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According to a Reuters report, activity management company BlackRock has announced a strategic partnership with the stock coinbase. The collaboration aims to facilitate access to crypto services for institutional investors.

Focus on strategic partnership

Institutional investors using the investment management platform Aladdin from BlackRock and coinbase maybe now Get direct access to cryptocurrency trading, prime brokerage and custody services. At first, the exchange of digital activities was limited to bitcoin.

Furthermore, Joseph Chalom noted growing interest in the digital asset market from its institutional clients. Shalom in faith Global Head of Strategic Partnerships for the BlackRock ecosystemUnsurprisingly, they focus on how to effectively manage the life cycle of these operational assets.

In this direction, Chalom commented: “This connectivity with Aladdin Will allow clients to manage their bitcoin exposures directly within their existing portfolio management and trading workflows for a holistic view of risk across all asset classes. »

Bonus: The US Senate is proposing to hand over crypto regulatory oversight to the CFTC.

Access via coinbase Prime

The service will be according to the bias of the institutional branch of the exchange, coinbase Prime. Furthermore, the announcement indicates that the company will continue to develop platform integrations and develop features in stages.

Brett Tejpaulresponsible for the institutional branch of coinbaseand Greg tussardVice President of Institutional Product, said: ” coinbase Prime integrates advanced agency trading, custody, prime funding and staking, data and reporting infrastructure that support the entire transaction lifecycle.”

Another big pick, shares of both companies responded positively to the news. Their act of coinbase seized 42% in early US trade, building on gains from a rally in twenty% Thanks. On the other hand, the action BlackRock is trading at 0.3% upside.

See more: Elizabeth Warren proposes to end the incursion of cryptocurrencies into banks.

As it looks to advance its ad offerings and maximize its earning potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics.

DoubleVerify’s tools will facilitate new insights into viewability, brand safety, fraud detection, and more, providing an additional level of security for Reddit ad partners.

As Reddit explains:

“Marking another chapter in Reddit’s ongoing commitment to meeting the needs of our partners, this collaboration will test and extend measurement for Reddit advertisers. In addition to our existing third-party verification offering with Oracle, DoubleVerify will offer its full suite of brand safety, invalid traffic and viewability measurement services to Reddit’s global ad partners.”

Meanwhile, Double Verify says the new partnership will allow brands to:

• Protect brand value – DV’s brand safety and suitability solution protects media purchases from objectionable or inappropriate content, safeguarding brand reputation and value.
• Fight against potential fraud – For advertising to work, it must be seen by real people – DV identifies and protects against fraud and IVT, from hijacked devices to bot manipulation.
• Make sure ads are seen – DV provides a comprehensive measure of viewability, providing clarity on whether an ad has a chance to be seen and shedding light on its impact.
• Deliver to the right geographic location – DV tools can determine whether or not an ad appeared outside of a campaign’s intended geography or block those ads from running.

That could help Reddit advertisers better plan and maximize their ad budgets, and help Reddit attract more ad spend.

Additionally, Reddit says it will work with DoubleVerify to develop an entirely new branded security solution, adding more measurability to its process.

Reddit has been working to maximize its reach on new business opportunities, through a variety of initiatives designed to clean up the platform and make it a more attractive proposition for brands.

In 2020, the platform removed thousands of its most controversial subreddits, which helped distance itself from such items, but at the same time, that apparently had an impact on usage, with Reddit passing 430 million monthly active users in December 2019. ., at 50 million active daily now.

Monthly and daily user statistics aren’t directly comparable, of course, but for context, Facebook has 1.96 billion daily active users and 2.94 billion monthly active users, meaning 67% of its active users totals are active every day. Using the same DAU/MAU conversion rate, Reddit would mean that it now sees around 76 million monthly actives, which seems like a big drop, but essentially, it seems highly unlikely that Reddit still has more than 400 million monthly users.

Still, with over 100,000 highly engaged subreddits, across a wide range of topics, there is significant reach potential there, and this new partnership will provide more assurance on how your Reddit ads will perform.

Reddit says it will integrate its new Double Verify solutions ‘in the coming months’, with full availability expected in 2023.

The CEO of bank of America, brian t. MoynihanI recently confirmed that the company is not offering crypto-related services in the near future. While he recognized the importance of digital payments in today’s economy, he said regulatory hurdles have prevented banks from penetrating deeper into the sector.

A hesitation due to heavy regulations

Gentlemen of the World Economic Forum on Saturday, Moynihan I asked him about it bank of America “May or may not” do with cryptocurrencies in the future.

According to the Bank of America CEO’s statement: “We can’t do it. By regulation, we are not allowed to engage”. I have established that the bank is completely digital. Thus, it does not need cryptocurrencies to provide modern financial services.

