The time has come to apply the tale. I am not going to start any new projects so this has an immediate impact on these two potential businesses.
It’s about time I told him but it also has to be done. I meant to stop launching new projects. I have gone from a phase of being very focused on few things (Quondos + online e-commerce store) to then doing a lot, maybe too much (ok, definitely too much).
There are two projects that will be affected.
- pizza vending machine. It is a cool idea because it has a part of passive income. It should also be clear that there are many loose cables. I do not have data on how much an invoice can reach, the maintenance it requires and consequently if it can really be profitable or not. I will at some point but the time is not now.
- Import of coaches from Japan. Yes, I know. I said that this time I am not going to say “I hope” but you have to accept that one cannot be in everything. I don’t invest in cryptocurrencies either and this makes me anxious so it’s a topic that I can do when it suits me to do it.
What is more important now is to achieve stability and scale businesses that are already working.
- Grow the Amazon agency. It is the first time that I want to grow with the agency part. We are at a good point to be able to do it. The team has grown and the knowledge too. The book on Amazon will be released in September so there are many positive factors that add up.
- Growth in own products. We must continue launching our own products to be more independent of third-party brands. We are working on it but it is a slow process. With patience and work it will come.
- Own platforms and tools. Here we have three. With one we would already have more than enough, so if we talk about having to focus on fewer issues, we are still talking about a very broad focus.
- Rent by Tesa. I already have a car in the garage so this part needs to be assembled as soon as possible. I have to put the batteries.
- Consulting client projects. This is part of being the most important in terms of income, so I have to take maximum care of her. I personally am going to focus 80% of my efforts here in the next two months. Let’s see if later I can dedicate time to the restaurant.
Said it is. You have to drop and tie loose wires. When the time comes I will once again spend more time on new and existing topics. Now is the time to focus.
The updated probes and barometers highlight that the human must be between companies. Values can no longer serve as pretense because today it is easy for employees to see if in other companies “the grass is greener”. Your business, you once created it by overcoming multiple difficulties and you will emphasize its growth and recruitment. This is the time to infuse the energy and the values that you have carried so far towards other people and perhaps also to explain them. What is clear to you will have to translate into your speech and your actions.
Whatever the reason for which employees joined your company (to earn money, create value, go on vacation, you are in a buoyant sector, etc.), they will have to find a meaningful direction that will tie them to different links in the company.
The urgency in which everyone works, especially since the health crisis, the advent of social networks and new technologies, has created a climate that is not always conducive to the development of people. Self-realization has become at the heart of everyone’s concerns and examples abound with personas that burn out. So when the tasks become automatic, without interest, in a hurry and they are not driven by an objective, you see your collaborators that you take so long to recruit at the cost of demotivation. Before they decide to look elsewhere for a job that better suits their aspirations, take action!
This is all the more true for the new generations for whom the values promoted by companies are a priority. As a leader, you will fully understand them and ensure that all of your salaries share your vision and motivation. Yes, but how to do it ?
Conquer your employees
Your business, whatever it is, carries meaning even if you don’t necessarily realize it. It produces goods and services that are useful to customers, collaborators and suppliers. It is part of a set of values. A company that does not communicate on these, does not weave the social bond and will lose its soul. Or, the leader’s role remains to create a sense of belonging around an identity, a brand and a creative ambition. Admittedly, some companies with population values such as those related to sustainable development, well-being, innovation, etc. have it easy to communicate. Nothing prevents you from basing your communication on the fact that you put your employees at the center and that it is a company where life is good. This major value will be transmitted to customers, suppliers and talents who would like to implement your company.
Your salaries: you the ambassadors
If you pay are convinced of your company’s values, they will naturally communicate on it. For that, they must feel recognized and your praises to wish them to become a point of support so that they want to become the best ambassadors. If each of us in the professional context must take on tasks that put him off, he must be able to in the satisfaction of the work accomplished and this is found in the dialogue that you do not hesitate to create.
Record information retention
The information that circulates remains the sinews of war. Withholding information leads to distrust and division among teams. They integrate the entrepreneur and give meaning to their work, it is also giving them access to transparent information that gives them confidence. You will pass on to them, without jargon, what they need to know about the life of the company, with honesty. To do this, establishing effective and controlled communication channels within your company is essential.
