Every day, search engine algorithms and engines are modified and sophisticated to respond more assertively to user search requirements. Site requirements become more complex, too. For this reason, it is necessary to resort to the union between SEO and Python.
How can you improve the optimization of your website for search engines with this programming language? What is its importance in the design of a site and in the automation of tasks? How does it benefit your business to use?
We have prepared this article to answer those questions.
What is Python?
It is a very simple programming language, whose grammar is reminiscent of English. It has earned a place of preference among developers not only for its ease, but for the efficiency it presents for application development, data analysis and machine learning (ML).
Added to this is the fact that it is free software, it increases the efficiency of developments and works on almost all platforms.
Python was created by a Dutch engineer, guido Van Rossum, at the end of the 20th century at the Computer Science Research Center in Amsterdam, as the development of a simple and ideal programming language for self-taught students. His number is a tribute to the English company Monty Python.
Its operation is based on a series of simple rules that its author defines as the Zen of Python:
- Aesthetics before neatness.
- Explicit is greater than implicit.
- Simple is better than complex.
- Complex is greater than complicated.
When we talk about SEO and Python we talk about a simple and effective programming language, ideal for automation.
Python is a programming language that is compatible with various operating systems and applications.: Works with Android, iOS, Windows, Linux or Mac. Hi, Thanks for the readability and cleanliness of your code.
It offers a license code, which the permission will be used by large companies, such as Facebook or Google, and by students and individual developers.
Its main differential value is its ability to perform tasks and automate processes, as a client or as a service environment.
This automation is achieved thanks to a series of scripts (code that can perform certain specific actions). Among the areas that Python can perform automatic control are:
- Data analysis.
- Designer review.
- Validation of KW, links and contents.
- Obtaining data from third parties.
- Traffic count and user permanence analysis.
Among other actions.
Among the advantages offered by Python, we find that:
- It can process and extract large volumes of data. Either inside or outside the site that contains it. This data can be, as we have mentioned, about traffic and visitor activity, but it can also collect and analyze data from Google or another search engine.
- It offers a large library of resources with special emphasis on the program in specialized areas. It offers built-in modules, PyPI (Python Package Index), math functions for Data Science (Tensor Flow, PyTorch, and NumPy), and full-stack web frameworks (TurboGears, Dash, and Django).
- high level language: It has a great abstraction of machine language. Therefore, its syntax is very close to that of English and can be written naturally. Something that facilitates its learning and use, in addition to its review and fine-tuning.
- Polyvalent: It can be used for various purposes (software download and GUI script, web scripting and data science) thanks to the use of complete frameworks such as Django and Flask.
- portability: It is a language compatible with all operating systems (macOS, Linux, UNIX and Windows). It works in such a way that it is written for one and can be transferred without modification to the restaurant.
- multiple paradigms: since it supports structured, functional, and object-oriented programming.
To all of the above we must add that, as we have already mentioned, they are free, open source and quick to learn.
Python is a multi-functional, cross-platform language that can operate on any device and operating system.
What is the relationship between SEO and Python in Digital Marketing?
SEO benefits from many of Python’s main features:
- To process large volumes of data, it allows the analysis of extensive libraries and such as Google.
- It allows the development of machine learning algorithms (two-class classification, decision and regression trees, among others).
- Establish cross-references between data and web content to establish patterns.
How to use SEO and Python in your Digital Marketing strategy?
Python is a programming language that allows you to develop tools for SEO that use process automation. Among these scripts we can find:
- seo analysis: it is a tool that checks the entire structure of a website. Track and after a body word count, flag any issues with SEO.
- Broken link test: internal and external links are essential for a site’s ranking by Google. For this reason, the search engine severely penalizes broken links. Python allows you to deploy a script to check link by link and edit it if necessary.
- Keyword trends: Are you using the right KW for your website? An alternative to Google Trends to measure the value of each keyword can be implemented using a Python script and a .csv file.
- Google search console data: The reports of this tool allow to know in depth the performance of the traffic of a web and to carry out optimizations to enhance it. The search engine has developed an open source Python library that allows it to be collected, data that can be obtained using a script in the same language.
- Access the Mozscape API: This tool searches for new content and stores the details of a website (URLs, existing content and its title, among other important data). pyscape is an open source Python library that accesses its API to access this data.
Other areas that can be done using Python scripts include:
- website migrations: Avoid that in this process the URLs present an error by locating those that do not exist and changing them by code.
- Improve meta tag optimization: with which the operation of the entire site is generally improved.
- To locate technical errors: to avoid malfunctioning or discarding of the web by search robots.
All the above tasks are possible thanks to the automation of processes that Python allows: Programmed actions that are carried out with precision and prevent errors, reduce costs and time.
In this way, Python allows various aspects of SEO to be automated, so that marketing and development teams focus on areas that do not allow the intervention of machines.
Python has benefited from SEO thanks to a series of automated tasks, which the KW analysis has obtained from Google.
Python is a simple and versatile programming language that can boost your SEO strategies by automating tasks.
Python brings you scripts that can perform actions that optimize the visibility of your website: after reviewing the KW validation until obtaining data from Google tool reports.
If you want to know how you can implement this language on your website and boost your business with it, get in touch with us. In Genwords we have the experience and technical talent to increase your organic traffic and, with it, improve your business.
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Tutti vorremmo avere successo in a settore ad alta competitività come quello dei social networks. The only way to circulate is to put in practice the theory and concrete experience with the social strategy that has been fatta.
Per far crescere un marchio no basta essere esperti di social media: occorre essere abili nella progettazione e nell’implementazione di a 360 degree strategy. In this sense, promoting i valori dell’azienda and involving the community di potenziali clienti con contenti mirati, è possible improve brand awareness.
New Ninja Academy Live Event
Per raggiungere questi e altri obiettivi, Ninja Academy – on the occasion of the launch of the new edition of eCommerce Factory (from October 22) and Social Factory (from November 26) – has scheduled a new cycle of free webinar directed to tutti coloro che vogliono mettere in practice the theory and farla funzionare per la propria azienda oi propri clienti.
