If you are looking for a dynamic career, if strategy excites you as much as human contact, if the world of words and images fascinates you as much as the world of numbers, then a career in marketing should appeal to you.
The world of marketing attracts people from very diverse backgrounds, offering them a very open job market. How do you know if a career in marketing is right for you? Here are some clues:
- you are creative. You like to think outside the box and imagine new ways to reach consumers or attract customers,
- you like to solve problems and meet the challenges. By using the right tools to achieve it: from the SWOT matrix to the communication plan, from the CRM to social marketing tools,
- you are a good communicator. Both to interact with your co-workers and to address potential clients,
- you are not afraid to learn to master a wide range of tools become a real Swiss army knife with strong adaptability.
the prerequisite of any marketing career is, of course, strong background in marketing. Whether it is online or face-to-face training, it will open the doors to many jobs and companies.
If you’re still hesitant to choose a career, here are six reasons why you should consider a career in marketing.
Marketing is a versatile field, in many sectors.
Marketing is used by virtually all organizations, both commercial and public., and the quality of marketing often determines the success or failure of a business. Whether it’s a financial institution, a fashion brand, a government, an online store, or a charity, every business needs good marketing to be successful, and each requires a different approach to promotion or selling.
The scope of the missions carried out by a marketer is vast. Once confined to advertising, press relations, and product promotion, marketing has changed dramatically with the Internet. Nowadays, people spend a lot of time online: to work, play, socialize… and shop! From now on, digital marketing is at the center of the concerns of companies.
Blogs and social media have completely transformed the way consumers interact with brands and businesses. It’s an exciting time for marketers, and you could be at the center of this evolution.
Over time, the reach of vendors has been greatly expanded : data marketing, social marketing, storytelling, email or SMS marketing, influencer marketing, affiliate marketing, SEO, augmented reality, etc., and new specializations are added every year.
The marketing manager is a generalist who covers many areas. In contact with many specialists, he must understand the mode of operation and the specificities of each field, and how they influence each other. Being able to drive an integrated approach, where all these activities are coordinated, is a prerequisite to being seen as credible and successful.
In this sense, training in marketing is, therefore, essential to master the different facets of a very rich profession and gain credibility.
Marketing offers a wide variety of roles and responsibilities.
Working in marketing offers a multitude of career opportunities. You can start as a generalist or choose to specialize in either of the two branches. You can then opt for a job as a community manager, web editor, graphic designer, SEO or SEA specialist, trade show and event organizer, videographer or podcaster or even data analyst or growth hacker.
Markets and customers are constantly changing. What worked yesterday may be obsolete tomorrow. Fashions change, search engines change their algorithms, and the number of players in a given market can fluctuate. As a marketing director, it is essential to know the latest trends and study your target audience.
Keeping up with the latest best practices is challenging, but it’s also exciting because you’re constantly on the prowl instead of resting on your laurels. The most successful marketers in competitive markets are those who constantly research, test, and innovate.
The marketing career gives access to a wide range of tools and methods to combine to ensure compliance with their actions.
Whatever your strengths, there is sure to be something that suits you.
Social and collaborative marketing
Marketing is people-centric. The role of the marketer is to figure out how to engage with their audience, but also collaborate well internally, to come up with the best campaign ideas.
Marketing is the perfect career for anyone who wants to develop their communication skills, work with lots of people and constantly learn.
Marketing: art or science?
The creative marketer knows how to engage their audience on an emotional level. Words or images are your strengths. His efforts risk being in vain if he doesn’t address the right audience.
This is where scientific marketing comes in, analyzing the data and building buyer personas based on the characteristics of your best customers. Guided by accurate data, the marketer can identify his true target, know where to find his customers and how to attract them.
A growing field and many job opportunities.
Marketing is a booming industry. The constant evolution of marketing technologies and techniques is exciting and offers constantly renewed career opportunities, whether you want to focus on management, data, product design, writing, events or any other specialty. .
Many vendors join company’s marketing team, a non-profit organization or a public sector service. They often start out as marketing interns or assistants, thus becoming familiar with the various marketing tasks. Then, moving up the ladder, they become coordinators or brand or product managers.
Some merchants prefer start at an agency get a wide range of experiences and great exposure to organizations from different sectors. In this case, they usually start out as project managers, with various levels of progression. Media Buyer or Account Management roles will suit those with a strong taste for management, negotiation and finance.
