Automatic processes are the most common in the health area, so it is essential that you know how to take advantage of Marketing Automation for the health sector. In such a particular sector, it is essential Count on the support of strategies and systems that streamline actions.
The volume of work that can be presented in a health institution can be really overwhelming. This makes manual processes take much longer and increases human errors. It also generates a high expense in resources, both material and human.
One of the great advantages of Marketing Automation for the health sector is that you can provide personalized communications. It is a point to note, as this deal can solidify the relationship with your customers, which in turn allows you to reach new prospects interested in what you offer.
Key practices for your Marketing Automation strategy for the health sector
In this field it is essential transmit a message adjusted to the need of each one. I will stop a very complex and tedious job, but with the principles of Marketing Automation for the health sector it is possible. You just have to know how to apply its basic principles:
1.- Facilitates the request for medical appointments
Thanks to the latest technological advances, processes can be much more practical and faster. In the past, appointments were requested through a phone call or by going directly to the clinic or medical center. But today it is possible to raise it in a simpler way for both parties.
For example, you could create a website or work with a program where the patient can request their appointment. Thanks to automation this is possible, since if you can show the availability of dates and times in real time.
In this way, the person must schedule the day they want the Consultation and you will receive the notification. This makes the process more efficient and, in addition, it gives you their personal data, since it is the same user who shares them.
2.- Automate doctor referrals
One of the great challenges facing the health sector is the automation of medical referrals. Previously, doctors or nurses shared information about mutual patients with their colleagues through phone calls or emails.
Although today many still opt for this traditional method, others are looking for ways to save time. And it is just what the Health Marketing Automation sector offers. In it there are many tools with which you can stay connected with other doctors.
exist tools that allow physicians and care managers to connect with other health professionals. They send notifications when you try to access a doctor’s profile in an online directory.
There are also programs with restricted access in which only the people who were selected can enter. Patient information can be added to them, so that all the doctors who treat you can see a medical record.
3.- Schedule reminders
Take advantage of Marketing Automation for the health sector to send them to all patients who have remembered their medical appointment. You only need to verify a guarantee that you allow the program to be sent, either by email or SMS Marketing. This way you will save time.
This type of automation can help you significantly reduce the number of patients who don’t show up for scheduled appointments. Therefore, make sure that the message has all the information about the consul, such as the day and time.
Working with periodic memories is a good idea, for example, a week before, a day before or the day of the appointment. Send an SMS e-mail to patients. And give them the option to confirm or cancel the consultation through a CTA.
4.- Work with a good CRM
The CRM is undoubtedly an excellent system to develop your Marketing Automation strategy for the health sector. It is a great ally for you sales team can track each lead and their activities. You’ll be able to see data like accessing blog posts, opening and clicking emails, and interacting with content on your site.
Best of all, you toast to patient data history, gender, demographic information, etc. This helps the marketing or human resources manager communicate more effectively, as each conversation can be more personalized. In this way, the user experience is improved.
5.- Use AI-powered sentiment analysis
Without artificial intelligence (AI) automation would not be possible. Generate incredible amounts of data at a rapid rate, as well as make it easier for healthcare facilities to make informed decisions.
Keep in mind that AI has sentiment analysis capabilities that you can use for your own marketing goals. This you will allow will include the behavior and feelings of all patientsincluding predicting behavior patterns when dealing with this industry.
All this gives you the possibility of targeting your audience in a more accurate and effective way. When you know your customers well, you know what they require and you can offer it directly to meet their needs.
6.- Personalize the message
When you work with marketing automation you have the possibility to create more personalized messages and content. And this thanks to CRM and AI, which provide relevant information about each of their patients.
In the world of marketing, personalization is essential, but especially in a sector as sensitive as it is. Each patient has a different need. Therefore, it is important that one receives the information that fits their needs.
Here the key is to know your patients and have your medical file always up to date. In this way, you will be able to send them by email or SMS the appropriate message for their coverage and need.
7.- Take advantage of chatbots
Another technical use in Marketing Automation for the health sector and the use of chatbots. They are ideal for answering frequently asked questions or doubts that patients usually have. The great benefit is that responding instantly, making the user feel cared for.
Today the bot takes care of respond in real time to your customers’ questions 24 hours a day. To do this, it uses the same communication tone of the institution and identifies the intentions of users. I allow you to show the services that the person is calling at the moment.
It should be noted that many consider that making use of chatbots dehumanizes communication, and takes away personality. But the reality is different, thanks to artificial intelligence you can carry out a message through these tools, as human as if you know if you are the person.
8.- Sending updated information
If you want to keep your patients informed of what’s new in your health center, you can create automated newsletters for them. This is a perfect way to maintain constant contact, even if they have not been to visit you, so you can retain them.
Automate general messages or posts for certain segments. You can work them in the following way:
- Promotional campaigns based on age and gender.
- Emails with information on health care control.
- Specific information for hospitalized patients.
- Medical advice based on the age, sex, health condition of each patient.
- Preventive campaigns or awareness of diseases and infections.
- Free review offers. You could add a form where those who wish can register.
- Sending social awareness campaigns to older people.
9.- Send messages on special dates
You have to make the patient feel special, and not just another number on the list. And for this, you can use the Marketing Automation for the health sector, you just have to schedule messages that are sent automatically on specific dates.
Make your communication channels something but promotional space. For example, you can schedule messages for each of your patients’ birthdays and get a discount as a gift. This idea also applies to holidays like Christmas, New Years, Father’s / Mother’s Day, etc.
The intention of this is that the customer is valued and not as a simple object that is used to generate money. In addition, it will help you generate a much closer and more intimate connection with your patients. This ensures that they always have you as a reference and even recommend you to their family and friends.
These are just some Marketing Automation strategies for the health sector that you can implement. The intention of this is that it can facilitate and streamline both internal and external processes, and provide better care and service to each of all patients.
But if you’re looking for extra help, it’s Antevenio We provide it to you, since we are experts in Digital Marketing. We have different services and our ally MDirector, providing you with the Email Marketing and Marketing Automation Platform with which you can program and send your emails to all your patients and totally personalized.
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