social Tag

Tutti vorremmo avere successo in a settore ad alta competitività come quello dei social networks. The only way to circulate is to put in practice the theory and concrete experience with the social strategy that has been fatta.

Per far crescere un marchio no basta essere esperti di social media: occorre essere abili nella progettazione e nell’implementazione di a 360 degree strategy. In this sense, promoting i valori dell’azienda and involving the community di potenziali clienti con contenti mirati, è possible improve brand awareness.

New Ninja Academy Live Event

Per raggiungere questi e altri obiettivi, Ninja Academy – on the occasion of the launch of the new edition of eCommerce Factory (from October 22) and Social Factory (from November 26) – has scheduled a new cycle of free webinar directed to tutti coloro che vogliono mettere in practice the theory and farla funzionare per la propria azienda oi propri clienti.

A series of live events to get to know the great practice and the most effective strategy that in the time they have effectively carried the results.

The direct sound dedicated to social media administrator, digital strategist, brand manager, community manager, Marketing manager ea tutti quei free throw che vogliono seems to plan and implement a complete media strategy.

I center principali delle Free master class:

• I will stop and analyze my own identity
• I will know what skill set Adatto per essere a good social media manager
• Refine the ability of riconoscere gli mistake I stopped your strategy
• Increase the awareness of the strength points of the brand by valorizzarli
• impar it better practices How to inspire to optimize a social media strategy

LEGGI CANE: Social Media Marketing: come far in 2022

The events calendar

The scope of the Live Event is the one that knows the errors of life and the best practice to follow by migliorare the own presence, starting from the analysis of the page. If part of the first webinar on September 28: gli esperti Chiara LandiHead of the Digital Pro Format Department, and Simone MarianiDigital Marketing & eCommerce Manager Gruppo Tuo – join the CEO and Founder of Ninja Mirko Palera – Analyzed in direct the page that saranno invited through the form of registration: inviaci also la tua!

Wednesday, September 28 or 1:00 p.m.

Your social media check

Things that work and things that don’t work in your Social Strategy

Tuesday, October 4 at 1:00 p.m.

Come have fun virali with i video:

The case Un Terrone a Milano

Giovedì 6 October pray 13:00

The Social Media Manager Spesa list:

ingredients for success

Wednesday, October 12 at 1:00 p.m.

Content creator:

the job of the future?

<< Regístrate gratis en el Evento en Vivo “Tu Revisión de Redes Sociales” >>

Looking for ways to improve your paid social media advertising strategy? Want to learn the basics of paid social media before launching your first campaign?

The performance marketing agency shares its paid social tips in this infographic.

Here’s a quick summary:

• Determine your goals
• Decide on priority platforms
• define your message
• Decide which paid social ads to use
• Assign a budget
• Leverage the power of your organic posts

Take a look at the infographic for more details.

A version of this post was first published on the Red Website Design blog.

Are you building your marketing plan for the coming year? Want to know if LinkedIn should be a key part of your social media strategy?

The Oberlo team shares the stats you need to know in this infographic.

Here’s what they cover:

• Number of LinkedIn users
• LinkedIn demographics
• LinkedIn for B2B
• LinkedIn Ads
• LinkedIn for mobile

See the infographic for more details.

(Note: LinkedIn recently updated its membership stats to 850 million, although this also includes 57 million in China, where LinkedIn is no longer technically active)

A version of this article first appeared on the Red Website Design blog.

Individual store operators are well aware of this social media situation: localized content and advertising drive better engagement than corporate content, but localized content requires staff time. And some technical knowledge. And some marketing knowledge. And some brand awareness. And, well, some way to not get sucked into it all because you’re in the retail business, not the social media business, even if you post your own hot and spicy chicken sandwich challenge It sounds tempting.

Still, you can’t get away from local, which is the most important thing in social media marketing. Localized content receives on average a 67% increase in engagement over more generalized posts, according to SOCI platform data.

Fortunately, by following best practices, you they can Enjoy a healthy boost to your social engagements with limited experience and staff time without drifting off-brand. Here are the top challenges brands face when posting localized content and advertising on social media, and how to overcome them.