Removing bureaucracy, the brake on development
At the same time, adopting the high-performance process simplifies everyone’s task. You avoid any bureaucracy that develops a force of inertia, a lack of visibility and transparency. Bureaucracy leads to a feeling of frustration that you can avoid, especially if your structure is relatively small.
Putting people at the center of your business will be a source of growth!
The implementation of a digital marketing strategy allows you to start from communication to promote your brand, your products and your campaigns, as well as increasing your traffic and your conversion rates. As for the main objective, there are names of levers that you and your business can use to increase your visibility with potential customers.
Whether you join a communication agency or want to develop your own strategy, web marketing is essential to give your business the notoriety it deserves thanks to quality content that reaches consumers on social networks, research, and your potential customers. In this article, you can see the essential web marketing tools to set up your site:
The offer and the target to define your objectives.
To begin with, you have to define precisely what you are selling, and above all here, put in place an appropriate web marketing strategy. Internet users must quickly learn about your business and the value added by your company that you bring them.
See also: Steps for a successful influencer marketing campaign.
Indeed, you sometimes also know your customers. To communicate with them, you can segment them and create “personas” (customer profiles). Understands you better than you can, and convert your visitors into customers.
Natural referencing or SEO to strengthen your visibility.
Natural referencing or SEO is a set of techniques that you can use to increase your visibility on search engines (93% of searches are done on Google).
To popularize SEO, there are 2 sections: online (on your merchant site) or external (outside your store)
In order to boost the natural referencing of your e-commerce and also boost your website with search results, you can sometimes write your pages according to strategic keywords according to your offer and their lexical domain. To do this, rely on the searches that the Internet user does when he wants to find the products you sell.
A blog to develop your notoriety and your image.
Create your entrepreneurial blog to develop your digital marketing strategy.
The creation of a blog for a one-time keyword research, content and writing business site. Yet, it’s crucial to grow your online business, you allow yourself to believe in a community around your brand and humanize your store. In addition, you offer a great SEO opportunity for your online store.
A professional blog also offers you 2 main marketing opportunities for the increase you sell:
- You are interested in strategic search terms, which allow you to increase traffic on your blog and on your website.
- Position yourself as an expert in your field by writing quality content and sharing it on social media.
Social networks to manage your customers.
Social networks allow you to win potential customers and grow your community. Each social network has its own code, which is used differently depending on the type of business and especially the objects.
Having an effective social network gives a good image to your company. You can choose from the different social networks available:
- Instagram: a network of images.
- Facebook: the largest network. Creating and developing a community is very complex, without advertising investment.
- TikTok: a buzzing network
- Twitter: a news network.
- Pinterest: a network of inspiration and traffic.
- Linkedin: a professional network. It is essential for your marketing strategy.
- Snapchat: it’s an ephemeral and instantaneous social network.
- YouTube: the video medium.
An advertisement to advertise your business.
Now any business can afford to use digital advertising to attract new customers.
Even with a small budget allocation, it is possible to achieve interesting results. When it comes to results, the return on investment (ROI) of digital advertising is easy to measure. You will quickly know if you lost the money on advertising or if I publicized it, your bringing in customers. This is the biggest advantage over traditional media (TV, radio, display and cinema).
Also, the names of the existing advertising companies are Facebook Ads (which manages advertising on Instagram, Whatsapp and Messenger) and Google Ads (Google Network, Shopping and YouTube).
Email to build customer loyalty.
Email remains the most common technique for communicating with your potential customers. You can send newsletters and promotional offers to your segmented database to provide information and best practices in your personalized messages. For this you will need a database.
Also read: Webmarketing: Monetizing your site by attracting advertisers and selling advertisements.
To build a donation base, you can start collecting emails from your customers with the appropriate Opt-In campaign.
Analyze your results with Google Analytics.
The marketing actions that you will put in place for your store must be measured! If you analyze the results of your business, you need to optimize and develop. There are many analysis tools that can take you very far, but they are all very complex to understand and use.
For this, Google Analytics is free and easy to use. You can easily follow the evolution of your web marketing campaigns, the effect of visitors and general sales for sending emails, advertising on Google, etc.
You should regularly check your Google Analytics dashboard to see which campaign is performing better than the other to boost it and generate more sales.
Collaborator to create an event.
Partnerships are a real opportunity for you!