A series of live events to get to know the great practice and the most effective strategy that in the time they have effectively carried the results.
The direct sound dedicated to social media administrator, digital strategist, brand manager, community manager, Marketing manager ea tutti quei free throw che vogliono seems to plan and implement a complete media strategy.
I center principali delle Free master class:
- I will stop and analyze my own identity
- I will know what skill set Adatto per essere a good social media manager
- Refine the ability of riconoscere gli mistake I stopped your strategy
- Increase the awareness of the strength points of the brand by valorizzarli
- impar it better practices How to inspire to optimize a social media strategy
LEGGI CANE: Social Media Marketing: come far in 2022
The events calendar
The scope of the Live Event is the one that knows the errors of life and the best practice to follow by migliorare the own presence, starting from the analysis of the page. If part of the first webinar on September 28: gli esperti Chiara LandiHead of the Digital Pro Format Department, and Simone MarianiDigital Marketing & eCommerce Manager Gruppo Tuo – join the CEO and Founder of Ninja Mirko Palera – Analyzed in direct the page that saranno invited through the form of registration: inviaci also la tua!
Wednesday, September 28 or 1:00 p.m.
Your social media check
Things that work and things that don’t work in your Social Strategy
Tuesday, October 4 at 1:00 p.m.
Come have fun virali with i video:
The case Un Terrone a Milano
Giovedì 6 October pray 13:00
The Social Media Manager Spesa list:
ingredients for success
Wednesday, October 12 at 1:00 p.m.
the job of the future?
<< Regístrate gratis en el Evento en Vivo “Tu Revisión de Redes Sociales” >>
I see a mistake derailing a great content marketing strategy over and over again in my consulting practice.
Companies set up their content teams as internal agencies to serve internal “customers” in other departments.
Why is it a problem?
Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide on significant topics or priority to address content requests.
But just as often, no planning or prioritization occurs. The Content Calendar is a to-do list based on ad-hoc requests from various other teams. And the content team becomes Kinkos, rushing to produce assets as orders roll in.
Eventually, the content team doesn’t live up to expectations, the content is unbalanced, and the creators and producers burn out.
So when the content strategy needs a reboot – and it will – how do you align the new content approach with internal customer expectations?
First, stop thinking of them (or letting someone else think of them) as your customers.
Stakeholders are investors, not customers
In marketing, we use the term stakeholders to refer to the people directly affected by your efforts. This list goes on – content and marketing touches almost every other function (business leaders, IT, sales, communications, PR, products and external groups like partners and investors).
But a funny thing happens when I ask the content team if they see themselves as a sales or communications stakeholder. The content team managers laugh softly and say, “Oh no, those are our clients.”
It’s not ideal. I once worked with a B2B company where the content marketing team existed to respond to requests for “thought leadership” from the product marketing team to support new product launches. But the product marketing team saw thought leadership as thinly veiled customer success stories or factual technical diagrams of how their product worked.
How did this approach work? Not good. The product marketing team loved the content. But the potential real customers did not.
Content teams only achieve consistent success when elevated to stakeholder status. In other words, content strategy and content marketing teams only succeed when they conduct strategic content efforts alongside their peers instead of serving as on-demand content production resources.
The marketing and content teams are skilled practitioners of a professional discipline. They are not there to “serve” stakeholder groups, but to learn, align and work with them. These groups are invested in the success of the content, because it means that, therefore, they are successful.
Internal stakeholders (also like investors) can serve as independent sources of information. They can offer details to illuminate priorities and ideas for improving processes, and cooperation to attract new investment. Or they can also sabotage all the efforts you make and take advantage of your misery.
It is therefore essential to interview and obtain the alignment of stakeholders when implementing a new approach to content strategy or content marketing.
Here are three steps you can take to treat stakeholders as investors in your process and align with the approaches you propose.
1. Segment your investor stakeholders
One of the keys to alignment is identifying the different types of stakeholders who will be key to ensuring traction for your new content approach:
influencers. Get feedback and align with stakeholders who hold an influential position or control your budget. Influential stakeholders may have little to do with the content or even care very much about it. But unless you win them, your cause is sunk.
Champions. These cheerleaders will stand behind you, support your efforts, and be the first to adopt new ways of doing things. Identify them quickly (some may also be part of the group of influencers).
critics. You will potentially encounter two categories of these opponents. A set includes people who oppose change because they don’t see it for themselves. The other set consists of those who are apathetic. When you ask about their participation or agreement, they say something like this: “Well, it’s not no.” They sit down and see how politics unfolds before actively helping or harming.
makers. Decision makers are exactly what they sound like – they are the people who make decisions that help or prevent your efforts from turning into success.
Speakers. These people are active participants in your approach and will be responsible for making it work. They have functional expertise in one of the adjacent areas that your content strategy will affect.
As you might expect, people can share multiple attributes. You can have champion influencers or detractor participants. The key is not to think of them in terms of how to get their approval or “buy-in” to the content team process. Instead, think of them as investors in an additive piece of your sharing treat.
2. Design discussions, not interviews
Once you’ve identified who’s who, it’s time to meet with them to gather information and get aligned.
Remember that every objection to change is an explicitly stated fear of uncertainty.
A common mistake in stakeholder alignment is to hear detractors’ objections as “customer” requirements that you must meet to gain their approval. But objections can be simple concerns about their own challenges that, once resolved, disappear.
Another mistake is to view champion endorsements as done deals. Approvals might be lukewarm – like the detractor’s “no no” response.
Stakeholder interviews are not focus groups that show you what your customers need. If you treat them that way, don’t be surprised that those same stakeholders don’t care about all the features you’ve added to your service, even if they suggested them.
So don’t design your discussions solely around the information or requirements you need to gather to complete your business case or plan. Instead, take the opportunity to find out what each stakeholder needs to become an investor in your mutually beneficial approach.
With this understanding, you will gain the ability to direct them, exploit them, or learn from their needs.
3. It’s a process, not a project
The investor relations part of your job begins once you have obtained your initial membership and continues throughout your tenure, regardless of your role.