Challenge #1: Finding a balance between who publishes content: corporate or local

Local store operators use three approaches to publish content. The downside is that the easiest is often the least effective:

• centralized content it is corporate content that is easy to share and represents the corporate brand but lacks local information. As a result, it is not as attractive to the local audience. It also limits the voice of the local franchise owner.
• decentralized content it’s the local content that typically drives higher value engagement, but also requires local teams to produce the content. A local team that can do this well is an advantage.
• For the majority, hybrid content offers the best approach. This can mean that your content has a more local feel while incorporating more general corporate content. In addition, a hybrid strategy can take advantage of local content Y maintain corporate branding by providing corporate templates that are easy to edit and localize. The hybrid approach can still be a challenge for local businesses to post regularly, so here’s a tip: help your local teams by providing a software tool that can create, edit, plan, and schedule content.

In terms of advertising, the hybrid approach can work for both national and local social ads, depending on what goals you’re trying to achieve. For example, if you are simply looking to drive brand awareness, using corporate language and resources works very well. However, if your goal is to increase traffic and sales to individual placements, your ad language and accompanying graphics need to be localized.

Localized content receives on average a 67% increase in engagement over more generalized posts, according to data from the SOCi platform. click to tweet

The good news is that there are new technologies, such as SOCIETY, which allow ad placements to be centralized on one platform, but localized at the time of delivery. A corporate team can better understand the intricacies of brand messaging, but it is important that franchisees, for example, have the opportunity to provide local feedback on any content that is centralized within the social platform, or allocate additional budget behind top performing posts or ads

Challenge #2: Maintain consistent brand messaging

In the push to post locally, individual business locations may find it difficult to maintain brand messages. Local staff should focus on doing quality work, whether it’s selling sporting goods or cleaning carpets. Brand messaging can fall by the wayside while squeezing social media posts and online review responses into already busy days.

Lean on the hybrid approach. The company’s distributed branding guidelines, including logo use and mission statement, help ensure consistency across locations and social channels. In addition, finding a tool that can streamline approval processes and workflows so that content can always be locally refined, but also brand-driven, is key.

Similar tools can also optimize advertising efforts. Approved brand ad templates, messaging, and store-specific ads created by individual franchisees can keep brand messaging on track. Meanwhile, franchisees can create ads featuring location-specific offers or local community events.

Challenge #3: Know when and how often to post

So you know you want to take the hybrid approach, and you recognize the importance of maintaining a consistent brand message. Next comes getting into a steady rhythm.

Retail brands alone see a 92% increase in interactions with localized content. click to tweet

Multi-location marketers post an average of nine times a month on Facebook, or about two posts a week and once a month on Google My Business, according to SOCi Localized Marketing Comparative Report. Compared to posting bursts of content from time to time, having a regular cadence of content is crucial for several reasons:

1. A regular frequency of posting helps you reach more of your audience, as not all of your followers will see a random single post thanks to constantly evolving algorithms. By producing multiple posts in a week, you have a better chance of increasing your reach.
2. This frequency allows you to see what type of content your audience is most likely to engage with and gives you an idea of ​​what you might want to adjust in future content.
3. By keeping an eye on historical data and continuing to optimize your content, you should be able to maximize your reach and engagement on each of your social posts, increasing the effectiveness of your social content to help you achieve your overall digital marketing goals.

Finally, educate your teams on the strategy. Show What the best brands do to differentiate themselves. As noted below, retail brands alone see a 92% increase in interactions with localized content, which could be attributed to teams that align with the importance of posting engaging content on local pages regularly.

Challenge No. 4: Organize content to post efficiently

Get organized.

Managing content across unlimited locations can be challenging, and local stores can find organizing and scheduling content intimidating. Using the right tool here can ease the pain. HAS technological solution it can enable corporate teams to develop easy-to-follow content schedules for local teams to use, as well as pre-approved content libraries that make content development simple and streamlined.

overcome challenges

At first glance, the steps to successful localized digital marketing may seem more like a stretch goal than a workflow reality. Time pressures. Local and corporate needs. Decide who is actually going to do the work and when. But outlining a strategy, understanding what works, and giving your teams the tools and knowledge to gain buy-in can elevate your brand, drive more engagement, and spur more sales.

Now that is hot.

About the Author

As CMO, Monica Ho is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded marketing technology landscape. Monica’s tenure in the industry includes more than 20 years of experience in digital marketing, advertising, and research, including a strong foundation in sales, strategy, and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage startup to an award-winning global brand.

Well regarded in the space, Monica has received numerous accolades and awards, including being ranked as one of the The most powerful women in mobile advertising (three years in a row) by Business Insider and one of the Top 100 Most Influential B2B Tech Marketers in North America for hot topics. In addition to her role at SOCi, Monica serves on the advisory boards of several technology and digital marketing startups in New York, Texas, and California.

