seo Tag

Google Search attorney John Mueller gave an interesting answer when asked if sites linking to HTTP pages experienced any drop in SEO.

The answer was: No. According to Müller, “there is nothing against linking to sites like these“. Although since 2014 the HTTPs protocol is a well-known ranking factor, links to insecure pages do not fail SEO. See his response in the following video.

However, users may find certain pages over HTTP to be a negative factor, and this negatively affects the experience.

To better understand, first look at the difference between HTTP and HTTPs Internet security protocols.

What is HTTP and HTTPs and are the differences between them?

Both are considered Hypertext Transfer Protocols for the Internet, which allow the transfer of data between the browser and Internet hypermedia servers, acting as standard formats of communication on the web.

The difference between the backs centers on the face on which the information is transmitted. HTTP works by sending data purely in the form of text, being susceptible to emergencies given the message path, while HTTPs has an additional layer of security called SSL (Secure socket layers) or TLS (Transfer Layer Security) that provides secure and reliable encryption to the data exchanged.

Get a sample: imagined that you put your credit card information on a website and someone manages to capture the payment halfway. This situation can easily be found on an HTTP site.

HTTPs is a ranking factor

As a consequence of the beginning of the article, Google announced in 2014 the importance of the secure transfer protocol (HTTPs) for the positioning of websites in search engine pages.

The city says: “We are also working to make the Internet more secure in general. A big part of that is keeping certain that the websites that browsers access from Google are safe. For these reasons, over the past few months we have been testing whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking factor.“.

Likewise, it is mentioned that Google’s intention to change the environment will be of great help for website owners to change from HTTP to HTTPs to make the web a little more secure.

So along these lines, to prevent your site from facing any penalty in this ranking factor, just direct them to HTTPs links?

According to Mueller, it is not necessary.

Is it okay to link HTTP pages?

He noted the final answer provided by Muller: “From our point of view, it’s perfectly fine. If these pages are on HTTP, that’s where they will link to. There is nothing against linking to sites like that. It’s okay if you find yourself on HTTP pages because it’s a bit old or not as interesting as HTTPS. I don’t worry about it“.

That is, there is no visible problem in linking to pages that use the HTTP protocol in SEO. In other words, Google will not penalize you for it.

However, in addition to the clear security and reliability problem of sites that use technology without the “s” at the end, it is not clear to the user if the same server from which information is requested will be the same one that delivers it.

It is important to keep in mind that as technology evolves, new forms of attack by cybercriminals also emerge. Thus, the importance of the role of professionals who work in SEO is made visible, contributing to the pages being a safe environment for the user and for the Internet.

If possible, opt for us to connect to secure sites and look for other alternative sites that may offer the same content or reference to those still on HTTP.

As an SEO strategist, you must address the user, think first about the experience they will have on your pages and keep them safe from any danger so that they are available to return again.

But how to implement the HTTPs protocol on your website?

To activate a security certificate on your website, you need to have a hosting company that offers this service.

Keep in mind that it is possible to make this purchase even with other service providers, depending on what best suits your portal.

We recommend this article for you to shop more on the subject.

In any online project it is very common to see technical errorshence the importance of carrying out a complete SEO audit to detect all these optimization flaws.

There are many ways to analyze this type of error, although the different SEO tools that exist in the market and are specialized for it are mainly used, even manual reviews to detect this type of problem.

Optimizing an online project is a constant task and what is required time and peace so that it can finally give the expected results.

In this article we analyze the most frequent errors that we usually meet with our clients and that, from our own experience, we have had to live. From pages where from one day to the next they become deindexed due to changing the meta robots tag, to projects with thousands of 404 errors or with much longer loading times.

In addition, as additional content you include a Explanatory video of our YouTube channel, in most of the errors of this list so you can get more information about it.

Let’s start!

URL structure

Whether your website has 100 URLs or 10,000, it’s important organize the structure of the URLs well to then be able to work correctly in internal linking and to be able to leave the positioning force between the different sections of your website.

