Google is expanding its appeals process for the removal of search listings that include personal information, with users now able to request search omissions from the search index for web pages that list their address and contact information, among other identifiers potentials.
As explained by Google:
“As part of this new policy extension, users can now request removal of additional types of information when they find it in search results, including personal contact information such as phone number, email address or a physical address. The policy also allows for the removal of additional information that may pose a risk of impersonation, such as confidential login credentials, when it appears in search results.
This could have a range of implications, for a range of sites, with some social networks potentially having to reassess their listings to ensure they comply with these new regulations.
Although they only become enforceable when triggered by an individual, which means there are probably not many updates to implement. But it could see some web pages removed from Google’s index if a case is brought before the search giant asking for action on the matter.
Google has long offered the ability to request censorship of certain search listings, based on certain criteria.
“On Google Search, we have a set of policies that allow people to request removal of certain content from search, with an emphasis on highly personal content that, if public, may cause direct harm to users. people.”
This process was introduced in response to the European “Right to be forgotten” legislation, which was implemented by the EU in 2014, and gives individuals the legal right to ask search engines like Google to list certain results for queries related to a person’s name.
According to Google:
“In deciding what to list, search engines must consider whether the information in question is ‘inaccurate, inadequate, irrelevant or excessive’ and whether there is a public interest in the information remaining available in search results.”
So if there are particularly harmful search results about you, perhaps a past court case or a defamatory message, that could harm your personal or professional status, you can request that it be removed, and Google will evaluate your submission against its entry criteria.
This was further extended in 2018, when the EU implemented the General Data Protection Regulation (GDPR), which includes a section that gives internet users a “right to erasure”, offering greater control over Internet Harmful Lists.
And now it is expanded again:
“When we receive removal requests, we will evaluate all web page content to ensure that we do not limit the availability of other widely useful information, for example in news articles. We will also assess whether the content appears as part of the public record on government or official source sites. In such cases, we will not perform deletions. It’s important to remember that removing content from Google search won’t remove it from the internet, so you can contact the hosting site directly, if you feel comfortable doing so.
This is important – hiding search results does not erase information from the web. Although Google is the largest search engine and a key point of discovery in many cases, people will still be able to find the original information if they search.
Google has also recently implemented a New policy which allows people under the age of 18 (or their parents or guardians) to request removal of their images from Google search results.
In combination, Google is giving users far more control over their online information – perhaps not voluntarily, as there is growing pressure from officials (particularly in the EU) to implement more measures. on this front. But its policies are evolving, in line with rising user expectations and broader regulatory trends.
The implications, as noted, remain limited, as few people submit removal requests, but it should be noted that this is now possible and some pages that display many people’s names or information could be affected.
Google continues to move towards a world without cookies while maintaining Google Ads as its main source of income. Its first proposal for targeted advertising without cookies, FLoC, has been scrapped due to complaints from other industry players. Instead, he has presented Google Themes, a new solution that promises to be more respectful of user privacy. Let’s see what it is and how it works.
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The new Instagram search engine
Finder, Explore section
At the moment it indexes by hashtags, by images and by Advanced Settings – write alternative text.
I don’t know criteria
alt tag can be taken into account
I use the Pinterest mode to get ideas
Will people use something like Google?
Be there with the news
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Reddit has announced a significant expansion of its search capability, with the ability to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery and discover relevant conversations within the app.
As you can see in this example, now when performing a keyword search on Reddit, you will be able to filter your results by “Comments”, in addition to the existing content category filters.
As explained by Reddit:
“With this new feature, users looking for particular threads or comments on Reddit no longer need to click through multiple posts and then scroll through what can sometimes be thousands of comments to find threads that The new feature solves this problem and quickly gives editors the ability to directly comment on research and further refine their searches by looking for comments within specific communities.
It could give your search for social conversation a big boost. Reddit’s active communities have always been a rich vein for gleaning insights into audience interests, but now you can dig even deeper and get people’s direct responses to different ideas and products, or mentions of them in in-app conversations.
This could be a great way to gather valuable feedback, and it’s worth taking a look at what you can find with the new search filters to better understand the different elements.
On top of that, Reddit has also updated its search results page, with a simplified layout to better focus on the results.
“Based on user feedback, we’re now prioritizing posts over other types of content in our updated search design, and we’ve simplified the results page so users can more easily browse and find what they’re looking for. ‘they are looking for.”
Reddit is also working to improve search relevance, with less restrictive matching to provide more results for queries that would previously have yielded no matches, more tailored matching based on popular searches, and the incorporation of previous search signals to better order relevant results.
And clearly those efforts are paying off – Reddit says that in the first quarter of 2022 it saw a 20% increase in the number of people using its search option, a massive jump, while over 26,000 early testers for its new comment search capability have already searched more than 5 billion comments in the app.
This could be a handy feature, for various purposes, and certainly, for social media marketers, it could be extremely useful to be able to browse subreddit threads to improve your perspective on your target audience.
Reddit’s new search options are rolling out starting today.
YouTube has announced the rollout of its new Search Insights feature to all creators, which will provide a range of new data points to help you refine your YouTube strategy, based on what people are searching for in the app.
YouTube originally provided a preview of Search Insights in November last year, which will include information about what people are searching for in the app, both in relation to your channel and content in particular, and for more general search queries.
As you can see here, Search Insights, which will be accessible in the “Analytics” > “Research” element of YouTube Studio on desktop, will provide information on the main topics of interest among your viewers, as well as search volume of each , and the volume of traffic generated by your channel based on each request.