You will have multiple stakeholder discussions before you build your case, after your case is approved, after implementation begins, and again as you manage your overall process.
I remember a successful, award-winning content marketer who heard her project being invoked as a top case study for the zillionth time at Content Marketing World and said to me, “I wish someone tell my stakeholders that. I’m still fighting for budget, relevance and buy-in every day. »
SELECTED RELATED CONTENT:
All customers are stakeholders, but not all stakeholders are customers
Now, of course, customers are the only group missing from my list of stakeholders. And they are the essential player in any content marketing strategy.
But this is a different category of stakeholders. Don’t trust them with internal stakeholders.
Strategist and author Eli Goldratt once wrote, “Tell me how you measure me, and I’ll tell you how I’ll behave. If you measure me illogically, don’t complain about illogical behavior.
Viewing content teams as internal vendors designed only to delight internal customers sets the wrong target. It encourages the idea that all internal stakeholders are the same as customers – and that success means meeting all of their needs.
But while all customers are stakeholders, not all stakeholders are customers. Most are treated better as investors – a key constituency that benefits from a co-created approach to content as a strategy.
Do not serve them. Instead, direct them. This is how you will make their investment of time, money, effort and information increasingly valuable.
It’s your story. Say it well.
Get Robert’s perspective on content marketing industry news in just five minutes:
Watch previous episodes or read lightly edited transcripts.
Cover image by Joseph Kalinowski/Content Marketing Institute
Once upon a time, somewhere in the 1960s, advertisers like Don Draper ruled the world of advertising and marketing with shrewd finesse. “If you don’t like what’s being said, change the conversation,” is a phrase often quoted by AMC Mad Men.
While this approach sounds groovy and makes every agency tons of money, today we know that solutions are what sells and interest is what drives intent. In fact, the first part is the foundation on which all great content marketing strategies are built.
Use first-party data to inform your content marketing
What Don deliberately ignored were the wants and needs of his audience and that of his client. The benefit of first party meetingwhich are defined as data explicitly provided by the user taking cognitive action, is that you hear directly from your audience who they are, what they do, where they exist and what interests them.
Instead of marrying information and intuition, Don went with his gut on everything and believed that creative instinct drives interest and sells solutions. He even threw an entire research report straight into the trash in the pilot episode, right in front of the researcher!
To better understand the solutions your buyers need, you need to listen carefully. Once you hear it, you’ll soon learn that first-party data speaks the loudest and makes the most sense.
The cookies crumble
For years, digital leaders have preached about the benefits of using third-party sites like Facebook to leverage their audience while warning us of the dangers of building on rented land. Indirectly, they were talking about the value and control of first party data offerings.
Now, as we move into a cookie-free world, first-party data is playing a bigger role. Luckily, even if you’re still preparing for the future without a Google cookie, you have more first-party data than you probably realize.
Together we will identify these sources, what they offer, how we can extract value from them and how this will benefit your strategy.
Build a foundation
Ideally, each asset you produce should match your ICP (Ideal Customer Profile) and the different stages of the buying journey it goes through. Keeping your content philosophy so simple allows you to focus on the customer’s needs, pain points, and timeline.
As we shared our sixth annual content consumption report, consumption has increased by 33% over the past two years. Simply put, buyers need more content in their purchasing decisions. As your audience increasingly needs you, this approach makes it easier to scale your content operations. Jay Baer wrote about it in How much content do you need? Here is a formula. and the premise is incredibly simple.
Essentially, your initial list of [how many questions do I need] can be generated using this formula:
Number of people X Number of buying steps X Number of questions at each step = Number of questions you need to answer
Leveraging your first-party data will allow you to answer these questions to build your content marketing strategy.
Although we have access to millions of first party records of B2B content on our platform at NetLine, there is still quite a bit of first party data available to you even if you are not using content syndication. .
The data found in your CRM is probably the most powerful you will have at your disposal. How you build and segment your audiences, decipher who is interested in what products, where they first engaged you, and how long they’ve been in your system influences how you create campaigns.
In truth, this information should be at the heart of your content base. As long as you correctly pass your data fields to your CRM through each of your marketing channels, you should have the utmost confidence in the metrics you see.
Now, okay, we know that the majority of our customer data is going to be stored in our CRM; but it is important to differentiate between the two.
Your CRM contains all the information you accumulate about your audience, whether or not you have already converted it. But knowing what Have you got having convinced someone to engage and knowing which attributes are most common in that segment gives you the best opportunity to compare and contrast the differences between your buyers and prospects.
Depending on the tools at your disposal, you can also assess the differences in content demand and consumption in these two broader segments. If, for example, prospects are more interested in “How To” content whereas buyers typically engage with “Why” or “What” explanations and/or statements, the thing you’ll want to answer is this that pushes a prospect to become a customer. ? It might be something you already know, but even an exercise as simple as this can help boost YOY growth.
The joke is that everyone and their dad now have a podcast. The funny thing is that what everyone Actually a is a newsletter.
Newsletters give creators more control and the audience a higher quality product. as author mike raab describe it:
“The real reason we’ve seen an explosion of email newsletters over the past few years is that they’ve become easily monetizable, even for individual authors…Using email as a channel Passive distribution keeps an audience engaged and maintains consistency.The cadence drives that audience to set aside time to consume the content.
Assuming the content is good (frankly, it has to be), the biggest questions here are:
- Who opens?
- What content generates opens?
- Which themes are the most popular?
With opt-ins in every newsletter, you’ll get names, emails, and maybe, if you’re lucky, company info when you sign up. Either way, it’s one of the best sources of first-party information that businesses can leverage in their content strategy.
Blogs and unprotected assets are fantastic for building long-term awareness and showcasing new ideas at the top of the funnel. But as you build your content strategy, you’ll want to know a lot more than what Google Analytics can provide.
Closed content still carries an undeserved taboo in the marketing world. ace search for Orbit Media and Ascend 2 States, B2B website visitors are willing to provide contact information in exchange for relevant content. The key here is to provide relevant content…that you would know what should be offered when asking for personal and professional information.
NetLine, for example, is able to capture 18 points of information through our forms, which makes it much more interesting for marketers, while 65% of the input is already done for the end user.
