We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.
Investing in different types of social media ads guarantees faster results.
However, as the domain of digital marketing grows, choosing the best paid social media ad for your business can be confusing.
In this article, you’ll find 6 different types of social media ads you should consider investing in to build brand awareness and increase conversions.
6 Types of Social Media Ads for Your Business
Here are 6 types of social media ads you can choose from for your next ad campaign.
1. Picture ads
These are perhaps the most common types of social media ads.
Almost all social media platforms support image ads. You’ll find them on newsfeeds, sidebars, and banners.
They are most powerful on Facebook, Instagram, Snapchat and Pinterest, where images are the most common form of content.
Image ads grab the public’s attention immediately, making them ideal for building awareness of your brand or a product. You can include a link to a specific page on your website on the ad or a call to action like “Buy Now”.
To get the most out of these types of social media ads:
- Use high quality images
- Keep the text on the image to a minimum
- Try to match the style of content found in your posts, as this helps the audience associate the ad with your business more quickly.
Here is an example of an advert illustrated by Bluehost on Facebook.
Video is a powerful marketing tool. A study of Wyzowl shows that it is used by 86% companies.
The same study shows that people watch an average of 19 hours of video content each week.
This makes video ads one of the most effective types of social media ads.
All major social media platforms support video ads. They are visually captivating, which makes them particularly effective in grabbing the attention of your target audience. Apart from that, with the good SEO tacticsyour video ads can also rank in search engine results, leading to increased engagement and views.
Here is an example of an in-feed video ad on Facebook.
Social Media Video Specs Guide
For image ads, it is important to clearly define the dimensions of the videos you publish. This will provide a more enjoyable viewing experience for your audiencewhich maximizes total views, reach, and engagement.
An in-app Facebook video ad, for example, must have a resolution of 1080×1080 and an aspect ratio between 9:16 and 16:9.
For Instagram, you can use:
- 16:9 with your landscape video ads
- 1:1 with square video ads
- 4:5 with vertical videos
For TikTok in-app ads, a resolution of 540×960, 640×64, or 960×540 is best. The aspect ratio can be 9:16, 1:1 or 16:9.
The resolution for Twitter video ads can be 1280×720 for landscape video ads, 720×1280 for portrait ads, and 720×720 for square ads. The recommended aspect ratio is 16:9 for landscape or portrait video ads and 1:1 for square video ads.
For LinkedIn video ads:
- A landscape video must have minimum dimensions of 640 x 360 and maximum of 1920 x 1080. The aspect ratio must be 16:9.
- Square videos should be a minimum of 360 x 360 and a maximum of 1920 x 1920 with a 1:1 aspect ratio.
- Vertical video ads must be a minimum of 360×640, a maximum of 1080×1920 and an aspect ratio of 9:16.
Snapchat video ads must be 1080 x 1920 with an aspect ratio of 9:16.
YouTube video ads can have a minimum dimension of 426 x 240 and a maximum of 3840 x 2160. The recommended aspect ratio is 16:9.
Make sure your video ads can be understood without sound for two reasons:
- Most mobile users watch videos on social media without sound.
- When a user has enabled autoplay, most videos will play automatically without sound.
Make sure your video has one powerful message. Short videos, preferably less than a minute, tend to perform better. However, don’t be afraid to make it a bit longer to convey a compelling message.
This is best left to a social media manager who is a strategic communication expert because they would know exactly how long a particular video should be to become compelling enough.
3. Carousel Ads
Social media carousel ads allow you to display multiple video marketing and/or images in a single ad. Each video or image can have a title, description, link and CTA.
These types of social media ads are most popular on Facebook and Instagram.
You can use carousel ads to advertise real estate, show different product features, tell a brand story, show behind-the-scenes photos, or any other product or promotion that works for you.
Here is an example of a carousel ad showing the different services offered by a school.
Facebook even supports an optimization feature where your top performing carousels are displayed first. But if the cards need to follow a sequence to tell a story, disable this feature.
To use these types of social media ads effectively, make sure the images or ads you use in your carousel are visually similar to maintain consistency. Link your images or videos to a landing page generate leads.
4. Story Ads
Story ads are supported on Instagram, Snapchat, and Facebook. These allow you to advertise your products or services between user stories.
Here is an example.
The short duration of stories makes these types of social media ads ideal for time-sensitive promotions. Stories have higher visibility because they are at the top of users’ feeds, making them ideal for building awareness.