A well-worked SEO architecture is synonymous with Google being able to crawl your website more easily, therefore, the tracking budgetalso called Crawl Budget, improve and as a consequence, we will achieve better results in the new SEO strategy.

friendly urls

In relation to the previous point, it is important to take this section into account.

Many projects do not have friendly URLs and it is important to optimize them both to make use of keywords and that these match the content of the pages, such as so that users can easily record these addresses and let’s have a good user experience.

Robots.txt

In relation to the robots.txt file we have seen errors of all kinds. Since pages blocked and that could be indexed in search enginesto settings copied from our robots.txt files on the Internet.

Generally this file is created by default if your project is created with any CMS, however, it is important to always review it to check that we are not blocking any route that we want the bot to have access to.

metabots

When we talk about meta robots we refer to the HTML meta tag as such, which serves to give indications and guidelines to the bots to indicate which pages we want to index and not.

One of the most effective ways to deindex a page is to change it to ‘noindex’. Although we can also do it from the link to google search console and in the robots.txt file, although we do not recommend doing it with the latter option.

Although it seems easy to implement this meta tag, we have seen many projects that, due to some modification, change this element without realizing it and from one day to the next we see that our project has been deindexed from the search results.

meta tags

It’s not so much a technical error, but it comes into play here important factors like CTRwhich we need to optimize so that our result gets the most clicks compared to the competition.

One of the most frequent errors that we have found with meta tags is that they are often duplicated, or even unrelated to the current content of the page.

All meta tags must be uniqueIt should contain the keyword related to the actual content, and if you can, in the meta description, include a Call To Action to prompt the user to click.

rigorous canons

It is important that all pages include the canonical tag, since this avoiding having possible duplicate content between new pages.

The canonical tag allows us to define a URL as original, so that if there are very similar pages, we can define as a canonical page that Google tends to index there.

site maps

Assuming that in the case that all the CMS on the market the sitemap is generated automatically, sometimes it is necessary to make certain adjustments for its optimization.

These adjustments go through checking that the structure of the sitemap is correct, Does not include redirected pages or pages with 404 errorsand that there are no syntax errors.

rich snippets

In relation to meta tags, using structured data for your pages can be very positive if we want Increase CTR and gain visibility in Google results.

Although Google has been constantly changing, it is important to design the main data marks that will allow you to provide more organic traffic and visibility. Among them: frequently asked questions (FAQ Page), Google position zero, review snippets, recipes, events, etc.

hreflang

If you are on the web with different languages, you must correctly implement the hreflang tag to tell Google that new pages are available in another language version.

There are multiple tools to detect that the hreflang markup is well implemented, however, in the following video you will be able to clarify all your doubts.

HTTP and HTTPS

Today Any website should have an SSL certificate. so that your pages are marked as safe and the user has a good user experience.

If we have migrated the web to HTTPs, it is possible that we already have a URL with the HTTP version behind it and, therefore, it has to be corrected.

Most of these HTTP URLs are usually images or links that have been entered manually and are therefore still in the old version. Also make sure the sitemap is up to date and all canonicals point to an HTTPs version.

Links and disavowal

I am sure that you have ever come across a project whose profile is full of spammy or low-quality links.

This implies making a review of these links so that they negatively affect the SEO of our website, and to correct it, we must disavow these links from the tool of Google disavow tool.

In the video we explain it in detail!

WPO – Load speed

Loading times are becoming more and more important for Google and they are undoubtedly a super important factor in any SEO strategy.

We have seen websites that take more than 10 seconds to load, when it is recommended that it does not exceed 2 seconds. The main reasons for this are usually the wrong choice of hosting, heavy images, compression of CSS and JS files, etc.

Our developer gives you all the keys!

preferred domain

Although it sounds very basic, many times we forget to define a preferred domain You already have aside the relevant redirects.

http://
http//www.
https://
https://www.

Among the 4 options, we must define only 1 of them, the third being the most recommended and used at the SEO level.

In case you don’t know what redirects are, we also have this video for you.

