In Mexico, posts that violate Mercado Libre terms and conditions were less than 2% – Marketing 4 Ecommerce
Mercado Libre has made great efforts and invested in fighting banned items and piracy in Mexico. One of the most recent and well-known is its “Transparency Report”, the third edition of which has just been published.
It was reflected there that posts that violate Mercado Libre terms and conditions were less than 2%which translates into a 27% increase in the effectiveness of detection and control tools.
Mercado Libre Terms are essential to ensure safe user experiences
The document points out that Mercado Libre has received at least 16,000 requests for user or transaction information by the authorities. Of this total, 90% received a response while the remaining 10% corresponded to erroneous requests or data not processed by the company.
Mercado Libre Capture / Transparency Report
Regarding the quality of articles available and the policies of the platform, we learned that of the 585 million active publications (between July and December last year), only 2% were moderated or suspended. For two reasons: legal provision or for violation of the terms and conditions, as mentioned above.
It is to highlight that the three main categories with violations in our country, these were misclassified products for adults, medicines and medical equipment.
“This new report confirms our vocation to take care of the security of the ecosystem and the experience of our users, while reflecting all that we do to collaborate with the authorities in their investigations throughout the region. We will continue to innovate to find tools that allow us to improve everything we already do”commented Federico Deyá, legal director of Mercado Libre.
Use of technology
Complaints received were reduced by 41% and this is due to advancements in technology and machine learning that the market has developed. In fact, it has its own protection program, known as the Brand Protection Program or BPP. Let’s review some of its benefits:
- It guarantees its members full control of their brands.
- Improve complaints.
- Make quick and effective sanctions.
- It allows brand management to be carried out in one place.
The importance of knowing ARCO rights
ARCO rights (Access, Rectification, Cancellation and Opposition) are those that guarantee citizens full control over your personal datayes This is contained in Article 16, second paragraph of the Constitution.
Over the past year, the platform has received 19% fewer ARCO rights exercises than in the previous period; that is, 13,438. In the particular case of Mexico, there were only 195 requests that were applied around that.
Capture report/transparency
“In the event of a request from users in the context of these rights, we strive to provide a clear and rapid response. They are only rejected when their exercise does not match”guarantees the signature of its third “Transparency Report”.
Image: Capture/Network mode
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What expectations in terms of welfare among workers?
The various lockdowns have emphasized the importance of wellness in the workplace. The anguish caused by COVID and its impact has forced entrepreneurs to think outside the traditional paths of wellness. Quality of life at work has become an issue for many companies. The offices are modernized, redecorated to satisfy the employees and allow a wellness policy. But, do the work spaces and the organization adapt to the wishes of the workers? Practices change with the new generations and the arrival of new professions. Large companies in Silicon Valley have been arguing this for several years, and even small structures are getting into it to offer solutions to their employees.
A furnished workspace
With an increasingly democratic workplace welfare policy in companies, workers have new expectations. They want to review their working conditions in order to appreciate their daily life. Environment and location are important to many of them. It is an element of everyday life. An employee dissatisfied with his workplace will find it more difficult to want to come every morning or even plan several years at the company. The work environment plays a vital role in employee morale. Between June 26 and July 10, a Sociovision survey was conducted online for Actineo among 1,200 French office workers. It represents the expectations and practices in business regarding the work environment but also the organization.
The arrival of millennials in the labor market has changed business habits. They had to adapt to this hyperconnected and collaborative generation. Despite appearances, open spaces are not very fashionable among workers. Only 29% of those surveyed are interested, but they still require the implementation of certain conditions, such as confidentiality bubbles and the presence of nearby, freely accessible meeting rooms. This is a fairly common practice in business for a matter of space and ease of organization, but working people are not big fans of this work environment. Generates concessions among all the occupants of the open space to promote a good understanding. This is an argument that drives 57% of employees to prefer an individual and closed office. But a trend is beginning to democratize, the flexible office. Employees do not have assigned offices and may work in designated spaces. And despite popular belief, this solution is not only for start-ups, large groups are also investing in spaces for nomadic employees. Engie, for example, chose to redesign its defense headquarters in 2016. Of the company’s 36 floors, 13 were designed to be open and nomadic.
