I am sure that every day you come across thousands of websites, social media posts or email corrections filled with conventional and boring descriptions.
Texts that say it all, but do not convey any emotion, like the maninstruction manual for a washing machine.
Sometimes they are too direct or technical, which is probably why most of us prefer to call home when we have to deal with a recipe or a delicate garment.
Because it is not the same to read:
- “Use only ⅓ of the capacity of the work and program a short cycle at low temperature” that
- “Wash the sweaters that you give away for Christmas with the pink detergent from the third program, you will see how fluffy and soft they are”.
Well, that’s the theory, but how do we get to the practice?
How to apply the techniques narration effectively in your texts
Calm down, there are very specific writing techniques to apply the narration in any of your texts.
Let’s look at three of them:
• Add questions to your story to generate a reaction. This way, your reader will hear that you are speaking directly to them.
• Use similes to create mental images and that your readers can visualize exactly what you are telling them.
• Replace “I” with “you”, because this is the most persuasive word there is.
He has known you little by little, hasn’t he?
It’s your turn, open to apply storytelling in your business.
9 simple techniques that will help you write good stories
If you want to continue discovering techniques of narration that help you connect with your customers in a pleasant and effective way, this video interests you:
I leave you here the index, so that you go straight to the point and you can apply these techniques of narration in your business:
As you can see, in my last video you will find examples of the techniques of narration that he already mentioned and you will also discover other more effective ones.
And, if you want to dig even deeper, here are a variety of tips for writing stories that sell.
Really: You can tell stories in all the formats you want.
I hope that these tips will help you find the way to do it and, if you still have any questions, leave them in the comments. I will be delighted to read it and discuss it with you.