404 errors

If any of your pages does not exist or the 301 redirect that we explained in the previous video has not been done, the result will be a 404 error for Google and for the user.

To avoid this bad user experience and that Google cannot penalize us, we must always indicate a redirection to these pages, although experts indicate that redirecting 404s to the home or category page is not a good practice.

Depending on the situations, we can also apply a 410 code as long as that URL has no traffic and will no longer exist. And, if necessary, you can leave the 404 link as an error. Crazy, we know!

Responsive-UX

Devices have become the main ranking factor for Google. That means that now we will have that pay special attention to mobile versions.

If the web does not have a responsive design, not only negative for Google, but for the user, which will lead to a bad user experience and a clear disadvantage against the competition.

Parameters and pages

We finish the list with the parameters that we can often find in the URLs, or the pagination in very large lists and that can be a problem if they are not controlled, especially for ecommerce.

On the side of the parameters, these are usually checked if we use today’s CMS and establish friendly URLs, however, sometimes it is necessary to activate a parameter to be able to set certain search filters.

To avoid problems with the parameters, the first thing to do is define canonical tag on all our pages. Then, we can indicate from the Google tool or even in the robots.txt file, which parameters we want to block.

When it comes to pagination, there are multiple strategies to know when to use each type of pagination. While it is true that pagination does not help SEO, if it is not necessary for Google and the user has access to all the pages of a project.

We leave you this article where it perfectly explains everything you need to know about paginations and how to manage them effectively.

Conclusions

There is no project today that does not have room for improvement.

Therefore, periodically maintaining control of all these factors is very important if we want to be one step above our main competition.

At SEOCOM we know all these errors very well and thanks to our experience we have been able to avoid many penalties and drops in organic traffic.

If you need advice, contact us and we will help you with the visibility of your business, analyzing all the possible improvements for your project.

Have a SEO content strategy is important to better plan your content creations. Instead of just creating content to liven up your site, a good SEO strategy will allow you to create content that people are looking for and drive traffic at the same time.

It may seem like a complex exercise, but with clear objectives and a little anticipation, you can put in place a winning SEO content strategy. Exactly, why and take advantage of the state bonus to prepare your SEO content strategy for the 2nd semester?

In this short guide, we give you the different steps to properly plan your SEO strategy in anticipation of the second half of the year.

SEO content strategy for summer

1. Make a list of topics.
2. Make a list of long tail keywords for each topic.
3. Create a page/article for each topic.
4. Develop a consistent posting schedule.
5. Set up a Link Building program.
6. Be on the lookout for news and SEO best practices.
7. Measure and track the performance of your content.

1. Make a list of topics

Keywords are at the heart of SEO, but for your SEO content strategy this summer, the first step is to map out a list of topics that you will address in your content.

Compile a list of words and terms associated with your products or services and essays on attracting interesting topics for your content. Do not hesitate to browse the search engines to see the subjects that arouse the most interest of Internet users. obviously that these subjects are related to your sector of activity, and that they bring real added value to your customers.

2. Make a list of long tail keywords for each topic

During this step, you will associate keywords with the topics you have chosen for your SEO strategy. For each topic, use a reference tool, like Google Keyword Planner, for the identifier 5-10 relevant long tail keywords.

For example, if your company believes in “SEO Content Creation”, it will be difficult to position yourself well on Google for this popular keyword alone. You also risk competing with your own content by having several pages that all target the exact same keyword. Because of this, you will believe in the legal content of the south “keyword research”, “Image optimization for the search engine”, “creating an SEO content strategy” and other long tail keywords related to the main keyword.

3. Create a page/post for the topic

Once you have selected your topics and long-tail keywords, create a relevant page or post for each topic, making sure to use the keywords you found. These pages or articles must provide useful information to readers on the topics developed. Also think and integrate lies and call to action to increase your chances of conversion.

These content-rich, SEO-optimized pages allow your prospects and customers to find beauty and ease in search engines.

