process Tag

Traditional SEO can reach any user, anywhere in the world, as long as they search online. It is, without a doubt, a powerful marketing strategy for any business.

What if you could be even more specific? When users search for products, services, or companies in a specific area, your brand may be the one that appears in the top position of the SERPs. This is made possible by local SEO.

The strategy makes it possible to highlight a business in local searches, specifically targeting the audience located near this business and the areas it serves, which is particularly interesting considering the fact that 46% of all searches Google relate to local information and that “Near me” or “Nearby”. ” are searches that have increased by more than 900% in two years.

“Local SEO means being easy to find and interact with online. While consumers want to support local businesses, these businesses need to make the process and experience as easy as possible,” says Amanda Jordan. Amanda was voted one of the top women in SEO to watch by Marie Haynes Consulting and RicketyRoo, an agency entirely focused on local SEO.

Amanda’s 10+ years of local SEO experience includes working with local businesses of all sizes, including enterprise-level multi-site businesses and franchises, as well as small and medium-sized businesses. with one or two sites.

Rock content: Can you sum up, in a few words for our audience, what local SEO is and its benefits for businesses?

amanda jordan: Local SEO is SEO for businesses where geography matters. Content, technical, link building…these are things to target for local SEO if your business is going to rank for a city, county, state, zip code, etc. Local SEO is basically all SEO with the inclusion of search engine proximity as a factor.

CR: Surveys indicate that with the pandemic (and even now in 2022), more and more customers want to support local businesses online – this is the “Buy Local” movement. Can local SEO help in these cases?

A J: Absolutely. Companies should facilitate their support as much as possible. This means it’s easy to find and interact with online. Although consumers want to support local businesses, these businesses need to make the process and experience as easy as possible. That means having quality reviews, high-quality photos, and an exceptional customer experience.

CR: How is local SEO different from traditional SEO for physical stores?

A J: Local SEO has the added complexity of using Google Business Profiles, Apple Maps, Yelp, etc. as tools to increase visibility and leads. Essentially, there are more platforms than the typical Google search results we know consumers use to find local businesses. Each of these platforms has its own guidelines, complexities, etc. to rank and convert on search engines.

Your online reputation is also essential for local SEO. Businesses that are on Yelp and Google Maps have the ability to prominently display reviews for a variety of searches and intents. So whether someone searches for a brand term or not, the reputation will be clear. A bad reputation means fewer customers.

CR: What if my business does not have a physical address where I intend to reach new customers? Does local SEO work for me?

A J: Google allows companies to have a list of service areas. This means that if you don’t have a physical location, you can still take advantage of Google Maps. Well-optimized content on your website can also help you rank in nearby cities without having a location there. Basically, you use city, county, state, etc. as a keyword.

While Meta has big dreams of a future Metaverse, where we all interact in fully digital environments, and where we can be and do anything in fully immersive worlds, there is a significant impediment to this process such as presently presents himself.

Can you guess what it is?

Apparently the metaverse is making legs obsolete. And while current avatars are also functional, in a basic sense, if Meta really wants to get people to engage with digital things, like clothing and other customization items, to make people more aligned with their virtual identity will require a better creative process, so you can build whatever representation you choose – right down to the laces of your virtual sneakers.

This is where this new development comes in.

As you can see in this new video, posted by Meta CEO Mark Zuckerberg, Meta is currently developing new technology that would enable the creation of more personalized digital recreations that simulate real human movement.

This could go a long way toward creating truly personalized and representative avatars, which Meta is also developing through its Avatar Codec technology.

As you can see from this example, which Meta shared last year, the ultimate goal is to allow users to create fully realistic versions of themselves for use in virtual worlds, which would include legs and a complete mapping of gestures.

If, of course, they choose. By the same process, you will also be able to change your appearance and change your digital identity according to your own expression. But the basic concept is that you’ll have nearly endless customization options, allowing you to conduct virtual activities with a fully formed representation of yourself, customized to your liking, and optionally outfitted with digital clothing, just like you. would buy clothes in a physical store.

This will open up a range of new opportunities for e-commerce, in terms of selling real items (because you can see what they look like before you buy) and digital items, which will be the expansion of the first NFT push .

Although there is a level of excitement about NFT profile pictures online, the real future of digital items is not in these cartoonish images, but rather in the virtual items, like digital clothing, that you you can buy and sell, and take with you to other items in the metaverse as you see fit.

Customizations like this have already proven popular in existing metaverse examples, with platforms like Roblox and Fortnite generating significant revenue from in-game customization options.

Users purchase the digital outfits, or “skins”, that they wish to use to represent themselves in these game worlds – but currently their use is limited to each individual property. The ultimate goal of the metaverse is to create a network of interoperable environments, where you can take these customizations with you – so if you choose to dress up as a banana character in Fortnite, then you can join a business meeting in the same character design.

These advanced Meta authoring tools are another step in that direction, and it’s interesting to consider the scope of possibilities they could facilitate in this regard, and where such developments will go over the next ten years.

What is the timeframe that Meta describes for its metaverse shift. While many are looking to jump in early and be in pole position for the next technological development, the reality is that these systems will take time to formulate and become more accessible to everyday users.

As a basic example – for an accurate avatar system to work and create a fully personalized 3D representation of you, you’ll need to scan yourself in a digital camera room, like the one in the meta video above .

This could possibly be another element of Meta’s retail stores, the first of which opened in California earlier this month.

It’s not there yet, but as Meta looks to expand its network of physical stores, it could also eventually add VR scanning booths where users can capture their virtual selves for these advanced avatars.

It’s still a long way off, but you can see where these developments are heading, which could have big implications, in a variety of ways.

My German book was recently published. Delayed almost two years in finalizing it. The reason for this is very simple. She always spent time with him on Saturdays before the rest of the family woke up. This gave me between 60-90 minutes of time to make progress. It wasn’t a lot of time that I could dedicate to it, but since I did it continuously, in the end, it was handed over to me.

With the Amazon book I don’t have so much time anymore. The delivery date is the end of April and if you look at the calendar you will see that there is not much left. It’s a matter of putting my batteries. The good thing is that I’m already on a good path. So I am achieving it.

Delegating jobs to my team

There are little things that can steal your time. In my case it is the search and creation of images. I am making a book about Amazon that is very detailed in some parts where the reader receives step-by-step instructions. I can delegate part of this work to my team, which in this way allows me to focus on writing and not waste time with images.

Advance through chapters

When you write a book, the process is important in a sense. I have created an index where I mark in green the finished chapters, in yellow those that are in progress and in white those that I have not yet played. When I have everything in green I will have finished. Also the fact of not putting everything in a document allows me to have it better structured. When I’m done the tender thing to put it all together but until then I can move faster I don’t go through hundreds of pages because every time I want to write in the book.

Adapt the index continuously

At first this was expressed in an amplification. You write one thing and you realize that this other thing is missing. When you are in the last meters and you want to finish, you prioritize and even eliminate chapters that you had added in an initial phase. It is important to get to the point of delivery of the sketch. I have eleven days to do it.

Add wording blocks to finish

Right now I’m at 80% completion. It is always usually necessary according to the Pareto law always more time. To reduce this time as much as possible I am going to focus on finishing and not be too perfectionist in these last meters. Apart from Saturday I have to add writing blocks between weeks. Otherwise, it will be impossible to finish. Hopefully this week and next I can find time (and no luck too).

You will see that as almost always there is no magic trick to finish. What you can still get out of here is that if you can, it doesn’t hurt to have an assistant to carry out research and/or image creation tasks for you. He can even write rough paragraphs that you then give him training. Let’s see how this final sprint goes.

Stay tuned.