policies Tag

To be in line with the ecological objectives of carbon neutrality and the societal challenges of inclusiveness, sharing and diversity, it is necessary to encourage changes in individual behavior through strong public policies.

What are the impacts of public policies on mobility? VERTONE sheds light on 5 recent regulatory changes that have a “lasting” impact on mobility.

In addition to this article, you will find the 5 trends in the use of transport that influence hand mobility.

1/ The LOM law offers new skills to the aoms AND ESTABLISHES THE SUSTAINABLE MOBILITY PACKAGE

The LOM Law facilitates and encourage the deployment of new solutions to allow everyone to travel. This translates into projects aimed at ensuring the proper functioning of existing transport, accelerating the development of new mobility solutions, and helping mobility solutions in all territories (for example by fighting against mobility dead zones).

This law also encourages invest more and better in everyday transport, for better collaboration between AOM and operators. Finally, the latter reinforces the transition to cleaner mobility, in particular through the FMD (sustainable mobility package), which offers employers an effective solution for their employees to opt for sustainable modes of transport for their commuting.

This optional package can amount to up to €400/year free of imports and social security contributions, and replace the bicycle mileage allowance, little used because it is very complex. The FMD offers the employer a favorable regulatory context for the development of his mobility plan, and the opportunity to become the instigator of the MAAS deprived of his wages (see article).

To go further, discover 2 articles about the opportunities and changes brought about by the LOM law.

2/ The climate and resilience law favors public transport

As an extension of the LOM, the section dedicated to mobility of the climate and resilience law aims to promote alternatives to individual choice. It thus takes several steps aimed at prefer public transport, with the creation of “green” zones in urban areas with more than 150,000 inhabitants, as well as the promotion of on-demand transport. It is also proposed to encourage the use and development of relay car parks at the entrance to the city.

The development of traffic lanes reserved for public transport vehiclesauxiliary Taxis and carpooling, even if you give tariff schedules Advantageous will also favor the use of public transport.

3/ The opening to competition of the rail networks and the ratp

After 2019, medium and long distance transport is in a phase of competition, especially for TER. Today, last November, Transdev announced the first regional rail call for tenders in France, with the award of the Marseille-Toulon-Nice line in the South Region.

For the territory’s balance trains (currently operated by Intercités), the opening also almost saw the light of day in 2022, but a new agreement for the period 2022-2031 was finally signed last March, for lack of a competitor to the SNCF. The first batches of openings for the competition are being prepared for 2026 (Nantes-Bordeaux and Nantes-Lyon).

To find out more about the opening of the rail market, we could consult this article.

In terms of urban mobility, the face of Île-de-France is also gradually becoming aware of major changes. From 2022, the competition will concern buses in the Grande Couronne, and from 2025 it will be extended to Parisian buses. It will be necessary to wait until 2040 for the metros and RER to also know this opening to new operators.

These successive waves of opening up to competition are so many opportunities for transport operators to position themselves on these calls for tenders, and to have the services and experiences of users evaluated.

To go further on the impacts on the passenger experience of the opening of the rail market, we invite you to consult this article.

4/ SUPPORT POLICIES for post-COVID-19 crisis transport

The recovery plan following the COVID 19 crisis plans to devote 91 million euros to everyday mobility alternatives to the car. We have deciphered in detail the opportunities of the recovery plan for mobility in a dedicated article.

This aid will take the form of matching funds for bicycles, to encourage an acceleration of work to develop bicycle networks and subsidies for public transport projects. They therefore enable local authorities to continue investing despite the crisis.

For the Île-de-France region, for example, an envelope of 13.8 million euros is reserved for public transport to accelerate modernization and the development of revenue. This represents a +69% increase in finances, a note for the support of structuring projects such as the extension of RER E to the west, the modernization of RER B and D, or the deployment of buses and trams.

