Prepare for anything that can go wrong
When you move in the professional world, you must always be on the alert. There are things that can go wrong and therefore also sink you on a personal level.
What can go wrong will go wrong. This is not a pessimist’s belief but reality. If you’ve been around for nearly two decades like I have, you’ll know what I’m talking about.
In fact, I lived two phases in my professional career. In the first, I was at a time when everything was not going as planned. It was very fair in terms of income. In this phase, it is almost normal for bad news to be accompanied by a second bad news. When things go wrong, they tend to get worse. It may be because subconsciously your attitude is negative and you attract one disaster after another even though you don’t want to.
Right now, I’m in the opposite phase. Positive events accumulate. Good news follows the next. I told you recently that I had taken a step back because a big client had not renewed my contract. It turns out that yesterday I had a meeting where another manager from the same company offered to transfer me to his team. I accepted but on condition of increasing my salary. So I’m still in the business but I earn more. Not a bad change. It’s a perfect example of the phase I’m in.
What people call the “law of attraction” works for the people around me too. I just had my brother a client who allows him to start a new project for which he did not have the capital to date. It’s a great feeling, but you can never trust and be too sure.
ask yourself this question
Although my attitude is positive, I also always ask myself this question. What can go wrong? I try to prepare myself for the worst possible scenario. Being in a positive dynamic, it is normal for negative events to also occur. If you are not prepared for it, you may not be able to deal with the situation as it should. Anticipating that this might happen is not something that surprises you. You assume that you are now faced with an unpleasant topic. Instead of complaining about the injustice of the world, you attack it like a man or a woman and fix it.
Bet everything but always within the limit of what you can afford
To take your business to the next level, you need to make one bet after another. You leave what you know and enter uncharted territory without knowing where you will end up at the end of the journey. You must love this unpleasant but at the same time incredibly fun feeling.
When you make a bet, you have to be able to afford to be wrong. Right now we are going to bet 10-20,000 with new brands for Amazon. It is a relevant number for us and perhaps very humble for others who evolve on this platform. Could we bet more? If that would be possible. Could we recover quickly in case things go wrong in this higher risk scenario? Everything is possible but the damage would be much greater.
Never neglect the things that are going well
We must create new flows of money but we cannot neglect what is already doing well. In our case, it is the sale on Amazon of third-party products. Here we continue to raise the bar with brands like Lego or Pokémon. It’s too “easy” if you know what you’re doing. Of course, that last sentence is a three-year learning process that invests 250-500k in Lego.
We are on the right track but we must always be ready to take a step back. The way you handle these crisis situations will get you out of them sooner. Minimize the surprise factor. It’s not easy to think of all the bad things that can happen when you’re on a nearly perfect wave.
Stay tuned.
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