Twitter announces price hike for Twitter Blue subscriptions
Hey, how do you increase adoption of an already unpopular feature, without overwhelming your already stretched resources?
If you answered “raise the price by 67%, without improving the offer in any way”, you may qualify for Twitter’s product development team.
This week, Twitter started notify Twitter Blue followers that they will soon have to pay a lot more for their monthly subscription.
As you can see in this notification, the monthly fee for Twitter Blue access is going from $2.99 to $4.99 in the US, with all other regions as well. see the same relative increase.

Current Blue subscribers will be spared the additional costs for a few months, but from October everyone will face a 67% increase in costs – with no additional features, no process changes. Nothing.
Which, as noted, seems particularly odd given that Twitter Blue isn’t doing as well.
As part of Twitter’s latest performance update, released last week, the company reported that its revenue from “subscriptions and other” sources was $100 million in the second quarter of 2022, representing actually down 36% for this item, year over year.

This would suggest that Blue Twitter not really gaining traction at all, while Twitter CEO Parag Agrawal also noted in May that the company has not reached the “intermediate stages that allow confidence” with its new revenue and growth projects, including Blue.
Twitter didn’t share any official numbers, but independent information, based on payments made through app stores, also indicated that Twitter really doesn’t get much revenue from subscription payments.
So why raise the price?
This appears to be a negative move, which will result in more users signing up to try it out, which will drive the additional cost. And amid a broader economic downturn, which has seen the cost of living rise overall, will many people really be willing to pay $5 a month for NFT profile pictures and a few custom icons?
I suppose not. But Twitter needs to make money somehow, and as various commentators have noted, the company is also set to see a significant increase in legal costs due to its legal battle in come with Elon Musk.
Maybe that’s why the price is going up, but it looks like Twitter should at least look to sweeten the deal somehow, if they’re asking for more money.
I mean, Snapchat+, which is similar to Twitter Blue, would already overtake Blue subscriptions, just a month after its launch. Snapchat also added new features, like access to a desktop version of the app, exclusively for S+ users.
It looks like there are ways to make subscription deals like this work – though I’m not sure the seemingly random price increase is the growth hack Twitter might think.
Scopri the magic of the right pricing and sale and your products and services at the right price
continuous senza sosta I don’t Appuntamenti with i Webinar PRO targati Ninja: tutti gli insight, trucchi, trend, dietro le quinte sui temi caldi of the moment, condivisi con voi. The argument of this tip is dedicated to the pricing of products and services, Scopriremo que cosa è il pricing, how to identify the right pricing per i proprie prodotti e servizi, quali lestrategy utilisador per optimizare le vendite e como adattare i price secondo periodi pro…
ABBONATI SUBITO PER CONTINUARE EN LEGGERE L’ARTICOLO
ninja scam PRO Information
sei un step avanti, ogni giorno
Ai veri professionisti servono i Superpoteri: la migliore
Information with the most practical.
Abbonati oggi and avrai:
the Professional Morning Ninja in the mail
The audio format she news
flag of nessunsolo content
tutti gli Articoli PRO from the magazine
Come price link menu no click your WordPress
By Riccardo Esposito | published here
The intestazioni menu of your WordPress is here in the navigation bar. To insert it, go to the dashboard and select the voice menu. Just put a URL or an asterisk in the field: in the latter, I almost created a menu of non-clickable links.
Capita spesso di vol mettere intestazioni in the menu not clickable. This happens when you want to create a voice that only signals the opening of the tendin. This is an essential feature to improve navigation and user experience (UX).
To create a navigation menu for your WordPress, go to the dashboard, click on your appearance and Menu. I was coming to the section whenever I could select the voice cast to change, such as the header or footer. Però puoi aggiungere link menu not clickable così:
- Go to your Appearance > Menu.
- Custom link added.
- I put a # symbol
- Trascina in the menu.
- To safeguard.
- Cancel the #.
This is the basic procedure for disabling and linking to the main WordPress menu to create a non-clickable sign and start a sunk to the tendin nested.
How to insert a non-clickable link in the menu
By add a link In the menu you can use the page sinistra sezione e scegliere tra, category e tag, collegamenti (type a WordPress post). Così trascini, scegli il testo etichetta e salvi. How to insert a visible and non-clickable voice?

Se vuoi mettere una voce segnaposto per open menu a tendina, ma che non sia cliccabile quindi senza hyperlink verso un’altra risorsa, then I will follow this procedure:
- Enter your WordPress blog.
- Access the main dashboard.
- Click on your Appearance > Menu.
- Select the menu to edit.
- Custom link added.
- Link Metti # nello spazio.
- Aggiungi un copie come etichetta.
- Salva e aggiungi altre voci sotto.
eat aggiungere non-clickable voice menu your wordpress? I need to insert link and as link url add undo. In practice, I created an internal anchor around the homepage. Quindi when qualcuno andrà un cliccare non ci sarà reazione.
Toglière il cursore sopra the etichetta senza link
I added a WordPress menu link and found it not clickable. But if enabled anchor frequency eat a collegamento cliccabile. Pray a simple turn.
Adding this non-clickable intestazione has created an anchor, a jump from the internal page that takes you to the home page. In practice, there is something www.mysocialweb.it/#
. A box is opened and togli the save elimini e asterisk get a neat job.
Perché has a non-clickable menu link
pray that you eat put a signpost In the WordPress navigation menu – a non-clickable voice and one that can be selected as a hyperlink – near capire perché abbiamo fatto questo. Ovvero, to serve has a non-clickable menu link?