The legal challenges have been a recurring theme in the US crypto industry. That this is due to concerns about the issuance of specific tokens that Ripple or lending practices of some platforms such as coinbaseblockchain companies around the world are ready for the next crackdown on SEQ.

To discover: Tether contains part of its reserves in a small bank in the Bahamas, Capital Union.

It would be easier if the private sector knew which cryptocurrencies and tokens were classified as illegal titles. However, it still lacks clarity. This is why US President Joe Biden I published a decree in March to organize the development of a regulatory body around the digital asset space. Additionally, Senator Cynthia lights is about to unveil a bill to precisely organize the regulatory classification of digital assets and the jurisdiction of federal entities.

Until such legislation is passed, bank of America insisted on writing simple crypto market research reports. Products narrated by cryptocurrency banks are currently not available on the table.

The bankers who don’t exist have entered the cryptosphere

Over the past 12 months, Wall Street has seen many institutions turn to cryptocurrencies. In March, the BNY Mellon I have reported the main custody contract of crypto pour him stablecoin USDCand last year the bank created a cryptocurrency-based digital business unit.

outside, Goldman Sachs embraced crypto and now offers bitcoin-backed lending facilities. otherwise, JP Morgan also made its mark on cryptography. The investment bank announced its optimism about the actions in figures to report other classes of business, hinting at a strong push for the industry. On the other hand, it was interest in cryptocurrencies that came at a time when asset prices were falling sharply.

See more: Terra’s LUNA 2.0 plunges over 70% a day after launch.

The cryptocurrency exchange Binance I announced that the Central Bank of Bahrain had obtained a license to Category 4Updating its license will allow it to offer a wider range of services. The exchange is also the first crypto service provider in the country with a Category 4 license.

The license of Binance in Bahrain has been updated.

Binance will be allowed to step up their game after Get a full license to provide crypto-asset services. The latter was approved with the Central Bank of Bahrain in March. The crypto-asset enriched license allows Binance to offer consumers crypto-asset trading, custody and portfolio management services under the supervision of Bahraini regulators.

It is the first crypto service provider in the country to receive a Category 4 license. This representative decision a significant change compared to last year, when regulators targeted exchanges in multiple countries.

I KNOW Eruption At MarajGovernor of the Central Bank of Bahrain, said: “Developing regulations aligned with global trends is a clear goal for our CBB. We continue to work with partners and industry leaders such as Binance to develop regulations that enable innovation and best practices. »

Related conference: Binance signs MoU with Kazakhstan to support development of crypto market in the country.

The expansion and compliance plan for Binance

These last weeks, Binance to obtain a series of licenses in different countries. All this to show who is satisfied. As a reminder, lawmakers around the world have expressed more than once their concern over the impact of the exchange, which also fell short of previous years. In recent years, Japan, Israel and the UK have all I accused Binance compliance-related weaknesses.

The world’s largest cryptocurrency exchange seems to have taken this to heart. Also, actively maintain the work to ensure that it meets all standards.

In turn, most of their recent moves have been in line with the company’s growing focus on the Middle East. The world’s largest cryptocurrency exchange plans to offer payment and trading services to dubai and to Bahrain of June, and has already received a regulatory license to operate at Abu Dhabi.

Furthermore, Ihe Until recently I applied for a license in Germany. In others, it has a limited license to operate in Dubai in March and a license to operate in France earlier this month. Despite some regulatory challenges in Europe last year, Europe will once again be in the spotlight.

Also read: Ripple sees an IPO after regulating its processes with the SEC.

In the French and international long-term rental markets, the various players in the ecosystem have implemented many initiatives to retain their customers. Whether transactional, service-based, or even experiential, the benefits shown often refer to the tipping point that vehicle renewal represents.

But more and more market players are trying to retain customers throughout their life cycle, with increasingly varied mechanics. In this article, VERTONE deciphers the latest loyalty practices in the LLD market.

Mainly transactional profits, but with a tendency to diversify

Many of the benefits offered to customers take the form Financial benefits. Since the time of vehicle renewal is especially focused, many players offer discounts to customers if they decide to renew their vehicle with them. These discounts take a wide variety of forms:

• Deductibles on repair costs (for example, Porsche Financial Services, Lexus Financial, etc.);
• Reduction in financing rates for the next vehicle (for example, Audi Finance in the United States, Volkswagen Plus program in Canada, etc.);
• Cash reimbursement or first rental(s) offered on the new vehicle, offered by numerous manufacturers or their financial captives in the North American market;
• Some players combine the above approaches and offer the client a choice of several financial advantages. This is particularly the case for Infiniti in Canada, which offers, through its captive, the choice between a discount of up to 1% on the financing rate of the next vehicle or a cash discount of up to $2,500.