An Instagram and Facebook Stories ad can be:
- A video that plays for 15 seconds
- A photo that plays for 5 seconds
- A carousel that serves separate content, such as an image and a video, in the same ad
With Snapchat Story ads, you can reach your target audience between content or in the Discover section of Snapchat using a branded thumbnail. For the Discover section, you can have a collection of up to 20 images or videos.
To get the most out of these types of social media ads, make your Stories ads as interactive as possible.
Get to creator account. This will give you insight into your profile growth and help you learn the most effective advertising message for your Stories ads.
5. Advertising messages
While most types of social media ads appear in a user’s News Feed or Stories, Facebook Messenger and LinkedIn Sponsored InMail ads appear as a message.
Facebook Messenger ads appear in a user’s Chats tab between their conversations. Here’s what it looks like.
Interested users can tap the ad and conduct an automated conversation with your brand. Or the message may redirect them to your product or service pages.
The best part about using the Messenger app is that you can restart conversations with warm prospects who have gone cold or customers who have messaged your business in the past.
LinkedIn Sponsored InMail also lets you advertise through messages. But in this case, it goes to users’ LinkedIn inboxes.
Here is an example.
Keep your messages simple and direct to get the most out of these types of social media ads.
But how do you find leads that need to be sent?
You can take advantage of a RCMP to track your prospects to determine which ones should be targeted through these advertisements. Typically, these are the ones who haven’t engaged much recently.
6. Collection announcements
Collection ads are some of the best types of social media ads.
These ads include a cover photo or video, followed by smaller product images that show pricing and feature details for your products or services.
It is a form of storefront that allows your target audience to buy your products without leaving the social media platform. These ads fuel user interest in your brand.
These types of social media ads are very effective on Instagram, Facebook, and Snapchat.
You can link each image to a separate URL.
Here is an illustration of how a collection ad appears on Instagram.
Make sure your collection listing provides an immersive and rich viewing experience.
To find out which ad types are best for your business, you need to generate social media reports and fine tune for best results.
Ready to try different types of social media ads?
Of course, not all 6 types of social media ads will work for your business. Research your audience and pick the ones you think will resonate with them.
Measure Ad performance to determine which type helps you achieve your campaign goal, and don’t be afraid to experiment.
Currently, it would be a waste of time not to take advantage of the potential of RR. SS., so don’t hesitate in your Inbound Marketing strategy with TikTok. this is a platform in recent years it has had significant growth, which makes it an excellent option.
The idea is that you can integrate the Chinese social network into your marketing plan so that you have a high-reach channel. Digital platforms are characterized by the virality of the content published on them, and you should use this to your advantage.
work with this great ally will help you drive traffic to your company’s website and achieve brand recognition. In addition, going to complement your Inbound Marketing strategy with TikTok with our channels is very simple. You just have to know how to do it the right way.
Recommendations to create your Inbound Marketing strategy with TikTok
The accelerated growth of the Chinese social network forced to include some more friendly options for brands. One of them is that it allows you to add a link in the description of the biography and develop advertising campaigns. But this is just a little bit of what it offers.
Therefore, it is relevant that you learn technical skills to create your Inbound Marketing strategy with TikTok:
1.- Study if your buyer persona is on TikTok
The first thing you should know before launching your Inbound Marketing strategy with TikTok is whether your buyer persona belongs to the public of this social network. Ten in consideration that not only Generation Z is the one that uses the application, a large part of the audience is made up of people from 13 to 30 years old.
Analyze both the age of your buyer, as well as their interests, preferences and habits. If you don’t adapt to the profile of the seas, Can you evaluate the diversification of your audience so that you can get more people with TikTok?
To find your target audience, you have to start by looking at content and creators similar to your business. Check that the publications have more and less participation and read the comments to know what people think, discover what you want, etc.
In this way, you will be able to find your audience on this popular social network. If you are realizing that there is a good amount of the public you want, then you already know that you can bet on this social network.
2.- Create your content and optimize your TikTok profile
If you found your buyer person on TikTok, enter it is worth creating your company account. Remember that the user number you are going to use must make it clear that it is your company. If you already have other social networks, use the same username on all of them.
Once you have your profile created, you must optimize it. As in most social networks you want to cook at home, add a photo/image depending on the line of communication of your company. Biographies are very important. since it is your cover letter, so it is recommended that it be brief, but highlight your brand values.