I created a voice in the navigation menu that facilitates a part for a menu. For example, if there is a diversified landing page, dedicate yourself to the service, I will create a segnaposto with it.etichetta “Faccio thing” and allow to activate a series of voci nidificate.
Da leggere: eating aggiungere an internal menu
How am I going to use the CSS per togliere clickable link
I will use the asterisk as an internal anchor to compare the collegation ipertestual and the mouse cursor in the voice menu is an unorthodox method. To deactivate the all the link In the WordPress navigation menu, I will use the fogli CSS style.
On the Menu page, click on the scheda Opzioni schermo in alto a destra e assicurati che la Casella CSS Class If you selected, who can click your voice in the custom link menu without collegiality and adding a named class unclickable
.

Pray aggiungi le instruzioni nel custom css field: farà in mode that the cursor rimanga as a predefined icon when the mouse hovers over the non collegata menu voice. Ecco there code that should be used to avoid applying the clickable link.
.unclickable > a:hover { cursor: default; }
Puoi aggiungere il code nell’area dedicated to the fogli di stile personalizzati nella sezione personalizza. Just go to the homepage, click on your Customize voice and click on your CSS added. Copy and insert this string to complete the operation.
Category: wordpress | Key words: Usability
Source link
The right price for your products or services
Whether on the subject of consumer goods or services, we often hear entrepreneurs hesitate about the price of their offer or even tell themselves that it is about cheapening the sale, forgetting to take into account the margin . Determining a good pricing policy for your products or services means finding one that suits both what you’re selling and who you’re selling it to. Let’s discuss together the pricing aspect of your business model. It is a real topic of global strategy that we could talk about for hours. But discover the keys to success in less than 5 minutes.
1/ Market research first
First, think about your market research and be as clear as possible about what you’re selling. Above all, you need to know who you are selling to and exactly how much your customers are willing to spend for your service/product. If you have doubts about this point, carry out a small qualitative study that will help you determine the psychological price of your target. Obviously, we are not going to approach a pricing strategy in the same way if we are targeting the “mass market” or if we are targeting a demanding and elite clientele. The study is not everything, do not forget that your target is not necessarily aware of how much they should pay for their offer and that sometimes you will have to confront it with the market and adapt it according to the response.
2/ We never look at a single product, isolated.
We always look at it in a system. First, the intern to your offer. Is it a loss leader, meant to lead your customers to more sophisticated offerings, or is your product premium, the top of the top of what you have to offer? The price of a product is always part of a range logic. It can have a specific function and be used to drive the sale of other products. Many companies attract their customers for one reason and then fire them with other products, for example, with a high margin.
You also have to look at the positioning of your company in your market. Do you position yourself like Uniqlo and do high volumes with very low prices or do you position yourself like Saint Laurent with higher prices and far fewer customers? In any case, you have to choose, because very low prices with few customers do not work.
3/ A price is never “just” a price.
A purchase always represents an investment. An investment to get closer to what we want to be and what we want to have. And what do your customers want? Generally 4 very simple things: more time, more money, more love and recognition and more health. These are the 4 main motivations that drive us to buy or acquire things, although we can also mention comfort or safety.
What you need to be successful as a seller is to convert the value of your property into real-life earnings that revolve around the motivations of your customers. It is up to you to ask yourself what results your products give and how you can turn them into a Work, Money, Love or Health benefit, for example.
4/ Don’t be afraid to raise your prices!
You can also decide to be more expensive than the market average or upgrade by increasing your rates along the way. The reaction of employers is usually: “That’s fine, but if I raise my prices, nobody will want to work with me anymore because they won’t have the means, I’ll be more expensive than my competitors, I’ll lose all my clients”. They are often surprised because the good news is that the exact opposite usually happens. When you raise your prices, you have more customers who want to buy more. Why ? Because people deeply believe that they will get what they paid for. Sometimes that is true, but not always. But the fact is that most people think that the more they pay for something, the more valuable it is. It is a very human shortcut to think that if you put a price on it, it will be of better quality, who says quality says value, who says value says desire. But be careful, you don’t double your prices like that overnight, with no explanation.
However, an explanation is still necessary. Then you usually need to justify the value you bring and the benefits your customer will get. If he understands what he will earn and how his life will be better because of you, your products or your services, he will be happy to pay you.
In the end, your price just needs to be consistent with your overall strategy and cheaper doesn’t necessarily mean better. Sometimes a price you wanted low to win more customers can have the opposite effect and bring you or your brand into disrepute.
Think of the global strategy, think of the universe of the brand, think of the price in your system.
Source link