4. Develop a consistent posting schedule

To optimize your SEO content strategy, specify post at least once a week. Remember that you are posting primarily for your audience, not search engines. So study your target market and regularly offer things that interest you.

5. Set up a Link Building program

The creation of privileges is the main objective of off-page reference Where Off-page SEO. You link building is to obtain inbound privileges (also known as backlinks) view your website after other sources on the Internet. In general, the more authoritative the sites that link to your content, the greater the impact on your class.

Spend some time thinking about all the different ways to get inbound privileges. Maybe start by sharing links with local businesses in exchange for links to their own sites. Or write a few blog posts and share them on different social media plaques. You can also take advantage of popular blogs for opportunities to guest blogging.

6. Be on the lookout for SEO news and best practices

As with marketing, the search engine landscape is constantly changing. So stay tuned for latest trends and SEO best practices current. There are SEO update site names that can help you with this. Check them out to refine your SEO content strategy for the 2nd half of the year.

7. Measure and track the performance of your content

SEO can take a lot of time and effort. For this reason, you will want to know if your SEO strategy is working. Hence the importance of monitoring your performance to know the effectiveness of your strategy and identify possible areas of improvement.

You can monitor your site traffic pattern using web analytics tools with Google Analytics. Tracking indexed pages, conversions, return on investment (ROI), and your SERP ranking can help you identify your strengths and areas for improvement.

Conclusion

Ranking in search engines can be difficult. This is why it is important to set up a SEO content strategy Constantly with your help to respond to your business kisses, improving customer acquisition for greater marketing success.

With an SEO content strategy with which you present your desires, you can effectively plan your content creation and approach your goals during the 2nd half of the year.

Do not hesitate to contact us if you need help to set up a coherent and effective content strategy!

SEO Strategies for Online Newspapers

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we can use them

x3 pages per session
% bounce reduced by 30%
Average session duration x10

1. Infinite Item Loading
It is applied by newspapers such as:
https://www.20minutes.es/
https://www.elmundo.es/
https://www.lavanguardia.com/

They change the URL

You manage to increase the page views and the time the user spends on the web

Plugins depend on your theme and its CSS:
– Smart Scroll Posts plugin for WordPress (Updated but not working. Needs adjustments)
– WordPress Infinite Scroll by Auto Load Next Post (They will update it)
– Infinite Scroll Random Post (It hasn’t been updated for 2 years but it works just by activating it on Weekmen.com and borjagiron.com but you don’t have any configuration options)

Important: If you have something on your feet, it will not be possible to access it if you do not put a load limit.

2. Infinite Charging Racks
Marca.com and as.com and https://www.lavanguardia.com/ do this by displaying the titles of several categories

Sample house https://weekmen.com

Use the Catch Infinite Scroll plugin
Class optimization and css.
Don’t change URLs and need to add more pageviews

WITH INFINITE SCROLL
Tutorial: https://docs.yithemes.com/yith-infinite-scrolling/category/free-version-settings/
But it doesn’t load well.

ancestry more

3. Show home with news at the end of each article or news
In https://www.elperiodico.com/es/sociedad/20220125/misterio-maleta-ruedas-creer-chicas-13144849 they change the homepage URL at the end of the article

You manage to increase the page views and the time the user spends on the web. You show what interests you the most.

4. Automatically reload the web from time to time to show new news but also to earn more money per impression with Google Adsense
Example: https://www.elperiodico.com

You add in the lead
With this, all pages are refreshed every 2 minutes (120 seconds)
With the Head & Footer Code plugin
Google reads this. Be careful.
Could reduce bounce rate

An obsolete plugin: Refresh Post Page WUD

The dwell time is maintained but you visit 2 pages.
Check the average time with Google Analytics and put a little less.
The user does not know much since the page is reloaded but it stays where it is in the middle or at the end.
But this removes all effects of top bars etc.
However, it can be boring if you read.
NOTICE: If you listen to a podcast or watch a video, it restarts!

5. Bar with reading time progress and title above

connect:
– Read counter – Reading time and progress bar (I add it to weekmen.com and borjagiron.com) It also adds reading time in text.
– Reading progress bar
– WP Reading Progress
– Capture scrolling progress bar
– Worth the read

Clear cache on every change.