Likewise, it is also very useful that you place a hashtag of your own brand to facilitate the follow-up of your potential clients. And don’t forget to include the link to your business website, as well as your other social profiles. In this way, the audience will be able to learn more about your business.
3.- Design your Content Marketing strategy
A phrase that is repeated a lot is that of “content is king”, you are the exception in Inbound Marketing with TikTok. Therefore, to plan your Content Marketing strategy, define the start and the type of videos you are going to submit to. In addition to the techniques that you are going to implement to involve your audience in them.
You should consider that this social network is based on user generated content (UGC). So you must get your community involved with your brand to the point that they want to generate their own content related to your product or service and convert them into prescribers.
Focus on more creative and dynamic content without losing the purpose of your message. You can experience videos where you introduce people who are part of the company. Or create quick and easy tutorials on how consumers can use your products or services.
Bone “challenges”, dances or doublejes is characterized by being the most viral content on TikTok, so they cannot be left out of your strategy. Unlike other social networks, the public of this platform values fun more than visual quality.
4.- Use the hashtags
Another element that you should not miss out on in your Inbound Marketing strategy with TikTok is the use of hashtags. Keep in mind that these are the ones that give you the possibility to discover and create communities according to the same common point or theme.
In this case, it is appropriate that you create your own hashtag that identifies your brand. If you develop in the international market, it could be in English. For example, if you design a challenge, You can ask users to complete the challenge and upload to the platform using a hashtag that helps locate said content.
But it is also very important that you inquire about hashtags already created and positioned on topics related to your brand or niche. If you visit the Discover and Trending sections on TikTok, you will notice it. In fact, hashtags serve to join other challenges that are trending in your market.
5.- Improve TikTok Ads advertising
Among the Inbound Marketing strategy with TikTok is advertising through the same platform. It can be very useful to accelerate the results of your campaigns. But you should keep in mind that the advertising costs are a bit high, in fact, the average CPM is 9.17 euros (10 dollars).
TikTok Ads offers several configurable ad formats for your ad campaigns:
- Ads in the feed.
- brand hashtags.
- Top view ads.
- brand effects.
- Brand acquisition.
You also have the possibility of gaining publicity through Influencer Marketing strategies. Consider that this is the money in which tiktokers monetize their content.
6.- Lean on Influencer Marketing
Nowadays, implementing a strategy in social networks is synonymous with Influencer Marketing. And the statistics will prove it. digital Marketing Institute According To, so 86% of marketers have used them to generate sales or brand recognition.
Consider that influencer marketing has become popular because it is capable of generating quick results. But the key to success is filtering the influencers. This is a complex job, since it is not easy to determine which profile will help you achieve your goal.
However, the Chinese social network has found a way to simplify this search through the “TikTok creators market”. Once you join, you will be able to see the metrics associated with a certain influencer. With this data it is much easier to determine if an influencer is suitable for your brand, product and/or service.
In addition, it can serve to guarantee a good ROI, a metric that is undoubtedly relevant for the company that makes an investment.
7.- Measure the engagement of your content
There is no better way to know the success of your Inbound Marketing strategy with TikTok than by measuring the engagement of the content published on the platform. This is fundamental in any campaign that is launched through the different social networks.
This KPI is obtained by applying the following formula: [(número de likes + número de comentarios) / número de followers] x100 You will allow to see the commitment that your audience has in this red that had an abysmal growth in the last two years.
When you know the engagement rates, it is the right time to make decisions that give you the possibility of improving the content. So that in the next campaigns you can connect more with your audience.
Launch your Inbound Marketing strategy with TikTok
The rise of the TikTok social network has been truly exponential. And this has made companies look more closely at a platform that seemed to be just an entertainment space. Nevertheless, with its growth and popularity it has become an excellent window to advertise.
Now that you have the necessary Inbound Marketing tips with TikTok, you just have to put them into practice in your strategy. It is about integrating this powerful platform into your plan so that your brand gains recognition and your content goes viral.
His simple techniques, in fact, many of them, are applied in other social networks and marketing strategies in general. Only if you adapt to TikTok so that you can get positive results that are so hopeful.
And if expert help is required, Antevenio We offer it to you through our experience in Digital Marketing and Inbound Marketing so that you can identify your target audience and connect with them.
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