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13 tips to plan your day as a social media manager [Infographic]
Looking for ways to plan your day as a social media manager and optimize your time?
Most people have their own way of organizing their daily routine and making sure everything gets done, but with so many ever-changing considerations in the social media space, it can be helpful to know how others in the same role manage their time, and make sure they are through all the evolving details.
That’s where this Statusbrew checklist comes in. Here, the Statusbrew team has laid out a basic framework for how social media managers can structure their working day, which might provide some useful pointers for your approach.
Again, you probably have your own strategy and process, and you may not need guidance on these items. But maybe breaking things down into more specific segments could help you cover all of your opportunities, every day.
Check out the infographic below, while Statusbrew has shared additional information and tips here.
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How about a digital transformation plan?
There digital transformation and the implementation of new technologies has arrived so that SMEs and companies can better develop their processes and be more efficient. However, it is a process that must be developed over a long period of time, since it may imply structural changes in organizations. For a good execution, we have developed a guide on how to create a digital transformation plan for your company. Are you interested? Keep reading.
It may interest you: Master in digital transformation
What is a digital transformation plan?
As customer habits change, so does the way successful businesses operate. They innovate, change operating and business models, and take advantage of emerging technologies.
AN digital transformation plan It is a strategic plan with a long term that focused on the implementation of new technologies and forms of digital work. The task is to define a strategy to be competitive in the market, improve efficiency, maximize revenue growth and reduce operating costs.
The 6 keys to digital transformation
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Stages of a digital transformation plan
#1 Define the goals
AN digital transformation plan It must propose a clear understanding of the objectives that are sought to be achieved and the steps that must be carried out to achieve that goal. To do this, you can take into account the following points:
- Make a analysis of the needs of your company to prioritize the areas with the greatest optimization potential.
- create goals specific and medicinal in the time.
- Define the KPIs through this form you can mediate the effectiveness of your digital transformation plan.
An example of this may be “reducing the response time in the delivery of an order”. If you set it is an objective that is not specifically digital but that through the implementation of a specific technology can solve it.
#two. Know the current market
When you organize your digital transformation plan It is important to take into account the vision and needs of the client. On many occasions, the objectives of the organization are not aligned with the client it is looking for and this generates those investments made in new technologies that will not bear fruit.
It is important to understand where is the commercial value of your company, and for this it is very useful to carry out an analysis of the competition and current market trends. This way your whole plan will be pointing in the same direction.
#3 Analyze your resources and make a budget
It is very common to find companies that abandon their digital transformation processes due to lack of budget. Therefore, it is very IMPORTANT —after defining your priorities and objectives— will establish the value that will be allocated for each share.
Think that a stagnant project will not add anything of value and if it will make your company lose money, so it is ideal that you be realistic with the budget.
#4 Envelope and capacity to your team
For a digital transformation plan to be successful, it is necessary that all parties involved are aware of the changes to be carried out and responsible delegated. Likewise, there must be a mentality open to change and innovation in order to come to fruition.
Staff must be given the necessary training and education. to adapt these changes and correctly execute all processes. In this way, the gains will be even greater in efficiency, precision and profitability.
#5 Come up with the right technology
Implementing digital transformation in your company does not imply resorting to all existing technologies. Select the one or those that support the plan you have been working on and that helps you meet your goals.
Master in Digital Transformation
Transform your organization’s culture and technology
I want to inform myself!
Do you want to standardize processes? Improve your customer service system? Estimate the time that different activities take in your company? Each answer indicates the implementation of a concrete tool that emerged again, from your objectives.
As an example, you can use technologies that allow interaction with the client such as the implementation of a CRM, analysis through Big Data or chatbots.
#6 Execute your digital transformation plan by iterations
After having planned each stage, it is time to start it. he remembers that this is a simple roadmapdo not maintain that everything goes to the letter, it is more, it is likely that there are different stages that must be modified or divided into small parts to carry out this construction in the company.
We recommend you implement a schedule based on it iterative sprints (flexible). These allow each part of the plan to vary in the time it takes to work on the tasks that they create in order to carry out each objective.
At the beginning of each week, the different stakeholders meet and Analyze the status of each task, check if there are obstacles to continue and possible measures to solve it. Then adjust your plan.
#7 Middle of the results
Analysis of the results that the implementation of your digital transformation plan is having, following the KPIs planted in point one. remember that It is a process that is in constant construction. so you can go back and resort to improvements in future processes.
The role of the Chief Digital Officer in the digital transformation plan
The Digital Main Office (CDO) or Digital Director is the person who is in charge of creating the digital transformation plan. His functions within the restructuring of the company on the way to digitalization are:
- Cooperate with the CEO to define budget and priorities of the transformation plan.
- define the view of the company in 5 or 10 years at a technological level.
- Make sure that all objectives set are focused on satisfying the interests of the client. To do this, it conducts detailed research on consumer behaviors and their pain points.
- take decisions about technology projects being implemented to know which features should continue and which features should be abandoned.
- Have direct communication with each team manager to communicate their knowledge are the specific objectives to work together, answer questions and solve possible problems.
Digital transformation is a continuous process based on constant tests. Companies cannot be celebrated after implementing an innovation, from now on they should be in progress all the time. On the contrary, it will be difficult for the business to achieve a long-term effect.
We hope that this article about how to have a digital transformation plan has been useful. If you don’t want to be left behind and you want to know the technologies that will help your company become a benchmark for digital innovation, you invite us to participate in our Master in digital transformation . What are you waiting for! Enter and know everything that the study plan has to offer you.
Master in Digital Transformation
Transform your organization’s culture and technology
I want to inform myself!
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