YouTube will also show a marker for “Content Gap” queries, which are search terms that don’t return a high number of matches. The idea here is that by highlighting these queries, creators can then focus on creating content that aligns with searches that aren’t currently served by the videos available in the app, which could present new opportunities for your efforts.
There is also a “YouTube Searches” element, which will provide an overview of the most common search queries based on any keyword.
So if you wanted to know what the most common “how to” searches are on the platform, you can enter “how to” as your search term.
This could be a very handy tool for marketers, along the same lines as Google Search Console and google trendswhich gives you a better understanding of what drives your YouTube channel traffic and how you can optimize your content efforts to align with these trends.
YouTube notes that during the initial rollout, the data that powers its search trend insights will only incorporate users’ search activity. in the United States, United Kingdom, Canada, Australia and India. YouTube is working to add more regions soon, but even if you’re not in those markets, the information could still point to broader interest in the app.
Definitely worth a look – you can check out Search Insights in the desktop version of the YouTube Studio app, rolling out to all users starting today (YouTube says the full rollout will be complete by the end of April ).
The creators of web content consacrent parfois des heures à rédiger le content SEO parfait sans pour autant obtain de résultats.
Vous rencontrez des dificultés pour positionner un content sur les mots-clés ciblés? Peut-être ne répondez-vous pas à the user’s search intention.
An attempt to search for SEO, what is it?
The intention to search is equivalent to The main objective of a utility lorsqu’il introduced une requête sur un moteur de recherche.
Google, for example, will try to identify the demands and kisses that are cachent derrière cette requête.
In suite, the researcher will propose in priority the most pertinent jugées réponses for rapport à la requête.
In short, le moteur de recherche goes:
one. Interpreter the request of the autilisateur
two. Analyzer the types of answers possible
3. determinant an order of response, based on relevance
What are the different types of requêtes et d’intentions de recherche?
The requirements of the Internet users are generally classed in 4 big categories of search intent.
1. Informative searches
Les utilisateurs saisissent une requête in order to gather information sur une thematique. Ce type de requête génère souvent un volume de recherche car important il s’agit de intent de recherche la plus courante.
D’autre part, ces recherches intervene généralement lors de la phase de découverte, tout en haut de l’entonnoir de conversion.
After the essor de la recherche vocal, ces requêtes sont souvent introduites sous form de questions. Néanmoins, on peut également trouver des requêtes plus courtes et génériques.
Quelques exemples de requêtes introduites lors d’une informative search?
– baby font
– comment laver un nourrisson?
– baby bath frequency
Pour the answer à cette intent de recherche, privilege the articles of the blog avec des conseils, astuces, tutorials vidéos etc. Of course, faites preuve de pedagogy !
2. Commercial searches
Les utilisateurs recherchent des informations sur un produit ou service spécifique. Ils souhaitent en apprendre davantage avant de passer à l’action. Ces utilisateurs recherchent des comparatifs, des tests etc. afin d’évaluer ce qui s’offre à eux.
In addition, the Internet users who are willing to take an attitude to rapport a commercial offer. The later stage of the conversion will be greatly facilitated, so that good content is presented to Internet users at a good time and at a good end.
Voici des exemples concrets de requêtes introduites lors d’une commercial recherche:
– Meilleur savon pour bébé
– Quel lait hydratant choisir pour un nourrisson?
– Meilleure marque de savon pour baby
Help the Internet users see the products and services that respond to their attention, it is important to believe des tableaux comparatifs ou des classementsmettre avant des études de cas, des tests, des témoignages et même des compilations.
3. Transaction searches
Les internautes ont clairement the intention d ‘buy a service or a product.
C’est donc the intent de recherche qui present le plus haut taux de conversion.
Voici quelques exemples de requêtes introduites lors d’une recherche transactionnelle:
– Savon corps et cheveux bébe
– baby bath
– eau reteyante nourrisson
Pour answer à cette intent de recherche, the convient de privilege the product files, the payment or registration pages.
4. Les recherches navigationnelles ou de marque
Internet users searched for website or a specific platform.
Ces requêtes contiennent généralement le nom de la marque ou du site car utilisateur connaît déjà le content de destination sans pour autant en connaître the exact url.
Voici plusieurs exemples de requêtes introduites lors d’une recherche navigationnelles:
– CCD laboratory magazine
– Mustela online boutique
– Premaman’s Blog
Analyze the SERP to identify the right type of content
Le meilleur moyen de récolter des informations sur the intent de recherche et sur the interpretation d’une requête par Google est de parcourir les pages de résultats.
Analyze soigneusement les pages les mieux classées afin d’identifier the typology of contius attends to the algorithm, et espérons-le, to the user.
Pour Certaines Requêtes, on Constant une Relative Hétérogénéité in the types of proposed results. You can simultaneously retrospect the product files, the comparisons or the blog articles on one of the premier pages of SERP. In parle values of page of mixed results.
Well understood, I don’t know what Google’s deinterpretation is.
In complement, n’hésitez pas à interrogate public audiences, prospects and customers.
Nous vous suggérons également d’Données names parser UX fournies par votre compte Google Analytics, such as the taux de rebond.
Vous aurez ainsi une bien meilleure vision sur le type of contents here conviendra le mieux à UTilisateur.
You souhaitez établir A content strategy and love for your presence in the SERPs? N’hésitez pas à nous contacter pour en savoir plus. Nous serons ravi.es d’échanger avec vous sur ces différents points.
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