Rearrange work time
People who work in the office depend heavily on their work environment for well-being reasons, but schedules also play a crucial role in the quality of life in the office. Of the total workforce, those present in the offices work an average of 33 hours, unlike the rest of the workforce, who work an average of 39 hours a week. This is an advantage and, furthermore, 60% of them declare that they stay in the office “just enough”. But this 33-hour average doesn’t apply to everyone, with 22% believing they work too much and 29% checking in to fulfill their tasks outside of the office and off-hours. To answer this problem, 55% would like to be able to adjust their work time for better well-being and regain efficiency. Some employees do not hesitate to dedicate their day to their work, which sometimes causes them to lose productivity. Therefore, companies are trying to find solutions like telecommuting to give employees the freedom to manage their day. This possibility does not have to be done all week, but offering this arrangement once or several times a month can promote well-being in the workplace.
Promote wellness to retain employees
The environment and working time continue to be points to consider for employees. Well-being is becoming a concern for most companies, but not all of them have relaxation areas or even a coffee corner. Sometimes it is difficult to modernize offices and organize them correctly to promote well-being. The problem also arises from the work time that sometimes requires adjustments. Employees in offices continue to be very numerous in each sector of activity. Of the total positions, 83% of them are permanent. Most of them stay with the company for several years, so it is important to make changes to adapt to the employees and their expectations.
Business assets have various expectations to improve well-being. The millennial generation has introduced new business practices such as the “flexible office”, although the latter convinces only two out of five employees. Depending on the employees and their habits, not all practices are good to apply, so it is necessary to evaluate the best solutions with your employees.
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81% of SMEs consider the use of online reviews to be very valuable in terms of investment and time – Marketing 4 Ecommerce
There are several factors that influence a buying decision, from geography to economics. However, in e-commerce, one of the most predominant are the opinions of other users on a certain product or service. Employees of small and medium-sized enterprises (SMEs) in Mexico not only seem clear about it, but they make the most of it: 81% of them collect, monitor and respond to online reviews; considering that its use is very valuable in terms of investment of time and money.
Online reviews help improve customer service
Opinion platform Capterra recently conducted a survey on the collection, administration and use of online reviews by SMEs in our country, which provided important data; among them, that 76% of traders think that They help improve customer service..
How does this translate? Reviews or comments (whether positive or negative) are, in the eyes of the experts, equivalent to market research that offer great value and low cost.
In this context, brands have or apply strategies to get their consumers to leave reviews about the products or services they offer. Here’s what it looks like in the data:
- 47% ask their customers to write and submit a review at the end of every call, email or chat they have with the company.
- Another significantly lower percentage, 35%, share a link on the website that redirects to the page where a review or comment can be left.
It’s worth noting that the process of collecting and managing online reviews isn’t as complicated as it sounds: there is specific software for social networks or social network analysis. This also explains why the majority (68%) of SMEs choose to do so.
How should SMEs react to online reviews?
If the company is committed to gaining notoriety and creating an interaction-loyalty with the consumer in question, the response to your online reviews must be fast and personalized.
According to the study, this idea is not foreign to the sellers of our country. 63% have developed a response policy referring to three elements: tone, content and style. Another 45% have a speed of response policy. And finally, 70% say they respond the same day or sooner.
“Online reviews They are a valuable source of information. which helps companies improve their reputation and optimize their products/services. Almost all companies that take advantage indicate that it is worth it”highlights part of the report led by Bruno Peláez, Capterra content analyst.
Methodology used in the research
To achieve these results, an online survey was carried out during the month of February of the current year (2022) among more than 400 Mexicans, adults, dedicated or related to the receipt and use of reviews online about their products/services.
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