Has your app stopped growing? These 4 mobile keys will help you retain users in apps – Marketing 4 Ecommerce
Applications are one of the easiest ways to access content, products or services and, given the penetration of mobile devices, resorting to them has become an increasingly daily action. In Mexico, there were 1.24 billion downloads during 2021, which represents an increase of 30% compared to 2020.
Understanding this boom, Winclap has prepared a guide to help Mexican companies acquire and retain users in mobile applicationsregardless of their stage of development.
How to increase users in mobile applications
According to the investigation, there are four basic steps that companies whose applications have stopped growing should follow.
1. Channel diversification
When you spend some time carrying out paid campaigns in the main advertising channels, the investment begins to be worth less. What does this mean? That there comes a point in which to allocate the same money attract fewer users, so apps are forced to constantly increase it. This is also known as the saturation point.
The general idea is Try new options or channels instead of continuing to direct a quote to those you trust.
2. Separation of intuitive decisions
After getting users through the main advertising channels (Meta Ads, TikTok and Google), it is common for companies to spend less time choosing how and where to carry out paid campaigns. As a result, you will begin to make intuitive decisions and look at numbers broadly.
It is recommended to abandon this format, because it no longer works and wastes a lot of money. The ideal would be to rely on other channels as mentioned above, as well as effective technological tools to review metrics and scope in detail.
3. Investment in Martech (Marketing + Technology)
It is well known that in order to scale in the application business, two elements must be present: technology and marketing. In fact, today and regardless of the sector, marketing no longer works without the intelligence to develop analysis, metrics, campaign creation, etc.
4. Development of scalable and adaptable ad creations
Mobile apps need to tailor their ad creatives. In other words, you cannot publish the same thing on TikTok as on YouTube, or on other platforms. “If teams can’t deliver a large amount of creation or speed approval of collateral, it’s time to review your processes and added to both partners and technology to this area of the businesscomprehensively suggests and informs.
It insists on relying on a team specialized in the use of technology for a compelling reason: Respond in a timely manner; that it is normal to have many executives involved in the creative approval process and this ends up blocking the scope of the campaigns and wasting time that could be used in other elements.
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