In order to develop your online store, there are many collaboration opportunities:
- A partnership with a complementary product for you: you with a community of customers, born and established. You can find a company that is in the same situation as you, not a competitor. Believing your community in exchange with another community will open up many sales opportunities for you.
- Partner with an influencer: Influencers are leaders in active communities in a field of activity. Offer them your product, ask them to try it, and if they like it, they’ll share your offer with their community (which could eventually reach millions of potential customers).
Today, after months of confinement, deleterious news in abundance, companies are aware that the well-being of employees is a priority. Every leader tries to answer it. But how to do it when you have so many responsibilities to investigate.
Coming directly from the United States, the “Chief Happiness Officer”, CHO, is gradually settling in modern companies in France. His role is to make the company more humane and pleasant for employees. The advisory role responsible for bringing smiles to a business is becoming increasingly popular in these bleak economic times.
In charge of the company’s happiness, quite a story!
The “Chief Happiness Officer”, CHO, has the mission of making a company more pleasant to live. Attached directly to human resources departments, these executives are considered “actors of happiness in business.” Also called M.Bonheur, this team member aims to create working conditions that favor the well-being of employees and make them happy to the best of their ability. This position was born out of an idea by Chade Meng Tan, the 107th employee hired by Google. He converted to human resources at the firm and decided to focus on the well-being of his employees. To do this, he invented the function of “Jolly Good Fellow” (super good boy in French, editor’s note) and dedicated himself to making life in society more pleasant. Now a billionaire and a meditation teacher, his idea has met with great success.
Why make your employees happy?
Why hire a CHO? Simply because well-being is one of the main performance factors, both individually and collectively, in a society. After all, it’s true: you’re here to work, not to joke around! Except that a lot of research done notably by MIT or even Harvard University highlights the link between employee happiness and productivity. According to their results, a happy employee would be “six times less absent, half as sick and up to nine times more loyal.” The objective of the CHO is complicated to implement: it must establish and establish a positive work culture in the company, create bonds and strengthen relationships. His missions are complex and Mr. Bonheur ensures that no bad vibes disturb the work of the employees. He can intervene directly at the staff level, modify communication tools, take charge of motivational interviews or even provide a coaching service. Versatile, the CHO leaves no detail to chance and can also organize events to bring team members together, be it parties, games or even simple discussions in front of the coffee machine. This practice is proving to be very effective and is gaining momentum.
Several companies already converted
Imported from the United States, this trend seems to convince a growing number of French companies. For example, the Qapa classifieds site saw its CHO bids increase by 967% between 2014 and 2016. If the first managers of employee happiness appeared within the Google company, the concept has seduced other companies such as McDonald’s and now it is conquering other large firms such as Boiron laboratories. Back from Club Med, his CEO, Christian Boiron, had the firm intention of ensuring the well-being of his employees and decided to hire a Mr. Bonheur to take care of it. The Just Ead France start-ups (AlloRest or Payname) have also hired an employee happiness manager. Employees, present on all fronts, must above all show a big smile in all circumstances.
What CHO missions?
Nathalie Forestier, head of employee happiness at Just Ead France (Allo Resto), says her first goal is to make sure every employee comes to work with a smile. To do this, she trusts that the key is to build a corporate culture and a positive climate. She also emphasizes the versatility of her position, the CHO must motivate but also reassure employees, break the routine and make them want to come to work. Beautifying the facilities, organizing events, seminars, all these small gestures contribute to the motivation of the employees. A sports trainer also visits the company once a week, a yoga teacher comes every month, and the firm hosts a monthly lunch for its employees. These combined initiatives make employees happier and more efficient, according to the happiness manager. She also highlights the importance of the person in charge remaining fundamentally positive, optimistic and with a great sense of listening.
What criteria to hire your CHO?
The manager of happiness in business must necessarily have good communication skills. To motivate everyone, the CHO must be creative, affordable, and available. An enthusiastic and energetic nature remains essential and a communication or human resources background is a good foundation. Sophie Magnillat, CHO at the Boiron Laboratories headquarters since 2015, indicates that she had a business background and benefited, upon her arrival, from the great support of the two co-hostesses of the house. With 800 people to make happy, this young woman has a lot to do but she insists above all on the smile that she must constantly show. It’s hard to see a person responsible for an unhappy happiness…