Generates a need to fill bar effect.

6. Republish articles by changing the date

How to apply them on our sites and blogs
WordPress plugins

I have in borjagiron.com/blog

Remove pagination with plugin. I am using the YITH Infinite Scrolling plugin

Tip: Plugin Admin Block Country

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Advanced SEO Dictionary

CWV: Core Web Vitals are a recent initiative by Google that aims to provide a unified guide to quality signals to understand what metrics or actions we need to take to deliver a great user experience on our website.
They allow you to easily identify UX and WPO issues.
Gives us Pagespeed and Google Search Console.

Fingerprints are commands responsible for filtering the information requested from search engines in order to access more specific data. With these commands, you can find out how many URLs a domain Google has indexed (site:), find exact keyword results (“keyword”), remove words from results (-keyword), etc…

Semantic keywords are those that refer to the same subject. Ex. Car, engine, wheel… They are used to give context to content so that search engines can better understand it and, therefore, position it for the appropriate search intentions.

Rich snippets or rich fragments are sections of code that allow search engines to better understand the content of a page so that they index it correctly in their indexes and display results with specific designs. They can be used to tag reviews, articles, image galleries, lists, articles, product sheets…

The sandbox or “sandbox” is the time that elapses between the publication of a website and the moment when Google considers it to be of sufficient quality to be indexed. This means that the positioning of a website can be stopped for a while until Google checks whether or not it can offer interesting content to users.

Scraping or web scraping is a method of obtaining information from a web page using code. This code mimics the behavior of search engine crawlers to collect this data as you browse the web. This way you can easily replicate all the information from a page into a new project.

The “target _blank html” attribute is applied to links to indicate that they should open in a new tab when clicked. Thus, the user does not leave the website where the link is located, so it will not harm its positioning by reducing the time spent on it.

A topic group is how the content of a website related to a main topic in a specific URL is structured to improve its search engine positioning. Example in each article. What is digital marketing. In this way, all the SEO force focused on this main keyword is concentrated on this page and, from there, it can be distributed among the different contents that make up the thematic cluster.

The User-Agent is an element of the HTTP protocol that sends user information from a device to the server to which it connects. Thus, the site adapts to the user’s preferences to display in the most optimal way. An example is websites in languages: the user agent will inform which version to display depending on the language in which the user has configured the browser.

WPO or Web Performance Optimization is the set of actions and improvements that are carried out on a website to improve its performance by reducing the loading speed. This is very important in terms of positioning because it improves the user’s experience, favoring that he hardly has to wait to access the pages that interest him.

SILO architecture: SILO structure is an SEO architecture technique that optimizes the structure of a website, by organizing the content into silos of keywords, in order to increase the relevance of these words in the eyes of search engines.

Basically, it’s about presenting the content in a structured and orderly way.
The silo structure is based on storing content from the same theme in the same category.

Main category: Digital Marketing with SEO, SEM, Email Marketing category.

In this way, a pyramid structure of URLs is obtained, where all the pages are suspended from the main domain, from which the pillar pages derive and in each of them we will have specific articles that deal with this pillar page.
The URL doesn’t need to represent it.

Local SEO includes actions focused on positioning a business online so that customers travel to the geographic location in which it is located. For this, in addition to the usual SEO, you must have other techniques and tools such as Google My Business or local business directories.

Negative SEO includes any malicious strategy aimed at damaging the search result positions of a competitor’s website. It is considered “black hat SEO” and includes techniques such as hacking, spamming with toxic links, creating duplicate content or fake reviews, among others.

Niche SEO includes specific SEO techniques to position a website that belongs to a specific industry or topic. It is not really a sub-category of SEO but rather a business sector that is characterized by less competition, although it all depends on the choice of niche and the ability of the SEO to position themselves. rapidly.