Marketing offers many opportunities to advance to higher positions. Most companies have hierarchical marketing departments, ranging from interns to chief marketing officers. In addition, agencies have structures with a variety of marketing functions.
To increase your chances of advancing in your role, continuous training is an assetas well as obtain additional certifications or gain experience in certain specialties.
More and more digital marketing creatives or professionals are choosing the path of digital nomadism (digital nomad) because it allows them to choose their own working hours and enjoy real flexibility. Also, some of these freelancers manage to earn more money than in a similar traditional position.
Marketing salaries are competitive.
Unsurprisingly, the rise of the marketing industry in recent years has resulted in attractive salary, even at the start of a race.
In France, the average salary for a marketing director position it is approximately 3,500 to 4,000 euros gross per month (source Hellowork). A young salesman at the beginning of his career can expect to earn between 2,500 and 3,000 euros gross per month.
Though pay varies from specialty to specialtyMarketing is a sector that is experiencing an economic boom and the demand for certain specializations, especially in digital marketing, is great!
As a result, by constantly improving your skills and experience, you can quickly claim high salaries, with an interesting level of responsibility.
An excellent work-life balance
On the whole, marketing careers are conducive to working from home or flexible hours. With the spread of online communication tools, marketers can work from virtually anywhere, as long as they have an Internet connection.
The flexibility of working remotely
From now on, many companies offer the possibility of working from homeeither full time or part time. Great progress, even if many marketers like to come to the office regularly to find the collaborative energy and emulation of brainstorming sessions.
Working from home may not be a win-win, but with good focus and time management, it has undeniable benefits: a less stressful environment, fewer distractions, no commute, and more time for yourself or with your family.
The marketing industry is fun, creative and constantly changing!
Marketing is one of the most creative industries., constantly demanding new ideas and innovative ways of doing things. Not only to find more effective methods, but also to think outside the box and beat the competition. Creativity is applied in a thousand ways, from the elaboration of strategies to the detail of the text and the images that will be used.
Thanks to digital Marketing lives exciting times, with almost unlimited possibilities. The challenges, but also the rewards, have never been greater.
Marketing is constantly evolving. : from inbound marketing to influencer marketing through augmented reality and artificial intelligence. A career in marketing is never boring and you have to constantly update your knowledge and challenge yourself to “stay in the game”. So if you like movement, change and challenges… a career in marketing is for you!
YosStop is running out of YouTube accounts: here are the reasons why you can be banned – Marketing 4 Ecommerce
YouTube has decided to close the accounts of Yoseline Hoffman, better known as YosStop, after the influencer broke the rules and guidelines the video platform; However, the YouTuber says she is unaware of the company’s motives that led to the closure of all her accounts, including that of her husband Gerardo González, from which she derived income through monetization.
“They keep asking me if I deleted my channels, no I didn’t. YouTube suddenly deleted them without justification or any reason; also Gerardo and we don’t know why. We haven’t received an answer yet, I hope this week they will tell us something“, he said on his social networks.
Yoseline Hoffman, the influencer whose accounts were shut down by YouTube
Yoseline Hoffman Badui is the sister of influencer Ryan Hoffman, known as Debryanshow, and the half-sister of actress Ginny Hoffman. She is of Lithuanian, Ukrainian and Lebanese descent and, on May 19, 2011, he began his career on YouTube with his first video titled “Welcome!! Yosstop!”, where presents herself as an actress, animator, animator, creator, writer, screenwriter, producer and director.
When creating content for YouTube ventured into different businesses including a beauty salon called GY Experience, which opened its first branch in Mexico City and expanded its operations to Puebla.
Yoseline Hoffman was embroiled in a scandal when On June 29, 2021, she was arrested in the Narvarte neighborhood of Mexico City. and was transferred to the Santa Martha Acatitla Social Reintegration Center accused of the crime of child pornography, according to the Mexico City attorney general’s office. However, five months later, he was released from prisonaccepting the compensation for damages offered by the defendant’s defense attorneys.
Reasons Why YouTube Closed YosStop Accounts
Although the influencer said she did not know the reasons for the closure of her accounts, YouTube informed YosStop as early as 2021 that circumventing the platform’s security guidelines could have consequences. That same year, the company suspended him from the YouTube Partner Program, dedicated to monetizing videosto the influencer because she did not respect the conditions of use.
“In 2021, YosStop channels were suspended from the monetization program, YouTube Partner Program, for violating creator liability guidelines; we have since informed the creator of the consequences of circumventing the conditions on the conditions of usesaid a company spokesperson.