Are you looking for ways to make your business stand out on social media? Do you want to learn the best colors to attract your target market?

The Giraffe Social Media team shares their guide to the psychology of color in marketing in this infographic.

They use the following brands as examples:

• Coke
• Twitter
• Ikea
• ghost
• Lacoste
• cadbury

Take a look at the infographic for more details.

A version of this post was first published on the Red Website Design blog.

What brand today does not have a presence on social networks? As a company, you surely know that these types of platforms have great potential to boost your sales, customer loyalty and your authority, among many other benefits. However, you will also have noticed that it requires a large investment of time and money. Therefore, if you want to start doing more efficient the work that your brand dedicates to these platforms, it is time to start integrating into your strategy the marketing automation. This is based on using social media automation software (social media automation tools) so that we don’t try to waste time on certain mechanical actions. If you want to discover everything sober about them, in this article we will tell you. (more…)

Still struggling to get your social media marketing strategy off the ground and working to promote your business and, ideally, generate leads?

There is a lot to consider and keep up with, which can be difficult for anyone, but for small business owners in particular, who are often limited in terms of the amount of time they have available, it can be next to impossible. , especially if you’re not focused on the right elements.

So what are the right items to track? The SEMRush team has put together a new overview of social media marketing essentials, which will help guide your thinking and planning to maximize the performance of your SMM.

And with the holiday season fast approaching, making sure you have all your bases covered is more important than ever.

Check out SEMRush’s checklist, which also includes links to their various tools that can help with each item, below.

Generation Z is the protagonist of the transfer windowhe vero focus delle marketing research, perché in degree of offer spunti interesting per l’impressa circa l’orientamento per gli anni futuri.

It is the generation of digital natives who keep the social by scovare and participate in all cultural trends. “Partecipare” is its own parola chiave che li caratterizza: è composta da individui creativi, che vogliono esprimersi e far part of the sale process that carries ad essere consumtori. We want to share creativity, not so much and propriety and personal updating, (typical of the Millennial), as shown by the research of Globalwebindex.

According to a research on Adolescent Content, only 8% of the Generation Z believes that i brand li capisca in depth, the majority regrets that it is not coinvolti da loro. It is a definable population as a fluid, which migrates throughout the expression space, almost exclusively within the world of the social network, as shown by one study of Essence, second to 77% of the giovanissimi afferma di far acquisti social process.

The preference of Generation Z for social changes the marketing concept, “… I am beginning now to see a good poter di spesa, and I am the author of one of the greatest cultural changes in the modern world. The parrot’s decision avranno impacted longhissimo finishes, in positive”said Liz Toney, co-founder of the marketing agency PRZM, specializing in Generation Z.

Not tested paura dei mondi emergenti

Per affermare il proprio brand nonci si può più sedre sul paseo del fiume in attestation che emerging great trend, aspettare che un’idea oltrepassi la soglia della diffusion potrebbe essere già tardi! This new capire comes far to penetrate the brand in the world of the Generation Z, having count of the characteristics that contradict it.

The point of force potrebbe is the research of new piattaforme, sottoculture, tendenze non ancora esplose ma dal forte potenziale.

TikTok is the most egregious example: in just 5 years there have been 1.2 milliards of active activity, but some, in the meantime non-suspected, have believed and scored on the phenomenon. Ora TikTok is not an event of the same mail on the social network, I need to get over it, in numbers, that I give affermati like LinkedIn, Twitter and Snapchat.

The 3 key words to attract the Generation Z

• define the assignment (i valori porteri dell’azienda): i giovanissimi di esta generazione hano a cuore temi quali i diritti della community LGBTQ, ethnic diversity as cultural richness, the social responsibility of the press and the confrontation of the laboratory and the environment
• transparency and verità: i nativi digitali sanno navigare nel web con capacità, conduco ricorche e seguono le recensioni, sono ingrado ingrado di scovare eventuali false promise legate al prodotto e all’azienda
• Personality: the brand must throw away the voice, not having to show the imperfection again, I will pay for it with costanza il own ruolo, pointing out his fun (as he is doing in the Hollywood film industry)

Tip sui nano-influencer

I will analyze a subculture is vantaggioso, soprattutto if it is i primi, ma ciò che è fundamental è avere naso por que carte che possono show si vincenti.

Il concetto di community continued ad essere il pilastro delle strategie social: la parola comunità fa pensare agli esseri umani not tanto ai numeri. I ragazzi vogliono creates an emotional connection with your brand and with coetanei, and in questo sappiamo quanto influence is important.