5/ Free urban transport at the heart of the debates

This is a political subject frequently highlighted in discussions and in particular during the last municipal elections which took place in 2020. On this occasion, more than 100 candidates have included free public transport in their programme. Furthermore, we return to our article on the interests of mobility through candidate programs.

Targeted free policies to meet different challenges ecological, accessibility to the most modest, more so support for merchant activity which have gone from notable frequencies due to successive crises (Yellow Vests, COVID-19, etc.). These measures aspire to encourage the French to return to the city centers, which are sometimes neglected. They can be total or partial, with a free system only on weekends (as in Montpellier or Nancy for example) or targeted for certain audiences (young people, retirees, etc.)

Note that these measures are logically conducive to a frequency house. Funding should therefore be provided to maintain the network, or even develop it, in order to respond to changes in user demand.

These five major developments in the world of transport, seem to leave us I will understand that mobility will tend to change structurally, towards an increase in softer, more inclusive modes, but also more accessible to everyone throughout the territory . Public measures lead to new challenges, both for local authorities in order to finance investments, and for operators who must rethink their offers, services and use cases. These challenges crystallize in the new calls for tenders issued by the Public Transport Authorities (see article on responses to calls for tenders in transport).

An article written by

Amid various reports that it is restricting certain messages about abortion-related resources, following the Supreme Court’s decision to overturn Roe v. Wade, Meta reiterated that his stance on this has not changed, despite some recent errors in his systems.

This week, Vice and NBC News conducted their own investigations into potential censorship of abortion-related content on Facebook and Instagram, with both finding that certain hashtags and posts appeared to have been restricted in Meta’s systems.

goal spokesperson Peter Andy responded to these claims, explaining that there had been no change in its official policies on the matter.

Instagram has since released an update, noting that its sensitivity screens have been applied to some posts they shouldn’t, which is an issue it is working to fix.

Which seems very fortuitous, and despite Meta’s assurances, I suspect that there may have been an internal change to comply with the updated law, even, perhaps, with respect to advice to moderators to err a bit more on the side of caution with such.

But Meta’s official line is that there hasn’t been a final amendment to its policies yet, and as such there shouldn’t be any impact on content sharing under existing guidelines.

For reference, here’s Facebook’s official policy on what’s not allowed when it comes to prescription drugs, which Stone references in his tweet:

You might suspect that at some point there might be additional legal requirements on this as per the Supreme Court ruling, but as of yet there has been no change, Meta presenting also a full log of policy changes here.

When you need to create a company there are fundamental legal aspects to take into account so that this functionme. An example of this can be the rules that are strengthened in the face of partners or investors. However, it is very common for companies to take care of the outside but not the inside. And by that I mean the lack of creation of internal communication policies that help prevent future problems.

Its the departments of human Resources who must ensure that this policy exists and for this reason, in this article we explain what its function is and How to manage a reputation crisis if necessary.

It may interest you: Master in Human Resources

What is communication policy?

communication policy It is a manual of functions established by the human resources department and the management, where the goals that the company wants to achievein order to define the work methodology.

In addition, also the internal and external activities carried out by the company are definedand that they should be public knowledge.

Some of the aspects that must be specified in the communication policy are:

1. Internal communication: In this section, workers are encouraged to communicate with their respective bosses, colleagues and subordinates in a constructive way that adds value to the company.
2. External communication and social networks: Establishes the treatment in communication facing the outside. This in order to prevent inadequate or inaccurate information from arriving, generating misunderstandings and possible legal causes.
3. Use of corporate devices: At this point the rules about the use of mobile phones and portable devices both in the company and outside it are established.

By last, what this is a policy seeks is to consolidate a communicative culture and behaviors that support corporate objectivesthus, in case of internal or external conflicts that directly affect the company, such as a reputational crisis.

What is a reputation crisis?

One of the most serious problems an organization can encounter is with a reputation crisis. Faced with this problem, have established a communication policy, You can help us manage it in the best way possible.

We can speak of a reputation crisis when, as a result of some error in the company, it obtains a negative image, causing its reputation to be affected.