Social media accounts certainly don’t come to mind when talking about first-party data. However, there are several ways to obtain fully authorized proprietary data from Facebook, Twitter, etc.
They may not be as prevalent as they once were, but social login prompts can still provide valuable data with a simple opt-in. For example, thanks to 50 different permission options through Facebook and Instagram, you and your audience can control which data points are shared, allowing for greater personalization. As you become familiar with your audience, you can gradually modify your settings to meet your data needs while ensuring the necessary permissions of your visitors.
It has to be said that social data is not the best first-party data one can get hold of, of course. However, the ability to engage your audience where they go 147 minutes of the average day is just too good to pass up.
Asking questions is the easiest way to directly access first-party data. Want to know exactly what your audience and/or buyers want or need? Ask them!
Surveys offer you the possibility to go beyond quien your buyers and prospects are so you can dig down to the what why, and How? ‘Or’ What. You can be much more open with your questions and get more specific answers and quantify different answers.
Of course, what people do is more reliable than what they say they will do. Even when users believe they are being absolutely honest, the behavior has a funny way of differing from a stated intent. This is an important caveat for any survey, but if you are the author of the survey, it still counts as first-party data! So go ahead!
By adding a small survey to your content after registration, you will be able to identify intent cues that could help shape your strategy. For example, NetLine found that users requesting webinars are more likely to make a purchase, while those requesting eBooks, the most popular content format, were less likely to be at the bottom of the funnel. .
Bring it all together
Access to all this data is free. By allowing data to be our lifeline, we have fun with the voice, execution and presentation of our brand.
Imagine the kind of creativity Don Draper would have if he knew:
- The names of its ICP and its customers
- Their companies, job titles, job fields, etc.
- How much money their businesses have generated
- What they want to know more about
- What were their pain points
- When they might be looking to invest
- Who else might be involved in a buying decision
We see a multitude of data every day. By tracking the first-party data right under our noses, we should know what buyers want and care about no less.
By studying the topics your buyers are looking at, the formats they are more likely to want, and the time they might take to make a buying decision, your content strategy is well on its way to delivering one. of the best returns on investment you could have ever projected.
TikTok is the social network of GenZ and the brand has no capito: se non vuoi loser fette di mercato sul neotarget non puoi non avere a strategia adeguata por el social media dei brevi video.
C’è chi ci è first arrival, c’è chi dopo; This is the status “preso di mira” da qualche account popolare sulla piattaforma e chi ha dovuto cercare l’influencer que rappresentasse al meglio il brand, ma le statistiche confermano TikTok como un social en cui il pubblico è in continual crescita anche tra I do not giovanissimi, that 36% of the publicinfatti, è rappresentato dalla fascia 35-45.
no case say MicrosoftOnce again I tried to acquire TikTok in 2020, it was “una ragazza che storpia loghi” to farne la fortuna sula piattaforma, rendering the account tra i più popolari in 9 months, with a cover that has raggiunto 1 milione.
TikTok and Microsoft the strategy of 1 million followers in 9 months
“Se non puoi sconggerlo, alleati con lui”.
That sows the great premessa to talk about the relationship between TikTok and Microsoft, given that the software giant has temporarily, hanging on the Trump government, acquired TikTok and made it one of its own communication partners.
Microsoft, infatti, aveva fin da allora be chiaro thing means possedere il video-social più amato: Have a map available with the amount of precision of preference and desire of about 800 million usersoltre cher riuscire a competere with Mr Zuckerberg in matters of utenti tracciati e social di proprietà.
The affair but not if it is concluded and Microsoft, oggi, has decided to communicate that I will include TikTok in its asset, but as a communication channel.
LEGGI CANE: The new social piattaforme per catturare of Generation Z
Ecco allora che entered gioco emily zugayThe designer of Loghi Brutti is the only account that follows the brand.
microsoft strategy sulla piattaforma è quella di puntare sulla nostalgiasui ricordi del suo amatissimo Windows XP… it arrived poi emily che decides di piazzare, a bit like a painting by Andy Warhol, in one of the riquadri del famous logo la sua faccia in primo piano.
The new launch of the logo, per tutta risposta, Sale of the official logo of the Microsoft New York store It’s a shared TikTok between Emily and il brand.
Curiosity has poi fatto il restaurant: in 9 months from the publication of the account of Microsoft has raggiunto 1 million followersvideo around 12 million likes e ha raggiunto più di 10 million views.
Microsoft, has decided, who would give her a personalized PC with its “logo”.
The latest news that sees the protagonist Microsoft gave fianco to another of the big digitali is that of the acronym of theagreement with Netflix for content creation at a cost più basso di abbonamento, intervallati da annunci pubblicitari a cominciare dal 2023.
LEGGI CANE: In arrival the publication on Netflix: prezzi in calo e ridotto catalog
Ad oggi l’acordo è only de collaborazione in merit alla strategia di contenti pubblicitari, ma l’inizio dell’acquisizione no eslcusa.
Emily Zugay, the artist of the brutti loghi that i brand will not ignore
Chi ha detto che per essere a famous artist bisogna essere dotati e bravi? The secret is that of creating an image, a distinctive treatment of its ownthey see a kind of mark.
Ecco quindi la ragazza che with 2.3 million followers and richieste di rebranding dei più famosi social media manager mondiali, che ha fatto dei suoi “loghi brutti” a distinctive treatment, Emily Zugay.
Microsoft, infatti, is not the first logo ad essere ridisignato dalla TikToker, ma già McDonald’s o lo esteso TikTok no estati interessanti dagli originali rebranding di Emoly.
Emily perfectly embodied what is the strategy to entertain a well-known and loved Tiktoker: she is infatti. specialized in a nicchia di mercato accurate with direct, fresh and entertaining content, almost repetitive content raggiungono lo status di “meme”.
I am happy with Emily, Quindi, I am stati rich in the credibility of the famous brand that I use for fare Real Time Content and Marketing.