The slug in SEO is the fragment of the URL that immediately follows the domain name, that is to say the one that is used to identify each page and entry of a website. It plays an important role in positioning as it can be configured through plugins to make it friendly to search bots including also the main keyword of that specific URL.

The text spin technique involves taking content and modifying it to make it look new and original. Different tools and software can be used to facilitate this task, which results in unnatural texts since the changes made are poor and do not bring any added value to the user.

Google BERT (Bidirectional Encoder Representations from Transformers) is Google’s algorithm that uses artificial intelligence to try to better understand the user’s search intent. To do this, it uses bidirectionality, that is, it analyzes the search words from left to right and vice versa to understand the context.

Google Fred is an algorithm that penalizes poor quality content driven by Black Hat SEO and overly aggressive advertising and monetization techniques: misleading advertisements, abuse of affiliate links, user experience issues, random and unrelated content …

A 301 redirect is used to permanently redirect from one URL to another. It is used to fix issues such as 404 errors, duplicate content, thin content, or cannibalizations. Moreover, they are also useful when it comes to revamping the structure of a website without creating broken links that harm the user experience and, therefore, the positioning.

A 302 redirect temporarily redirects from one URL to another, unlike a 301 redirect, it does not convey any SEO authority or history it may have. This is precisely because the redirect is temporary and the URL will return to its normal state at some point, which includes its authority and position in search results.

Rankbrain is a Google process that uses semantics to be able to respond to user queries more accurately. Thus, for Google, keywords are no longer just words to become entities with an understandable meaning in a context. It is particularly useful when dealing with issues of ambiguity or synonymy, for example.

Optimization of text WDF*IDF: is a method of analysis that can be used in the field of optimization in motors of búsqueda to determine palabras clave and terminos that aumentan de form sustainible the relevance of los textos publicados y, por tanto, de toda Website.
The name WDF comes from “in-document frequency” and IDF “inverse document frequency”. The first part of the “WDF” formula calculates the frequency of repetition of the keywords in our text. While the second part IDF calculates the repetition in the content of the competitors.

The SEO Visibility Index is the measure that informs about the ability of a web page to appear at the top of Google search results. This is one of the main indicators to take into account to know if the applied SEO strategies are working properly. It includes clicks, impressions, CTR and average position.

Search intent is the result the user expects to find when they search on Google or any other search engine. For this reason, when preparing content for a web page, it is very important to understand the user’s search intent beforehand and try to resolve it as specifically as possible. Quality content that doesn’t solve it won’t rank well.

Google My Business is a free tool that Google makes available to companies and businesses so that they can manage their online presence both in the search engine and in Google Maps. It helps to verify a company’s ownership and add useful information for customers, in addition to having a review system that helps monitor a company’s authority and trust.

IndexNow: IndexNow is a protocol that allows site owners to notify various search engines of new or changed content on their websites. Bing and Yandex. I think it’s a failure. None of these mechanisms guarantee that your new content will be indexed immediately.

AMP: AMP stands for Accelerat

WordPress SEO Plugins

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Install only one of these 3 plugins that optimize the main metadata:
– Yoast SEO (Sufficient free plan. Payment plan €99/year for a website. Integrates with Semrush. Does not monitor words)

– Rank Math (The paid version monitors the position in Google of 500 words for $59/year for unlimited personal websites and many features of AI content and integration with Google Trends)
Google search console integration. It pulls the data from there and shows it best. 12-month historical guard
Easy to migrate from Yoast SEO
It also shows Google algorithm changes in graphs
https://rankmath.com/kb/analytics/#rank-tracker

– All in one SEO (AIO SEO) Payment plan from 50$/year only for one website. Does not monitor keywords.

Other add-on plugins that can be installed:
– Google Site Kit: Monitor data from Google Analytics and Search Console. Page speed, Adsense, Optimize and Tag Manager.
– Redirection: Automatic redirections if you make any URL change or remove category…
– Pretty Links: Easy links for podcast or RRSS
– Index More
– Yet another star rating

Other advanced:
– WP Add Custom CSS
– Header and footer code
– No category base (WPML)

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