Beyond the financial benefits associated with renewal, some loyalty programs also offer various discounts, in the form of coupons on associated brands or discounts for any purchase of goods or services. These programs are common among dealers, both in the French market (eg SJ Automobiles, Hamon Automobiles) and internationally (eg Fred Beans in the United States).

But more and more players are branching out and now offer both relational and experiential benefitswith the aim of improving the customer experience by addressing a series of its bread points or committing it more strongly around the brand. These are some of the benefits offered in the market, in particular by manufacturers and distributors:

• Implementation of customer service dedicated to program members, with availability 24/7 (programs jeep wave Where My GM Rewards);
• Free provision of premium services such as concierge services or vehicle maintenance;
• Access to personalized advice about the car or financing methods existing in the market;
• Access to events organized by the company around the engine, bringing customers together around a common passion and thus creating a brand community. Jeep thus offers each year to the members of the program jeep wave to participate in the Jeep camps, which bring together thousands of drivers to practice off-road driving.
• Access to sporting or cultural events and meeting with brand ambassadors (eg Audi).

Loyalty initiatives are rarely integrated into comprehensive programs

Among the various benefits offered by automotive market players, many are displayed as part of specific initiativestargeting a particular moment of the life cycle, generally the moment of renewal of the vehicle.

Some manufacturers and distributors, meanwhile, take a more holistic approach and take advantage of multiple customer contact opportunities to try to retain customers throughout their life cycle. To do this, they offer loyalty programs by points or in the form of a benefits club, and show both economic and relational benefits, advocating for a customer first. Several programs stand out in the market:

• Program Volkswagen More in Canada: benefit programs accessible to all owners or lessees of Volkswagen vehicles, and giving access to reductions in financing rates, preferential rates in partner offers, but also advice on financing methods offered by the company or in events around the brand.

• Program My GM Rewards in the United States: regulatory points program (Silver, Gold and Platinum status, based on a combination of different criteria, such as billing per customer for 3 years or the level of spending on the purchase of optional services). The statuses give access to transactional benefits of different value and the Gold status allows you to benefit from service and experience advantages, such as access to a dedicated customer service.

It is interesting to note that some players, like GM, reserve high-end benefits for the best customers : the objective is therefore, based on the value of the client, to identify the clients to whom the generosity should be assigned in priority.

An approach that can also be found in the American bank Hartford Firefighters Federal Credit Union, which grants greater generosity on the income of conventional loans to older clients: the generosity offered increases constantly each year, until the twentieth year of seniority (0.05pts/ year on the rate of the credit taken).

The arrival of gamification in the automotive market

The automotive market is no exception to the new trend of introducing gamification mechanics in loyalty programs. Some manufacturers have recently introduced fun reward systems to build brand engagement and gamify the customer experience.

The initiatives implemented in the market refer mainly to responsible driving with rewards based on the behavior of customers behind the wheel. Thus, Fiat and BMW reward drivers based on their sustainable behavior:

• Fiat has partnered with Kiri and offers, based on the number of kilometers traveled with an electric Fiat 500, a virtual currency that allows purchases on a platform that offers a wide variety of eco-responsible products.

• BMW has launched the points program BMW Points : Customers who drive a BMW plug-in hybrid vehicle have a points counter in which one point is credited for each kilometer traveled in electric mode. The points are doubled when the driver drives in electric mode in an area with low CO2 emissions, in order to help reduce noise pollution. These points are then converted into credits that can be used to recharge your vehicle at public terminals using the card. BMW loading.

The mise en place des nouvelles mécaniques a été rendue possible par les derniers progresses en matière de connectique embarquée: les points sont comptabilisés thanks to the mise en place de boitiers connected dans le véhicule, permettant de collecter les informations relatives au behavior du conducteur derrière the steering wheel.

Interestingly, beyond the LLD ecosystem, other players revolving around the automotive market are also adopting gamification approaches in their loyalty program, such as Circle K in Ireland.

conclusion

While some players in the long-term rental market are increasingly pulling levers to retain their customers, disparities exist and many companies only focus on the renewal phase with transactional approaches, or even take no loyalty action at all. in front of.

This is particularly true for bank subsidiaries in the LLD market, as opposed to manufacturers and their captives, which today seem better equipped to meet the challenge of building loyalty, but remain subject to rapid changes in behavior and expectations. of customers.

VERTONE, a consulting firm specializing in loyalty, can help you define and implement the loyalty mechanisms and the most relevant benefits for your development challenges.

An article written by Thomas Brezault and Julien Lévrier