LEGGI CANE: TikTok is the most innovative media brand for marketers: says one study of Kantar
I brand, infatti, hanno difficoltà to create a native strategy loro su TikTok senza sponsorizzazioni o senza creae contentti già visti; Quindi l’aggrapparsi a contenti virali, di altri, ma a fuoco por la strategia di comunicazione transforms tutto nel positionizionamento online in a coherent way and portata also dei più giovani, vero target del social en questione.
Success story on TikTok, eccone alcuni
TikTok is a continuous social growth with a forecast of utenti che supereranno 1 miliardo e mezzo di utenti entered the end of 2022Quindi non c’è da stupirsi is oggi i brand hanno in anticipation of increasing gli Investmenti his questo canale di circa il 50%.
Chiaro che TikTok for Business dà la possibilità ad ogni singolo soggetto di createe sponsorizzate che, through call to action different, spingano l’utente al click o all’acquisto, altrettanto chiaro deve essere nella mente dei Social Media Strategist che i contenti pubblicati on TikTok devono avere a tone of voice più leggero, informale, che diano uno spaccato diverse da quelli evidenziati su altri canalisoprattutto perché necessarily dovranno essere dei video.
Ecco quindi alcuni esmpi di brand that your TikTok have an active, followed and popular channel.
We partiamo dallo sport, scam the NBA case, the American basketball league dove and video riportano il cosiddetto clima spogliatoio posting video dei giocatori or degli allenatori in pieno clima pre-partita, or in the bel mezzo dell’esultanza or del tempo libero. Per ricordarci che ache i giantes del basketball sono “umani”.
Oggi il profilo has più di 15 million followers and is tra i 5 brand più seguiti al world.
Il secondo filone è quello del beauty, dove, per esempio fenty beautyPost a video tutorial on how to use and own products to create a wow look, to render any client, also non-professional, in order to create a glam look and invidiabile below the helpful guide to famous make-up artists.
Terzo filone, food. the case chipotlePresent at TikTok in 2018, he has created a strategy for engaging fatta di video dei suoi clienti en piena sfida ai fornelli sulle ricette di Chipotle stessa.
Chipotle’s TikTok campaign focuses on acrobatics, the #ChipotleLidFlip Challenge launched with a dividend of 100,000 utenti intended to replicate the performance; Because of the #GuacDance challenge campaign, there is a sack of material for the store to use and reply for Guacamole Day.
Finally it ship in the Metaverse with the organization of the Boorito Halloween event, in a fully augmented real estate space accessible from the user part of the specific virtual store on Roblox.
Last category that it takes into account to forge the most attractive video per i social: gli animali. Chi non si è soffermato at least 5 minutes to save video of gattini maldestri?
The San Diego Zoo.
In this case, the strategy is that the render of the animal protagonist of the video is carini and fun, that it will be rich in divisions of many uses, if you visit the zoo that surrounds the favorite animal parrot, if I am willing to go and visit it.
The San Diego Zoo, I’m going to create one winning strategy with animal protagonist “flufflosi”has created in time association with association expectation towards animals and environmental awareness.
With my more than 400 million dollars per month interest represented an important laugh to consider in the strategy of adding the Creator.
This platform and the force that rises in the wide number of tools that mensilly visit her, infatti senza alcun dubbio an important laugh, not only because she adds that if she has to chiedersi come fare per find benefit from the ROI of Pinterest, ma also per i creator that if i questioned his come fare per transform the idea into realtà monetizabili enjoying this piattaforma.
Per rspondere queste request ed offer via percorribile da brand creatoral fine di sfruttare i vantaggi offered on Pinterest, territorial influence – the main partner of Influencer Marketing in Europe – has made an apposito webinar Attraverso cui grazie alle migliaia di insight di consumeri de tutta Europa and the precious contribution of a Pinterest expert avrà way of chiarire molti dubbi ed offere an’interesting panorama in merit to:
- Le base de Pinterest, compresi i profili dei Pinners
- The ultimate trend of marketing and gli update sui Creator
- The best practice sui contenti, spiegate nel dettaglio con casi studio
- The marketing trend in the platform
- Best practices and nearly di studio reali.
The potential of Pinterest
The main potenzialità that is in degree oggi di offere is certainly the visibility. Questa piattaforma infatti venendo mensilmente visitata da oltre 400 milioni di ultente, chiarisce bene come presenziare sulla stessa rappresenti un’opportunità da non sia per le aziende come anche per i created.
Together with the large number of people who use it, mensibly the piattaforme if any other interest is known by those who wish to use Pinterest in their own strategy. sample ad:
- Gli acquires its Pinterest trascorrono il doppio delle volte al mese sulla piattaforma rispetto alle persone his altre piattaforme;
- Still standing on Pinterest is the status of a contract that goes away every year, annunci Shopping or Raccolte al loro mix Pinterest, after reaching triple the conversion and registering a double increase in the amount of publicity;
- Il 60% degli utenti della piattaforma è costituito da donne;
- I pinner maschi e quell della Gen Z sono increase of 40% ano su ano
- The 35% of the millennial pinners are statunitensi increased by 35% year to year
- Cibo, bevande e home decor are the most popular category on Pinterest follows health and fitness, women’s fashion and beauty;
- 45% of all and pinners have a family income of more than 100,000 dollars all year (useful information to understand how the contract is used with an available income when raised)
Tutti questi dati aiutano a fare chiarezza rispetto al type di pubblico that is possibile to find its piattaforma e quindi alle potenzialità that Pinterest is in degree of offere in mode da I will plan to the best the marketing strategy and public content.
I will expand the scope of the possibility of using Pinterest to explore the possibility of enjoying the website, not only by the brand but by the Creator.
On Pinterest infatti:
- i brand have no way to find the benefit of the ROI of the plan
- i creator hanno l’occasion di trovare new fountain of guadagno
How fanno i brand oi created a profit by implementing Pinterest in its own marketing strategy?
I brag for my brand
Using Pinterest on her own marketing strategy è possible by adding:
- find and raggiungere il proprio pubblico sulla piattaforma;
- avere a disposizione proces the piattaforma diversi in depthmenti interattivi attraverso cui deepen my demographic data, my interest in the behavior of the public owner;
- simplify ad personalization e la creazione di pin più efficaci grazie ai dati visionabili.
