With students heading back to school, Instagram has shared an updated version of its Parent Guide, which provides a comprehensive overview of the app’s various privacy and control features, along with notes to help parents provide support. and guidance to your children in the application.
Which may well be critically important, as Instagram explains:
“Some adults distinguish between teens’ lives on social media and their “real life.” But in reality, the two are closely intertwined. Instagram and other social media apps are where they express themselves, hang out with friends, explore ideas, grow, and learn. Like all human interaction, there will be moments of joy, kindness, and compassion. There will also be moments of drama and anxiety, not necessarily because of the technology, but because that is the nature of relationships, online and offline.”
‘Not necessarily’ due to technology, but often exacerbated by it.
In fact, several reports have highlighted the dangers of Instagram, in particular, for teenage users, and with new school pressures adding to this, it may be worth downloading and checking out the guide, which is available in 40 regional variations, including different languages.
The guide provides a comprehensive overview of the various Instagram account privacy and security options and how they work.
As well as details on how users can limit who they share their updates with in the app.
There is also a section on DM safety, a key area of concern for young people.
And tips on how to guide more positive interactions:
Finally, Instagram also provides tips on how to talk about online safety with kids, which could help open lines of communication within your family.
Here are some valuable and important notes, and again, with children now returning to school life and adjusting to the new norms, now may be the best time to learn about the various tools and features available to help.
You can download a local version of the Instagram Parent Guide here.
If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself a few questions about the best way to craft your text.
Knowing that many users are concerned about this, Linkedin recently published a study by Lavender on best practices to help increase the results of this strategy.
The company collected data from 28.3 million posts to generate great actionable tips that can change your game on Linkedin. Below I will share the main ideas and how to put them into practice to optimize your strategies. At the end of the article, I will give a final impression, which I think sums up all the advice.
What is the difference between InMail and email marketing?
First, it’s important to note that a Linkedin InMail sponsored post, now called sponsored messaging, and email marketing have some similarities, but don’t necessarily share the same best practices.
In email marketing, sent messages go to the inbox (when they don’t go to spam) and the user almost feels compelled to open it (at least that’s how I feel ), because our e-mail box is practically a list of pending tasks.
On LinkedIn, InMail goes to the user’s inbox, generating close and personalized interaction.
5 Best Practices for LinkedIn InMail
Now let’s get to work: how to create your sponsored post to get more responses and not be ignored on LinkedIn? Most advice is more about how you write content, so having a good writing background can be a huge advantage.
1) Write short messages
That’s right, in Linkedin’s InMail, more objective and specific messages get more responses. Just take a look at the table below. According to research, posts of 25-50 words get 65% more responses, even though the tool allows you to enter 1,900 characters.
So now you know, less is more!
2) Avoid complex language
This trick also works for other types of content and makes a big difference in InMail. Avoid complex words and remember that the user should make no effort to understand what you mean.
So, avoid jargon and be minimalist. Keep in mind that anyone who reads your message should immediately understand what you want to convey. Just remember that this conclusion is about text clarity and was drawn from research, which took into account the number of syllables, sentences, and paragraphs in the posts analyzed.
3) Aim for personalization
As with emails, the more personalized you can be, the more your audience will pay attention. But how do you do that in a sponsored post, sent to multiple users?
The answer is segmentation. Advertise in segments, defining the attributes of the audience you want to reach. I am referring to the targeting criteria put in place when creating your ad, such as job title, sector or skills. Thus, you can write a text intended for professionals in a specific sector, for example, and be more assertive.
4) Privilege the passive voice
This one is curious, but it seems to work. Leave the tone informative, full of information and data, and think about your audience. What do you need? How can you help them?
Show that you’re interested in knowing how you can be helpful right now, make assumptions about your audience’s pain, and don’t be pretentious. Thus, the user will be more tempted to respond and your message becomes more attractive to start a conversation.
Character font: LinkedIn
Bonus: stay interested!
Finally, a tip in case your message gets a response: ask more questions. Try to better understand the person you’re talking to and add even more personalization to keep the conversation going. As you can see in the table below, asking questions increases your chances of getting answers.
Character font: LinkedIn
people want to be heard
If you stop to think about it, these best practices from this research make perfect sense. After all, we live in a time when people are bombarded with information. For it They have no time to lose and, at the same time, they want to be heard.
In summary, The key to increasing your response rate on LinkedIn InMail seems to be combining an objective, easy-to-understand message with personalization and targeting your audience.