With the appearance of social networks, reputation crises have warnedJust bad reviews about a red-checked product or organization can quickly be seen and shared by thousands of people, causing the bug to spread so fast that it can’t be rectified in time.

Reputation crises can happen because of:

• negative comments in social networks towards the organization and its services.
• Mentions that involve an attack on third parties.
• Mistakes made for the organization that go viral before they can be rectified.
• loss of transparency in addition to data and organization management.
• generate a lot UNWANTED MAIL It can tire the consumer/user/client, and it can be cause for complaint.

How to manage a reputation crisis

Front has a crisis of reputation, it is very important try to solve the problem as quickly as possible, to avoid viral infection. In the event that this is not possible and some users have begun to comment, you should reply as politely as possible, without losing your temper, and facing the problem.

• remember that the customer (consumer) is always rightand should never be treated in a bad way.
• If you already see yourself involved in the problem, do not deny the facts, or delete comments of the user. Freedom of expression is a right, and you should not go against a user’s opinion.
• you are forbiddenmake threats or mention that legal action will be taken or disqualifications for their comments.

Therefore, in the face of a reputation crisis, we must act quickly, respond to comments and try to calm the user with good manners, either by telling them that the problem has been solved, that they are right and that they are fixing it..

Examples of how to manage a reputation crisis

If we end up with a legal disaster in the face of a reputational crisis, you already have some examples of good reputational crisis management.

Case 1: Zara

Zara learned that in 2014 a reputation crisis was managed, as a result of one of these shirts (image).

This company made and brought to the market a striped t-shirt with a star of the type worn by cowboys in western movies. What they did not imagine when the shirt went on sale, is that someone compared it to one of the shirts worn by the Jews in the Nazi era in the concentration camps.

As a result of the negatives that the shirt had, Zara left the market and released a statement, alleging that at no time had the concentration camps been thought of to make the T-shirt, but rather jeans, since one or two seasons ago, cowboy-style clothing had become fashionable. In this case, Zara did well, since it abandoned the product from the market and knew how to respond to criticism.

Case 2: Donuts

The case of the Donnettes food company was very similar. It all started with the “Don’t Touch My Donnettes” campaign.

This campaign referred to the non-sharing of these buns with others, but with catchy phrases a little conflicting such as: “Sharing my body but not my Donnettes”, “sharing can severely damage our friendship”, among others.

The slogan that ended the most controversy was “Ask the subway”, which caused one of the users to react on twitter. This criticized that such sensitive issues should not appear in marketing campaigns. Instantly, the tweet had hundreds of retweets and was going viral..

Donnettes acted fast and responded to everyone’s first tweet, saying that their input was being taken into account and a solution was being sought. solution. Finally the company decided to abandon the sale of all the Donnettes with the campaign “I don’t get the Donnettes”.

Legal consequences of the crisis of reputation

We found few reputational crises that could not be easily managed and had to resort to legal means to solve them. Still, it is important to look at the volkswagen company and the biggest reputational crisis he has ever had to face.

According to this BBC news, the company confirmed that it had modified engines and that they could have sold more than 11 million vehicles worldwide that polluted 40% more than they should.

Faced with this type of reputational crisis, It is not enough to make a statement or respond to messages on social networks that the problem is resolved, but in this case, it could be considered fraud and breach of contract. Therefore, those affected could go to court to claim compensation for damages, since the check does not meet the requirements established in the contract, but could bring consequences such as:

• Lower value of the car when selling it.
• The mayor costs fuel.
• Back to ITV
• Higher costs in parking meters.

Volkswagen had a hard time regaining the trust of its customers and has been violated for years in this crisis.

The communication policy is important to provide value and trustnot only to the workers and people that make up the organization, but also to the users/customers/consumers about the products and services.

If you want to know about personal management and corporate policies, we invite you to participate Master in Human Resources En el que prenderás has adopted more innovative business communication models and is able to effectively manage individual or collective conflicts.