He explained that although his accounts were suspended from the YouTube Partner Program, YosStop decided to use another channel to get rid of the restriction and be able to generate revenue through monetizationthis situation is considered a serious fault for the platform.
“If an account has been restricted from YouTube or the use of any of its features, the creator is prohibited from using another channel to get rid of these restrictionsthis is considered illusion and may result in termination of Creator Channels“, reported the spokesperson.
Finally, he explained:If a channel is deleted, the creator will not be able to use, open or have another channel within the platform. I can confirm that we shut down YosStop channels for circumventing our community guidelineswhen monetizing a new account while your participation was pending”.
Copyright, hate, harassment and false information are some of the offenses sanctioned by YouTube
The The Community Guidelines are intended to make YouTube a friendly and positive community for users, creators and advertisers.in this sense, content that violates these guidelines is not eligible for monetization and will be permanently removed from the platform.
A serious fault of the platform is linked to the copyrightas creators should only upload videos that they have permission to use i.e. no one should add videos to the platform that they do not have created or copyrighted by someone else.
The platform is prohibited content that threatens others and use of expressions that incite hatred or violencesince YouTube has a series of policies against hate and harassment, which can lead to the closure of a channel with this type of videos.
Another reason for accounts being closed on YouTube is to spread false informationIn this regard, the company has several policies in its Community Guidelines that focus directly on how misinformation is handled on YouTube.
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And there you have it! It’s almost the holidays (another 2 months, so be brave). It is also, and above all, an opportunity to get back on track towards the goals you have set for yourself. We are constantly told the importance of setting realistic goals, otherwise we could quickly become discouraged. But in the end, what is a realistic goal for you? What if you were far below reality? What are you capable of?
This month, decide to go bigger, higher, further. Whatever your goals are, I invite you to multiply them by 2, by 3, by 5… by 10! Take a few minutes and consider what you can gain by multiplying these goals. To do this, I suggest you discover 4 good reasons to think big.
Because the only limits are the ones you put on yourself
“ Whether you think you can or you can’t, either way, you’re right. » (Henry Ford)
The beliefs we have about the world around us, about ourselves, have a powerful influence on our lives. If you really believe you can do something, you will do it; and if you believe that something is impossible, you will not attempt any action that will convince you otherwise. Let me tell you this story that illustrates how beliefs can limit or energize us.
Prior to May 6, 1954, 4 minutes was believed to be a record and humanly insurmountable barrier to running the 1-mile distance. For 9 years, no runner has come even close to this length. Until May 6, 1954, historical day, the runner Roger Bannister broke this record. 6 weeks after this feat, another runner, John Lundy, lowered the record time by an additional 1 second. And, during the 9 years that followed, nearly 200 people crossed this barrier that, however, seemed insurmountable. This experience shows us how beliefs can shape and influence the results we get.
Since you are the source of your own limits, what would you try if you changed your beliefs about what is possible or not? If you were not afraid of failure?
Get out of your comfort zone and create new opportunities
This second reason follows logically from the first. As we have seen, generally, to be realistic, the goals we set for ourselves correspond to what we imagine we are capable of doing. By expanding your field of possibilities, you will stimulate your creativity and generate new opportunities. Opportunities that will generate others, and then others, and then others…
Above all, by trying to get out of your comfort zone, you will look for solutions to the fact that you cannot exceed certain limits. Therefore, it will sometimes innovate, or sometimes it will get around the hurdle to allow you to reach your goal.
See bigger to get bigger
What would you say about exceeding the results you set for yourself at the beginning of the year? Only by aiming higher can you claim it. Oscar Wilde said: “You always have to aim for the moon, because even if you miss, you land on the stars “. What do you think ?
Experience for yourself that you are capable of much more than you imagine.
Have you ever caught yourself outdoing yourself? How did you feel that day? “100% of the things we don’t try fail”. So try, explore, experiment, feel again and again the pleasure and pride of surprising yourself!
The only risk you run is to get results, discover new talent, new resources that you can trust to go even further tomorrow. What if it doesn’t work? Well, ask yourself what you could optimize and start again! Remember, when you were only a few months old; Did you stop learning to walk after your first fall? So don’t give up on your ambitions, your dreams. Go for it!
Setting goals beyond what we think our limits are also means testing our limits, which may not be where you think they are.
I wish you all happy holidays and future great new experiences.