Since LinkedIn wants to separate spam from your inbox, it’s important to think about optimizing your sponsored posts as soon as possible.
Put these recommendations into practice and let me know if they worked for you!
Do you want to keep up to date with the best Marketing practices? I suggest you subscribe to The Beat, Rock Content’s interactive newsletter. Here you will find all the trends that matter in the digital marketing landscape. I see you there!
Halloween is coming (10/31), and Snapchat today provided new insights into the app’s value in connecting with Halloween shoppers and driving Halloween promotions at the right time and in the right way. through its various advertising tools.
As explained by Snap:
“Halloween is one of the holidays where people are sharing more than ever on Snapchat. With more in-person events this year, your brand can become the ultimate companion at every turn of shopping and celebration with a multi-format strategy on Snapchat.”
AR is key here, with Snap’s visual effects tools providing a great companion for your campaigns. On that front, you should also check out Snapchat’s latest AR Market Snapshot, which includes a bunch of trending notes and valuable tips.
A few interesting notes – you can check out Snap’s full Halloween marketing rundown here.
Do you know what really grinds the gears of Twitter? The fact that its cultural influence extends far beyond its 238 million total mDAUs, a figure that places it far behind most other social apps in terms of direct usage.
For years, Twitter has been trying to reframe the user count discussion, arguing that tweets are actually seen and read by far more people than this. You just can’t track them, though you’ve tried, with graphical representations like this one, in which Twitter suggests hundreds of millions more people see tweets, even if they don’t actually log in to do so.
Twitter’s hope was that explanations like this would help reframe the app’s perceived value and show the market and potential advertising partners that there is real exposure value in tweets, even if it’s not on Facebook’s scale. , with which he will always face.
That hasn’t worked. Twitter is still seen as an underperforming country, based on its number of users, and many of its more recent struggles with bots, adult content, etc., can be tied to its general need to keep that number high, whatever happens.
I mean, test 0.0038% of your users each month and then use that as your bot count? It’s pretty clear that Twitter isn’t too interested in cracking down on bot traffic.
But still, Twitter continues to try to show its expanded value, with the platform today. posting a new summary of how many people trust tweets for news content.
According to data from Twitter, Pew Research, Sparkler and YouGov, Twitter says that
- 85% of people on Twitter watch, read or listen to the news at least once a day.
- 83% of people on Twitter Tweet about news
- 55% of people on Twitter get their news from Twitter, more than other social media platforms.
- Over 80% of young journalists rely on Twitter for their work
- 62% of Twitter news consumers say “Twitter helps me find new news outlets to follow.”
I’m not sure about the second stat, that 83% of Twitter users tweet about news. Previous studies have shown that About 25% of Twitter users in the US produce 97% of all tweets.
That would suggest most people don’t tweet much, if at all, but still, the numbers underscore the role Twitter plays in news dissemination and engagement, which could indicate the platform’s broader reach as an aggregator. from other sites. , with so many journalists, in particular, linking on Twitter to stay informed.
Which means Twitter is hugely influential, even if it doesn’t see the same levels of usage as other apps. If you want to get your stories out there, Twitter should be a key focus, because people who use Twitter are highly engaged with their topics of interest and will take those stories and share them with other platforms, if they’re valuable/relevant.
The same concept is also highlighted in this graphic from r/dataisbeautiful.
As you can see here, Twitter is a key source of web trends, which are then shared across all other platforms and apps. That’s why Twitter users often feel like they’re ahead of the game. Because they often are, and in this context, it’s important to note the role that Twitter plays in providing the primary platform for many key trends.
In other words, Twitter is more valuable than many realize, and more than the raw user numbers accurately represent.
Maybe that’s why Elon Musk was interested in buying it (at one stage) and maybe, under new management, Twitter can make better use of this value, both for its own benefit and to improve news and information in general. ecosystem.
Either way, it’s interesting to note the outsize role that Twitter plays, even if it’s also subject to market expectations to maintain user numbers however it can.
Even to the detriment of the service.
Twitter has long been a key companion for trending TV shows, with around six TV show-related tweets sent every second in the app.
For years, Twitter has worked to leverage this in a variety of ways, including embedding live video content directly into the platform and incorporating variable tweet displays alongside the TV presentation. None of those have really caught on, but if you want to join in the discussion on the latest TV show, Twitter is where you go, as this new information shows.
as explained by Twitter:
“With more network shows and streaming services than ever before, Tweet volume grew to match – 4.9 million Tweets per week on average. As TV moments and fanbases bring more attention to the timeline, brands have more opportunities to organically fit into various fandoms and conversations.”
