and for most short clips in the app it probably won’t take long to make sure that they are Correct.
Either way, it will bring more text options to more TikTok clips, which can only help improve accessibility, while also helping users watch in “silent” environments to get better context on the subject of your videos.
Accessibility has become a key focus for social apps in recent years, with each platform adding more tools and options to help a wider range of users access their content. Which is a positive step and a significant development for the more than 70 million deaths worldwide.
Additionally, with over 80% of Deaf people living in developing regions, this is also a critical consideration for apps as they reach new markets, and with TikTok and YouTube seeing adoption. wider in the world, it is important that each application takes relevant steps to maximize utility.
•Lesson time: 3 minutes.
Content manager in @FromDoppler. Lover of conferences, drinking mate, practicing yoga and being in nature.
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Countless are the times when you have free time between a medical consultation or an expert to enter a meeting and you start a check on your social networks to see “what’s new”. It is necessary to maintain the brand and business tasks to be at the forefront in the marketing of products and services, efforts for comprehensive communication with your Audience must be constant. Such as the chance we bring here today: the TikTok boom. We will give you some tips on how you can use it to your advantage to be present where users’ purchasing decisions are today. Let’s see what this is about!
Use the power of TikTok in favor of your business sales
TikTok was created in September 2016 as a social network for sharing short videos in a vertical format. It began being used for the youngest for entertainment and later if it was extended to another range of audiences. Despite the fact that it is currently sold as a more youthful platform and aimed at the so-called Generation Z, that is, they were born after 1995-2000 and are recognized digital natives, with an adequate strategy your brand can be within the reach of those who scroll TikTok daily. . In addition, the algorithm of this network works as well as other platforms that respond to the number of likes, comments and shares of each publication, only those that are different in the video format exclusively. You can learn much more about this topic in this complete free resource to achieve success in social networks.
In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. source: Influencer Marketing Center.
Some benefits of publishing your products or services on this social network are:
- Attract those who are interested in your content with the accuracy of the algorithm.
- Create audiovisual content with ease and great impact compared to other platforms.
- Use the great possibility of viralization of this social network, exploring different ways of communicating with the narrative of the narration.
- Take advantage of the option of those who do not have the brand is still present and go ahead to generate your own community.
How to implement TikTok in your online communication?
As we mentioned before, it’s time to get to work and download this application, if you don’t already have it on your mobile. The next step is to start researching and planning the creative that we will apply to you on TikTok. Here are some suggestions to add to your communication:
- Create shocking and interesting videos that arouse the curiosity to see until the end.
- Use successful challenges or trends to relate to your brand.
- Engage your audience with sweepstakes, questions, and engagement strategies.
Generation Z is the largest segment of users on TikTok. source: Vilma Nunez.
Now let’s look at some good cases of brands that used TikTok in online communication:
@ebay shines a light on UK small businesses with StrongerAsOne, driving sales through creative excellence 💪🏿💪🏿💪🏿
♬ original sound – TikTok for business
🔥🔥 @asos lands hard! With his #AySauce Branded Hashtag Challenge Plus, TopView acquisition, ORIGINAL music and brand effects 💥💥
♬ original sound – TikTok for business
Mastercard takes on Guinness World Records with #PricelessWave and delivers creative excellence too ⚽️🏆
♬ original sound – TikTok for business
On the other hand, if you want to improve your online communication with Doppler You will be able to complement your Marketing Strategy, with the creation of very attractive and powerful Email Campaigns. How? For example, with the use of one of the functions: Templates. that allow you to include content design of a very simple form to have more interest and personalize your emails and get the attention of those who may be your customers. doWhat are the email marketing channels that generate the most conversion? Let’s start creating!
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