I brag for i creator
The vantaggio di Pinterest by i creator if translated prima di tutto nella possibilità offered dalla piattaforma rispetto alla gran visibility mi caña rispetto al guadagno.
I know if I know infatti and modi per trasformare la proprie e ideae et contentti in fonti di guadagno, traverso la visibilità che Pinterest fornisce si ha la possibilità di I will expand the property.
Tra le various modalità di guadagno offered to the creator of Pinterest è possibile trovare:
- The possibility of creating content in association with i brand;
- L’opzione di condurre il proprio pubblico all’acquisto direttamente dai propri pin.
For reaching a tutto ciò è però fundamental acquisitive prima di tutto you know the basis for building an account with the fundamental requirements and who knows:
- Set up your own Pinterest profile the right way;
- Set up a registered account or convert it to a personal one;
- Close to the personal market of the referendum
- Create your own Pinterest strategy based on ad obiettivi stabiliti.
Know well the platform is the one who is essential to enjoy the potential through an optimized marketing strategy based on the functionality and characteristics of Pinterest.
Everything is just a click away! Due to social charges but also occasional needs, companies choose to outsource looking for competent people who would be too expensive to have internally. The implementation of outsourcing represents an operation that must be widely thought upstream. All aspects must be taken into account and all the possible limits of the model must be identified in order not to find yourself in a delicate situation in the short, medium or long term. Focus on outsourcing.
When you are a small business, the solution of outsourcing seems obvious but you can see it, it is necessary to clearly identify the ins and outs so as not to find yourself in a dead end. Many companies start by asking their employees to get a map of the tasks that not only waste time but also those that require external skills and thus identify the functions to outsource.
The different stages of outsourcing
By using outsourcing, it is better to reduce risks. A few simple steps must be put into practice. Get recommendations from other trusted customers or people you trust. Make sure to collect several offers so that you can choose the one that interests you the most in terms of quality / price. Once the offer is found, write a contract. Even in the case of a short-term project, legal and financial protection is still essential. Then write a precise file so that the person in charge of the task to be carried out can understand it in an intelligible way and apply it properly. This is a key step. Also indicate a deadline that will be mentioned both in the file and in the contract. Never neglect this point because the promises fly, as you well know, and the scriptures remain. Plan for any revisions within it. In case of non-compliance with the requested works, these must be provided by the performer to guarantee an optimal result.
The main difficulties of outsourcing in France
Outsourcing sometimes means not managing production altogether. You should be aware that a lack of geographic proximity to the person performing the service portion can slow communication between your teams and the performer and lead to a lack of coordination. Quality, which you no longer control, can also be a problem, especially when it turns out to be less than promised. The flexibility and availability of the third-party service provider may depend not only on you, but also on other services that it would have to perform for other clients at the same time as yours and that it would prioritize, if it turns out to be a better source. profit for him. And this, even if you manage to keep a right to see the progress of the mission.
Additional challenges at the international level
In the context of international subcontracting, additional barriers can be added to the first and amplify the pitfalls: language, differences in production standards, production conditions, political turbulence… All these barriers must be overcome, taken into account and upstream advances to avoid the inconvenience experienced by many companies. In many cases, companies that want to outsource all or part of their activity hit the rug and have to repatriate their activity to France and leave some feathers there. Today this outsourcing is in question due to the pandemic, the war, the climatic crises that show that outsourcing to the other side of the world can put a company in a dangerous strategy that certainly allows it to develop its growth exponentially but that can become dangerous!
The article Outsourcing: a dangerous strategy? first appeared on Dynamique-Mag.com.
Surely you’ve felt it at some point: that party you couldn’t go to, that date you missed, a job offer you saw late… Moments like these sparked in you an emotion: the FOMO.
“F…what? FOMO,”fear of missing out», the fear of missing something.
FOMO is one of the side effects of digitization. Millions of people have this fear thanks to the great avalanche of digital information that occurs every day, especially through social networks. Brands in all kinds of industries use FOMO to improve conversions, capture leads, and generate more sales.
In order for you to also apply this marketing strategy, you must read this article. Here I will tell you what FOMO actually is, what are the techniques to use it and then we will see some practical examples to clarify the concept.
What is FOMO?
FOMO (fear of missing out) is the fear of missing something, and it is a feeling that causes an almost compulsive action in the user. In marketing it is used as a strategy that creates the feeling that something good is lost if concrete action is not taken immediately.
In recent years, FOMO has grown through social media and constant content creation. It doesn’t matter if it’s good or bad. What is unbearable for the person is not having discovered that said content existed, and even regretting not having had the opportunity to interact.
The key to this behavior is neuromarketing. Our most primitive instinct hates pain and seeks well-being. Missing out on something that could be beneficial activates our survival levers. Digital survival in this case.
Retail brands and businesses can also leverage this strategy in a positive way, especially in their virtual stores and corporate websites. What is done is create copy that encourages the idea that a valuable opportunity may be missedthat it is better to regret having bought than not having done so.
5 FOMO techniques to boost your marketing strategy
While there are hundreds of ways to apply FOMO in marketing, there are 5 main foundations from which all other actions flow, which we’ll cover a little later in the FOMO examples.
For now, let’s look at the 5 fundamental techniques of FOMO to boost your marketing strategy.
1. Create urgency
Telling the user that it is a priority to perform the action as soon as possible is the definition of FOMO, since you are promoting fear of losing the opportunity to be part of something important. And even more, that he does it when everyone is doing it, that is to say that he is part of the “tribe”.
With this, we are not inventing anything new. We are faced with Cialdini’s principles of persuasion. Specifically, the principles of social consensus and urgency.
It is also very useful promote the idea that the person is among the first andn by using the product or discovering the content, because you will want to share your scoop and, in this way, you will become a catalyst for the brand. In this case, classic but powerful CTAs can be used like:
- Do it now.
- Register now.
- Buy before it’s gone.
- Share on your social networks.