The overview below covers some of the key elements of discussing TV shows in the app that may be worth considering in your tweeting process.
LinkedIn shares new data on the most in-demand skills, new notifications of opportunities in its network
LinkedIn seeks to help members maximize their employment opportunities, but highlights the most in-demand skills right now, as listed in LinkedIn job postings, while also launching a new overview of job openings within LinkedIn. your network to help you connect with opportunities among the people and companies you know.
First, on skills in demand: As part of its broader effort to embed more career education and connect members with opportunities, LinkedIn has shared new research on the rising skills seen in LinkedIn job postings. LinkedIn.
As LinkedIn explains:
“We compared the top skills professionals had in 2015 to those in the same jobs today and identified the skills that came out on top – the most in-demand skills today.”
LinkedIn has narrowed this down to the 20 most in-demand skills, which were featured in more than three-quarters of the jobs posted globally on the app over the past three months.
Those skills, and their related LinkedIn Learning courses, are:
As you can see, several skills related to digital marketing make the list, which means you should subscribe to Social Media Today to make sure you stay on top of the latest changes in the industry.
Self-promotion aside, here are some exciting trends that can help you maximize your career opportunities by focusing on the most in-demand skills and abilities and building your skill set.
In addition to this new overview, LinkedIn also hosts a series of virtual events where members can interact with LinkedIn Learning instructors and hear more about how skills for jobs are evolving, along with tips on how they can lean on these trends.
Virtual events will be held from September 12 to 16 – you can find more information here.
Finally, LinkedIn is also adding a new ‘Who’s Hiring in Your Network’ overview, which will help users stay on potential career opportunities among those they know.
“Staying in touch with your network is crucial, and many are increasingly turning to their online communities for help. More than a third of LinkedIn members looking for jobs in the US said they’ve reached out to someone in their network to discuss their career plans. But it can be a challenge to know who is hiring or where to start.”
The new ‘Who’s Hiring in Your Network’ element addresses this, with a dedicated space in the ‘Jobs’ tab that will showcase opportunities amongst your peers.
“You’ll also be notified of relevant jobs when people in your first- or second-degree network are hiring, and you can also see hiring team members in job descriptions, making it easy for you to communicate directly and apply early.” .
That could be a great way to stay on top of new openings and opportunities, and help you maximize the value of your LinkedIn network.
September is a good month to do things and live the life you imagine. In reality, you already know that it does not depend on the month but rather on you and what you get out of the time you have. Whether you think there is little left to end the year or you perceive there are still days to waste, you will be right.
Break down a big goal into small steps
We are doing it. We have a vast and laborious task. We spent weeks closing the gap and finding a way to move faster. In the end, there was no right way to do it. Last week, I woke up one day with the firm belief that there was no shortcut. The whole distance had to be covered. It wasn’t complicated at all, you just had to make sure that each week there was progress.
Change your perception of something negative to positive
You may think stress is bad for your health or see it as something that makes you grow. The words you say to yourself, the thoughts you allow yourself have power over you. Positive thoughts are useless if you don’t put action behind them, but in combination they are very powerful. In the same way, you can see the (constructive) reviews of others about you. It’s up to you whether you’re ready to filter out the good advice or just ignore it because you already know everything and you’re at the limit of your possibilities that don’t allow for any improvement.
One more summer we left behind. If you feel like you haven’t taken full advantage of summer, you have the whole fall ahead of you to come out of it feeling better. I will do the same.
The post This September Opportunities first appeared on Guerrilla Marketing Web 2.0.
The 2022 FIFA World Cup kicks off in around 100 days, and the anticipation is now building, with football (or ‘soccer’, depending on where you live) fans becoming more involved in the latest news and discussions, as We are heading to the next phase. preparation for the event.
And on Twitter, that hype is set to reach new levels, with the popularity of the sport, in general, seeing increases in participation across the board in recent years.
In fact, according to Twitter latest knowledge report, 53% of its active users are World Cup fans.
Which sounds like a lot, but then again, football is the most popular sport in the world, and with that commitment comes opportunity for brands, in terms of tie-in promotions, thematic mentions, etc.
according to Twitter:
“As it has become more popular, the conversation around football has seen tremendous growth year on year. Casual fans, die-hard fans, and everyone in between use Twitter to speak their minds and connect with one another. Brand mentions have grown 27% year over year, making them an inextricable part of conversations with football fans.”
