Smart pharmacies. Take advantage of technology to offer a personalized experience to your customer – Club de la Farmacia
The rise of online shopping, Click&Collect, Delivery… faced with this reality, many of us have asked ourselves, Are physical stores dying out? Will they become mere warehouses? What will be the future of street businesses?
New technologies have really made everyday life easier for all of us; now we can make the purchase of our work and have it delivered directly to our home at a time that suits us best.
We love the speed and convenience the online world gives us, but that doesn’t mean we’re willing to give up personal, professional advice when we need it or try a product before taking it home when we want it, and why should we when we can we have both? What we want is an omnichannel world.
And at this point, Can technology help our pharmacy achieve this goal and adapt our physical space? Sure. Remember that from the physical pharmacy we can offer personalized advice, individual trust, product testing, professional services, immediate availability of information and products, etc. The advantages are numerous, you just have to know how to value them.
With him technology boom in physical stores We can combine all the possibilities and innovation that digitization brings to you, with the proximity and benefits of face-to-face and you-to-you.
Here are some ideas that are already on the market:
- Sensors in mobile apps with which we can follow the customer journey within the pharmacy, improve exposure and optimize our marketing campaigns.
- QR codes to provide the customer with product information, features, benefits, usage tips, price, etc.
- smart mirrors which offer the customer, on the basis of a facial analysis, personalized advice and recommendations according to their skin type, age, etc.
- Touch screens on the shelves to ask for help from the pharmacist, order a product, give an opinion on the care received, etc.
- Screens in the window or in the waiting room from which we can communicate news, campaigns, services, etc.
- WIRELESS which allows to launch push notifications, in addition to offering this connection service to the client.
By cleverly using tools like these, we will be able to differentiate ourselves and position ourselves as a professional and innovative health space.
the Pharmacies must move towards omnichanneland if we manage to adapt to the new needs of our consumers, we will be reborn with force, capturing the attention of customers looking for a quality shopping experience and obtaining their loyalty and recommendation.
Louis de la Source
CEO of MDF Group