2. Add social proof
Social proof is show that other people have already tried the product or service, taking advantage of its advantages and disadvantages. Remember that we all seek validation from others, so if others tell us something is worth it, we will surely end up buying it.
To do this, you must first encourage consumer participation and ask them to leave reviews of your brand. Next, you’ll decide which comments are best to place in the most convenient places on your website.
Within this technique, social media influencer marketing was created to promote your brand. You can then use their recommendations and post them on your website, landing pages, or emails.
3. Limit time
When the user sees that he only has a short time to get the product, You will feel the need to do whatever it takes to get it before the window of opportunity closes.. It sounds very basic, but the truth is that for those who have a real need, this will be the final impetus towards purchase.
In this case we are at the beginning of Urgent Cialdini, which is based on the fear of losing something that will run out in a short time, making us want more.
Whereas for those who didn’t know they had such a need, or think they might in the future, a good presentation of the solution, coupled with the time frame to get there, can have the same FOMO effect.
4. Missed Opportunity
This FOMO technique consists of telling the user directly that they risk losing the opportunity to get something very valuable.
Don’t confuse him by telling him he’s out of luck, but he’ll likely lose it if he doesn’t act.
It’s very similar to generating urgency, but with the difference that direct mention is made of the possibility that you will no longer have opportunities like the one right in front of you.
Of course, this technique only works if you’re honest, because if you say on Facebook that a promotion is for followers only on that platform, and they also see the same option on Instagram, the sense of opportunity missed will be lost. you had already created on Facebook.
5. Generate exclusivity
This last FOMO technique is where you tell the user that if they buy, subscribe, or take an action you want, you will be part of a selected community.
Obviously, this community must bring benefits to the user, such as getting better discounts, access to unique content, etc.
You can also offer perks that give the user more benefits while using the product you are selling. He will feel it as an opportunity to achieve something that will cost others more, in time and resources.
Examples of the application of FOMO in marketing
Now that you know the basic techniques of FOMO, let’s look at some examples of applying these strategies.
1. Add a clock next to the offer
Telling the user that there is a time limit is effective, but showing the specific time an offer or promotion has left to “live” will undoubtedly generate more urgency to buy. The most convenient way to do this is to show a stopwatch with days, hours, minutes and even seconds that remain until the opportunity expires.
You can also place a calendar on your website or landing page where you indicate the exact date. There are even those who send it in their e-mails.
2. Exit pop-ups
In physical stores, shelves or displays are used at checkout to show the customer the product options available before they leave. The idea is that you see other products that may be of interest to you. You can do the same on your website with exit popups.
These pop-ups tell the user that you have an unmissable offer before they leave your website. Keep in mind that the idea is get his attention by showing him that he has something to lose by leaving.
3. Create bundles
Packs are a great way to get a user to buy more than one product and stay hooked on the brand. It’s a marketing and pricing strategy that works. The idea of having 3 or 4 products at a lower price than buying them separately is very tempting.
In fact, it is proven that overall sales increase more when you create lots than when you sell by units. And if, in addition, you create a unique message, adapted to the audience, you can generate FOMO and improve your conversions.
4. Invite to create content
User-generated content (UGC) has a powerful effect on other potential customers. It is asking customers to show their experience of using the brand’s product or serviceof course, positive experiences.
When others see real users who have tried the brand and are doing well, they will feel FOMO for powerful social proof. Moreover, users who want to be pioneers will have an unbeatable opportunity to be influencers, and as a bonus, you can give them compensation or a prize for it.
5. Availability Indicator
Telling your audience that you have few units or spots available will create anxiety and urgency to get your product before it sells out. As for the clock, a marker that indicates the remaining availability multiplies the need to act before the opportunity is lost. Here again, the principle of rarity comes into play.
If you already have a list of subscribers, let them know about the opportunity, send them advances on sold units so they see that this is an opportunity that can be extinguished at any time . And of course, put a link that takes them to the section of the web where they can buy them.
The fear of missing something is a feeling that digitization has accentuated and that you can use in your strategies. You just need to appeal to your audience’s most primitive instincts and use persuasion to drive your conversions.
Cover image by Freepik.
Do you apply FOMO in your marketing strategies?
I read you in the comments.
YouTube is experimenting with new search and engagement statistics to help guide its content strategy
YouTube previewed some new analytics options coming to Creator Studio, which will provide more data about what your audience is interested in, based on their search and engagement activity, and how they interact with different topics in the app.
The new elements will be part of YouTube’s ‘Search Insights’, which was first introduced late last year. YouTube launched the first phase of Search Insights in April, providing more data on what people are looking for in the app, both in relation to your channel and the content in general.
That can be helpful context for your planning, and now, YouTube is adding even more depth to its Search Insights data, to help creators identify even more key trends and themes to guide their strategy.
The first new item is ‘Watch Interest’.
As YouTube explains:
“Currently, Search Insights on desktop only shows what viewers are looking for, but now we’re adding ‘View Activity’ for a topic. Creators can now review top, rising, or recent videos in a topic so you can get a sense of what’s new.”
So now you’ll be able to get a better idea of the actual engagement trends within YouTube clips based not only on explicit searches, but also on what people are watching and how they move from one video to another based on recommendations. .
That could fill a big gap in your content research, because while explicit search is a key discovery process in the app, many people just tap from clip to clip, without entering a specific search term. Knowing what you’re hogging and staying focused in this context could add valuable depth to your strategic approach.
YouTube is also adding new information about your audience’s viewing activity on a given topic.
The data will show you items of interest related to a given topic, which could help guide your strategic planning on what to create next to maximize appeal to your audience.
Finally, YouTube is developing new personalized insights based on your audience’s unique interests or savings.
Saves can be a strong indicator of interest, and YouTube is looking to provide even more engagement data to help you in your planning, while also showing interest in adjacent niches to help shine a light on more potential opportunities.
Here are some interesting data points, which could help guide your strategy and ensure you’re capitalizing on the key trends your audience and others on YouTube are looking for information about in your niche.
That could have a range of valuable applications, and the additional search data will help you formulate a more effective strategy that aligns with real trends and interests, rather than relying too heavily on promotion and/or struggling to find relevant angles.