Some interesting notes: You can check out Twitter’s full summary of the growing football (soccer) conversation in the app. hereor take a look at the infographic below.
Looking to incorporate TikTok into your holiday campaigns?
It might help – TikTok has released a new video presentation that looks at key branding and marketing tactics on the platform, and in particular, how brands can partner with creators to help maximize their messaging.
The video, titled “Do you speak TikTok?”, is hosted by Francis Bourgeois, train enthusiast and TikTok star, who examines what people come to TikTok for, what brands they search for in the app and how companies can use them. key trends to maximize their TikTok marketing efforts.
Bourgeois says TikTok provided him with a way to explore and share his passions, in his own way, which has since seen him work on brand campaigns for Gucci, Spotify, ASOS and more.
Drawing on this experience, Bourgeois offers four key tips for brands working with creators:
- ‘Let them express what makes them themselves – As has been reiterated by various influencers and brands who have run influencer campaigns, you should choose your creative partners based on brand match and fit – but then let the creators give their creative take on content, without too many restrictions or directions. If you want outdated brand messaging, you don’t need creators – it’s their us and understanding of their audience that they bring to the table.
- “Collaborate, but never dictate” – As above, being too prescriptive does not allow you to maximize the value of the content creator and will likely limit the results of your subsequent campaigns.
- ‘Lean on their own style and content strength’ – It’s a bit of a theme here, isn’t it? I wonder what bad experiences Bourgeois had to come to these conclusions.
- “TikTok users come to be entertained” – Summarizing the points above (which are really just a big point), Bourgeois says that TikTok users are not on the app to make connections as such, or follow the pages of the mark for the latest updates. TikTok is an entertainment platform, and as such, you need to provide entertaining content that builds on that demand.
Bourgeois then explores some of the key trends in TikTok usage in more detail, including music, and how brands should look to use sound in their clips.
Related to this, the video also includes an interview with musician Lady Leshurr, who discusses how TikTok has helped her grow her fanbase, while also facilitating her own business partnerships.
Lady Leshurr says “uniqueness” is the platform’s biggest selling point, with creative and interesting takes helping to boost the platform’s performance.
The final section of the video includes an interview with creator Dannero, who discusses the importance of visual effects and action in TikTok clips.
There are a few interesting notes here – perhaps nothing groundbreaking, as you’re probably well aware of most of the trends and highlighted notes. But it might help you think about your TikTok marketing approach and what elements you should be looking to include in your videos, or how you should partner with creators.
You can consult the section “Do you speak TikTok?” video here or via the embed above.
Tuesday, Ark investmentCathie Woods’ investment company sold shares for $75 million. This comes after the SEC claimed that base of coins it allowed Americans to trade tokens that should actually be registered as securities.
base of coins under investigation by the US SEC.
A few days ago, the The SEC has launched an investigation against base of coins. This is to determine whether the tokens that the exchange allowed Americans to trade need to be registered as securities. In fact, more than 150 tokens are available to Americans on base of coins. However, if the SEC considers them securities, the company may be required to register as a stock exchange with the authority.
Pablo Grevallegal director of base of coinshe said on Twitter: “We are confident that our rigorous due diligence process, a process that the SEC has previously reviewed, keeps securities off our platform, and we look forward to collaborating with the SEC on this matter.”
In response, base of coins asked the SEC to clarify the regulations surrounding the trading of digital assets. She asks the organization to provide rules to identify digital assets that it considers valuable.
See Also: FTC Files Lawsuit Against Meta for Violating Antitrust Laws.
Ark investment sell shares base of coins
Following the announcement, the company lost about a fifth of its value, when the SEC investigation was announced. Until the end of June, Ark it had been the third largest shareholder in the stock market, with around 8.95 million shares.
Nevertheless, Ark investment management has sold more than 1.41 million sharesor about $75 million, according to daily trade data fromArk. During this time, his money flagship Ark Innovation ETFsold 1.13 million shares.
Either Ark has largely bought shares of the stock since its debut in 2021, the sale marks the first time it has sold this year. Since December, Ark investment Management has lost almost half of its assets under management. In addition, its flagship product, theYF Ark Innovation has plummeted almost 50% since the beginning of the year.
Consequently, Wood was forced to close one of her exchange-traded funds for the first time. Monetary tightening around the world appears to have limited the growth in stock valuations as some fear it could tip the economy into recession.
Bonus: French advertising regulations banned crypto advertising during the French Grand Prix.