Ma seen that this figure is not più una novità, because it eats the micro-influencer, it is good to point out gli occhi sui nano influence.

I nano-influencer are people with a limited number of followers (circa 1000-10000), especially they have a niche public and a local influence. Have a ridotto price increase, generally infatti the income of the labor of influence is not the only source of support. And the last aspect is a fattore that gioca loro vantaggio, showed a real life, similar to that of so many giovanissimi, who quindi yes identify with facility, showing a maggior alivello di fiducia.

Affirming the influence of this type, apparently, will lead to a ridicule of the sale, in reality it is not important both the number of followers and the engagement that they use to believe in the product: they have often had a higher engagement than a micro-influencer perche i follower sono davvero interessati and around loro si creates a community nelle quale si interactisce con facilità.

Scopri the potential application of the future

To attract the attention of the Generazione Z bisogna I will keep the piccolo, scavare and individual le novità che consentano di createe ambienti in cui i giovani possano sentisi proudi.

The Ogni social network has a pubblico e delle dinamiche proprie da saper sfruttare. For the jump of quality, I must keep ahead and not ostinarsi to the first and socially famous.

Ecco qualche example:

Discord: Launched in 2015 of the Statutory VOIP platform, it is rapidly growing up to 350 million users. Nata per offere ai giocatori di videogiochi a way to communicate, oggi riguarda tutti gli utenti che vogliono i will create a comunità: dopo aver a server si creano delle stanze suddivise per argomenti, process chat, scritte e vocali.

The chat, pure essendo private, (I saw if he participates through the link of the invite), possono essere molto ampie e connettere youtuber e nano-influencer con i seguaci. The application will invert the logic of the like, the number of followers and the typical algorithms of the present, piuttosto ricorda le chat degli anni ’90-2000.

The store has the opportunity, by way of example, to open a store server dedicated to customer assistance, with which you can connect and chat directly or communicate via livestreaming, arriving directly at the destination.

Available: fondata nel 2019 da la YouTube star David Dobrik and Alexis Ohanian, è il social that launched the sfida ad Instagram and all’uso uncontrollato dei filtri. It works like a old photographic machine uses and getsta, (da cui Prize il nome), le fotografie scattate appaiono nei feed degli utenti 24 ore dopo averle scattate (proprio come se dovessero essere sviluppate), e possono essere raccolte in album definiti rullini (rolls ).

Riflettendo bene potrebbe risultare un’occasione rispetto ad Instagram, ormai noto a tutti, allowing di trovare spazio più easily, ad esempio, affidandosi ad an influencer who invites and follows a convidere photo in a common album.

poparazzi: Il social anti-selfie, basato anch’esso sulle foto, ma scattate dagli altri. Fondata dai fratelli Austen e Alex Ma, allow me to create a profile that if you get a photo in which the user comes tagged from somewhere else, like the paparazzi, I’m ready. Non ci sono didascalie, like, commenti, e nessuna modifies agli scatti.

“A new photo sharing application that concentrates on preserving and authenticating moments with my friends”if legge nella presentation your Medium, The Anti-Selfie Club.

Il fatto di no poter modify the photo dopo che siano state pubblicate, dell’utente taggato, fa sorgere il problema de eventuali scatti mbarazzanti. For this purpose, if you want to eliminate, or limit, in the impostazioni, the possibility of tagging only alle persone più fidate.

D’altronde, the questione privacy riguarda, in various ways, tutti i social, just essere accorti e responsabili.

Are you looking to design a social selling strategy on platforms like LinkedIn? Do you want to know how to make your social media strategy more profitable?

The Top Dog Social Media team shares their LinkedIn tips in this infographic.

They break things down as follows:

• Personal Branding: The Foundation of Social Selling on LinkedIn
• Content Marketing: Build Authority, Credibility, and Trust
• Explore Opportunities: Expand Your LinkedIn Network
• Engage and Interact: Social Selling is Relationship Building
• LinkedIn Sales Conversion: Move the Conversation Offline

Take a look at the infographic for more.

A version of this post was first published on the Red Website Design blog.

Did you know that social networks have been around since 2003? Want to know how he’s adapted since and where he might be heading?

The Oktopost team provides a brief history of B2B social media in this infographic.

Here are some milestones they cover:

• When each platform was born
• Launch of the ad platform
• The rise of visual and video content

Check out the infographic below to learn more.

A version of this article first appeared on the Red Website Design blog.