YouTube says it’s experimenting with these new elements now, hoping to bring them to all creators in the near future.
inbound marketing and marketing automation They are two practically inseparable companions. Indeed, according to the Aberdeen Group, almost 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2Cs have also joined this trend.
By automating our marketing, we can perform many inbound processes in an automated way, i.e. without the intervention of human beings. This way we free up the team to focus on the more creative and planning aspects. Plus, we can better control the entire process, ensuring that every potential customer receives the right content at the right time.
A key automation tool is workflow, which consist of a series of automated actions activated based on the behavior and characteristics of the user. Often these workflows take the form of a series of emails sent to the user in a certain order. We are going to see 7 examples of workflows that you can automate in inbound marketing and analyze the messages that compose them.
7 Types of Workflows You Can Automate in Inbound Marketing
1) Welcome (new blog/newsletter subscribers)
This workflow is triggered when a user performs the action of subscribing to a blog or newsletter to keep up to date with new content published by a brand. The sequence of messages would look like this:
A first message to create lead connection. Immediately after signing up, the prospect should receive a welcome message that tells our brand story and explains what they can expect from our messages.
A series of messages to display authority on matters of interest to the manager. Here we will send you a selection of the best articles from our website or blog. In many cases, these emails are in the form of a “mini-course” in which we present the user with information on a specific topic in an orderly fashion.
A message with a in-depth content and a call to action. For example, we may share a success story or lead magnet with downloadable content.
2) Lead magnet
A lead magnet is a value content which is offered to the user in exchange for leaving us their data (and therefore becoming a prospect). This content can take different formats, such as a PDF ebook, a template or a checklist. Here are the steps that should be automatically activated when the user decides to download the content:
Shipping from downloadable. In the first message we thank the user for trusting us and we send him the download we promised him. In this message, we may include other related content, such as an article from our blog, to show that we know the subject.
Nurture leads. We continue to send content related to the uploaded lead magnet, with the aim of informing the user and gradually bringing them closer to conversion.
start of sale. When the prospect is ready to start receiving commercial content, we present what the company can do for them and how they can help them.
Sales Email. Finally, the time has come to send a message aimed at the ultimate conversion from prospect to customer.
3) Nurturing to move from MQL to SQL
Let’s take a closer look at the intermediate steps needed to Go from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL):
Create Link with lead. In a first message, we introduce ourselves as if it were a personal email and attach valuable content to it. This content must be segmented according to the user’s needs and be informative, since we are not yet looking to sell. We should also mention above and in one sentence our company mission.
Spectacle authority. We continue to offer educational resources to show that we know what we are talking about. Emails should be written in the name of a specific person, as we are always looking to create a personal relationship.
start selling and remove objections. At this point, we start sending content more focused on our particular solution, like success stories and FAQs. If we have a free trial or demo, we may offer it with value-added content.
Sale. The time has come to present our offer. We may bolster our proposition with benefit-related content, testimonials from other customers, and similar content.
This workflow aims to new users platform, free trial, website or other similar services. It consists of the following messages:
Welcome. Immediately after registration, we send the user a welcome message in which we tell him the story of our brand and explain to him what he can expect from our product or service.
“your first steps”. We send more content related to lead magnets uploaded by the user, always with an informative objective.
“I saw that you signed up”. Once the user has signed up for our service, we send them a message explaining what we can do for them and how we can help them, highlighting the most useful uses for their particular case.
tutorials. In this step, we send several emails presenting the two or three “Wow” features of our offer, always leaving a 24-hour interval between the different emails.
This workflow is specifically designed for users who have registered for a brand webinar. Webinars are a lead capture strategy that has become very popular in recent years and can deliver great results if accompanied by the right messages.
This workflow is composed of the following messages:
Registration in the workflow. Once the user has registered, we send them a confirmation email, in which we include the most relevant details about the event and an invitation to add it to their calendar.
first reminder. About 48 hours before the event, we send an email to the user reminding him that we have an appointment. This post may include a video explaining why you shouldn’t miss it.
Second reminder. One hour before the start of the webinar, we send another reminder email so that users are informed.
“Live!“Once the webinar has started, we send a final reminder to let the user know we’re live and resend the link to the broadcast so they can tune in.
“thanks for coming”. In the event that the user has logged in to the webinar, we thank him for his participation and we send him the additional material and the recording of the webinar. It’s also a good time to invite them to follow us on social media or other branded channels.
“Oooh, you couldn’t come”. If the user has not logged in, we still send them the webinar material and recording so they can enjoy the content.
This workflow is for a buyer who hasn’t bought from us in a while, to try to offer them incentives to buy again. Let’s see the sequence of messages to send:
“Hi?“This first post seeks to reconnect with the user and remind them why they became one of our customers. We’ll tell you about the benefits our product has brought you and show you that we care about your well-being, seeking to regain a personal connection.
Special offer. One day after the first message, we offer you an additional benefit to encourage you to buy from us again, for example, a discount, free shipping, the opportunity to try another of our products, etc.
“What’s going on?“If you don’t respond to the second email, a week later we may send you a new message asking why you stopped buying from us. We may ask for your opinion with a small survey and offer you an incentive to respond.
When setting up this workflow, keep in mind that the goal is to generate a purchase. The moment the user purchases, they must leave the workflow.
The re-engagement workflow aims to re-engage with the brand a subscriber who hasn’t read us for a long time. To do this, we will send the following messages:
“Hi?”. This message seeks to reconnect with the user and remind them why they signed up. Show him the new content you’ve posted and try to show him you care.
“What would you like to read here?”. If they don’t react to the first message, the next action is to ask them their opinion on your content and what they would expect to find. In addition to re-engaging the user, this message can help us generate valuable data to improve our content marketing.
Database cleaning. If the user still doesn’t react, we send them an email telling them that they will no longer receive our messages in 30 days, unless they click on a CTA like “I want to continue receiving emails. mails”.
Short. Finally, after this period, we inform you that we have removed you from the list, but we give you the possibility of re-subscribing with a CTA of the type “Subscribe again”.